Marvel Comics is the brand name and primary imprint of Marvel Worldwide Inc., formerly Marvel Publishing, Inc. and Marvel Comics Group, a publisher of American comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide's parent company.
Marvel was started in 1939 by Martin Goodman under a number of corporations and imprints but now known as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others. The Marvel brand, which had been used over the years, was solidified as the company's primary brand.
Marvel counts among its characters such well-known superheroes as Spider-Man, Iron Man, the Hulk, Thor, Captain America, Ant-Man, the Wasp, Black Widow, Wolverine, Captain Marvel, Black Panther, Doctor Strange, Ghost Rider, Blade, Daredevil, the Punisher and Deadpool. Superhero teams exist such as the Avengers, the X-Men, the Fantastic Four and the Guardians of the Galaxy as well as supervillains including Doctor Doom, Magneto, Thanos, Loki, Green Goblin, Kingpin, Red Skull, Ultron, the Mandarin, MODOK, Doctor Octopus, Kang, Dormammu, Annihilus and Galactus. Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with most locations mirroring real-life places; many major characters are based in New York City. Additionally, Marvel has published several licensed properties from other companies. This includes Star Wars comics twice from 1977 to 1986 and again since 2015.
Timely Publicationspublisher Martin Goodman created the company later known as Marvel Comics under the name Timely Publications in 1939. Goodman, who had started with a Western pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of editor, managing editor, and business manager, with Abraham Goodman officially listed as publisher.
Timely's first publication, Marvel Comics #1, included the first appearance of Carl Burgos' android superhero the Human Torch, and the first appearances of Bill Everett's anti-hero Namor the Sub-Mariner, among other features. The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies. While its contents came from an outside packager, Funnies, Inc., Timely had its own staff in place by the following year. The company's first true editor, writer-artist Joe Simon, teamed with artist Jack Kirby to create one of the first patriotically themed superheroes, Captain America, in Captain America Comics #1. It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941.
While no other Timely character would achieve the success of these three characters, some notable heroes—many of which continue to appear in modern-day retcon appearances and flashbacks—include the Whizzer, Miss America, the Destroyer, the original Vision, and the Angel. Timely also published one of humor cartoonist Basil Wolverton's best-known features, "Powerhouse Pepper", as well as a line of children's funny-animal comics featuring characters like Super Rabbit and the duo Ziggy Pig and Silly Seal.
Goodman hired his wife's cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as "Stan Lee"—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in World War II. Lee wrote extensively for Timely, contributing to a number of different titles.
Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these shell companies through which Timely Comics was published was named Marvel Comics by at least Marvel Mystery Comics #55. As well, some comics' covers, such as All Surprise Comics #12, were labeled "A Marvel Magazine" many years before Goodman would formally adopt the name in 1961.
Atlas ComicsThe post-war American comic market saw superheroes falling out of fashion. Goodman's comic book line dropped them for the most part and expanded into a wider variety of genres than even Timely had published, featuring horror, Westerns, humor, funny animal, men's adventure-drama, giant monster, crime, and war comics, and later adding jungle books, romance titles, espionage, and even medieval adventure, Bible stories and sports.
Goodman began using the globe logo of the Atlas News Company, the newsstand-distribution company he owned, on comics cover-dated November 1951 even though another company, Kable News, continued to distribute his comics through the August 1952 issues. This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications.
Atlas, rather than innovate, took a proven route of following popular trends in television and movies—Westerns and war dramas prevailing for a time, drive-in movie monsters another time—and even other comic books, particularly the EC horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo's Homer the Happy Ghost and Homer Hooper. Atlas unsuccessfully attempted to revive superheroes from late 1953 to mid-1954, with the Human Torch, the Sub-Mariner, and Captain America. Atlas did not achieve any breakout hits and, according to Stan Lee, Atlas survived chiefly because it produced work quickly, cheaply, and at a passable quality.
'' #1. Cover art by Jack Kirby and unconfirmed inker.
Marvel ComicsThe first modern comic books under the Marvel Comics brand were the science-fiction anthology Journey into Mystery #69 and the teen-humor title Patsy Walker #95, which each displayed an "MC" box on its cover. Then, in the wake of DC Comics' success in reviving superheroes in the late 1950s and early 1960s, particularly with the Flash, Green Lantern, Batman, Superman, Wonder Woman, Green Arrow and other members of the team the Justice League of America, Marvel followed suit.
In 1961, writer-editor Stan Lee revolutionized superhero comics by introducing superheroes designed to appeal to older readers than the predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics. Modern Marvel's first superhero team, the titular stars of The Fantastic Four #1, broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed a reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to The Amazing Spider-Man title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify.
Stan Lee and freelance artist and eventual co-plotter Jack Kirby's Fantastic Four originated in a Cold War culture that led their creators to revise the superhero conventions of previous eras to better reflect the psychological spirit of their age. Eschewing such comic-book tropes as secret identities and even costumes at first, having a monster as one of the heroes, and having its characters bicker and complain in what was later called a "superheroes in the real world" approach, the series represented a change that proved to be a great success.
Marvel often presented flawed superheroes, freaks, and misfits—unlike the perfect, handsome, athletic heroes found in previous traditional comic books. Some Marvel heroes looked like villains and monsters such as the Hulk and the Thing. This naturalistic approach even extended into topical politics.
Comics historian Mike Benton also noted:
All these elements struck a chord with the older readers, including college-aged adults. In 1965, Spider-Man and the Hulk were both featured in Esquire magazine's list of 28 college campus heroes, alongside John F. Kennedy and Bob Dylan. In 2009, writer Geoff Boucher reflected that,
Superman and DC Comics instantly seemed like boring old Pat Boone; Marvel felt like The Beatles and the British Invasion. It was Kirby's artwork with its tension and psychedelia that made it perfect for the times—or was it Lee's bravado and melodrama, which was somehow insecure and brash at the same time?
In addition to Spider-Man and the Fantastic Four, Marvel began publishing further superhero titles featuring such heroes and antiheroes as the Hulk, Thor, Ant-Man, Iron Man, the X-Men, Daredevil, the Inhumans, Black Panther, Doctor Strange, Captain Marvel and the Silver Surfer, and such memorable antagonists as Doctor Doom, Magneto, Galactus, Loki, the Green Goblin, and Doctor Octopus, all existing in a shared reality known as the Marvel Universe, with locations that mirror real-life cities such as New York, Los Angeles and Chicago.
Marvel even lampooned itself and other comics companies in a parody comic, Not Brand Echh.
. Art by Jack Kirby.
Cadence Industries ownershipIn 1968, while selling 50 million comic books a year, company founder Goodman revised the constraining distribution arrangement with Independent News he had reached under duress during the Atlas years, allowing him now to release as many titles as demand warranted. Late that year, he sold Marvel Comics and its parent company, Magazine Management, to the Perfect Film and Chemical Corporation, with Goodman remaining as publisher. In 1969, Goodman finally ended his distribution deal with Independent by signing with Curtis Circulation Company.
In 1971, the United States Department of Health, Education, and Welfare approached Marvel Comics editor-in-chief Stan Lee to do a comic book story about drug abuse. Lee agreed and wrote a three-part Spider-Man story portraying drug use as dangerous and unglamorous. However, the industry's self-censorship board, the Comics Code Authority, refused to approve the story because of the presence of narcotics, deeming the context of the story irrelevant. Lee, with Goodman's approval, published the story regardless in The Amazing Spider-Man #96–98, without the Comics Code seal. The market reacted well to the storyline, and the CCA subsequently revised the Code the same year.
Goodman retired as publisher in 1972 and installed his son, Chip, as publisher. Shortly thereafter, Lee succeeded him as publisher and also became Marvel's president for a brief time. During his time as president, he appointed his associate editor, prolific writer Roy Thomas, as editor-in-chief. Thomas added "Stan Lee Presents" to the opening page of each comic book.
#8. Cover art by Gene Colan and Steve Leialoha
A series of new editors-in-chief oversaw the company during another slow time for the industry. Once again, Marvel attempted to diversify, and with the updating of the Comics Code published titles themed to horror, martial arts, sword-and-sorcery, satire and science fiction. Some of these were published in larger-format black and white magazines, under its Curtis Magazines imprint.
Marvel was able to capitalize on its successful superhero comics of the previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel the following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount.
In 1973, Perfect Film and Chemical renamed itself as Cadence Industries and renamed Magazine Management as Marvel Comics Group. Goodman, now disconnected from Marvel, set up a new company called Seaboard Periodicals in 1974, reviving Marvel's old Atlas name for a new Atlas Comics line, but this lasted only a year and a half.
In the mid-1970s a decline of the newsstand distribution network affected Marvel. Cult hits such as Howard the Duck fell victim to the distribution problems, with some titles reporting low sales when in fact the first specialty comic book stores resold them at a later date. But by the end of the decade, Marvel's fortunes were reviving, thanks to the rise of direct market distribution—selling through those same comics-specialty stores instead of newsstands.
Marvel ventured into audio in 1975 with a radio series and a record, both had Stan Lee as narrator. The radio series was Fantastic Four. The record was Spider-Man: Rock Reflections of a Superhero concept album for music fans.
depicting Captain America, Wolverine, Cyclops, Hawkeye, Rogue, She-Hulk, The Thing, Colossus, Monica Rambeau, Nightcrawler, Spider-Man, Human Torch, Hulk, Iron Man and Storm.
Marvel held its own comic book convention, Marvelcon '75, in spring 1975, and promised a Marvelcon '76. At the 1975 event, Stan Lee used a Fantastic Four panel discussion to announce that Jack Kirby, the artist co-creator of most of Marvel's signature characters, was returning to Marvel after having left in 1970 to work for rival DC Comics. In October 1976, Marvel, which already licensed reprints in different countries, including the UK, created a superhero specifically for the British market. Captain Britain debuted exclusively in the UK, and later appeared in American comics. During this time, Marvel and the Iowa-based Register and Tribune Syndicate launched a number of syndicated comic strips — The Amazing Spider-Man, Howard the Duck, Conan the Barbarian, and The Incredible Hulk. None of the strips lasted past 1982, except for The Amazing Spider-Man, which is still being published.
In 1978, Jim Shooter became Marvel's editor-in-chief. Although a controversial personality, Shooter cured many of the procedural ills at Marvel, including repeatedly missed deadlines. During Shooter's nine-year tenure as editor-in-chief, Chris Claremont and John Byrne's run on the Uncanny X-Men and Frank Miller's run on Daredevil became critical and commercial successes. Shooter brought Marvel into the rapidly evolving direct market, institutionalized creator royalties, starting with the Epic Comics imprint for creator-owned material in 1982; introduced company-wide crossover story arcs with Contest of Champions and Secret Wars''; and in 1986 launched the ultimately unsuccessful New Universe line to commemorate the 25th anniversary of the Marvel Comics imprint. Star Comics, a children-oriented line differing from the regular Marvel titles, was briefly successful during this period.
Marvel Entertainment Group ownershipIn 1986, Marvel's parent, Marvel Entertainment Group, was sold to New World Entertainment, which within three years sold it to MacAndrews and Forbes, owned by Revlon executive Ronald Perelman in 1989. In 1991 Perelman took MEG public. Following the rapid rise of this stock, Perelman issued a series of junk bonds that he used to acquire other entertainment companies, secured by MEG stock.
Marvel earned a great deal of money with their 1980s children's comics imprint Star Comics and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful 2099 line of comics set in the future and the creatively daring though commercially unsuccessful Razorline imprint of superhero comics created by novelist and filmmaker Clive Barker. In 1990, Marvel began selling Marvel Universe Cards with trading card maker SkyBox International. These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of variant covers, cover enhancements, swimsuit issues, and company-wide crossovers that affected the overall continuity of the Marvel Universe.
#1, later renamed "Peter Parker: Spider-Man". Cover art by Todd McFarlane.
Marvel suffered a blow in early 1992, when seven of its most prized artists — Todd McFarlane, Jim Lee, Rob Liefeld, Marc Silvestri, Erik Larsen, Jim Valentino, and Whilce Portacio — left to form Image Comics in a deal brokered by Malibu Comics' owner Scott Mitchell Rosenberg. Three years later Rosenberg sold Malibu to Marvel on November 3, 1994, who acquired the then-leading standard for computer coloring of comic books in the process, but also integrating the Ultraverse into Marvel's multiverse and ownership of the Genesis Universe.
In late 1994, Marvel acquired the comic book distributor Heroes World Distribution to use as its own exclusive distributor. As the industry's other major publishers made exclusive distribution deals with other companies, the ripple effect resulted in the survival of only one other major distributor in North America, Diamond Comic Distributors Inc. Then, by the middle of the decade, the industry had slumped, and in December 1996 MEG filed for Chapter 11 bankruptcy protection. In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with Marvel—giving the company its own section of its comics catalog Previews''.
In 1996, Marvel had some of its titles participate in "Heroes Reborn", a crossover that allowed Marvel to relaunch some of its flagship characters such as the Avengers and the Fantastic Four, and outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were a solid success amidst a generally struggling industry, but Marvel discontinued the experiment after a one-year run and returned the characters to the Marvel Universe proper.Toy Biz bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Enterprises. With his business partner Avi Arad, publisher Bill Jemas, and editor-in-chief Bob Harras, Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line.
In 1998, the company launched the imprint Marvel Knights, taking place just outside Marvel continuity with better production quality. The imprint was helmed by soon-to-become editor-in-chief Joe Quesada; it featured tough, gritty stories showcasing such characters as the Daredevil, Inhumans and Black Panther.
With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. In 2001, Marvel withdrew from the Comics Code Authority and established its own Marvel Rating System for comics. The first title from this era to not have the code was X-Force #119. Marvel also created new imprints, such as MAX and Marvel Adventures. In addition, the company created an alternate universe imprint, Ultimate Marvel, that allowed the company to reboot its major titles by revising and updating its characters to introduce to a new generation.
Some of its characters have been turned into successful film franchises, such as the Men in Black movie series, starting in 1997, Blade movie series, starting in 1998, X-Men movie series, starting in 2000, and the highest grossing series Spider-Man, beginning in 2002.
Marvel's Conan the Barbarian title stopped in 1993 after 275 issues. The Savage Sword of Conan magazine had 235 issues. Marvel published additional titles including miniseries until 2000 for a total of 650 issues. Conan was pick up by Dark Horse three years later.
In a cross-promotion, the November 1, 2006, episode of the CBS soap opera The Guiding Light, titled "She's a Marvel", featured the character Harley Davidson Cooper as a superheroine named the Guiding Light. The character's story continued in an eight-page backup feature, "A New Light", that appeared in several Marvel titles published November 1 and 8. Also that year, Marvel created a wiki on its Web site.
In late 2007 the company launched Marvel Digital Comics Unlimited, a digital archive of over 2,500 back issues available for viewing, for a monthly or annual subscription fee. At the December 2007 the NY Anime Fest, the company announcement that Del Rey Manga would published two original English language Marvel manga books featuring the X-Men and Wolverine to hit the stands in spring 2009.
In 2009 Marvel Comics closed its Open Submissions Policy, in which the company had accepted unsolicited samples from aspiring comic book artists, saying the time-consuming review process had produced no suitably professional work. The same year, the company commemorated its 70th anniversary, dating to its inception as Timely Comics, by issuing the one-shot Marvel Mystery Comics 70th Anniversary Special #1 and a variety of other special issues.
Disney conglomerate unit (2009-present)On August 31, 2009, The Walt Disney Company announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for a cash and stock deal worth approximately $4 billion, which if necessary would be adjusted at closing, giving Marvel shareholders $30 and 0.745 Disney shares for each share of Marvel they owned. As of 2008, Marvel and its major, longtime competitor DC Comics shared over 80% of the American comic-book market.
As of September 2010, Marvel switched its bookstores distribution company from Diamond Book Distributors to Hachette Distribution Services. Marvel moved its office to the Sports Illustrated Building in October 2010.
Marvel relaunched the CrossGen imprint, owned by Disney Publishing Worldwide, in March 2011. Marvel and Disney Publishing began jointly publishing Disney/Pixar Presents magazine that May.
Marvel discontinued its Marvel Adventures imprint in March 2012, and replaced them with a line of two titles connected to the Marvel Universe TV block. Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics, a line of digital comics, Marvel AR, a software application that provides an augmented reality experience to readers and Marvel NOW!, a relaunch of most of the company's major titles with different creative teams. Marvel NOW! also saw the debut of new flagship titles including Uncanny Avengers and All-New X-Men.
In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC, a Once Upon a Time graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, Star Wars comics would once again be published by Marvel.
Following the events of the company-wide crossover "Secret Wars" in 2015, a relaunched Marvel universe began in September 2015, called the All-New, All-Different Marvel.
Marvel Legacy was the company's Fall 2017 relaunch banner starting in September. The banner had comics with lenticular variant covers which required comic book stores to double their regular issue order to be able to order the variants. The owner of two Comix Experience stores complained about the set up of forcing retailers to be stuck with copies they cannot sell for the variant that they can sell. With other complaints too, Marvel did adjust down requirements for new titles no adjustment was made for any other. Thusforthly MyComicShop.com and at least 70 other comic book stores were boycotting these variant covers. Despite the release of Guardians of the Galaxy Vol. 2, Logan, ' and ' in theaters, none of those characters' titles featured in the top 10 sales and the Guardians of the Galaxy comic book series was cancelled. Conan Properties International announced on January 12, 2018 that Conan would return to Marvel in early 2019.
On January 19, 2018, Joshua Yehl, editor of ign.com, speculated on potential changes if Disney's proposed acquisition of 21st Century Fox went through. He expects Fox franchises licensed out to other firms would be moved to Marvel and that Fox's Marvel film properties would be treated better by the publishing division. However, Marvel had licensed Archie Comics to publish Marvel Digests collections for the newsstand market. While Disney has licensed IDW Publishing to produce the classic, all-ages Disney comics since the Marvel purchase and a Big Hero 6 comic book to go along with the despite the fact that the Disney movie was based on a Marvel Comic book. Then on July 17, 2018, Marvel Entertainment announced the licensing of Marvel characters to IDW for a line of middle-grade reader market comic books to start publishing in November 2018.
On March 1, 2019, Serial Box, a digital book platform, announced a partnership with Marvel. They will publish new and original stories that will be tied to a number of Marvel's popular franchises. The first series will be about the character Thor and is set to be released Summer 2019.
Due to Diamond Comics Distributors halting their distribution of comics globally as a result of the COVID-19 pandemic, Marvel Comics as of April 15 have suspended the release of both physical and digital copies of their comic books until further notice. Dan Buckley the president of Marvel Entertainment has stated that he will provide further information when possible.
- Michael Z. Hobson, executive vice president; Marvel Comics Group vice-president
- Stan Lee, Chairman and Publisher
- Joseph Calamari, executive vice president
- Jim Shooter, vice president and Editor-in-Chief
- Abraham Goodman, 1939
- Martin Goodman, 1939–1972
- Charles "Chip" Goodman 1972
- Stan Lee, 1972 – October 1996
- Shirrel Rhoades, October 1996 – October 1998
- Winston Fowlkes, February 1998 – November 1999
- Bill Jemas, February 2000 – 2003
- Dan Buckley, 2003–—January 2017
- John Nee, January 2018—present
In 1994 Marvel briefly abolished the position of editor-in-chief, replacing Tom DeFalco with five group editors-in-chief. As Carl Potts described the 1990s editorial arrangement:
Marvel reinstated the overall editor-in-chief position in 1995 with Bob Harras.
- Martin Goodman
- Joe Simon
- Stan Lee
- Vincent Fago
- Stan Lee
- Roy Thomas
- Len Wein
- Marv Wolfman
- Gerry Conway
- Archie Goodwin
- Jim Shooter
- Tom DeFalco
- No overall; separate group editors-in-chief
- * Mark Gruenwald, Universe
- * Bob Harras, Mutant
- * Bob Budiansky, Spider-Man
- * Bobbie Chase, Marvel Edge
- * Carl Potts, Epic Comics & general entertainment
- Bob Harras
- Joe Quesada
- Axel Alonso
- C. B. Cebulski
- Jim Shooter, January 5, 1976 – January 2, 1978
- Tom DeFalco, 1987
- Mark Gruenwald, 1987–1994, senior editor: 1995–1996
- Carl Potts, in charge of Epic Comics 1989–1994, 1995–1996
- Bob Budiansky, early '90s – 1994
- Bobbie Chase, 1995–2001
- Tom Brevoort, 2007–2011
- Axel Alonso, 2010 – January 2011
- Martin Goodman
- Magazine Management Co.
- Cadence Industries
- Marvel Entertainment Group
- Marvel Enterprises
- *Marvel Enterprises, Inc.
- * Marvel Entertainment, Inc
- * Marvel Entertainment, LLC
- in the McGraw-Hill Building, where it originated as Timely Comics in 1939
- in suite 1401 of the Empire State Building
- at 635 Madison Avenue
- 575 Madison Avenue;
- 387 Park Avenue South
- 10 East 40th Street
- 417 Fifth Avenue
- a space in the Sports Illustrated Building at 135 W. 50th Street
|The Marvel Super Heroes||1966||Grantray-Lawrence Animation / Marvel Comics Group||Krantz Films||ABC||65|
|Fantastic Four||1967–68||Hanna-Barbera Productions / Marvel Comics Group||Taft Broadcasting||ABC||20|
|Spider-Man||1967–70||Grantray-Lawrence Animation / Krantz Films / Marvel Comics Group||ABC||52|
|The New Fantastic Four||1978||DePatie-Freleng Enterprises / Marvel Comics Animation||Marvel Entertainment||NBC||13|
|Fred and Barney Meet the Thing||1979||Hanna-Barbera Productions / Marvel Comics Group||Taft Broadcasting||NBC||13|
|Spider-Woman||1979–80||DePatie-Freleng Enterprises / Marvel Comics Animation||Marvel Entertainment||ABC||16|
Market shareIn 2017, Marvel held a 38.30% share of the comics market, compared to its competitor DC Comics' 33.93%. By comparison, the companies respectively held 33.50% and 30.33% shares in 2013, and 40.81% and 29.94% shares in 2008.
Marvel characters in other mediaMarvel characters and stories have been adapted to many other media. Some of these adaptations were produced by Marvel Comics and its sister company, Marvel Studios, while others were produced by companies licensing Marvel material.
GamesIn June 1993, Marvel issued its collectable caps for milk caps game under the Hero Caps brand. In 2014, the Japanese TV series was launched together with a collectible game called Bachicombat, a game similar to the milk caps game, by Bandai.
Collectible card gamesThe RPG industry brought the development of the collectible card game in the early 1990s which there were soon Marvel characters were featured in CCG of their own starting in 1995 with Fleer's OverPower. Later collectible card game were:
- Marvel Superstars Upper Deck Company
- ReCharge Collectible Card Game Marvel
- Vs. System Upper Deck Company
- X-Men Trading Card Game Wizards of the Coast
- Fantasy Flight Games, a Living Card Game
- Marvel Crisis Protocol Atomic Mass Games
- HeroClix, WizKids
Video gamesVideo games based on Marvel characters go back to 1984 and the Atari game, Spider-Man. Since then several dozen video games have been released and all have been produces by outside licensees. In 2014, was released that brought Marvel characters to the existing Disney sandbox video game.
FilmsAs of the start of September 2015, films based on Marvel's properties represent the highest-grossing U.S. franchise, having grossed over $7.7 billion as part of a worldwide gross of over $18 billion. As of May 2019 the Marvel Cinematic Universe has grossed over $22 billion.
- The Marvel Experience
- Marvel Universe Live! live arena show
- Spider-Man Live!
- a Broadway musical
Television programsMany television series, both live-action and animated, have based their productions on Marvel Comics characters. These include series for popular characters such as Spider-Man, Iron Man, the Hulk, the Avengers, the X-Men, Fantastic Four, the Guardians of the Galaxy, Daredevil, Jessica Jones, Luke Cage, Iron Fist, the Punisher, the Defenders, S.H.I.E.L.D., Agent Carter, Deadpool, Legion, and others. Additionally, a handful of television movies, usually also pilots, based on Marvel Comics characters have been made.
Theme parksMarvel has licensed its characters for theme parks and attractions, including Marvel Super Hero Island at Universal Orlando's Islands of Adventure in Orlando, Florida, which includes rides based on their iconic characters and costumed performers, as well as The Amazing Adventures of Spider-Man ride cloned from Islands of Adventure to Universal Studios Japan.
Years after Disney purchased Marvel in late 2009, Walt Disney Parks and Resorts plans on creating original Marvel attractions at their theme parks, with Hong Kong Disneyland becoming the first Disney theme park to feature a Marvel attraction. Due to the licensing agreement with Universal Studios, signed prior to Disney's purchase of Marvel, Walt Disney World and Tokyo Disney Resort are barred from having Marvel characters in their parks. However, this only includes characters that Universal is currently using, other characters in their "families", and the villains associated with said characters. This clause has allowed Walt Disney World to have meet and greets, merchandise, attractions and more with other Marvel characters not associated with the characters at Islands of Adventures, such as Star-Lord and Gamora from Guardians of the Galaxy.
- Marvel Comics
- Marvel Press, joint imprint with Disney Books Group
- Icon Comics
- Infinite Comics
- Timely Comics
- Amalgam Comics
- Curtis Magazines/Marvel Magazine Group
- * Marvel Monsters Group
- Epic Comics
- Malibu Comics
- Marvel 2099
- Marvel Absurd
- Marvel Age/Adventures
- Marvel Books
- Marvel Edge
- Marvel Knights
- Marvel Illustrated
- Marvel Mangaverse
- Marvel Music
- Marvel Next
- Marvel Noir
- Marvel UK
- * Marvel Frontier
- New Universe
- Paramount Comics
- Star Comics
- Ultimate Comics
- List of magazines released by Marvel Comics in the 1970s
- List of comics characters which originated in other media