Home Box Office, Inc.
Home Box Office, Inc. is an American multinational media and entertainment company owned by Warner Bros. Discovery through its Streaming & Studios division. Founded on February 28, 1973 by Charles Dolan and based out of WarnerMedia's former corporate headquarters at the 30 Hudson Yards complex in the West Side of Manhattan, its main properties include its namesake pay television network Home Box Office, sister service Cinemax, HBO Films, and the former HBO Go streaming service, and their secondary HBO-branded service, HBO Max, is operated under sister subsidiary Warner Bros. Discovery Streaming, which shares principal management with Home Box Office, Inc. It has also licensed or maintained ownership interests in international versions of HBO and Cinemax, most of which are managed by Home Box Office, Inc.
The company has achieved several pioneering innovations in the cable television industry, including its satellite uplink of HBO as the first television network in the world to transmit through that technology, and the development of original programming for pay television.
History
Origins as Sterling Communications
HBO, Inc.'s origins trace to December 1, 1965, when Charles Dolan—who had already done pioneering work in the commercial use of cables—was granted a franchise permit by the New York City Council to build a cable television system encompassing the Lower Manhattan section of New York City. Along with Dolan, TelePrompTer Corporation and CATV Enterprises Inc. were also awarded cable franchise permits on that date. Dolan's maiden television venture was Teleguide, a closed-circuit television system started by his initial company, Sterling Movies U.S.A., in June 1962; it distributed a schedule of tourist information, news, interview segments and feature interstitials to hotels, and by 1964, apartment buildings and office buildings in the New York metropolitan area.Through Dolan's Sterling Information Services subsidiary, Manhattan Cable TV Services began limited cable service in September 1966. Manhattan Cable was the first urban underground cable television system to operate in the United States. Rather than string up cable on telephone poles or use microwave antennas to receive the signals, Sterling had laid new cable lines beneath the streets of and into buildings throughout Manhattan, and repurposed Teleguide's existing cable infrastructure for use by the new operation. Sterling's use of underground cables complied with a longstanding New York City Council ordinance—originally implemented to prevent broad-scale telephone and telegraph outages, after a severe blizzard affecting the Northeastern United States in March 1888 had caused widespread damage to above-ground utility lines in the area—requiring all electrical and telecommunication wiring to be laid underground to limit weather-related service disruptions, and because the multitude of tall buildings on Manhattan Island subjected television signals to reception impairments. Dolan curried the financial backing of Time-Life, Inc., resulting in Manhattan Cable becoming one of its first cable system properties. Despite the investments from Time-Life's share of Sterling, Sterling Manhattan consistently lost money throughout its first six years of operation; the company incurred much of its debt from underground wiring expenses, and its difficulties attracting new subscribers to generate income. On August 27, 1969, Sterling Communications consolidated ownership of the cable assets: it acquired Time-Life's 49% share in Sterling Manhattan, in exchange for stock and other assets worth $1.84 million.
Dolan was looking for a way to help his struggling cable company grow to become financially viable. In the summer of 1971, during a family vacation to France aboard the Queen Elizabeth 2, Dolan conceived "The Green Channel", a codenamed concept for a cable-originated television channel that would be distributed via Sterling Manhattan and other participating cable systems. The proposed service would offer unedited theatrical movies licensed from the major Hollywood film studios and live sporting events, all presented without interruptions by advertising and sold for a flat monthly fee to prospective subscribers. Dolan wanted to offset the service's start-up costs by having Sterling enter into carriage agreements with other cable television providers to transmit and sell the service to their customers, and draw revenue from fees charged to subscribers who added the channel onto their existing cable service. Dolan later presented his idea to management at Time-Life, who, despite the potential benefit to the company's cable assets, were initially hesitant to consider the "Green Channel" proposal. In the early 1970s, the cable television industry was not very profitable, and was under constant scrutiny from FCC regulators and the major broadcast television networks, who saw cable as a threat to their viability. Attempts to launch pay television services had been done on an experimental basis in the United States dating to 1951 with little to no success, muzzled by campaigns backed by movie theater chains and commercial broadcasters meant to alarm television viewers to the supposed threat of pay television to the movie industry and free-to-air television access, limited user interest, and FCC restrictions on the types of programming that could be offered to subscription services. Undeterred, Dolan managed to persuade Time-Life to assist him in backing the project.
After the Federal Communications Commission ruled that local governments could not restrict the operation of subscription television services in cable franchise terms, in July 1971, Sterling Communications—now consisting of Sterling Manhattan; its Long Island-based sister system, Sterling Nassau Cable Television; production firm Allegro Films; and direct-to-cable programming firm Television Presentations Inc.—informed the FCC that it planned to operate a cable-originated pay television service. Because Sterling's New York City Council franchise grant specifically required FCC approval for that purpose, Time/Sterling filed an FCC request to authorize pay television operations. Sterling indicated that a subscription television operation would also help Sterling Manhattan fund its fledgling local origination channel, which had incurred $1 million in start-up debt on top of annual company operating losses of $250,000. On September 10, 1971, the FCC gave preemptive authorization to Time-Life and Sterling Manhattan Cable to begin a pay television operation. On November 2, 1971, Time Inc.'s board of directors approved the "Green Channel" proposal, agreeing to give Dolan a $150,000 development grant for the project.
Early history; dissolution of Sterling
The namesake Home Box Office pay television network was founded by Dolan—as a joint venture between Sterling Communications and its co-partner, Time Life Broadcasting Inc.—in 1972. The service—originally to have been called the "Sterling Cable Network", before Dolan and his development team settled on naming it "Home Box Office", originally intended as a placeholder name to meet publishing deadlines for the service's announcement memorandum and research brochures—launched on November 8, 1972, over Teleservice Cable 's Wilkes-Barre, Pennsylvania, system. Time Life originally planned for HBO to debut on a Teleservice system in Allentown, but, per an agreement with Teleservice president John Walson, moved the launch system to the company's Wilkes-Barre system to avoid blackouts of NBA games that were scheduled to air on the service. Programming on HBO initially consisted of theatrical films and event programming, arranged in the form of a double feature, or a single movie presentation paired with either a sports or special event ; by 1974, when the service began offering programming during the l concert specials and other music programs, daytime children's programs and various instructional series were added to the schedule. Originally headquartered from the Time-Life Building on Avenue of the Americas in Midtown Manhattan, HBO initially relayed its programming via a network of microwave relay towers throughout the Northeastern United States to participating cable systems carrying the channel;On February 28, 1973, Sterling Communications announced it would spin-out HBO and associated assets into Home Box Office, Inc., a new subsidiary created in accordance with the sale of 9% of Sterling's HBO equity to Time Inc. and a $3-million direct investment. Sterling also raised Time's equity in the company to 66.4% in exchange for the added HBO stake, through the purchase of additional stock and a converted $6.4-million note obligation. Dolan—who reportedly had major disagreements with Time-Life management on policy issues, claims which the company denied—subsequently resigned as chief executive officer of Sterling Communications and Home Box Office, accepting a $675,000 buyout of a portion of his stock while remaining on the board of directors at both companies in the interim; Dolan used portions of the sale's proceeds to repurchase Time's share of the Sterling Nassau systems and to start the Long Island Cable Community Development Co. as the system's parent company. Gerald M. Levin—an entertainment industry attorney previously with New York City-based law firm Simpson Thacher & Bartlett, who had been with Home Box Office since it began operations as its director of finance, and later as its vice president and director of programming—replaced Dolan as the company's president and CEO; by September, he was joined by Time Life vice president J. Richard Munro as chairman of Home Box Office as well as Time-Life Broadcast's other subsidiaries, Manhattan Cable Television and NBC affiliate WOTV in Grand Rapids, Michigan.
On May 9, 1973, reportedly because of high start-up and operating costs for HBO and other Sterling cable assets, Time announced it would sell its controlling share of Sterling to Warner Communications for $20 million. Time intended to convert the 260,000 convertible notes it held in Warner's cable television unit, Warner Cable Communications, into common stock shares totaling up to 20% in interest. Sterling would then maintain oversight of Home Box Office under Warner's purview. The Time-Warner cable deal was terminated on June 27, after both companies failed to reach a definitive agreement to sell HBO and the other Sterling subsidiaries to Warner; financial arrangements made between Sterling and the New York City Council as part of their 20-year noncompete franchise agreement were alleged to have curtailed the sale.
On July 19, 1973, Time Inc. reached an agreement to purchase and assume financial liabilities of Sterling Communications for $6.2 million. Time completed its acquisition of Sterling on September 18, 1973, formally dissolving the Sterling holding company and transferring Home Box Office and Sterling Manhattan Cable to its Time-Life division. The "Sterling" name was subsequently removed from the Manhattan and Long Island systems, with the Manhattan unit being renamed "Manhattan Cable Television". As the acquisition was being completed, the service had struggled to grow to complete viability: by October, it had around 8,000 subscribers and was carried on 13 cable systems in Pennsylvania and southern New York State with a combined 110,095 subscribers, and it was suffering from a significant churn rate as subscribers who found the channel's program scheduling repetitive, because of the limited allotment of movies outside of special events, decided to cancel their service.
On April 11, 1975, Levin and Time-Life unveiled plans to distribute the HBO signal via satellite under a transponder leasing agreement with RCA Americom Communications, intending to distribute its programming to cable systems and multipoint distribution services throughout the United States. Levin reached an agreement to distribute the HBO satellite feed on eight UA-Columbia Cablevision systems in California, Texas, Florida, Arizona, Arkansas and Washington State, and build earth station receivers to intercept and relay the signal to the UA-Columbia systems' headends. HBO also signed a $7.5-million agreement with RCA Americom to lease a transponder on the then-under construction Satcom I, which was expected to be launched at the end of 1975, for a five-year term. Cable television equipment manufacturer Scientific Atlanta also intended to build earth-based satellite transmitting stations for setup outside of HBO's Manhattan headquarters and at the headend sites of the client cable systems that reached agreements to receive the signal ahead of the satellite launch.
HBO began continuously transmitting via satellite on September 30, 1975, for the broadcast of the "Thrilla in Manila" heavyweight championship boxing match between Muhammad Ali and Joe Frazier from the Araneta Coliseum in Cubao, Philippines. The broadcast that marked the television industry innovation was received by UA-Columbia Cablevision's Fort Pierce and Vero Beach, Florida, systems, and American Television and Communications Corporation's Jackson, Mississippi system, alongside systems already receiving HBO via microwave beforehand in the northeastern U.S. The service temporarily retransmitted its signal from transponder on Westar 1 for the first three months of satellite transmissions, before switching to Satcom I when that satellite commenced commercial operations on February 1, 1976. It also gradually turned around the fortunes of HBO: at the time Time-Life, Inc. bought the remaining interest of the channel in September 1973, HBO's subscribership amassed only 8,000 customers across 14 Pennsylvania cable systems and was hampered by significant churn rate as some subscribers cancelled their service because of the repetitive scheduling of programming. By 1980, HBO was carried on cable and MMDS providers in all 50 U.S. states, with more than three million subscribers nationwide. Other cable channels followed HBO's footsteps in satellite distribution; in December 1976, Atlanta independent station WTCG-TV—now WBD-owned basic cable service TBS, and owned by Ted Turner at the time it went national—became the first television broadcaster to transmit via satellite as a basic cable service, pioneering the "superstation" concept. This, along with the CBN Satellite Service launching by satellite in April 1977—pioneered the development of basic cable, using HBO's blueprint of utilizing satellite delivery for the cable television industry. In May 1976, Gerald Levin was promoted to chairman and CEO of Home Box Office Inc., succeeded as company president by Manhattan Cable president Nicholas "N.J." Nicholas Jr.