Celebrity
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great wealth, participation in sports or the entertainment industry, their position as a political figure, or even their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'.
History
In his 2020 book Dead Famous: An Unexpected History Of Celebrity, British historian Greg Jenner uses the definition:Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that celebrity was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities lived in the early 1700s, his first example being Henry Sacheverell. Over time, the invention of more types of mass media has broadened the ways in which people have become famous.
File:Choregos actors MAN Napoli Inv9986.jpg|thumb|Choregos and theater actors, from the House of the Tragic Poet, Pompeii, Italy. Naples National Archeological Museum.
Athletes in Ancient Greece were welcomed home as heroes, had songs and poems written in their honor, and received free food and gifts from those seeking celebrity endorsement. Ancient Rome similarly lauded actors and notorious gladiators, and Julius Caesar appeared on a coin in his own lifetime.
In the early 12th century, Thomas Becket became famous following his murder, the first possible case of posthumous popularity. The Christian Church promoted him as a martyr, and images of him and scenes from his life became widespread in just a few years. In a pattern often repeated, what started as an explosion of popularity turned into long-lasting fame: pilgrimages to Canterbury Cathedral, where he was killed, became instantly fashionable, and the fascination with his life and death inspired plays and films.
The cult of personality can be traced back to the Romantics in the 18th century, whose livelihood as artists and poets depended on the currency of their reputation. Lord Byron became a celebrity in 1812 after the publication of the first two cantos of Childe Harold's Pilgrimage. "I awoke one morning and found myself famous," he said. According to McGann: "He rapidly became the most brilliant star in the dazzling world of Regency London."
Establishing cultural hot spots became important in generating fame, such as in London and Paris in the 18th and 19th centuries. Newspapers started including "gossip" columns, and certain clubs and events became places to be seen to receive publicity. Madame Tussauds, a museum that displays waxworks of famous figures, was first established in Baker Street, London in 1835, with Punch in 1849 stating: "In these days, no one can be considered positively popular, unless he is admitted into the company of Madame Tussaud's celebrities in Baker Street". David Lodge called Charles Dickens the "first writer to feel the intense pressure of being simultaneously an artist and an object of unrelenting public interest and adulation", and Juliet John backed up the claim for Dickens "to be called the first self-made global media star of the age of mass culture."
Theatrical actors were often considered celebrities. Restaurants near theaters, where actors would congregate, began putting up caricatures or photographs of actors on celebrity walls in the late 19th century. The subject of widespread public and media interest, Lillie Langtry, made her West End theatre debut in 1881 causing a sensation in London by becoming the first socialite to appear on stage. The following year she became the poster-girl for Pears Soap, becoming the first celebrity to endorse a commercial product. In 1895, poet and playwright Oscar Wilde became the subject of "one of the first celebrity trials".
Another example of celebrities in the entertainment industry was in music, beginning in the mid-19th century. Never seen before in music, many people engaged in an immense fan frenzy called Lisztomania that began in 1841. This created the basis for the behavior fans have around their favorite musicians in modern society.
File:Charlie Chaplin.jpg|thumb|upright|Charlie Chaplin as the Tramp in 1915.
The movie industry spread around the globe in the first half of the 20th century, creating the first film celebrities. The term celebrity was not always tied to actors in films however, especially when cinema was starting as a medium. As Paul McDonald states in The Star System: Hollywood's Production of Popular Identities, "In the first decade of the twentieth century, American film production companies withheld the names of film performers, despite requests from audiences, fearing that public recognition would drive performers to demand higher salaries." Public fascination went well beyond the on-screen exploits of movie stars, and their private lives became headline news: for example, in Hollywood the marriages of Elizabeth Taylor and in Bollywood the affairs of Raj Kapoor in the 1950s. Like theatrical actors before them, movie actors were the subjects of celebrity walls in restaurants they frequented, near movie studios, most notably at Sardi's in Hollywood.
The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and the Beatles, respectively. John Lennon's highly controversial 1966 quote: "We're more popular than Jesus now", which he later insisted was not a boast, and that he was not in any way comparing himself with Christ, gives an insight into both the adulation and notoriety that fame can bring. Unlike movies, television created celebrities who were not primarily actors; for example, presenters, talk show hosts, and newsreaders. However, most of these are only famous within the regions reached by their particular broadcaster, and only a few such as Oprah Winfrey, Jerry Springer, or David Frost could be said to have broken through into wider stardom. Television also gave exposure to sportspeople, notably Pelé after his emergence at the 1958 FIFA World Cup, with Barney Ronay in The Guardian stating, "What is certain is that Pelé invented this game, the idea of individual global sporting superstardom, and in a way that is unrepeatable now."
In the '60s and early '70s, the book publishing industry began to persuade major celebrities to put their names on autobiographies and other titles in a genre called celebrity publishing. In most cases, the book was not written by the celebrity but by a ghostwriter, but the celebrity would then be available for a book tour and appearances on talk shows.
Wealth
''Forbes'' celebrity lists
Forbes magazine releases an annual list of the highest-paid celebrities in the world, Forbes Top 40 between 1987-1999, later reacreated as Forbes Celebrity 100. The total earnings for all top celebrity 100 earners totaled $4.5 billion in 2010 alone.For instance, Forbes ranked media mogul and talk show host, Oprah Winfrey as the top earner "Forbes magazine's annual ranking of the most powerful celebrities", with earnings of $290 million in the past year. Forbes cites that Lady Gaga reportedly earned over $90 million in 2010. In 2011, golfer Tiger Woods was one of highest-earning celebrity athletes, with an income of $74 million and is consistently ranked one of the highest-paid athletes in the world. In 2013, Madonna was ranked as the fifth most powerful and the highest-earning celebrity of the year with earnings of $125 million. She has consistently been among the most powerful and highest-earning celebrities in the world, occupying the third place in Forbes Celebrity 100 2009 with $110 million of earnings, and getting the tenth place in the 2011 edition of the list with annual earnings equal to $58 million. Beyoncé has also appeared in the top ten in 2008, 2009, 2010, 2013, 2017, and topped the list in 2014 with earnings of $115 million. Cristiano Ronaldo followed by Lionel Messi in 2020 became the first two athletes in a team sport to surpass $1 billion in earnings during their careers.
Forbes also lists the top-earning deceased celebrities, with singer Michael Jackson, fantasy author J. R. R. Tolkien and children's author Roald Dahl each topping the annual list with earnings of $500 million over the course of a year.
Entrepreneurship and endorsements
Celebrity endorsements have proven very successful around the world where, due to increasing consumerism, a person owns a "status symbol" by purchasing a celebrity-endorsed product. Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Along with investing their salaried wages into growing business endeavors, several celebrities have become innovative business leaders in their respective industries.Numerous celebrities have ventured into becoming business moguls and established themselves as entrepreneurs, idolizing many well known business leaders such as Bill Gates, Richard Branson and Warren Buffett. For instance, former basketball player Michael Jordan became an entrepreneur involved with many sports-related ventures including investing a minority stake in the Charlotte Bobcats, Paul Newman started his own salad dressing business after leaving behind a distinguished acting career, and rap musician Birdman started his own record label, clothing line, and an oil business while maintaining a career as a rap artist. In 2014, David Beckham became co-owner of new Major League Soccer team Inter Miami, which began playing in 2020. Former Brazil striker and World Cup winner Ronaldo became the majority owner of La Liga club Real Valladolid in 2018. Other celebrities such as Tyler Perry, George Lucas, and Steven Spielberg have become successful entrepreneurs through starting their own film production companies and running their own movie studios beyond their traditional activities.
File:LeBron James.jpg|thumb|175px|LeBron James has had endorsement contracts with AT&T, The Coca-Cola Company, Crypto.com, General Motors, PepsiCo, McDonald's, Nike, Upper Deck, Walmart, and State Farm.
Tabloid magazines and talk TV shows bestow a great deal of attention to celebrities. To stay in the public eye and build wealth in addition to their salaried labor, numerous celebrities have begun participating and branching into various business ventures and endorsements, which include: animation, publishing, fashion designing, cosmetics, consumer electronics, household items and appliances, cigarettes, soft drinks and alcoholic beverages, hair care, hairdressing, jewelry design, fast food, credit cards, video games, writing, and toys.
In addition to these, some celebrities have been involved with some business and investment-related ventures also include: sports team ownership, fashion retailing, establishments such as restaurants, cafes, hotels, and casinos, movie theaters, advertising and event planning, management-related ventures such as sports management, financial services, model management, and talent management, record labels, film production, television production, publishing books and music, massage therapy, salons, health and fitness, and real estate.
Although some celebrities have achieved additional financial success from various business ventures, the vast majority of celebrities are not successful businesspeople and still rely on salaried labored wages to earn a living. Not all celebrities eventually succeed with their businesses and other related side ventures. Some celebrities either went broke or filed for bankruptcy as a result of dabbling with such side businesses or endorsements.