Waze
Waze Mobile Ltd, doing business as Waze, formerly FreeMap Israel, is a subsidiary company of Google that provides satellite navigation software on smartphones and other computers that support the Global Positioning System. In addition to turn-by-turn navigation, it incorporates user-submitted travel times and route details while downloading location-dependent information over a cellular network. Waze describes its application as a community-driven initiative that is free to download and use.
The software was originally developed in Israel by Waze Mobile, a company founded by Israeli entrepreneurs Ehud Shabtai, Amir Shinar, and Uri Levine, who are also veterans of Unit 8200. Funding for the initial project was provided by two Israeli venture capital firms, Magma and Vertex Ventures Israel, as well as by an early-stage American venture capital firm, Bluerun Ventures. In June 2013, Waze Mobile was acquired by Google for US$1.3 billion.
The application generates revenue through hyperlocal advertising to an estimated 130 million users.
History
Development
In 2006, Israeli programmer Ehud Shabtai founded a community project known as FreeMap Israel, which aimed to create a free digital mapping database of Israel compiled in the Hebrew language with ensured free content, updates, and distribution. In 2008, Shabtai formed a company called Waze to commercialize the initial project; in 2009, it was renamed to Waze Mobile Ltd. and gave birth to its tagline "Outsmarting Traffic, Together." coined by the company's first in-house communications hire, Michal Habdank-Kolaczkowski.In 2010, the company raised US$25 million in the second round of funding; an additional $30 million was raised in financing in the following year. The application was updated in 2011 to display real-time, community-curated points of interest, including local events such as street fairs and protests.
By December 2011, Waze had employed 80 people, 70 of whom were based in Raʽanana, Israel, with the remaining 10 based in Palo Alto, United States. In November 2012, the company began to monetize its application, offering resellers and advertisers a web interface to advertise based on location, where a small icon appears when a phone is at a particular location, prompting the user to engage. It also offers television news stations a web interface to broadcast current traffic reports and alerts directly from the Waze application; the service had been in use by 25 American television news stations by June 2013. It has also been used in Rio de Janeiro, Brazil, inside Rio's Operations Center since July 24, 2013, as well as in the American states of New York and New Jersey since 2012.
In 2013, the GSM Association, a trade association of mobile network operators, gave Waze the Best Overall Mobile App award at the association's Mobile World Congress exhibition.
Google acquisition
In June 2013, Waze was acquired by Google for $1.3 billion. Waze's then-100 employees received about $1.2 million on average: the largest payout to employees in Israeli high tech. As part of the acquisition, the Waze development team continued to operate in Israel as a separate entity from Google.In June 2013, the Federal Trade Commission of the United States began a consideration of whether Google's acquisition of Waze was potentially violating competition law; Waze was among a very small group of competitors in the mobile mapping sector against Google Maps. The FTC later decided that it would not challenge the deal; the Office of Fair Trading of the United Kingdom and the Israel Antitrust Authority also launched an investigation, in which the acquisition was ultimately unchallenged. However, in 2020, the FTC announced that it would be re-examining Google's 2013 acquisition of Waze.
Overview
Waze collects map data, travel times, and traffic information from users and transmits it to the Waze server, at no cost to Waze. Waze users can report accidents, traffic jams, speed and police traps, and, from the online map editor, can update roads, landmarks, house numbers, etc. Waze sends anonymous information, including users' speed and location, back to its database to improve the service as a whole.Based on the information collected, Waze is then in a position to provide routing and real-time traffic updates. Waze can also identify the cheapest fuel station near a user or along their route, provided Waze has enabled fuel prices for that country. The fuel prices are reported and updated by users and/or other third parties in proximity to a station. This feature currently only supports gasoline and diesel pricing.
Waze offers turn-by-turn voice navigation, real-time traffic, and other location-specific alerts. Waze encourages users to report traffic or road hazards through incentives such as acquiring points for their profiles.
Features
Waze has the ability to direct users based on crowdsourced information. Waze users are able to report a multitude of traffic-related incidents from accidents to police traps. This data is used by Waze to help other users either by alerting them of the condition ahead or rerouting the user to avoid the area entirely. In addition to user input, Waze relies on information from state agencies for traffic events such as road construction. The idea behind this is that the more people that provide data the more accurate it will be.In addition to using crowdsourced information for traffic alerts, Waze also allows registered users to modify the map data itself through the Waze Map Editor. Map editors are allowed to make changes to the map based on where they have driven while using Waze as well as their rank which is based on how many map edits a user has made.
In June 2013, Waze introduced a global localization project that enables future road closures and real-time traffic updates during major events in a given country, for example the Tour de France. Google also acquired Waze in the same month. At the time of Google's acquisition, there were nearly 50 million Waze users. In 2017, an option was added for motorcycle users, as well as specialized routes for people eligible to drive in carpool lanes.
Waze also lets users choose their navigation voice. Some featured voices include Morgan Freeman, T-Pain, DJ Khaled, Arnold Schwarzenegger, Cookie Monster, Colonel Sanders, Kevin Hart, Shaq, Sonic the Hedgehog, and many more.
In March 2017, Spotify announced its partnership with Waze to give an integrated experience where Wazers could play music on Spotify directly from Waze app and get Waze directions on Spotify app on the Android platform. Six months later, the feature was made available on the iOS platform. In May 2017, Waze introduced the ability for users to record their own voice navigation prompts.
In August 2018, Waze introduced Android Auto support. In September 2018, Waze introduced Apple CarPlay support after Apple released iOS 12.
In October 2018, Waze announced its partnership with Pandora, Deezer, iHeart Radio, NPR One, Scribd, Stitcher, and TuneIn for Waze Audio Player which Spotify has been Waze inaugural partner. However, Android users won't be able to link Deezer, and iOS users won't have access to Pandora, NPR, or TuneIn when Waze announced its partnership in Medium suggesting joining its beta program to be able to use mentioned services.
In February 2019, Waze updated its iOS platform with Siri Shortcuts support. In May 2019 the company announced it would be adding Pandora as a new streaming service to the audio play feature for iOS users, allowing riders to have more music options during their commute. In August 2019, Waze added YouTube Music integration to both platforms.
Google announced at the Google I/O 2019 developer conference it was adding Google Assistant integration with Waze. The integration was made available to Android phones in June 2019.
In September 2020, Waze added support for lane guidance. Waze also announced that starting in October 2020, it would implement trip suggestions, pulling together suggestions from recently visited places.
Waze ran a dedicated carpooling app, Waze Carpool, which was first launched in 2016 and was available in the US, Brazil, and Israel. In 2022, Google announced that the carpool app would be retired, citing COVID-related changes in commuting patterns that led to a sharp decline in carpooling.
In November 2023, Waze introduced a new safety feature with car crash history alerts.
Connected Citizens Program / Waze for Cities
Waze launched the Connected Citizens Program in June 2014, a free, two-way data sharing program used by over 450 governments, departments of transportation, and municipalities for traffic analysis, road planning, and emergency workforce dispatching. The program is a two-way data exchange between Waze and the partner.In 2014, Rio de Janeiro started collecting data for its traffic management system. Rio collects real-time data both from drivers who use the Waze navigation app and pedestrians who use the public-transportation app Moovit. Rio was also talking to the owners of cycling app Strava to monitor movements of cyclists. It was noted that though initially the data the apps were sharing was all anonymous, more specific identifying details were possible, if people agreed to being monitored through their smartphones if they saw benefits for them.
In 2021, the program got a major overhaul and got renamed Waze for Cities.