Taco Bell
Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and specialty items, and a variety of "value menu" items., Taco Bell serves over customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees.
PepsiCo purchased Taco Bell in 1978. PepsiCo later spun off its restaurants division as Tricon Global Restaurants; subsequently, it changed its name to Yum! Brands.
History
Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In, in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos. Bell attempted to reverse-engineer the recipe, and eventually the owners, along with head chef Gloria Hoyle, allowed him to see how the tacos were made. Hoyle taught Glen Bell her version of the Dorado taco style which Mitla Cafe was known for. Bell took what he had learned and opened a taco stand in 1951. The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell.Glen Bell opened the first Taco Bell on July 6, 1962 at 7112 Firestone Boulevard in Downey, California. The original location was a building about the size of a two-car garage, and was built with mission-style arches that covered a walk-up window that served the original menu items: tacos, burritos, tostadas, Chiliburgers and frijoles, all for 19 cents each. The first restaurant closed in 1986, while the building was saved from demolition November 19, 2015, and was moved to the Taco Bell Corporate Office at 1 Glen Bell Way in Irvine, California and is currently stored intact on the corporate parking lot premises and known as "Taco Bell Numero Uno". Currently, there is a Taco Bell location across the street at 7127 Firestone Blvd, in Downey, which opened in 1996. The oldest operating Taco Bell location is store #2 at 1822 Santa Fe, in Long Beach, CA, which opened on August 7, 1962. Initially designed exactly like "Numero Uno", the building has since remodeled extensively. Two former "Numero Uno" buildings still operate as other businesses, including another one in Long Beach, California, and one in Hawaiian Gardens, California.
In 1964, the first franchise was purchased by former police officer Kermit Bekke. This location, located at 1654 West Carson Street in Torrance, California, had its grand opening on May 28, 1965. Bekke sold his franchise a year and a half later. This location closed in 1975 when it moved across the street to store #1130 at 1619 West Carson Street, which itself would close in the late 1990s and subsequently be repurposed. On January 20, 1967, the 100th Taco Bell grand opening took place in Anaheim, located at 400 South Brookhurst ; this location would later be replaced by a new location at 324 South Brookhurst in 1993. The first Taco Bell restaurant east of the Mississippi River opened at 2050 East Main Street in Springfield, Ohio, on September 20, 1968. Original Taco Bells featured only walk-up window service without indoor seating or drive-thru service. Inside seating was added sporadically in 1968 and drive-thru service was not generally available until 1980. As of 2025, seven original mission-style operating Taco Bell restaurants still remain, located in California and Colorado. A mission-style location that operated in Honolulu, Hawaii remodeled in 2024, and another Mission-style location in Scottsdale, Arizona closed on April 12, 2025. Many former mission-style Taco Bell locations still survive which have been repurposed, frequently as other Mexican fast food restaurants. In 1970, Taco Bell went public with 325 restaurants.
The corporate office has had a few locations, and previously maintained an office at 2516 Via Tejon in Palos Verdes, then at 2424 Moreton Street in Torrance before settling into Irvine in 1976.
PepsiCo subsidiary
In 1978, PepsiCo purchased Taco Bell from Glen Bell. In the 1980s, Taco Bell entered rapid expansion when it acquired several other fast food joints and turned those locations into their own. This included Taco Charley, a San Mateo, California-based chain, in 1982, Pup 'N' Taco, a Long Beach, California-based chain in 1984, and Zantigo, a Minneapolis, Minnesota-based Mexican chain, in 1986. These acquisitions resulted in many early Taco Bell stores closing and moving to these newer facilities. Taco Bell also dropped its existing Mexican-based branding, replacing it with a more mainstream design in 1984. In 1990, the Hot 'n Now chain was acquired. Taco Bell sold Hot 'n Now to a Connecticut company in 1997.In 1991, Taco Bell opened the first Taco Bell Express in San Francisco. Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports; this concept had been experimented with as early as 1984, with several test mall locations opening. Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina. The chain has since co-branded with Pizza Hut and Long John Silver's as well.
In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California, on El Camino Real. Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant which was still open in 2018.
In September 2000, up to $50 million worth of Taco Bell-branded shells were recalled from supermarkets. The shells contained a variety of genetically modified corn called StarLink that was not approved for human consumption. StarLink was approved only for use in animal feed because of questions about whether it can cause allergic reactions in people. It was the first-ever recall of genetically modified food. Corn was not segregated at grain elevators and the miller in Texas did not order that type. In 2001, Tricon Global announced a $60 million settlement with the suppliers. They stated that it would go to Taco Bell franchisees and TGR would not take any of it.
Yum! Brands subsidiary
PepsiCo spun out Taco Bell and its other restaurant chains in late 1997 in Tricon Global Restaurants. With the purchase of Yorkshire Global Restaurants, the owners of A&W and Long John Silver's chains, Tricon changed its name to Yum! Brands on May 16, 2002.In March 2005, the Coalition of Immokalee Workers won a landmark victory in its national boycott of Taco Bell for human rights. Taco Bell agreed to meet all the coalition's demands to improve wage and working conditions for Florida tomato pickers in its supply chain. After four years of boycott, Taco Bell and Yum! Brands agreed to make an agreement called the CIW-Yum agreement with representatives of CIW at Yum! Brands headquarters.
Taco Bell began experimenting with fast-casual and urban concepts when it created U.S. Taco Co. and Urban Taproom in 2014 reflecting a market shift due to the popularity of Chipotle Mexican Grill. The menu consisted of tacos with American fillings, and did not sell the food sold in Taco Bell restaurants, such as burritos. It was launched in Huntington Beach, California, in August 2014.
U.S. Taco Co. closed on September 15, 2015, so the company could focus on its new similar Taco Bell Cantina concept, which featured special menu items and served alcohol. It opened its first location a few days later in Chicago's Wicker Park neighborhood, followed by a location in San Francisco about a month later, located less than a block away from AT&T Park. In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas Strip. The 24-hour restaurant serves alcohol, unique menu items, and features a DJ. It was announced in August 2017 that the store would begin hosting weddings. Taco Bell Cantina currently has locations in San Francisco, Berkeley, Chicago, Las Vegas, Austin, Fayetteville, Cincinnati, Cleveland, Atlanta, Newport Beach, San Diego, San Jose, Sacramento, Nashville, with them once having plans to open soon in Somerville, Massachusetts, but as of 2025, there are instead Taco Bell Cantinas in Brookline and Allston, Massachusetts. In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of a test run.
In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered. Taco Bell planned to have a wider roll-out of this functionality in the coming months.
Previously, Taco Bell's hot sauces were only available in packets at the chain itself. In February 2014, Taco Bell made its hot sauces available at grocery stores, sold in bottles. These would be followed by further grocery store products including chips in May 2018 and shredded cheese in 2019. In September 2016, Taco Bell opened a pop-up in New York City in the SoHo, Manhattan area called the Taco Bell VR Arcade. Taco Bell and VR fans could demo PlayStation VR, games, and food.
In 2016, Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest. Due to popularity, the franchise decided to move the restaurant to a lot in South Gate, California, and it opened to the public a year later. The restaurant features Taco Bell's full menu, with outdoor seating, a walk-up window, and a drive-thru, but no indoor seating unlike regular Taco Bell locations. Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs. In 2019, Taco Bell opened a pop-up hotel called "The Bell: A Taco Bell Hotel and Resort" for one weekend in August. Upon the announcement, the hotel was booked up in two minutes.
Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030.