Noor Pahlavi


Noor Zahra Pahlavi is an American businesswoman, political activist, socialite and member of the former Iranian imperial family. She is the eldest daughter of the exiled crown prince Reza Pahlavi and the granddaughter of Mohammad Reza Pahlavi, the shah of Iran who was deposed in the wake of the Iranian Revolution.

Early life and education

Noor Zahra Pahlavi was born in Washington, D.C., on 3 April 1992 to Reza Pahlavi, Crown Prince of Iran and Yasmine Pahlavi. Her father has declared her as his heir, emphasizing his belief "in the inherent equal rights between men and women". She attended Bullis School in Maryland before graduating from Georgetown University in 2014, where she obtained a degree in psychology. She attained an MBA from the Columbia Business School in 2020.

Career

In 2017, Pahlavi was a director of fundraising and investor relations at a commercial real estate firm. By 2020, she became an advisory board member for the patient capital non-profit investment fund Acumen. In 2022, she started work for the strategic communications consultancy firm Argot Partners, becoming partner in 2024. She is also a principal at the venture capital firm Sofreh Capital, founded by Shervin Pishevar.
Pahlavi has been involved with the Phoenix Project of Iran, a think tank launched by her father in 2019 based on his 2007 initiative. She has expressed support for the Iran Prosperity Project, in which her father plays a leading role, and offered a vision of Iran "where Persian culture is celebrated rather than washed away … where citizens can love who they want, practice whatever religion they want". In October 2024, she appeared on Jay Ruderman's "All About Change" podcast.
She has also been involved in the activities of the National Union for Democracy in Iran and took part alongside her father in the convention of the National Cooperation to Save Iran in Munich, Germany, in July 2025.
Pahlavi is a contributor to Medium.com, where she discusses political issues in both English and Persian. Her opinion pieces have been published by the Saudi news channel Al Arabiya and the Saudi royal family-owned newspaper Asharq Al-Aswat. She has also worked as a model, appearing on the covers of Harper's Bazaar Arabia and Cosmopolitan Indonesia. She has credited her grandmother Farah Pahlavi for helping her develop close relationships with leading fashion designers.

Personal life and advocacy

Pahlavi has advocated for gender equality, and criticized the Iranian government following the death of Mahsa Amini. She has fundraised for Keshet, an organization advocating for LGBTQ+ rights in the American Jewish community. Pahlavi and her family live in the United States.