BMW
Bayerische Motoren Werke Aktiengesellschaft, trading as BMW Group, is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker, "BMW ", first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH in 1917. Thereafter, in 1922, the name and assets of BMW GmbH were transferred to the aircraft manufacturer Bayerische Flugzeugwerke AG, thereby giving rise to the company known today as BMW AG.
BMW AG's automobiles are marketed under the BMW, Mini, and Rolls-Royce brands while its motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW became the world's ninth-largest producer of motor vehicles as well as the 6th largest automaker by revenue. In 2023, it was ranked 46th in the Forbes Global 2000. The company also has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT. BMW initially focused on aircraft engine production during World War I, a legacy that influenced the company’s engineering emphasis on performance and precision. Following postwar restrictions on aircraft manufacturing, BMW diversified into motorcycle production in the 1920s and later entered the automobile market, establishing itself as a major player in the automotive industry.
BMW AG is headquartered in Munich and produces motor vehicles in Germany, United Kingdom, United States, Brazil, Mexico, South Africa, India, and China. The is a long-term shareholder of the company, following investments by the brothers Herbert and Harald Quandt in 1959 which saved BMW from bankruptcy, with remaining shares owned by the public.
History
Otto Flugmaschinenfabrik was founded in 1910 by Gustav Otto in the Kingdom of Bavaria, which was a state of the German Empire. The firm was reorganized on 18 August 1916 into Bayerische Flugzeugwerke AG. This company was then renamed to Bayerische Motoren Werke in 1922. However, the name BMW dates back to 1913, when a company using that name was founded by Karl Rapp initially as Rapp Motorenwerke. The name and italic=no's engine-production assets were transferred to italic=yes in 1922, who adopted the name the same year. BMW's first product was an engine for fighter aircraft of the italic=yes. It was a straight-six called the BMW IIIa, designed in the spring of 1917 by engineer Max Friz. Following the end of World War I, BMW remained in business by producing motorcycle engines, agricultural equipment, household items, and railway brakes. The company produced its first motorcycle, the BMW R32, in 1923.BMW became an automobile manufacturer in 1928 when it purchased Fahrzeugfabrik Eisenach, which, at the time, built the Austin 7 under licence from Automobilwerk Eisenach, badged as the Dixi. The first car sold as a BMW was a rebadged Dixi called the BMW 3/15, following BMW's acquisition of the car manufacturer Automobilwerk Eisenach. Throughout the 1930s, BMW expanded its range into sports cars and larger luxury cars.
Aircraft engines, motorcycles, and automobiles would be BMW's main products until World War II. During the war, BMW concentrated on building the BMW 801 aircraft engine using as many as 40,000 slave laborers. These consisted primarily of prisoners from Nazi concentration camps, most prominently Dachau. Motorcycles remained as a side-line and automobile manufacture ceased altogether.
BMW's factories were heavily bombed during the war and its remaining West German facilities were banned from producing motor vehicles or aircraft after the war. The company survived by making pots, pans, and bicycles. In 1948, BMW restarted motorcycle production. BMW resumed car production in Bavaria in 1952 with the BMW 501 luxury saloon. The range of cars was expanded in 1955, through the production of the cheaper Isetta microcar under licence. Slow sales of luxury cars and small profit margins from microcars, meant BMW was in serious financial trouble and in 1959 the company was nearly taken over by rival Daimler-Benz.
A large investment in BMW by Herbert Quandt and Harald Quandt resulted in the company surviving as a separate entity. Günther Quandt was a well-known German industrialist and joined the Nazi Party in 1933; he made a fortune arming the Wehrmacht, manufacturing weapons and batteries. Many of his enterprises were appropriated from Jewish owners under duress with minimal compensation. At least three of his enterprises made extensive use of slave laborers, as many as 50,000 in all. One of his battery factories had its own on-site concentration camp, complete with gallows. Life expectancy for laborers was six months. While Quandt and BMW were not directly connected during the war, funds amassed in the Nazi era by his father allowed Herbert Quandt to buy BMW.
The relative success of the small BMW 700 assisted in the company's recovery, allowing them to develop the New Class sedans.
The 1962 introduction of the BMW New Class compact sedans was the beginning of BMW's reputation as a leading manufacturer of sport-oriented cars. Throughout the 1960s, BMW expanded its range by adding coupé and luxury sedan models. The BMW 5 Series mid-size sedan range was introduced in 1972, followed by the BMW 3 Series compact sedans in 1975, the BMW 6 Series luxury coupés in 1976 and the BMW 7 Series large luxury sedans in 1978.
The BMW M division released its first road car, the M1, a mid-engine supercar, in 1978. This was followed by the BMW M5 in 1984 and the BMW M3 in 1986. Also in 1986, BMW introduced its first V12 engine in the 750i luxury sedan. The 1989 BMW Z1 marked BMW's return to making a two-seat roadster, the 1995 BMW Z3 was their first mass-production two-seat roadster, and the 1999 BMW X5 was the company's first entry into the SUV market.
The company purchased the Rover Group in 1994, but the takeover was not successful and caused BMW large financial losses. In 2000, BMW sold off most of the Rover brands, retaining only the Mini brand. In 1998, BMW also acquired the rights to the Rolls-Royce brand from Vickers.
The first modern mass-produced turbocharged petrol engine was introduced in 2006, with most engines switching over to turbocharging over the 2010s. The first hybrid BMW was the 2010 BMW ActiveHybrid 7, and BMW's first mass-production electric car was the BMW i3 city car, which was released in 2013,. After many years of establishing a reputation for sporting rear-wheel drive cars, BMW's first front-wheel drive car was the 2014 BMW 2 Series Active Tourer multi-purpose vehicle.
In March 2018, Daimler and BMW merged their mobility services.
In August 2019, Oliver Zipse replaced Harald Krüger as the head of the BMW Group.
21st century
In January 2021, BMW announced that its sales in 2020 fell by 8.4 percent due to the impact of COVID-19 pandemic restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% in its customers' demands. This recovery was supported by the company's adoption of widely accepted technologies and integration of third-party services such as Apple Pay and on-demand music as well as key partnerships such as its collaboration with Daimler on autonomous driving. Additionally, BMW's strategic investment decisions which include localizing production of its SUVs to the Spartanburg plant in the U.S., placed the group in a position to easily navigate trade challenges and shifting consumer patterns.On 18 January 2022 BMW announced a BMW 7 Series special edition simply called "The Final V12", the last BMW series production vehicle to be fitted with a V-12 engine.
On 5 October 2023 it was announced that BMW UK CEO Chris Brownridge would succeed Torsten Müller-Ötvös as the CEO of Rolls-Royce starting 1 December 2023, as a result of Müller-Ötvös retiring.
In September 2025, BMW jointly developed an automated driving system with Qualcomm. The system will debut on the BMW iX3.
Branding
Company name
BMW is an abbreviation for Bayerische Motoren Werke. This name is grammatically incorrect, which is why the grammatically correct form of the name, Bayerische Motorenwerke has been used in several publications and advertisements in the past. Bayerische Motorenwerke translates into English as Bavarian Motor Works. The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity owned by shareholders, akin to Inc., "Incorporated" or PLC, "Public Limited Company".The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles.
Logo
The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, which featured a black ring bearing the company name surrounding the company logo, an image of a horse head on a plinth. BMW retained Rapp's black ring inscribed with the company name, but the interior of the ring is quartered blue and white, reminiscent of the coat of arms and flag of Bavaria. The logo does not bear the distinctive lozenge shape found on the coat of arms, however, as local laws at the time it was introduced forbade the use of state coats of arms on commercial logos.A persistent myth claims that the logo is based on the image of an airplane propeller spinning in a blue sky. This myth likely stems from a 1929 BMW advertisement that depicted the logo superimposed on a rotating propeller. However, the logo predates that advertisement by 12 years.
The current iteration of the logo was introduced in 2020, removing 3D effects that had been used in previous renderings of the logo while removing the black outline encircling the roundel. The logo is used for BMW's branding communications but it is not used on vehicles.