Scream Awards
The Scream Awards were an annual awards show run and broadcast by Spike from 2005 to 2012. The premier Awards Ceremony was known as Spike TV's Scream Awards 2006, however, for subsequent years, the show was relabeled to simply "Scream", followed with the respective year, e.g., Scream 2009.
These events were billed as a commemoration of "all things sci-fi, fantasy, horror and comic book" featuring "the hottest films, TV shows, comics, actors, creators, and icons who have influenced and shaped these genres". Those recognised came from across a number of entertainment platforms including movies, television and comic books.
Creation
The show was created by Casey Patterson, Michael Levitt and Cindy Levitt, who served as the shows executive producers for its six year run. Casey Patterson, who was also the executive vice president of event production, talent development and studio relations for Spike TV, described these awards as "a show for the most passionate fans on earth and beyond... This is their night to celebrate the magical, mind-bending and super heroic year in movies and the TV shows that they love."Production
The Scream 2009 nominees were chosen by the Advisory Board of Hollywood and Genre Leaders. Over the 6 years the awards were run, this board was varyingly made up of respected and well-known members of the horror, sci-fi, fantasy and comic book worlds, including Wes Craven, Tim Burton, John Carpenter, Roland Emmerich, Neil Gaiman, Guillermo del Toro, David S. Goyer, Geoff Johns, R. Eric Lieb, Stephen King, Tim Kring, Damon Lindelof, Stephenie Meyer, Frank Miller, Brian Pulido, Eli Roth, Robert Rodriguez, George A. Romero, Zack Snyder, Quentin Tarantino, Judd Winick, Joss Whedon, Jonathan Woods, and Rob Zombie etc. The winners were chosen each year by a process of public online voting on the Spike TV website.The winners were announced at a live Scream Awards ceremony held in venues around Hollywood. The inaugural 2006 ceremony was held at the Pantages Theatre. From 2007 to 2010, it was held at the Greek Theatre. The 2011 ceremony was held at the backlot of Universal Studios. On the Tuesday directly after the Awards Ceremony, the event was aired on Spike TV, close to Halloween.
| # | Name | Date Held | Date Aired |
| 1st | Spike TV's Scream Awards 2006 | October 7, 2006 | October 10, 2006 |
| 2nd | Scream 2007 | October 19, 2007 | October 23, 2007 |
| 3rd | Scream 2008 | October 18, 2008 | October 21, 2008 |
| 4th | Scream 2009 | October 17, 2009 | October 27, 2009 |
| 5th | Scream 2010 | October 16, 2010 | October 19, 2010 |
| 6th | 2011 Scream Awards | October 15, 2011 | October 18, 2011 |
Performances
Different live rock acts were included in each year's ceremony, including:-| Artist | Song | Performance Year |
| Alice Cooper | Alice Cooper Medley: I Love the Dead and School's Out | 2007 |
| Avenged Sevenfold | Scream | 2007 |
| KoЯn | Coming Undone | 2006 |
| M.I.A. | Teqkilla | 2010 |
| My Chemical Romance | Welcome to the Black Parade | 2006 |
| Ozzy Osbourne | Not Going Away | 2007 |
| Kerli | Walking on Air | 2008 |
| The Smashing Pumpkins | G.L.O.W. | 2008 |
| Rob Zombie | Alice Cooper Medley: I Love the Dead and School's Out | 2007 |
| Slash | Alice Cooper Medley: I Love the Dead and School's Out | 2007 |
The 2009 and 2011 ceremonies were the only ones not have any musical performances.
Categories
The Advisory Board of Hollywood and Genre Leaders advised on the composition of the categories each year. The categories featured during the 6 years of these awards included:-Competitive Categories
| Category | Years | Information |
| Ultimate Scream | 2006 - 2011 | |
| Best Horror Movie | 2006 - 2011 | |
| Best Fantasy Movie | 2006 - 2011 | |
| Best Science Fiction Movie | 2006 - 2011 | |
| Best Thriller | 2011 only | |
| Best Foreign Movie | 2006, 2007 & 2009 | |
| Best Independent Movie | 2010 & 2011 | This category existed only in an "Online Write-in" form for Scream 2010. |
| Best Sequel | 2006 - 2009 | |
| Best Remake | 2006 & 2008 | |
| Best 3-D Movie | 2010 & 2011 | For Scream 2007, this category was called 3-D Top Three and there were only three nominees. |
| Best Independent Movie | 2010 | This award category was run as an "Online Write-In" award. |
| Best Worst Movie | 2010 | This award category was run as an "Online Write-In" award. |
| Most Anticipated Movie | 2006 and 2009 - 2011 | This award went to the most anticipated movie that was to be premiering in the following year. This award category was run as an "Online Write-In" award. In the Scream 2009 ceremony this category in the form of two awards, i.e. "Most Anticipated Fantasy Film" and "Most Anticipated Science Fiction Film". |
| Breakout Movie of the Year | 2006, 2007 & 2009 | |
| Best Scream-Play | 2006 - 2011 | Occasionally spelt without the hyphen, i.e. 2006, 2008 |
| Best F/X | 2006 - 2011 | |
| Best Director | 2006 - 2011 | |
| Best Fantasy Actress / Actor | 2006 - 2011 | In Scream 2006, there was a single category, solely for women, called Fantasy Fox. For Scream 2007, two awards existed, when a second category was added for men called Fantasy Hero. From Scream 2008 onwards, there were two awards called Best Fantasy Actress" and "Best Fantasy Actor. |
| Best Science Fiction Actress / Actor | 2007 - 2011 | In Scream 2007, these categories were called Sci-Fi Siren and Sci-fi Star, but for Scream 2008 onwards, these categories were called Best Science Fiction Actress and Best Science Fiction Actor respectively. |
| Best Horror Actress / Actor | 2008 - 2011 | |
| Breakout Performance - Female / Male | 2006 - 2011 | The original single gender-neutral category of Best Breakout Performance, was divided into two categories, i.e. Breakout Performance - Female and Breakout Performance - Male, from Scream 2009 onwards. |
| Best Supporting Actress / Actor | 2008 - 2011 | In Scream 2008, this category existed as a gender-neutral category called Best Supporting Performance. It was divided into two gendered categories from Scream 2009 onwards, i.e. Best Supporting Actress and Best Supporting Actor. |
| Scream Queen / King | 2006 & 2007 | Originally, in Scream 2006, the male category was called Most Heroic Performance, which was changed to Scream King for Scream 2007. Both the male and female versions of this category were discontinued from Scream 2008 onwards. |
| Best Cameo | 2007, 2009 - 2011 | |
| Best Ensemble | 2006, 2009 - 2011 | |
| Best Rack on the Rack | 2006 only | This was one of the 2006 Scream Awards categories with only female nominees. |
| Best Villain | 2006 - 2011 | This category was originally called Most Vile Villain, however, from Scream 2008 onwards, the award was renamed Best Villain |
| Best Superhero | 2006 - 2011 | |
| Sexiest Superhero | 2006 & 2007 | |
| Most Memorable Mutilation | 2006 - 2011 | |
| Scene of the Year Award | 2006 - 2011 | The Scene of the Year Award title was prefaced with "Holy Shit", containing a '%', '!', or '*' character replacing the 'i', The exception to this was Scream 2007, when the preface of "Jump-From-Your-Seat" was used. |
| Scream Song of the Year | 2009 only | |
| Best Line | 2008 | |
| Best Flesh Scene | 2006 only | |
| Best Chase Scene | 2011 only | |
| Fight Scene of the Year | 2009 - 2011 | |
| Best TV Show | 2006 - 2011 | |
| Best Television Performance | 2010 only | |
| Best Comic Book or Graphic Novel | 2006 - 2011 | Originally called Best Comic Book, this category was expanded from Scream 2010 onwards to include graphic novels. |
| Best Comic Book Movie | 2006 - 2011 | This category was originally called Best Comic-to-Screen Adaptation, however, from Scream 2008 onwards, it was renamed Best Comic Book Movie. |
| Best Comic Book Writer | 2006 - 2011 | |
| Best Comic Book Artist | 2006 - 2011 | |
| Best Screen-to-Comic Adaptation | 2006 - 2008 | This category was called Best Scream to Comic Adaptation for Scream 2008. |
| Most Shocking Comic Book Plot Twist | 2006 - 2008 | Called just Most Shocking Comic Book Twist for 2006 and 2007. |
| Best Internet Parody | 2006 |
Special Awards
| Category | Years | Information |
| Comic-Con Icon | 2006 - 2011 | This award was presented to individuals or organizations that have been instrumental in bringing comics and/or the popular arts to a wider audience. The award was bestowed each year by Comic-Con in partnership with Scream. After the discontinuance of the Scream Awards this category was presented on-site as an award at Comic-Con's annual Comic-Con event. |
| 25th Anniversary Award | 2009 | |
| Scream Mastermind | 2006, 2008 & 2009 | |
| Scream Legend | 2008 | |
| Scream Immortal | 2008 | |
| Ruthless Filmmaker | 2006 | |
| Scream Rock Immortal | 2006, 2007 & 2009 | |
| Heroine / Hero | 2007, 2010 & 2011 | |
| Maverick | 2011 | This award recognized the fearless and intriguing bodies of work an actor/actress has done in the genres. |
| Ultimate | 2011 | |
| Visionary | 2011 |
Farewell Tributes
Special tributes were given in some year for the conclusion of long-running shows, i.e. 2010 and 2011.Reception
There was a consensus that these awards recognised works of genres that were normally unrecognised. Casey Patterson said of the Scream Awards that it "aims to do for superhero, horror and fantasy films what the MTV Movie Awards did for teen comedies by honoring genres usually overlooked by high-brow Academy Award voters... This event has been long overdue". Zack Snyder said, at the 2008 Scream Awards, “There’s a feeling that film and comic books and all these genres that didn’t used to get respect are having this truly dynamic moment right now.”Of those traditionally unrecognised genres, commentators saw the Scream Awards' recognition of the comic book genre as especially significant. In 2008, Casey Patterson said "the event began three years ago with an emphasis on horror, a genre that was surging at that time thanks to movies such as the Saw films and Hostel. But in subsequent years, the show widened to embrace comic books and fantasy." Geoff Boucher, said "The Scream Awards presented a pop-culture environment where film-makers like Dark Knight director Christopher Nolan shared the same stage as comic-book writers such as Mike Mignola, creator of Hellboy. The LA times reported Mike Mignola as saying, when talking of Scream 2008, that "in the old days Hollywood would strip-mine comics and scoff at the creators. Now, they walk on the same red carpet, which on Saturday night had giant posters of the Green Lantern and Spider-Man above it.
Target audience & Sponsorship
Young males
The male-centric nature of this awards ceremony's target audience was recognised. Ray Richmond, from the Hollywood Reporter, said "In hitching its wagon to Ultimate Fighting Championship, Star Wars marathons, and no fewer than three awards programs — Guys' Choice Awards, Scream Awards and Video Game Awards, the network has fulfilled its mission to provide action-themed comfort food for its male viewership. Juliet Corsinita, the media editor of Taco Bell, said that with respect to the Scream Awards, Taco Bell, whose core customers were "young men who eat fast food", has "a presenting sponsorship which over-delivered on its audience by 76%".Halloween
Captain Morgan's initial Scream Awards sponsorship was part of it push for its product "to be to Halloween what Guinness is to St. Patrick's Day." Arthur Shapiro, Alcohol industry consultant, said "No one has locked up Halloween yet. The Captain has the horsepower to do it."Sponsors
With the exception of Taco Bell, the sponsors for each year's awards ceremony varied: -| Sponsor | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
| Taco Bell | X | X | X | X | X | X |
| Captain Morgan | X | X | X | |||
| Honda | X | |||||
| Truth | X | |||||
| FreeCreditScore | X | X | ||||
| Geico | X | X | X | |||
| Subaru | X | X | X | X |
Ratings
In 2009, the Scream Awards drew a total of 9.9 million viewers over its four telecasts. In the 18-34 male demo, the awards drew a 0.7 rating for the first telecast.In 2010, the initial Tuesday broadcast of the Scream Awards drew only 800,000 viewers for the 9 p.m. premier and 471,000 for the 11 p.m. telecast.
In 2011, the Scream Awards notably underpreformed drawing only 698,000 viewers over the week. This placed it 15th in a Horror Society rating ranking of horror content for that week, just below Scare Tactics on 793,000 viewers, compared to the two highest rating shows broadcast in that week of Terra Nova on 7,970,000 and The Walking Dead on 7,300,000 viewers.