Blue Square Alliance Against Hate
The Blue Square Alliance Against Hate, previously known as Foundation to Combat Antisemitism, was founded by Robert Kraft in 2019. with a mission "to stand up to Jewish hate and all hate by inspiring Americans to become active allies in the fight." Blue Square Alliance Against Hate is a registered 501(c)(3) non-profit organization and states it is non partisan and does not support any political party or candidate, as of 2026.
Creation
In June 2019, Kraft received Israel's Genesis Prize, for "philanthropy and consistent commitment to combating antisemitism", as reported by the Associated Press. While at the event in Jerusalem, Kraft pledged $20 million to establish a foundation that will fight antisemitism and combat the Boycott, Divestment, and Sanctions movement against Israel.On October 30, 2022, the Foundation to Combat Antisemitism sponsored an ad encouraging people to denounce hate against Jewish people. The ad aired during NFL games and was titled "Stand Up to Jewish Hate". This action came in response to antisemitic comments made by Kanye West and later Kyrie Irving. Kraft invested $25 million in the "Stand Up to Jewish Hate" campaign which launched through the foundation in March 2023 to raise awareness concerning antisemitism found online. The foundation's executive director indicated that ads would air during the NFL draft, NBA and NHL playoffs as well as by social media influencers.
FCAS rebranded as Blue Square Alliance in October 2025.