NBA on CBS

NBA on CBS is an American television sports presentation show broadcast by CBS. It aired from October 20, 1973 to June 14, 1990. The branding is used for the presentation of the National Basketball Association.

History

Early presentation

In the early 1970s, the CBS television network aired American Basketball Association games, specifically league's annual All-Star Game/selected playoff games. Pat Summerall served as the CBS analyst on some ABA games alongside Don Criqui on play-by-play. Game 5 of the 1970 ABA Finals was nationally televised by CBS on Saturday, May 23 at 3 p.m. Eastern Time. The broadcast was, however, blacked out in Indiana. After that league's 1972–73 season, CBS lost its television airing rights as they started airing NBA games in its 1973–74 season onward.
During CBS' first few years of covering the NBA, CBS was accused of mishandling their NBA telecasts. Among the criticisms included CBS playing too much loud music, the lack of stability with the announcers, regionalizing telecasts, billing games as being between star players instead of teams, and devoting too much attention to the slam dunk in instant replays. Regular features included a pre-game show that consisted of mini-teams of celebrities, and active and former NBA players competing against each other, and a halftime show called Horse.
The NBA eventually took notice of the criticisms and managed to persuade CBS to eliminate its original halftime show. In its place, came human-interest shows about the players. There also was a possibility that CBS would start televising a single national game on Sunday afternoons.
Other adjustments that CBS made in hopes of improving its coverage included hiring reporter Sonny Hill to cover the league on a full-time basis. CBS also put microphones and cameras on team huddles to allow viewers to see and hear coaches at work. Finally, CBS introduced a halftime segment called Red Auerbach on Roundball, featuring the Hall of Fame Boston Celtics coach. The segment intended to not only educate CBS' viewers about the complexities of the pro game but also to teach young players how to improve their skills. They also subtly introduced audiences to an all-star team based on Auerbach's criteria such as screening and passing. In a Red on Roundball halftime segment that appeared on CBS' NBA telecasts in the 1973–74 season, Auerbach and referee Mendy Rudolph discussed and demonstrated the practice of flopping with obvious disapproval.
Sandy Grossman was the chief director of broadcasting NBA games on CBS during the early 1970s. Grossmann innovated using music at the break of basketball games, and after he played "The Hustle" by Van McCoy, McCoy sent him a gold record in thanks of his promotion.
ABC meanwhile, filled the void left by losing the NBA by counterprogramming Wide World of Sports on Sundays against CBS' NBA coverage.
Pat Summerall worked the Masters Tournament|Masters] for CBS during the April 13–14 weekend in 1974. In the 1974-75 season CBS covered 43 games including all 4 games of the NBA Finals.
In the 1975–76 season, CBS had asked the NBA to schedule both games on January 25, so they could choose which one to televise.

Slam dunk contest

During the 1976–77 season, the NBA's first after the ABA–NBA merger brought four American Basketball Association teams into the league, CBS held a slam dunk contest that ran during halftime of the Game of the Week telecasts. Don Criqui was the host of this particular competition. The final, which pitted Larry McNeill of the Golden State Warriors against eventual winner Darnell "Dr. Dunk" Hillman of the Indiana Pacers, took place during Game 6 of the 1977 NBA Finals. At the time of the final, Hillman's rights had been traded to the New York Nets, but he had not yet signed a contract. Since he was not officially a member of any NBA team, instead of wearing a jersey, he competed in a plain white tank top. Then for the post-competition interview, Hillman donned a shirt with the words "Bottle Shoppe" – the name of an Indianapolis liquor store, which is still in existence, and was the sponsor of a city parks softball league team for which Hillman played left field. Other players to compete in the slam dunk tournament included Julius Erving, George Gervin, Kareem Abdul-Jabbar and Moses Malone. CBS, anxious for star power, also gave David Thompson the opportunity to be eliminated three times.

H-O-R-S-E Competition

During the 1977–78 season, CBS held a H-O-R-S-E competition at halftime of the Game of the Week telecasts. Again, Don Criqui hosted with Mendy Rudolph officiating. 32 players, including Rick Barry, Pete Maravich, George Gervin, Jo Jo White, Doug Collins, Paul Westphal and Bob McAdoo, competed in a round-robin single-elimination tournament each week. Barry was eliminated in the first round by Earl Tatum of the Los Angeles Lakers. Maravich and Westphal made it to the final, which was scheduled to take place at halftime of Game 2 of the 1978 NBA Finals. However, Maravich was injured and unavailable, so CBS instead had Westphal shoot a free-throw against "Bag-Man". Westphal, with a bag over his head as well, made the free throw while Barry missed, and CBS awarded him the trophy.

Tape delay and playoff scheduling

From 1975 to 1979, CBS aired all NBA Finals games live ; live NBA Finals game coverage on the network resumed in 1982. During this era, CBS aired weeknight playoff games from earlier rounds on tape delay at 11:30 p.m. Eastern Time. CBS continued this practice until at least the mid-1980s.
CBS did not want sportscasters to give the final score on the late-evening newscasts aired by its local affiliates. The network preferred the games to not be over by that time if they were going to be aired on tape later that night. Most CBS games were either 8:30 or 9 p.m. local starts. For instance, CBS aired Games 1–3 of the 1981 Western Conference finals, between the Houston Rockets and Kansas City Kings. Ironically, both Western Conference teams finished the regular season with a record 40–42, instead of the Eastern Conference finals between the Boston Celtics and Philadelphia 76ers.
1986 was the last year that CBS aired an NBA playoff game on tape delay. The network's final delayed playoff broadcast was Game 3 of the Western Conference finals between the Los Angeles Lakers and Houston Rockets. The game aired at 11:30 p.m. Eastern Time after having a 9:30 p.m. tip.

Preemptions

Due to the NBA's lack of widespread popularity nationwide in the 1970s and early 1980s, the network tinkered with the league's schedule. However, individual CBS affiliates did as much tinkering, with many outright refusing to air NBA programming during much of CBS' partnership with the league.
WCPO in Cincinnati, a CBS affiliate during the NBA on CBS era, did not carry many regular season games in the 1970s, deciding to run movies and other programming instead. The city had lost the Cincinnati Royals when they moved to Kansas City and Omaha in 1972; Cincinnati has not had an NBA team since. As an ABC affiliate post-1996, WCPO has carried that network's regular season since ABC and ESPN gained broadcast rights to the NBA in 2002. Other markets that hardly aired NBA games during the early half of the CBS era included Baltimore and, infamously, Atlanta.
All through the 1980s when CBS broadcast NBA basketball games on Sunday afternoons, those games were pretty much a no-show in the Carolinas. WBTV in Charlotte, WFMY in Greensboro, WTVD in Raleigh, and WBTW in Florence refused to show any of the games. They instead opted for old movies, and off-net repeats mostly. WLTX in Columbia did air a full schedule of NBA games, and low-powered indie Ch. 62 in Fayetteville did take the games instead of WTVD. Ironically, toward the end of the NBA's partnership with CBS, the Charlotte Hornets would make their debut, citing the sport's popularity in the Carolinas as a reason for expansion.
The ABC-owned or affiliated stations now cleared all sports programming, including the NBA, in their partnership with the network.

Scheduling history overview

1976

The 1976 NBA Finals had three straight off days between the Sunday afternoon opener and Game 2 the following Thursday night due to CBS' concern with low ratings for professional basketball. The 1975–76 network television season ended after Wednesday, May 26. Accordingly, CBS allowed Game 1 to be played on Sunday afternoon since the ratings would not count, but would not permit Game 2 to be played live in prime time unless the NBA waited until Thursday evening.
For Game 3 of the Finals, CBS forced the NBA to start the game in Phoenix at 10:30 a.m. local time on a Sunday morning. This was done to accommodate a golf telecast that afternoon. Many local clergymen were outraged, as attendance at Sunday church services was drastically reduced that day.

1977

By 1977, CBS' NBA schedule was composed of six regionalized telecasts on Sundays. Not only that, the network would air one national game if they felt that the match-up itself warranted national coverage. CBS also could stage doubleheaders and switch from a one-sided game to a close one. During this period, the network stopped airing any games during prime time before the NBA Finals. Instead, CBS started airing several West Coast games at 11:30 p.m. Eastern Time.
For most of the early years, the NBA tried to assist CBS by allowing the network to choose any game it wanted to broadcast. But too often, these involved smaller-market teams that were in the playoffs or had won the championship.
CBS wanted the NBA to start Game 6 of the Finals at 10:30 local time on Sunday morning to accommodate a golf telecast of the Kemper Open. This time, the NBA refused and CBS agreed to a noon start in Portland. Even though this was the Finals' clinching game, CBS cut away from its NBA coverage very quickly after the game ended, skipping the trophy presentation in the Trail Blazers' locker room to instead televise the golf tournament.

1978

By 1978, NBC Sports|NBC] aired Saturday afternoon college basketball games, while CBS aired NBA doubleheaders on Sunday afternoons, and most independent stations aired local professional and college games. CBS started to fear that their ratings suffered as a result of too many basketball games being aired on television at once. As an experiment of sorts, the network decided to air the first two games of the Conference finals at 11:30 p.m. Eastern Standard Time.

1979

In 1979, Games 2 and 5 of the Eastern Conference finals were televised live, while Game 7 was broadcast on tape delay. Games 3 and 6 of the Western Conference finals aired live, while Games 2, 5, and 7 were televised via tape delay. Games 6 and 7 of the 1979 NBA Finals would have been televised live, but were unnecessary. However, Game 2 of the Finals was aired on tape delay while CBS affiliates in the DC area and the Pacific Northwest telecast the game live.

1980

By the 1979–1980 season, the network's NBA ratings had bottomed, with a regular season rating for the broadcasts at 6.4. By this time, the network had eliminated its regional coverage and only used two play-by-play announcers and three color commentators ; CBS felt that showing an NBA Finals game was not worth pre-empting their Friday night lineup during May sweeps. The consensus was that a basketball game in prime time would have drawn fewer viewers. As a result, CBS used to regularly run NBA games in the 11:30 p.m. time slot. For the 1980 and 1981 NBA Finals, CBS scheduled Games 3 and 4 on back-to-back days to avoid an extra tape delay game.
When it came time for CBS to broadcast Game 6 of the 1980 Finals, the network gave its affiliates the option of either airing the game live or on tape delay. If the affiliate chose to air the game later that night, then the prime schedule would consist of reruns of The Incredible Hulk, The Dukes of Hazzard and Dallas. The clinching Game 6 of the 1980 Finals between the Los Angeles Lakers season|Los Angeles Lakers] and Philadelphia 76ers season|Philadelphia 76ers] was, most notably, aired live in the Philadelphia, Los Angeles, Portland, Seattle and San Francisco markets; CBS stations in the latter three markets were able to air the game live and still show most of the CBS prime schedule since the game tipped at 6 p.m. Pacific Time. Otherwise, most CBS affiliates chose to air Game 6 on tape delay.
The reason for this scheduling dilemma was the fact that the NBA had opted to start the regular season earlier. Starting in the mid-1970s, the NBA had pushed back the start of the regular season, resulting in it ending increasingly later. Before that, the regular season had always ended in late March. For the 1979–1980 and 1980–1981 seasons, the NBA reverted to the earlier practice, with the season ending respectively on March 30, 1980, and March 29, 1981. That meant that the Finals in those years began in the first week of May rather than the end of May, and as a result, the weeknight games were played during May ratings sweeps. Consequently, weeknight games held on the West Coast started at 8:30 p.m. Pacific Time, which was 11:30 p.m. in the Eastern Time Zone; those games could be shown live. However, non-West Coast weeknight games required tape-delay, to be shown at 11:30 p.m.

Date	Teams	Time
October 12, 1979	Los Angeles Lakers vs. San Diego Clippers	11:30 p.m.
December 25, 1979 (Tuesday)	Philadelphia 76ers season\|Philadelphia] vs. Washington Bullets season\|Washington]	12:30 p.m.
January 20, 1980	Seattle SuperSonics season\|Seattle] vs. 1979–80 [Boston Celtics season\|Boston]	Noon
January 27, 1980 - regional action	Atlanta Hawks season\|Atlanta] vs. San Antonio Spurs season\|San Antonio]	1 p.m.
January 27, 1980 - regional action	San Diego Clippers season\|San Diego Clippers] vs. Boston	1 p.m.
February 3, 1980	NBA All-Star Game @ Landover, MD	1 p.m.
February 10, 1980	Los Angeles Lakers vs. Philadelphia	1 p.m.
February 17, 1980	Boston vs. Seattle	3:45 pm
February 24, 1980 - regional action	Milwaukee Bucks season\|Milwaukee] vs. Kansas City Kings season\|Kansas City]	1 p.m.
February 24, 1980 - regional action	San Diego Clippers vs. Chicago Bulls season\|Chicago]	1 p.m.
March 2, 1980 - Double Header	Los Angeles Lakers vs. 1979–80 [Phoenix Suns season\|Phoenix]	1 p.m.
March 2, 1980 - Double Header	Milwaukee vs. San Diego Clippers	3:45 p.m.
March 9, 1980	Philadelphia vs. San Antonio	1 p.m.
March 16, 1980 - regional action	New York Knicks season\|New York Knicks] vs. Washington	2 p.m.
March 16, 1980 - regional action	Phoenix vs. Los Angeles Lakers	2 p.m.
March 16, 1980 - regional action	Kansas City vs. Milwaukee	2 p.m.
March 21, 1980	Phoenix vs. Portland Trail Blazers season\|Portland]	11:30 p.m.
March 23, 1980	New York Knicks season\|New York Knicks] vs. Philadelphia	1 p.m.
March 28, 1980	San Diego vs. Los Angeles Lakers	11:30 p.m.
March 30, 1980	Boston vs. Philadelphia	1 p.m.

1981

The 1980–1981 season was arguably the rock bottom point of the tape delay era for CBS. CBS aired four of the six Finals games on tape delay and six of nine during the Conference finals. Just like the previous year, CBS scheduled Games 3 and 4 of the NBA Finals without an off-day to avoid yet another tape-delayed game. CBS wanted the Pacific teams to advance in the playoffs so that they could show live games at 11:30 p.m. on the Eastern U.S.; however, the Los Angeles Lakers and Portland Trail Blazers were upset in Round 1, while the Phoenix Suns were upset in Round 2. This left two teams located in the Central Time Zone, the 1980–81 [Houston Rockets season|Houston Rockets] and Kansas City Kings, to play in the Western Conference finals.

Date	Teams	Time
October 10, 1980	Los Angeles Lakers vs. Seattle	11:30 p.m.
December 25, 1980 (Thursday)	Boston vs. New York Knicks	12:30 p.m.
January 18, 1981	Los Angeles Lakers vs. Boston	1 p.m.
January 25, 1981 - regional action	Phoenix vs. Philadelphia	12 p.m.
January 25, 1981 - regional action	Seattle vs. Boston	12 p.m.
February 1, 1981	NBA All-Star Game @ Cleveland	1 p.m.
February 8, 1981	Los Angeles Lakers vs. Philadelphia	1 p.m.
February 22, 1981 - Double Header	Los Angeles Lakers vs. New York Knicks	1 p.m.
February 22, 1981 - Double Header	Philadelphia vs. Phoenix	3:30 p.m.
March 1, 1981 - Double Header	Philadelphia vs. Boston	1 p.m.
March 1, 1981 - Double Header	Phoenix vs. Los Angeles Lakers	3:30 p.m.
March 8, 1981 - regional action	Chicago Bulls season\|Chicago] vs. Washington	1 p.m.
March 8, 1981 - regional action	Milwaukee vs. Philadelphia	1 p.m.
March 15, 1981 - regional action	Philadelphia vs. New York Knicks	1 p.m.
March 15, 1981 - regional action	Chicago vs. Kansas City Kings	1 p.m.
March 22, 1981	Boston vs. Philadelphia	1 p.m.
March 27, 1981	Los Angeles Lakers vs. Seattle	11:30 p.m.
March 29, 1981	Philadelphia vs. Boston	1 p.m.

Later years

The NBA responded to CBS' actions by returning to a schedule that started later – usually the last weekend in October – and ended in mid-to-late-April, resulting in the NBA Finals ending after sweeps. In the 1979–1980 and 1980–1981 seasons, the NBA had experimented with ending the regular season at the end of March, thereby ensuring that the Finals were played in early to mid May; starting with the 1981–1982 season, a late April regular-season finale was held, resulting in the finals starting in late May and stretching into June.
While CBS would stop tape delaying its game broadcasts after the 1981 NBA Finals, many first-round playoff games were not nationally televised. During this era, CBS typically provided regional coverage of two games in a late Sunday afternoon time slot during the first three weekends of the playoffs. In 1986, CBS provided regional coverage of the Eastern Conference Finals and Western Conference finals games on May 18. This would be the last time that any NBA Conference finals game was not nationally televised.
During the 1980s, CBS showed a mixture of NBA and college basketball games during the regular season. Each March, CBS would essentially suspend its NBA coverage during the NCAA men's basketball tournament. CBS typically showed a few regular season NBA games in the weeks after the NFL season ended, before March Madness and several weekends leading into the playoffs.

1981–82

CBS would reserve a playoff game with an early start for tape delay, preventing USA Network from televising it live.
The 1982 Finals marked the first time since 1978 that all of the games aired live in their entirety; As a compromise between CBS and the NBA, the season returned to late October after starting it in early October the previous two seasons, meaning that the championship series started after the conclusion of May sweeps. Also, Brent Musburger served as anchor for Game 1 in Philadelphia, but had to anchor Games 2 and 5 from New York, because he hosted CBS Sports Sunday. So anchoring the coverage in Musburger's absence were Frank Glieber and Pat O'Brien.

Date	Teams	Time
October 30, 1981	Houston Rockets season\|Houston] vs. Los Angeles Lakers	11:30 p.m.
December 25, 1981	Los Angeles Lakers vs. Phoenix	3:30 p.m.
January 17, 1982	Philadelphia vs. New Jersey Nets season\|New Jersey]	1 p.m.
January 22, 1982	Detroit vs. Los Angeles Lakers	11:30 p.m.
January 24, 1982	Portland vs. Boston	noon.
January 31, 1982	NBA All-Star Game @ East Rutherford, NJ	3 p.m.
February 7, 1982	Los Angeles Lakers vs. Boston	noon
February 14, 1982	Boston vs. Los Angeles Lakers	3:45 p.m.
February 21, 1982	Phoenix vs. Philadelphia	1 p.m.
February 28, 1982	Milwaukee vs. Boston	noon
March 7, 1982	Los Angeles Lakers vs. Philadelphia	1 p.m.
March 14, 1982	Phoenix vs. Boston	12 p.m.
March 28, 1982	Philadelphia vs. Boston	2 p.m.
April 2, 1982	San Antonio vs. Seattle	11:30 p.m.
April 4, 1982 - Double Header	Houston vs. San Antonio	1 p.m.
April 4, 1982 - Double Header	Portland vs. Los Angeles Lakers	3:30 p.m.
April 11, 1982	Boston vs. Philadelphia	1 p.m.
April 16, 1982	1981–82 [Golden State Warriors season\|Golden State] vs. Los Angeles Lakers	11:30 p.m.
April 18, 1982 - Double Header	Milwaukee vs. Philadelphia	1 p.m.
April 18, 1982 - Double Header	Portland vs. Los Angeles Lakers	3:30 p.m.

1982–83

In the 1982–83 season, CBS significantly reduced the number of regular season broadcasts from 18 to four. The rationale was that cable television networks were carrying a large number of regular season games. In return, CBS executives believed that the public was being oversaturated with NBA coverage.
CBS added two broadcasts in November near the end of the NFL season|1982] National Football League players' strike. The 57-day walkout ended on November 16, and games resumed five days later.

Date	Teams	Time
November 7, 1982	Seattle vs. Milwaukee	3:30 p.m.
November 14, 1982	Washington vs. Philadelphia	3:30 p.m.
January 30, 1983	Los Angeles Lakers @ Boston	1 p.m.
February 13, 1983	NBA All-Star Game @ LA	3:30 p.m.
March 6, 1983	Philadelphia vs. New Jersey	noon
April 15, 1983	Seattle vs. Los Angeles Lakers	11:30 p.m.
April 17, 1983	Philadelphia vs. Boston	1 p.m.

1983–84

For the 1983–84 season, CBS would televise just ten regular season games. Meanwhile, CBS televised about 16 playoff games. 1984 featured an increase to 47 nationally televised playoff time slots.

Date	Teams	Time
October 29, 1983	San Antonio vs. Houston	3:45 p.m.
December 25, 1983 (Sunday)	New Jersey Nets vs. New York Knicks	3:30 p.m.
January 15, 1984	Boston vs. Milwaukee	1 p.m.
January 29, 1984	NBA All-Star Game @ Denver	2 p.m.
February 12, 1984	Philadelphia vs. Boston	3:30 p.m.
February 26, 1984	Los Angeles Lakers vs. Philadelphia	noon
March 4, 1984	Los Angeles Lakers vs. Detroit	noon
April 8, 1984 - Double Header	Philadelphia vs. New York Knicks	1 p.m.
April 8, 1984 - Double Header	Los Angeles Lakers vs. Portland	3:30 p.m.

1984–85

On May 12, 1985, during halftime of the Boston Celtics–Philadelphia 76ers playoff game, CBS televised the first NBA draft lottery.

Date	Teams	Time
October 27, 1984	Houston vs. Dallas	3:30 p.m.
December 25, 1984 (Tuesday)	Detroit Pistons season\|Detroit] vs. Philadelphia	3:30 p.m.
January 13, 1985	Los Angeles Lakers vs. Detroit	noon
January 20, 1985	Boston vs. Philadelphia	1 p.m.
February 10, 1985	NBA All-Star Game @ Indianapolis	1:45 p.m.
February 17, 1985	Boston vs. Los Angeles Lakers	3:45 p.m.
February 24, 1985	Los Angeles Lakers vs. New York Knicks	noon
April 7, 1985 - Double Header	New York Knicks vs. Boston	1 p.m.
April 7, 1985 - Double Header	Portland vs. Los Angeles Lakers	3:30 p.m.

1985–86

1986 was the last time CBS aired an NBA playoff game on tape delay, Game 3 of the Western Conference finals between the Los Angeles Lakers and Houston Rockets, which was held on May 16 of that year. The game aired at 11:30 p.m. Eastern Time following a 9:30 p.m. tip. Also in 1986, CBS provided regional coverage of the Eastern Conference and Western Conference finals games on May 18. As previously mentioned, this was the last time that any NBA Conference finals game was not nationally televised.
As was the case in 1985, Game 1 of the 1986 NBA Finals was on Memorial Day afternoon. Game 3 of the NBA Finals in Houston was played during the midst of an electrical storm that knocked the picture out for approximately the first six minutes of the fourth quarter. Although the video was already on the fritz towards the end of the third, CBS announcer Dick Stockton waited for nearly three minutes before adjusting to a radio play-by-play.

Date	Teams	Time
October 26, 1985	Philadelphia vs. New York Knicks	1 p.m.
December 25, 1985 (Wednesday)	Boston vs. New York Knicks	3:30 p.m.
January 19, 1986	Los Angeles Lakers vs. Detroit	noon
January 26, 1986	Philadelphia vs. Boston	noon
February 9, 1986	NBA All-Star Game @ Dallas	1:45 p.m.
February 16, 1986	Boston vs. Los Angeles Lakers	3:30 p.m.
February 23, 1986	Los Angeles Lakers vs. Philadelphia	noon
March 2, 1986	Detroit vs. Boston	2 p.m.
March 9, 1986	1985–86 [Indiana Pacers season\|Indiana] vs. Philadelphia	1 p.m.
April 6, 1986 - Double Header	Boston vs. Philadelphia	1 p.m.
April 6, 1986 - Double Header	Los Angeles Lakers vs. Houston	3:30 p.m.

1986–87

In 1987, CBS provided prime-time coverage for Game 6 of the Eastern Conference finals, marking the network's first pre-Finals prime-time playoff telecast since 1975. CBS was able to do this because the NBA decided to push the Finals back from late May until early June. With the Finals starting a week later, the awkward long pauses between Games 1 and 2 were no longer required. Because of this, instead of Game 2 of the Finals being shown on the first night after the sweeps ended, CBS could show Game 6 of the conference finals.
Also in 1987, the NBA Finals hit a then-record rating of 15.9. James Brown was the sideline reporter for Games 3 and 4 of the Finals because Pat O'Brien attended the birth of his son, Sean Patrick. O'Brien called Games 1, 2, 5, and 6.

Date	Teams	Time
November 1, 1986	Los Angeles Lakers vs. Houston	3:30 p.m.
December 25, 1986 (Thursday)	Chicago vs. New York Knicks	noon
January 18, 1987	Houston vs. Boston	noon
January 24, 1987	Los Angeles Lakers vs. Dallas	3:30 p.m.
January 25, 1987	Philadelphia vs. Boston	1 p.m.
February 1, 1987	Houston vs. Atlanta	1 p.m.
February 8, 1987	NBA All Star Game @ Seattle	3 p.m.
February 15, 1987	Boston vs. Los Angeles Lakers	3:30 p.m.
March 1, 1987	Philadelphia vs. Houston	2 p.m.
March 8, 1987	Boston vs. Detroit	noon
April 5, 1987 - Double Header	Boston vs. Philadelphia	1 p.m.
April 5, 1987 - Double Header	Los Angeles Lakers vs. Denver	3:30 p.m.
April 19, 1987	Atlanta vs. Boston	1 p.m.

1988–89

By the late 1980s, CBS was telecasting 15 or 16 regular season games per year. In 1989 alone, only 13 of the 24 playoff games in Round 1 aired on TBS or CBS. Notably, Game 5 of the 1989 playoff series between the Chicago Bulls and Cleveland Cavaliers season|Cleveland Cavaliers] was not nationally televised. The CBS-affiliated stations in Virginia elected to show the first game of a second round series between Seattle and the Lakers.
Meanwhile, many CBS affiliates on the West Coast were able to broadcast at least a portion of the Chicago-Cleveland game. In Los Angeles, the hometown Lakers finished their game just in time for CBS to switch to the Chicago-Cleveland game, where, as it happened, Jordan made his game-winner. The Portland Oregonian criticized CBS for its decision to show Game 1 of the second round Seattle-Lakers series in Portland on KOIN rather than that game. Furthermore, CBS only broadcast the fifth game of the first-round series between Atlanta and Milwaukee nationally. The nationally televised Atlanta-Milwaukee game aired at 1 p.m. Eastern Time, while the regionally televised Chicago-Cleveland and Seattle/L.A. Lakers games aired at 3:30 p.m. Eastern Time.
Perhaps even more confusing, both Game 5 sites were in the Eastern Time Zone, so differing local start times were not a factor. Previously, CBS aired Game 2 of the Chicago-Cleveland series nationally, while relegating Game 2 of the Atlanta-Milwaukee series to TBS. CBS used its primary announcing team, Dick Stockton and Hubie Brown to call the latter game.

Date	Teams	Time
November 26, 1988	Los Angeles Lakers vs. Detroit	8:30 p.m.
December 25, 1988 (Sunday)	Los Angeles Lakers vs. Utah Jazz season\|Utah]	3:30 p.m.
January 15, 1989	Boston vs. Chicago	3:30 p.m.
January 22, 1989	Detroit vs. Boston	noon
January 29, 1989	Los Angeles Lakers vs. Dallas	1 p.m.
February 5, 1989	Chicago vs. Detroit	2 p.m.
February 12, 1989	NBA All-Star Game @ Houston	3:15 p.m.
February 19, 1989	Boston vs. Los Angeles Lakers	3:30 p.m.
February 20, 1989	Houston vs. Cleveland	1:30 p.m.
February 26, 1989	Boston vs. New York Knicks	2 p.m.
March 5, 1989	Los Angeles Lakers vs. Houston	3:30 p.m.
March 12, 1989	Denver vs. Boston	noon
April 2, 1989	Boston vs. Cleveland	1:30 p.m.
April 9, 1989	Chicago vs. Atlanta	12:30 p.m.
April 16, 1989	Chicago vs. Cleveland	1 p.m.
April 23, 1989	Seattle vs. Los Angeles Lakers	3:30 p.m.

Resurgence of the NBA

Popular belief holds that the peak era of the NBA on CBS occurred from 1984 to 1987. During this period, CBS' NBA coverage was the beneficiary of a new era in the league that would forever link two of the game's greatest players, Larry Bird and Magic Johnson. Bird and Johnson entered the NBA, respectively playing for the Boston Celtics and Los Angeles Lakers. The Lakers and Celtics, two iconic teams in large television markets, rose to prominence during the period; many credit the theatrics of Bird and Johnson with boosting the overall popularity of the NBA. Within three years of Johnson and Bird entering the league, the NBA had a Game of the Week on CBS, and ratings for Finals games approached levels rivaling those of the World Series.
Before the Bird/Magic era, CBS used to televise approximately five to seven games regionally per week in a doubleheader format on Sundays. Ratings for regional were far outdrawn by NBC's college basketball coverage and ABC's Superstars program. After ratings bottomed out in 1980 and 1981, coinciding with CBS airing tape-delayed coverage, the network decided to scrap the regional telecasts. In its place, CBS sold the marquee players and teams for a "Game of the Week" broadcast.

Memorable moments

During its tenure as the NBA's broadcast network partner, CBS aired notable Finals series between the Los Angeles Lakers and Boston Celtics, as well as both championships won by the "Bad Boy"-era Detroit Pistons.

Ratings

In 1976, CBS' regular season ratings earned an abysmal 26 share on Sunday afternoons. In 1978, the deciding game of the NBA Finals ranked 442nd out of 730 shows from September 1, 1977, to August 31, 1978. The next highest-rated playoff game in prime time only ranked 619th.
CBS' NBA ratings were also extremely low during the early part of the 1980s. In 1980, the 26 share from 1976 had fallen to 18%. Ratings fell to a level where, as mentioned before, CBS began airing games on tape delay. The 1981 NBA Finals set the standard for futility, with an average rating of 6.7, the lowest in NBA history until the 2003 NBA Finals averaged a 6.5 on ABC.
With the rebirth of the Lakers–Celtics rivalry, ratings improved, especially in the three NBA Finals that the two teams played in. Between 1981 and 1983, ratings for CBS' NBA telecasts rose by 12%. CBS' highest-rated NBA game was Game 7 of the 1988 NBA Finals between the Lakers and the Detroit Pistons. By the end of its coverage, CBS' NBA ratings had been mostly respectable, with the lowest-rated Final after 1982 scoring 12.3, a mark higher than any NBA Final since 1998.

The end of ''The NBA on CBS''

On November 9, 1989, the NBA and NBC reached an agreement on a four-year, US$600 million contract.
The NBA's popularity was skyrocketing by the late 1980s and Commissioner David Stern wanted more exposure. This meant that he wanted more than 15 games a year shown on network television. However, CBS didn't have the room to broadcast double and triple headers every Sunday like NBC could because of their NFL and college basketball coverage. Additionally, CBS had recently signed deals with Major League Baseball and the Winter Olympics, making it even more difficult to accommodate the NBA's request for more over the air telecasts. All in all, CBS was pretty much destined to cut ties with the NBA by 1990.
From 1986 to its final year in 1990, CBS paid about US$47 million per year for the NBA broadcast contract. The final NBA game that CBS televised to date was Game 5 of the NBA Finals between the Detroit Pistons and Portland Trail Blazers on June 14, 1990. The Pistons won 92–90 to clinch their second consecutive NBA Championship.
As the soundtrack for their goodbye montage, CBS used "The Last Waltz" by The Band and Marvin Gaye's rendition of "The Star-Spangled Banner" from the 1983 NBA All-Star Game, ending CBS Sports' relationship with the NBA after 17 years.
CBS broadcast all five NBA Finals involving Larry Bird, all four NBA Finals involving Julius Erving, nine of the ten involving Kareem Abdul-Jabbar, and eight of the nine NBA Finals involving Magic Johnson.
Before the closing montage, CBS's final NBA game broadcast ended with this sign-off by Dick Stockton:
1989-90 regular season

Date	Teams	Time
November 25, 1989	Chicago vs. Golden State Warriors season\|Golden State]	3:30 p.m.
December 25, 1989 (Monday)	Cleveland vs. Atlanta	3:30 p.m.
January 21, 1990 - Double Header	Los Angeles Lakers vs. Boston	noon
January 21, 1990 - Double Header	New York Knicks vs. Chicago	2:30 p.m.
January 28, 1990	Phoenix vs. Boston	12:30 p.m.
February 4, 1990	Utah vs. Detroit	1 p.m.
February 11, 1990	NBA All-Star Game at Miami	3 p.m.
February 18, 1990	Boston vs. Los Angeles Lakers	3:30 p.m.
February 19, 1990 (Monday)	Houston vs. Chicago	1:30 p.m.
February 25, 1990	Detroit vs. New York Knicks	noon
March 4, 1990	Chicago vs. Boston	2 p.m.
March 11, 1990	Los Angeles Lakers vs. Atlanta	noon
April 1, 1990	Utah vs. Los Angeles Lakers	3:30 p.m.
April 8, 1990	Detroit vs. Cleveland	noon
April 15, 1990	New York Knicks vs. Boston	1 p.m.
April 22, 1990	Boston vs. Philadelphia	1 p.m.

Future

In May 2007, the NBA renewed its television contract with ESPN, making ABC the broadcast television home of the NBA through 2016. On October 6, 2014, ESPN and the NBA renewed their agreement through 2025. CBS has implied that it is unlikely to bid on further sports rights beyond those it already holds, including the NBA, because of the extensive investment it has made into its existing sports portfolio.
On August 30, 2012, the CBS Sports Network signed a deal with the NBA Development League to televise 12 regular games, as well as the 2013 NBA D-League Playoffs and Finals. On April 22, 2019, CBS Sports Network signed a deal with the Women's National Basketball Association to televise 40 regular season games.

Announcers

Brent Musburger

Musburger was involved in every NBA Finals from 1975 to 1989, and was the lead voice for NBA games on CBS for much of that period. From 1975 to 1980, Musburger worked with a variety of analysts for regular season games. Musburger called Game 5 of the 1976 NBA Finals, with Rick Barry and sideline reporters Mendy Rudolph and Sonny Hill. After 1980, Musburger became the lead studio host and secondary play-by-play announcer. With the latter role, Musburger worked alongside Kevin Loughery, Hubie Brown, Billy Cunningham, Tom Heinsohn and Bill Raftery, and called the other conference final not assigned to Dick Stockton's team on CBS from 1983 to 1989. Musburger was fired from CBS following the 1990 [NCAA Division I Men's Basketball Championship Game], a few months before its contract with the NBA ended. However, he later resumed calling NBA games on ESPN Radio and later with ESPN through 2006.

Dick Stockton

Dick Stockton was the lead voice of The NBA on CBS from 1981 to 1990. After CBS failed in an attempt to compete with NBC's college basketball announcing team of Dick Enberg, Billy Packer and Al McGuire with Gary Bender, Rick Barry and Bill Russell, Stockton became the voice of the NBA. Working with Tom Heinsohn from 1983 to 1987, Stockton called some of the most memorable NBA Finals in league history. In 1984, 1985 and 1987, the Los Angeles Lakers and Boston Celtics played each other in the NBA Finals, and Stockton's broadcasts became the highest rated in NBA history at that time.
Stockton would call the NBA Finals through the rest of the 1980s and in 1990 as well, working the 1988 NBA Finals with Billy Cunningham and the 1989 and 1990 NBA Finals with Hubie Brown. After CBS' run with the NBA ended, Brown moved to Turner Sports to fill the same role. Stockton would not call another NBA game until, when he also joined Turner. Stockton and Brown would occasionally be paired together on TBS and TNT until, when Brown was hired to coach the Memphis Grizzlies. Stockton continued to call NBA games with Turner until 2012.

Other personalities

CBS employed many NBA greats during its 17 years as the lead network carrier; Bill Russell was an analyst for several years, mainly in the 1970s and early 1980s. Elgin Baylor was an analyst during CBS' inaugural year in 1973–1974, and was fired during that year's playoffs due to what CBS considered a lackluster performance. He was replaced by another NBA great, Rick Barry, who held a fairly consistent role with CBS through the 1970s and early 1980s, including calling several NBA Finals. Steve "Snapper" Jones, best known from the NBA on NBC, was part of CBS' broadcast teams, partnering with Don Criqui in 1975–1976 and 1976–1977.
During Game 5 of the 1981 NBA Finals, CBS posted an old photo of Bill Russell, who was on the announcing team with Gary Bender and Rick Barry, on the 1956 Olympic team. Bender asked Barry, "Who do you think that is in the picture?" Barry answered:
Some considered Barry's comments to be racially insensitive. Barry was adamant that they were taken out of context, but CBS did not renew his contract for the subsequent season. Russell stayed on with new play-by-play announcer Dick Stockton for two seasons before giving way to former Celtics teammate Tom Heinsohn for the 1983–84 season.
CBS often used the same analysts for both the NBA playoffs and NCAA Men's Division I Basketball Championship. Tom Heinsohn, Billy Cunningham, and Hubie Brown all worked NCAA Regional rounds during years when they also served as the lead NBA analyst for CBS. Billy Packer worked NBA playoff games in 1987 and 1988, while he was CBS' lead college basketball analyst.
As previously mentioned, during the 1984 NBA Finals, Lesley Visser became the first woman to cover an NBA Finals. She joined CBS Sports part-time in 1984 before joining full-time in 1987. When she was part-time with CBS, she still worked for the Boston Globe, as she had many diverse assignments with the newspaper. Visser became the first female NBA beat writer in 1976, when she was assigned to cover the Boston Celtics. Visser resigned from the Globe in late 1988.
While Brent Musburger did host most of CBS' NBA Finals pregame and halftime programs, Pat O'Brien hosted a pregame show during the earlier rounds of the playoffs called The Basketball Show. O'Brien, working with analyst Bill Raftery, also hosted the Prudential At The Half. When Musburger left CBS Sports in April 1990, O'Brien took over the NBA Finals hosting duties full-time. In 1988 and 1989, Pat O'Brien filled-in for Brent Musburger as the NBA Finals anchor for Game 2.

List of broadcasters

Announcing teams

1980–1981">1980–81 NBA season">1980–1981

Gary Bender, Bill Russell and Rick Barry
Dick Stockton and Kevin Loughery
Frank Glieber and Dick Motta
Rick Barry and Rod Hundley

1981–1982">1981–82 NBA season">1981–1982

Dick Stockton and Bill Russell
Frank Glieber and Hubie Brown
Jim Kelly and Doug Collins
Eddie Doucette and Kevin Loughery

1982–1983">1982–83 NBA season">1982–1983

Dick Stockton and Bill Russell
Brent Musburger and Kevin Loughery
Frank Glieber and Doug Collins
Jim Kelly and Bill Raftery

1983–1984">1983–84 NBA season">1983–1984

1984–1985">1984–85 NBA season">1984–1985

Dick Stockton and Tom Heinsohn
Brent Musburger and Hubie Brown
Gary Bender and Doug Collins
Frank Glieber and James Brown

1985–1986">1985–86 NBA season">1985–1986

Dick Stockton and Tom Heinsohn
Brent Musburger and Billy Cunningham
Gary Bender and Hubie Brown
Jim Nantz/Mike Patrick and Doug Collins

Jim Nantz called three games for CBS, all regional telecasts.

1986–1987">1986–87 NBA season">1986–1987

Dick Stockton and Tom Heinsohn
Brent Musburger and Billy Cunningham
Verne Lundquist and Hubie Brown
Tim Brant and Billy Packer

1987–1988">1987–88 NBA season">1987–1988

Dick Stockton and Billy Cunningham
Brent Musburger and Tom Heinsohn
Verne Lundquist and Hubie Brown
Tim Brant and Billy Packer

1988–1989">1988–89 NBA season">1988–1989

Dick Stockton and Hubie Brown
Brent Musburger and Bill Raftery
Verne Lundquist and Tom Heinsohn
Greg Gumbel and Quinn Buckner

1989–1990">1989–90 NBA season">1989–1990

Dick Stockton and Hubie Brown
Verne Lundquist and Len Elmore
James Brown and Tom Heinsohn
Greg Gumbel and Quinn Buckner

Year	Play-by-Play	Color
	Dick Stockton	Hubie Brown
	Dick Stockton	Hubie Brown
	Dick Stockton	Billy Cunningham
	Dick Stockton	Tom Heinsohn
	Dick Stockton	Tom Heinsohn
	Dick Stockton	Tom Heinsohn
	Dick Stockton	Tom Heinsohn
	Dick Stockton	Bill Russell
	Dick Stockton	Bill Russell
	Gary Bender	Bill Russell and Rick Barry
	Brent Musburger	Rod Hundley and Bill Russell
	Brent Musburger	Rick Barry and Rod Hundley
	Brent Musburger	Rick Barry and John Havlicek
	Brent Musburger	Rick Barry and Steve Jones
	Brent Musburger	Mendy Rudolph and Rick Barry
	Brent Musburger	Oscar Robertson
	Pat Summerall	Rick Barry and Rod Hundley

Christmas Day broadcasters

CBS broadcast a Christmas Day game each year from to with the exception of.

Year	Teams	Play-by-play	Color commentator(s)
1975	Kansas City at Phoenix	Don Criqui	Mendy Rudolph
1976	Chicago at Kansas City	Don Criqui	Billy Cunningham
1977	Washington at Philadelphia	Don Criqui	Steve Jones
1978	Philadelphia at New York	Brent Musburger	Keith Erickson
1979	Philadelphia at Washington	Gary Bender	Rod Hundley
1980	Boston vs. New York	Gary Bender	Bill Russell and Rick Barry
1981	Los Angeles Lakers at Phoenix	Dick Stockton	Bill Russell
1983	New Jersey vs. New York	Dick Stockton	Tom Heinsohn
1984	Philadelphia at Detroit	Dick Stockton	Tom Heinsohn
1985	Boston vs. New York	Dick Stockton	Tom Heinsohn
1986	Chicago vs. New York	Dick Stockton	Tom Heinsohn
1987	Detroit at New York	Dick Stockton	Billy Cunningham
1988	Los Angeles Lakers at Utah	Dick Stockton	Hubie Brown
1989	Cleveland at Atlanta	Dick Stockton	Hubie Brown

Theme music

Through the 1973–74 to 1975–76 seasons, as well as for most of the 1978–79 season, the theme music for The NBA on CBS incorporated lyrics; "Last Night" by The Mar-Keys was used roughly around 1975–76 as the play-by-play announcer would give a preview to the featured game.
Starting in 1977, CBS used an alternate opening showing a montage of still pictures of current NBA star athletes with music accompanying it. In 1980, CBS used rotoscoped animation in silhouette of one player shooting a jumpshot and the ball in mid-air rolling all the NBA teams as it spun in the air, set to disco-pop-moog music. During the 1978–79 season, the music for the highlights was "Chase", composed by Giorgio Moroder as the theme for the movie Midnight Express. The opening guitar and horn riff of the Chicago hit "Alive Again" were used for the highlights prior to the opening animation during the 1979–80 and 1980–81 seasons.
By the 1983 NBA Finals, the opening sequence was set in a primitive computer-generated montage of basketball action inside a virtual arena that was similar in resemblance to the Boston Garden. This opening sequence was created by Bill Feigenbaum, who also created a similar open for The NFL Today used around the same time. This opening melody from 1983 to 1988 was composed by Allyson Bellink and is generally considered to be the most familiar theme music that The NBA on CBS used.
For the 1989 NBA Finals, CBS completely revamped the opening montage. The computer-generated imagery was made to look more realistic. Also, the familiar theme music was rearranged to sound more intricate and to have a more emotional impact, along the lines of the network's later World Series coverage. Between the 1989 NBA Finals and the 1990 NBA Finals' intros, the theme music was slightly revised; the 1989 Finals intro incorporated more of a guitar riff, while the 1990 Finals intro featured a little more usage of trumpets.

On-screen graphics

During the late 1980s, the time and score graphic appeared at the bottom of the screen after each score for only a few seconds, and when the shot clock was running down CBS provided a small blue graphic in the left portion of the screen that showed the clock running out. Also, when the game clock ran inside of two minutes, CBS would display the clock in the lower right-hand portion of the screen.

Miscellaneous coverage

CBS Radio's coverage

From roughly the 1963–64 through the 1965–66 seasons, the CBS Radio Network broadcast NBA games with commentators Jerry Gross and Jack Buck.

''WNBA on CBS''

On April 22, 2019, CBS Sports Network and the WNBA struck a deal to televise 40 games in primetime and on weekends during the WNBA season|2019 season]. The games broadcast on CBS from local broadcasts already airing on the WNBA's streaming site, WNBA League Pass.
On June 19, 2021, CBS broadcast a WNBA game between the Connecticut Sun season|Connecticut Sun] and Chicago Sky season|Chicago Sky] with Lisa Byington providing the play-by-play and Lisa Leslie providing analysis. On June 26, 2021, CBS broadcast a game between the Washington Mystics season|Washington Mystics] and Dallas Wings season|Dallas Wings]. The two games on CBS on June 19 and 26 averaged about 427,000 and 567,000 viewers respectively.
Initially, most games were broadcast via clean feeds provided by the league and the home team's regional broadcaster. Beginning in the 2024 season, the games carried on the CBS network are now produced in-house by CBS Sports, with the clean feed productions now used solely for games on CBS Sports Network.