List of Super Bowl commercials
The commercials which are aired during the annual television broadcast of the National Football League Super Bowl championship draw considerable attention. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself. This article does not list advertisements for a local region or station, pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.
1967–1975
1967 (I)
The commercials included ads from "Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald's, and Budweiser among others."1968 (II)
One notable commercial featured was a Gulf advertisement.1976–2025
1983 (XVII)
1991 (XXV)
1999 (XXXIII)
2000 (XXXIV)
This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl".| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Elevator" | A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal. |
| Beer | Bud Light "Cat" | A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger. |
| Beer | Budweiser "Photo Shoot" | Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude. |
| Beer | Budweiser "Which Game?" | In a continuation of their "Whassup?" ad campaign, three men at a bar are on the phone with a guy allegedly watching the game. Their question: "Whassup?" |
| Beer | Budweiser "Rex's Motivation" | A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life. |
| Candy | M&M's "Sexy Girl" | Men and women are all impressed by a green M&M walking down the street. |
| Car | Oldsmobile "In Cars" | In what first appears to be an ad for the Gap, a group of teenagers sing the Gary Numan song "Cars" before an Oldsmobile Alero drives into the screen. |
| Credit card | Visa "Swimmers" | The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games. |
| Film | Gladiator | Movie promos |
| Film | Mission to Mars | Movie promos |
| Film | Titan A.E. | Movie promos |
| FedEx "Combat Rangers" | Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China. | |
| FedEx "The Lollipop Guild" | While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting. | |
| Soft drink | Mountain Dew "Mock Opera" | Spoof of Bohemian Rhapsody, both the song and video. |
| TV | Oxygen "Baby Girl Power" | At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized. |
| Website | AutoTrader.com "I Need a Car" | A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices. |
| Website | Britannica.com "Untitled" | In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with britannica.com logo with tagline "what's on your mind?" |
| Website | Computer.com "Mike and Mike" | To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle. |
| Website | e1040.com "Charity" | An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman. |
| Website | EDS "Cat Herders" | We take a look at the tough and drama-filled job of being a cat herder. Director: John O'Hagan. |
| Website | Epidemic.com "Bathroom" | A man washes his hands and receives money for it. He sneezes and the same thing happens. |
| Website | E*Trade "Wasted 2 Million" | Two men and a monkey dance to "La Cucaracha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks." |
| Website | E*Trade "Out the Wazoo" | A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo". |
| Website | E*Trade "Basketball Prodigy" | A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career. |
| Website | e-stamp.com "Time Saving Tips" | A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage. |
| Website | Hotjobs.com "Negotiations" | Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you." |
| Website | Kforce "Looking for a Job" | A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown. |
| Website | LastMinuteTravel.com "Tornado" | Two cowboys set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute. |
| Website | LifeMinders.com "The Worst Commercial" | On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts. But we don't know diddly about making ads." |
| Website | MicroStrategy "Fraud" | A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder. |
| Website | MicroStrategy "Stock Alert" | A woman in an airport uses her mobile device to trade stocks. |
| Website | Monster.com "The Road Less Travelled" | A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost. |
| Website | OnMoney.com "Paper Monster" | A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it. |
| Website | Netpliance "Webhead" | Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer. |
| Website | OurBeginning.com "Invites" | Soon-to-be-married brides fight with each other at a wedding invitation store. |
| Website | Pets.com "If You Leave Me Now" | When pets are left home, the Pets.com sockpuppet sings the Chicago song "If You Leave Me Now". |
| Website | WebMD "Ali" | A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system. |
2005 (XXXIX)
| Product type | Product/title | Plot/notes |
| Bank | MBNA "Gladys Knight | Gladys Knight joins a rugby game with the England national rugby union team and scores a try. |
| Beer | Bud Light "Picture Phone" | Two guys at a Football game send photos to another friend who isn't at the game. The friend who isn't at the game responds by sending photos of him at the apartment that belongs to one of the guys at game and with that guy's girlfriend. |
| Beer | Bud Light "The Lady" | At a bar, a man tries to impress a woman by buying her a Bud Light. However, a talking cockatoo intervenes and aggressively trash-talks the man. |
| Beer | Bud Light "Skydiving" | A skydiver instructor tries to offer a case of Bud Light to a skydiver, who is to afraid to jump, only to have the pilot grab the case and jump out of the plane. |
| Beer | Budweiser "Audition" | All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started." |
| Beer | Budweiser "Dance" | At a crowded bar, Cedric The Entertainer uses various hand gestures to inform someone that he is the designated driver. The gestures being made, ends up becoming a dance that everyone in the bar partakes in. |
| Beer | Budweiser "Welcome Home" | Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you." Director: Joe Pytka. |
| Beer | Budweiser Select "Pucker Up" | Spot promoting the introduction of Budweiser Select beer. |
| Beer | Heineken "Beer Run" | Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call. Director: David Fincher |
| Car | Cadillac "Barrels" | Three Cadillac V-Series cars slowly pull into a tunnel before coming to a stop, similar to that of a bullet being placed inside a gun. Each car lights up, revs, and quickly takes off and rockets out of the tunnel. The ad ends with the narrator saying "Bang". Soundtrack: Rock and Roll by Led Zeppelin |
| Car | Ford "Gang" | A tough biker gang is going to the bar, only to be scared off by Fords. |
| Car | Ford "Greenlight" | A man, dressed in warm weather clothing, is frozen in a Ford Mustang Convertible. |
| Car | Honda "Belt Buckle" | Shows a montage of various belt buckles that cowboys wear before ending on a Honda belt buckle. Promotes the Honda Ridgeline truck. Voice Over: Clancy Brown |
| Car | Honda "Peaks" | A Honda Ridgeline drives up and down an off-road peak. Narration by Clancy Brown. |
| Car | Toyota "Move Forward" | In a world where, everyone is moving in place, the Toyota Prius is the only thing moving in motion. |
| Car | Volvo "Boldy Go" | Richard Branson is launched into space in a rocket ship, with a giant bumper sticker slapped onto the rocket that reads "My Other Vehicle Is A Volvo XC90 V8". The ad also promoted a sweepstakes where one could win a trip to space, via Virgin Galactic. |
| Chewing gum | Bubblicious "Spotlight" | LeBron James walks on to a basketball court and blows a bubble. |
| Contact lenses | O2 Optix "Inside The O" | People walk around with giant O2's in front of them, to represent their usage of O2 Optix contact lenses. |
| Countertop | Silestone "Diana Pearl" | Mike Ditka, Jim McMahon, and William "The Refrigerator" Perry all claim that they are "Diana Pearl". The ad then cuts to a Diana Pearl bathtub and reveals that Dennis Rodman is in the bathtub. Rodman closes the ad by stating that he too is "Diana Pearl". |
| Credit card | Mastercard "Icons" | Features classic advertising mascots eating dinner |
| Credit card | Visa "Superheroes" | Various Marvel Superheroes, including Spider-Man, Captain America, Thor, and Storm, come to help a woman who is calling for help; only to find out that her stolen Visa Check Card isn't liable for fraudulent charges. |
| Electronics | Olympus "Jacques Your Body" | Two teenage girls dressed for prom and a pair of football fans dance to Jacques Your Body by Les Rhythmes Digitales. |
| Electronics | Olympus "m:robe Popin'" | An elderly couple and a boy who is blindfolded dance to Pure Gold by Offcuts. |
| Film | Batman Begins | Movie promos |
| Film | Be Cool | Movie promos |
| Film | Constantine | Movie promos |
| Film | Hitch | Movie promos |
| Film | Robots | Movie promos |
| Film | Sahara | Movie promos |
| Film | The Longest Yard | Movie promos |
| Film | The Pacifier | Movie promos |
| Film | War of the Worlds | Movie promos |
| Food | Emerald Nuts "Unicorns" | Santa Claus, The Easter Bunny, and a Unicorn confront a Dad who won't share his Emerald Nuts with his daughter. |
| Food | Lay's "Fence" | Thanks to throwing a bag of Lay's Potato Chips over a fence, a group of kids get their baseball back. After the kids successfully get their ball back, a dog, a 1972 Chevrolet Impala, and MC Hammer all are tossed over the fence as well. Director: Spike Lee |
| Food | Tabasco "Tan Lines" | Thanks to the Tabasco sauce used in her shrimp cocktail dip, a woman sunbathing at a beach has tan lines that are darker underneath. Soundtrack: Disco Inferno by The Trammps |
| FedEx "10 Things" | Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity, an animal, a dancing animal, a cute kid, a groin kick, a talking animal, attractive females, a product message, a famous pop song, and a bonus ending. | |
| Online Music | Napster "Do The Math" | At a football game, a costumed version of the Napster Cat holds up a sign comparing the cost of Napster to iTunes. |
| Personal care | Degree "Mamma's Boy" | Promotes a spoof line of action figures called "In-Action Heroes". The ad that aired in the Super Bowl focus on the Mamma's Boy figure. Ads were also produced for the Suck Up and Wuss figures as well. |
| Restaurant | McDonald's "Lincoln Fry" | A Man finds a McDonald's French Fry that resembles Abraham Lincoln in his meal. |
| Restaurant | Quiznos "By The Pool" | Baby Bob and an adult woman sit by a swimming pool to talk about the turkey sub from Quiznos. |
| Restaurant | Subway "Parking Lot" | A pair of police officers' approach a parked car, with fogged up windows and "More Than Words Can Say" from Alias playing loudly, presuming to find a pair of lovebirds; turns out to be two guys eating hot fresh toasted sub sandwiches from Subway. |
| Restaurant | Taco Bell "Cards" | Promotes the Chicken Enchilada Grilled Stuffed Burrito. A bag of Taco Bell is placed on a table with a collection of rare baseball cards. This worries the owner of the cards, due to the contents of the burrito potentially smothering all over his collection, before being told that all of that is inside the burrito. The ad ends with the owner of the cards and his two friends then enjoy their burritos, only for one of them to spill their Pepsi on the card collection. |
| Retail | Staples "Easy Button" | People in difficult situations use the Staples "Easy Button" to resolve their issues. |
| Sports | NFL "What's Next?" | Don Cheadle talks about what a moment means for the Super Bowl. |
| Soft drink | Diet Pepsi "The Diet Pepsi Truck" | P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing. |
| Soft drink | Diet Pepsi "Guy Watcher" | A man walks down the street, drinking a Diet Pepsi, and everyone watching becomes attracted. Cast: Cindy Crawford, Carson Kressley Director: Joe Pytka Soundtrack: Stayin' Alive by The Bee Gees |
| Television network | NFL Network "Two-morrow" | Similar to the 2004 ad, Various NFL personal who didn't make it to the Super Bowl sing Tomorrow from Annie. Cast: Daunte Culpepper, Jon Gruden, Chad Johnson, Byron Leftwich, Marvin Lewis, Curtis Martin, Steve McNair, Joe Montana, Ben Roethlisberger, Ephraim Salaam, and Roy Williams |
| Website | CareerBuilder "Apology" | A man tries to navigate through his office job, while all of his co-workers are monkeys. |
| Website | CareerBuilder "Titanic" | In a company meeting, the man from the "Apology" spot tries to convince his monkey staff that naming a product "Titanic" is a bad idea. |
| Wireless | Verizon "Miniaturization" | The V-Cast from Verizon has inspired celebrities to shrink down to tiny size. Cast: Christina Aguilera, Kid Rock, Shaquille O'Neal, and Deion Sanders |
2011 (XLV)
| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Hack Job" | A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter. |
| Car | Audi "Old Luxury" | Two people escape from a fancy prison. Cameos: Kenny G |
| Car | Chevrolet "Elderly Home" | People in an elderly home try to figure out a Chevy commercial. |
| Car | Chevrolet "Miss Evelyn" | Two guys narrate their idea for a Chevy Camaro commercial. |
| Car | Chrysler 200 "Born of Fire" | A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim. |
| Car | Ford "Race" | Six people prepare to race in their Fords. |
| Car | Mercedes-Benz "Welcome" | Mercedes-Benz cars from all across the globe start up and drive off on their own power. The vehicles all arrive at the same spot, a Mercedes dealership, where the latest models are revealed. Sean "Diddy" Combs appears in the ad as one of the owners who notices their Mercedes driving off. |
| Car | Mini "Cram It In The Boot" | On a game show, a contestant has to "Cram It In The Boot", by placing as many large items into a Mini Countryman |
| Car | Volkswagen "Black Beetle" | A computer-generated black beetle runs fast, referencing the new Volkswagen model. |
| Car | Volkswagen "The Force" | A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. The ad was voted No. 9 on YouTube's Top 10 Videos of 2011. |
| Film | Captain America: The First Avenger | Movie promos |
| Film | Cowboys & Aliens | Movie promos |
| Film | Limitless | Movie promos |
| Film | Pirates of the Caribbean: On Stranger Tides | Movie promos |
| Film | Thor | Movie promos |
| Film | Transformers: Dark of the Moon | Movie promos |
| Food | Doritos "Love" | A man goes around the office with a creepy obsession for Doritos. |
| Food | Doritos "Teasing" | A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man. |
| Soft drink | Brisk "Eminem" | Eminem tells the viewer why he doesn't appear in commercials. His requirements for appearing in an advertisement are for attractive women to appear, the ad to be filmed at his house, and for him to record the songs in the ad by himself. He follows that up by telling the viewer that once it's time to record the commercial, he ends up hating the product and the commercial is shelved. After all that, he then is handed a can of Brisk, declares his approval of the beverage and adds a new demand for appearing in an advertisement, changing the name of the drink. However, an executive steps in and tells Eminem that the name change demand is not possible. Eminem replies by shoving the executive off the building they are on top of and reiterates by telling the viewer why he doesn't appear in commercials. |
| Soft drink | Pepsi Max "Love Hurts" | A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking Pepsi Max, she too is drinking Pepsi Max. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can. |
| Store | Best Buy "Upgrades" | Ozzy Osbourne tries to shoot a Best Buy commercial for 4G phones, but the G keeps getting upgraded. Pretty soon, Osbourne is replaced by Justin Bieber. Cast: Ozzy Osbourne, Justin Bieber, Sharon Osbourne, Jack Osbourne |
| Wireless | Verizon "I Can Hear You Now" | The Verizon Test Guy answers an Apple iPhone 4 phone and tells the caller "Yes, I Can Hear You Now". |
- BMW
- Bridgestone
- Bud Light
- Budweiser
- CareerBuilder
- CarMax
- Cars.com
- Coca-Cola
- Doritos
- E*Trade
- GoDaddy
- HomeAway
- Hyundai
- Kia
- Mercedes-Benz
- PepsiMax
- Skechers- "Kim Kardashian"
- Snickers
- Stella Artois
- Teleflora- "Faith Hill"
2012 (XLVI)
| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Factory" | A factory is working on the new Bud Light Platinum. |
| Beer | Budweiser "The End of Prohibition" | The reactions of a town at the end of Prohibition are shown. |
| Beer | Budweiser "Eternal Optimism" | Various moments in 20th Century history are shown, all accompanied by people drinking Budweiser. |
| Candy | M&M's "Just My Shell" | At a party, a brown-shelled M&M is mistaken for being naked. As a result, the red M&M tears off its skin and dances to "Sexy and I Know It" by LMFAO. |
| Car | Audi "Vampire Party" | A group of vampires are having a party in the woods. The vampire in charge of drinks arrives in his Audi. The bright lights of the car kills all of the vampires, with him wondering where everyone went afterwards. Soundtrack: "The Killing Moon" by Echo and the Bunnymen |
| Car | Cadillac "Green Hell" | Showcases the Cadillac ATS being developed and tested at the Nürburgring racetrack in Germany |
| Car | Chrysler "Halftime in America" | Clint Eastwood recounts how the automotive industry survived the Great Recession. |
| Car | Fiat "Seduction" | A man walks through a street to discover a beautiful woman standing on a parking space, who proceeds to approach and seduce him, when successfully doing so he then discovered he was about to kiss a Fiat 500 Abarth. Cast: Catrinel Menghia |
| Car | Hyundai "Cheetah" | Two men try to see which is faster: a cheetah or a Hyundai. Once the cheetah is released, it starts to instead chase after its cage handler. |
| Film | Act of Valor | Movie promos |
| Film | The Avengers | Movie promos |
| Film | Battleship | Movie promos |
| Film | John Carter | Movie promos |
| Film | The Lorax | Movie promos |
| Soft drink | Pepsi "The King's Court" | People in the Middles Ages try to entertain their king for a Pepsi. While the first person fails, a mysterious person wins the Pepsi by singing Aretha Franklin's "Respect"." After she wins, she overthrows the king and gives Pepsi to all the town. Cast: Elton John, Melanie Amaro, Flavor Flav |
| Store | Best Buy "Phone Innovators" | An ad featuring the creators of the cameraphone, Siri, Shazam, and the first text message. The creators of Words with Friends also appear parodying the incident involving Alec Baldwin playing the game on an airplane. |
- Pete Hoekstra
2013 (XLVII)
| Product type | Product/title | Plot/notes |
| Beer | Beck's Sapphire "Serenade" | A CGI fish swims around a bottle of Beck's Sapphire, singing Chet Faker's cover of No Diggity by Blackstreet. |
| Beverage mix | MiO "Anthem" | Tracy Morgan gives a Patton inspired speech about how change keeps the United States moving forward. |
| Car | Audi "Prom" | A guy getting ready for a prom drives his mom's Audi there. |
| Film | Fast and Furious 6 | Movie promos |
| Film | Iron Man 3 | Movie promos |
| Film | Oz the Great and Powerful | Movie promos |
| Film | Star Trek Into Darkness | Movie promos |
| Food | Wonderful Pistachios | Psy does his "Gangnam Style" dance to promote pistachios. |
| Food | Doritos "Time Machine," "Cowboy Kid" | A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them. |
| Food | Doritos "Time Machine," "Cowboy Kid" | A young boy dressed as a cowboy races his sarcastic older brother to a bag of Doritos, with the help of his dog and lasso the cowboy kid gets the Doritos and hogtied his brother. |
| Restaurant | Subway "15 Years in the Making" | Brian Baumgartner and several sporting stars, retell the story of how Jared Fogle lost weight by eating Subway subs and kept the weight off, 15 years later. Sports figures featured in the ad: Laila Ali, Carl Edwards, Jay Glazer, Blake Griffin, Robert Griffin III, Ryan Howard, Mike Lee, Eric LeGrand, Apolo Ohno, Ndamukong Suh, and Justin Tuck |
| Shoes | Skechers "The Chase" | A man chases down a cheetah, ties it in a knot and prevents it from hunting down a gazelle, thanks to the Skechers GOrun 2 shoes he is wearing. |
| Truck | Dodge Ram "So God Made a Farmer" | Portions of the speech by Paul Harvey are played over a background of farming activities in the United States. |
2021 (LV)
2024 (LVIII)
Ads listed here are mainly per the criteria posted at Super Bowl Ad Meter, which considered national ads from first kickoff through the 4th quarter two-minute warning including halftime. Ad Meter disregarded house promotions for its cable/broadcast networks, regional to major market, digital platform-only, and broadcasts outside the national CBS broadcast. As the game went into overtime, Ad Meter disregarded ads that played at end of regulation.| Product type | Advertiser/product | Title | Plot/notes |
| Cosmetics and personal care | CeraVe | "Michael CeraVe" | Michael Cera attempts to take credit for the development of CeraVe moisturiser because it has "Cera" in its name. |
| Cosmetics and personal care | Dove | "Hard Knocks" | Starts with footage of girls falling down and taking bumps while playing sports, then shows the message "45% of girls quit sports by age 14" and "Together we can keep them in the game. Join the Body Confident Sport program". |
| Cosmetics and personal care | e.l.f. | "In e.l.f. We Trust" | Judy Sheindlin presides over Judge Beauty—a court show dealing in cases involving cosmetics. |
| Car | BMW | "Talkin' Like Walken" | As he goes about his day, Christopher Walken repeatedly gets accosted by various people trying to emulate his distinct style of speaking, much to his annoyance. |
| Car | Volkswagen | "An American Love Story" | Celebrates the 75th anniversary of Volkswagen. Starting with black-and-white styled footage of the cars being introduced in 1949, and later videos of owners enjoying various Volkswagen vehicles. Features Neil Diamond's song "I Am... I Said". |
| Car | Toyota Tacoma | "Dareful Handle" | As people drive aggressively off-road, the passengers grip the handle in fear and make remarks that the announcer repeats as nicknames for the handle. |
| Car | Kia EV9 | "Perfect 10" | A young figure skater participates in a regional competition, being cheering on by her father, but there is a noticeable empty seat next to him. After driving home, the dad uses the EV9's power station to light up an icy pond and speakers so she can perform in front of her wheelchair-using grandfather. |
| Car | Kawasaki Ridge | "Mullets" | As two friends start driving a Ridge, they grow mullets and go through some backcountry trails. They pass animals, which also grow mullets. They even pass Stone Cold Steve Austin. |
| Film | Wicked | Movie promo | |
| Film | Despicable Me 4 | Movie promo | |
| Film | The Fall Guy | Movie promo | |
| Film | Kung Fu Panda 4 | Movie promo | |
| Film | Inside Out 2 | Movie promo | |
| Film | Kingdom of the Planet of the Apes | Movie promo | |
| Film | Deadpool & Wolverine | Movie promo | |
| Film | IF | Movie promo | |
| Film | A Quiet Place: Day One | Movie promo | |
| Film | Bob Marley: One Love | Movie promo | |
| Food | Doritos | "Dina & Mita" | Jenna Ortega goes to the supermarket with her grandmothers, Dina and Mita, with the intention of getting a bag of Doritos Dinamita. After learning that the last bag has already been bought by Danny Ramirez, Dina and Mita fight with Ramirez to retrieve the bag from him. The grandmothers are eventually successful but get upstaged by Ortega, who takes the bag for herself. |
| Food | Dunkin' Donuts | "The DunKings" | Ben Affleck decides to launch a new career as a pop star, despite his own incompetence at anything related to music and the advice of people trying to dissuade him. He interrupts his wife Jennifer Lopez's recording of her latest album to promote the DunKings, the new boy band that he has formed with his friends Tom Brady and Matt Damon. Lopez shuts down Affleck's attempt to get him to sing a track on the album, but lets Brady stay. |
| Food | Drumstick | "Doctor on the Plane" | Eric André is boarding on a plane but the flight attendant found out that he got sick until a plastic doll named Dr. Umstick gives him and everyone a Drumstick ice cream as a cure on board. |
| Food | Oreo | "Twist On It" | Similar to flipping a coin, people make decisions by twisting an Oreo cookie to see which wafer continues to adhere to the cream filling. |
| Food | Lindt | "Life is a Ball" | Playing to Perry Como's performance of "Round and Round", a Lindor chocolate follows along the song's lyrics as people trying out the chocolate, along with a brief glance of the chocolate-making process. |
| Food | Reese's Caramel Big Cups | "Big Cups YES!" | Viewers at a suburban living room alternate between being extremely upset and extremely ecstatic when they hear what Reese's is doing with their peanut butter cups. |
| Food | M&Ms | "Almost Champions Ring of Comfort" | The M&M characters use the peanut butter present in Peanut Butter M&Ms and form them into diamonds via compression. The diamonds are used to create an "Almost Champions Ring of Comfort" to award football players who almost won Super Bowls, as well as Scarlett Johansson, who lost two Oscar races in the same year. |
| Food | Pringles | "Mr. P" | After a grocery store employee notes that he looks like "the Pringles guy", a mustachioed Chris Pratt begins to trend on the Internet, leading to him landing a role in a film about the Pringles mascot, Mr. P. |
| Food | Hellmann's/Best Foods | "Mayo Cat" | Kate McKinnon, unsure of what to do with her leftovers, is helped by her cat who points to a jar of Hellmann's mayo. The cat becomes a phenomenon, with everyone scrambling to buy Hellmann's mayo due to the cat's advice. |
| Food | Nerds Gummy Clusters | "Flashdance...What a Feeling" | A large gummy nerd performs the "Flashdance... What a Feeling" audition dance. Also features Addison Rae. |
| Insurance | State Farm | "Like a good neighbaaa" "Agent State Farm" | Arnold Schwarzenegger plays a State Farm agent in a blockbuster film, but struggles to pronounce the word "neighbor" correctly while filming his scenes due to his heavy Austrian accent, despite help from the director and Jake from State Farm. Eventually, the production comes a compromise by having Danny DeVito say the line instead. This ad topped the Ad Meter survey. |
| Online gambling | FanDuel | "Kick of Destiny 2" | Carl Weathers, John Cena, and several others watch TV to see Rob Gronkowski attempting to kick a field goal. It had been adjusted at the end to honor Weathers who died. |
| Online gambling | BetMGM | "Tom Has Won Enough" | Vince Vaughn promotes BetMGM as the sports betting service for everyone but Tom Brady, since he's already "won enough". |
| Retail | Bass Pro Shops | "Making Memories on the Water" | Promotes Tracker fishing and pontoon boats. |
| Pharmaceutical | Pfizer | "Here's to Science" | Various paintings, sculptures, and photographs of members of the science community lip synch to Queen's Don't Stop Me Now. |
| Restaurant | Popeyes | "Popeyes Finally Has Wings" | Howie was released from a fifty-year cryosleep when a group scientists gave him a box of Popeyes wings while he discovers the future such as kick scooters, drones, etc. |
| Shoes | Skechers | "There's No 'T' in Skechers" | Mr. T shows Tony Romo how he wears Skechers Slip-Ins where there's no "T" in Skechers. |
| Beverage | Starry | "Love Triangle" | Ice Spice appears with Starry mascots, Lem and Lime, before being confronted by her ex, lemon lime soda, and tries to plead her to return. Ice Spice, however, tells him that she is now with Starry, resulting in her ex having a meltdown, with lemon lime soda spewing out of his head like a geyser. |
| Beverage | Mountain Dew Baha Blast | "Having a Blast" | Aubrey Plaza talks about having a blast where she is in different exciting scenarios yet still acting deadpan. |
| Beverage | Poppi | "The Future of Soda is Now" | With major inventions happening throughout history, Poppi wants you to rethink flavored soda. |
| Beverage | Bud Light | "Easy Night Out" | The Bud Light Genie fulfills wishes. |
| Beverage | Coors Light | "The Return of the Coors Light Chill Train" | The Coors Light Chill Train makes its return after 12 years, passing and freezing folks along the way and eventually crashing through the living room of a family, where it is revealed LL Cool J is the conductor. |
| Beverage | Budweiser | "Old School Delivery" | In a snowy day, a hitch was set up with the Budweiser Clydesdales to deliver beer a bar that lost power during a snow storm. |
| Beverage | Michelob Ultra | "Superior Beach" | Lionel Messi plays beach soccer while waiting for the Michelob Ultra draft tap to be changed. Also has cameos from Jason Sudeikis and Dan Marino. |
| Television | The Boys | "A Love Letter to America" | Homelander shows a message to fellow Americans in a fictional commercial for an Energy drink called Turbo Rush. |
| Television | NFL Sunday Ticket | "Migration" | Birdwatchers follows along Baltimore Ravens, Seattle Seahawks, and Philadelphia Eagles players in bird-like behaviors as the migrate away while the NFL season concludes. |
| Television | Paramount+ | Knuckles | Movie promo |
| Television | Paramount+ | "Hail Patrick" | In order to ascend Paramount Mountain, Patrick Stewart changes into old football gear and throws Arnold Shortman. Also features Tua Tagovailoa, Drew Barrymore, Knuckles, Lt. Jim Dangle, and Creed. |
| Television | FX | Shogun | TV promo |
| Wireless | T-Mobile | "Auditions" | Various actors audition to get Magenta status for T-Mobile. |
| Wireless | T-Mobile | "That Home Internet Feeling" | Zach Braff and Donald Faison sing "Flashdance...What a Feeling" with their new neighbor Jason Momoa to celebrate Momoa getting home internet, while Jennifer Beals looks on in approval. |
| Wireless | Verizon | "Can't B Broken" | Beyoncé attempts to break the Internet by doing increasingly over-the-top stunts to no avail, ending with her asking to "drop the new music". |
| Wireless | Google Pixel 8 | "Javier in Frame" | Despite being visually impaired, Javier is able to use his camera phone to take pictures as the phone prompts him that there are faces in the frame. Stevie Wonder narrates the ad. |
| Website | Squarespace | "Hello Down There" | A group of aliens land on Earth, only to be ignored by the human populace who are too busy looking at their phones to care. To get the humans' attention, the aliens decide to make a website about themselves and broadcast it to every screen on Earth, including that of Martin Scorsese. |
| Website | Etsy | "Thank you, France" | As France delivers the Statue of Liberty, the Americans look to Etsy's "gift mode" to reciprocate. One of the folks suggests cheese and they gift them that on a cheese board. |
| Website | Apartments.com | "Extraterrestrials" | Fearsome-looking space aliens approach and are asked what their purpose is, but Brad Bellflower helps translate that they are looking for apartments and suggests some listings. |
| Website | doordash.com | "DoorDash All the Ads" | An advertisement showcasing a promotion, in which using the code "DOORDASH-ALL-THE-ADS-2024" at the website Doordash-All-The-Ads.com would enter you in to win items from the previous ads. The promo code then gets insanely long, including all of the products that were advertised. |
| Website | Disney+ | "Well Said" "Well Thank You" | Black text showing quotes from various movies that are available on Disney+ on a white background. |
| Website | Snapchat | "Less social media. More Snapchat" | Shows various pictures and videos with changing tag lines about more this and less that, with the more this being something fairly negative. Halfway through, it changes the tagline to less this more that, where the more that is more positive. Eventually it emphasizes the phrase "less likes, more love", and "Less social media. More Snapchat." |
| Services | Homes.com | "Launch" "Now That's Worth Celebrating" | Having taken over his great uncle's company, Luke and his assistant Marci meet with their executive team and assures them that there will be improvements worth celebrating. |
| Services | homes.com | "Salon" "A Goldmine of Local Intel" | Luke and Marci visit a hair salon where one of the hairdressers talks with her client about the corn festival. Marci discovers her eyebrows have been shaved off. |
| Services | homes.com | "Mascot" "Quick Question" | Luke, dressed up as the school mascot, interrupts a football huddle to ask questions about the school. Marci does the same from the stands, and they are forced to flee the scene in a helicopter. |
| Services | E-Trade | "Pickle Babies" | The e-trade babies play pickleball. |
| Services | Pluto TV | "Couch Potato Farms" | Farmers plant TVs so that they can literally grow couch potatoes. |
| Services | Crowdstrike | "The Future" | Space aliens enter a small western town. A woman uses Crowdstrike to fend off the "cyberattack". |
| Services | TurboTax | "Make Your Moves Count" | Quinta Brunson gets help from a tax advisor. Also a QR code to enter a million-dollar sweepstakes. |
| Services | Uber Eats | "Worth Remembering" | As Jennifer Aniston picks up a delivery, she remarks that in order to remember something, you have to forget something else. David Beckham and Victoria Beckham have trouble remembering what group Victoria was a member of. Jelly Roll forgets that he got his face tattooed. Aniston forgets who David Schwimmer was. |
| Services | Booking.com | "Tina Fey Books Whoever She Wants to Be" | Having many options in booking.com, Tina Fey can be whatever Tina Fey she can be, so she hires a number of body doubles that do the different adventures. Includes Jane Krakowski and Glenn Close. |
| Services | Microsoft Copilot | "Watch Me" | Shows various people and statements like "they say I'll never open my own business" but then later the words "but I say" and a woman says "watch me". Then it shows people entering phrases into Microsoft Copilot AI. |
| PSA | NFL | "Born to Play" | NFL players Saquon Barkley, Justin Jefferson, Cameron Jordan and Jeremiah Owusu-Koramoah visit Accra, Ghana in an effort to inspire kids to play American football. |
| PSA | Foundation to Combat Antisemitism | "Silence" | Clarence B. Jones, who helped write the draft for Martin Luther King Jr's "I Have a Dream" speech, remarks that all hate thrives on one thing: silence. And the thing to counter that is to stand up to silence and speak out. |
| PSA | He Gets Us | "Who Is My Neighbor" | Shows pictures of various people, asks "Who is my neighbor?" and replies "the one you don't notice, value, welcome". |
| PSA | He Gets Us | "Foot Washing" | Shows illustration-like pictures of a person washing another person's feet. |
| Political | American Values 2024 | "American Values" | In an advertisement for the Robert F. Kennedy Jr. 2024 presidential campaign, it reuses the advertisement of his uncle John F. Kennedy's presidential campaign, with images of Robert Jr. replacing images of John. |