TRU-SPEC
Tru-Spec is an American brand of clothing owned by Atlanco consisting of uniforms and tactical equipment for military, law enforcement and public safety personnel. In addition to Tru-spec's on-duty gear and apparel, the company also manufactures various types of off-duty clothing.
Atlanco's offices are located in Marietta, Georgia.
The website and possibly the company, had major issues as of 2023, that caused some to think the company was "defunct". Some also claimed the company moved to a new factory.
History
The Atlanta Army Navy Company was founded by the Zaglin family in 1950 as a military surplus retailer. It was renamed Atlanco in the late 1980s.The brand name Tru-Spec was later created, reflecting the fact that the uniforms the company manufactures met all of the U.S. Government's "true specifications" by using the United States mil-spec fabrics. The Tru-Spec brand later expanded from core military apparel to public safety and law enforcement, as well as outdoor apparel.
Manufacturing
In 1996, Atlanco opened its first manufacturing facility in Honduras under the company name "Basic Apparel". In 2004, it relocated to a 100,000-square foot facility in La Ceiba, Honduras. This facility allowed the entire manufacturing process to be housed under one roof, with room for expansion. This factory supports over 900 employees. In 2009 the facility was ISO 9001:2008 and National [Fire Protection Association|NFPA]-certified, and thus enabled to manufacture fire retardant clothing.Atlanco has strategic partnerships with manufacturers in Indonesia, Korea, China, and the Dominican Republic.
Products
Some of the TRU-SPEC brand products include:- Battle Dress Uniforms
- Army Combat Uniforms
- Tactical pants
- Uniforms
- Cordura baselayer systems
- Flight suits
- Backpacks
- Belts
- Boots
- Caps
Marketing
While Atalnco has many civilian customers, its principal market consists of domestic and foreign military, police, fire, homeland security, and other public safety officials.In 2011, actor and retired Marine drill instructor R. Lee Ermey became the official spokesperson for TRU-SPEC, and assisted in the design of a new line of tactically-inspired apparel.