Gemma Collins
Gemma Clair Collins is an English media personality and businesswoman. She came to prominence appearing on the ITV reality series The Only Way Is Essex and went on to appear on various other reality television shows, including I'm a Celebrity...Get Me Out of Here!, Celebrity Big Brother, Celebs Go Dating and Dancing on Ice. Known for her "diva persona" and alter-ego "The GC", she became the subject of several internet memes and a staple of the British hun subculture.
A sales executive by trade, she created her own plus-size clothing brand and owned two fashion boutiques in Brentwood, Essex, as well as releasing a fragrance and a line of cosmetics. Collins has collaborated with numerous brands to endorse their products alongside her own. She also published two autobiographies, starred in her own ITV reality franchise Gemma Collins: Diva and hosted the eponymous The Gemma Collins Podcast between 2019 and 2024, originally produced by BBC Sounds and later Acast. In 2022, she fronted a Channel 4 television documentary, Gemma Collins: Self-Harm & Me, based on her own experiences and embarked on a theatre tour, The GC's Big Night Out. In 2026, she is set to star in the Sky Max reality series Gemma Collins: Four Weddings and a Baby, as well as appearing as a contestant on the second series of I'm a Celebrity...South Africa.
Early life
Gemma Clair Collins was born on 31 January 1981 at Oldchurch Hospital in Romford, East London. She is the daughter of Joan Collins, who worked as a part-time hairdresser, and Alan Collins, the director of Unisystems Freight, an import-export shipping company. She has an older brother named Russell, who is also a director of their father's company. Shortly after her birth, the family moved from a house in Collier Row and Collins was raised in Rise Park where she attended Rise Park Infant School. Collins described her childhood as being "filled with love" and said that although money was "tight", her father still managed to take them on family holidays and said she has "very happy memories" of her early years.Collins then went on to attend Frances Bardsley Academy for Girls. She enjoyed performing arts from a young age and attended dance lessons and stage school. At the age of 14, she began attending the Sylvia Young Theatre School and successfully auditioned for a part in The Sound of Music. Collins' mother was encouraging and said she knew that her daughter would one day become famous. Collins was bullied at school for being outgoing and confident, and so following the success of her father's business, her parents decided to move her to Raphael Independent School, a private school, for her final year of education. She left school at the age of 16 with a G in GCSE Maths. Reflecting on her time at school, Collins said "I remember sitting in the exam room for my maths GCSE and thinking, "I'm going to be famous, I don't need maths."
Collins had various Saturday jobs as a teenager, including working in a sweet shop and at the clothes shop Warehouse, before becoming a waitress at a local pub called The Orange Tree. After leaving school, she subsequently signed up to a media studies course at South Essex College but stopped attending after a few weeks as she found it boring. Collins also held a job at the clothes shop Benetton and spent several weeks working in a care home, looking after those who were suffering from mental illnesses. Her first appearance on television was in the ITV documentary Snobs, which aired in January 2000. The series focused on people who believed they were a different class. Following her appearance on the show, Collins, aged 18 at the time, visited an agent who told her that she "had charisma but was too fat to be on TV" and suggested that she should lose two stone. Collins held various admin jobs and roles working on reception during her twenties, as well as being an assistant to a senior executive at stockbrokers Cantor Fitzgerald which Collins said she "blagged" by being confident in interviews. She subsequently worked at a recruitment agency in London before becoming a receptionist at a BMW showroom in Harold Wood, where she retrained to become a sales executive.
Career
2011–2017: ''The Only Way Is Essex'', ''I'm a Celebrity...Get Me Out of Here!'' and ''Celebrity Big Brother''
In January 2011, Julie Childs, mother of Collins' friend Amy, suggested to producers of the ITV2 reality series The Only Way Is Essex that Collins would be an appropriate subject. They visited Collins' house and subsequently filmed her and her friends for two weeks. After returning to work as a car sales executive for a week, she was cast in the programme and began appearing in The Only Way Is Essex from its second series beginning in March 2011. Her first scene saw her attempting to sell a car to Kirk Norcross and taking him for a test drive. Collins ultimately quit her job to appear on the programme full time, and was paid £50 a day for her early appearances on the show, which she described as a "massive risk". Her mother Joan joined the programme during the fifth series in April 2012. In April 2013, Collins released her debut autobiography Basically...: My Life as a Real Essex Girl, which became a bestseller in its first week of release.In January 2014, Collins took part in the second series of the ITV diving competition Splash!. During training, Collins suffered severe bruising and admitted she had to overcome a fear of water. She became the third celebrity to be eliminated after losing the splash-off to Michaela Strachan in the first heat. In November 2014, she took part in the fourteenth series of I'm a Celebrity...Get Me Out of Here! on ITV. During the first episode of the series, Collins and her campmates were required to parachute into the jungle via helicopter, however she refused to do so, becoming hysterical before the helicopter had taken off and was instead driven into camp. After believing she had caught malaria and struggling with the lack of food, Collins withdrew from the series on the third day after spending 72 hours in the jungle. She was subject to online trolling and ridicule from the show's viewers after her exit, later revealing that she was attacked and robbed by a former boyfriend the day prior to flying out to Australia, as well as her mother's health issues, which contributed towards her reasons for quitting the show. Collins received a reduced fee for her appearance, the entirety of which she donated to the charity Save the Children. In August 2015, following the conclusion of the fifteenth series of The Only Way Is Essex, Collins announced she would be leaving the show after four years. However, she subsequently returned for the Christmas special episode of the sixteenth series and continued to appear on the programme sporadically for the next four years, with her appearances becoming less frequent in latter series due to her other commitments. She made her final appearance on the show during the twenty-fifth series in November 2019. Collins was voted the show's "Most Iconic Cast Member" in the special anniversary episode TOWIE Turns 10: All Back to Essex in September 2020, for which she made a cameo appearance in a video acceptance message.
In January 2016, she entered the Celebrity Big Brother house to participate as a housemate in the seventeenth series. Collins became known for her "diva outbursts" on the show, one of which saw her refuse to be locked inside a cage as part of a shopping task and proclaim to fellow housemate Darren Day that she was "claustrophobic", which would become one of her most well known memes. Her other notable moments in the house included gifting Tiffany Pollard a pair of Dolce & Gabbana shoes for her birthday, before taking them back, resulting in a confrontation, as well as confiding in the former that she believed she was pregnant, ultimately discovering she was not. Collins also struggled with being unable to maintain her hair within the house, exclaiming to Big Brother that her "hair was frazzled" and berated them for not providing heated rollers. She would later sacrifice the hot water in the house to receive a blow dry as part of an immunity prize. Collins received nine nominations from her housemates throughout the series, facing a total of three evictions, two of which she survived on days 11 and 18 respectively. She also won immunity from the fifth eviction after receiving a "gold mask" during the "Forgotten Theatre" task. Three days prior to the final, after being nominated against soap actresses Danniella Westbrook and Stephanie Davis, she became the seventh housemate to be evicted, having received the fewest votes to be saved, spending a total of 29 days in the house. In October 2016, Collins appeared on Sky News where she was interviewed by Kay Burley about the campaign to remove the word "Essex girl" from the Oxford English Dictionary. Collins described the definition, which stereotypes Essex girls as "unintelligent, promiscuous, and materialistic", as derogatory and suggested that the meaning be changed. The expression was removed from the Oxford Advanced Learner's Dictionary following the campaign in December 2020.
In January 2017, Collins took part in the second series of Sugar Free Farm, alongside five other celebrities as they attempted to live on a sugar-free diet. During the show she attempted fishing and despite the strict detox plan, Collins said she actually gained weight during the process. In June 2017, Collins returned to Big Brother, as a special guest for a shopping task on the eighteenth civilian series, spending four days in the house alongside fellow ex-housemates Marnie Simpson and Nicola McLean. In October 2017, Collins presented the BBC Radio 1 Teen Award for Best TV Show to Love Island and, after announcing the winner, fell through an opening in the stage. The clip later went viral on social media. In an interview with Irish News, Collins said "the seriousness of it is, it could have been really fatal". After the video's widespread attention, further videos of Collins were used as memes, including scenes from her appearances on The Only Way Is Essex and Celebrity Big Brother.