Lil Nas X
Montero Lamar Hill, better known by his stage name Lil Nas X, is an American rapper, singer and songwriter. He rose to prominence with the release of his 2018 country rap single "Old Town Road", which spent a then-record 19 weeks atop the U.S. Billboard Hot 100 chart. Simultaneously, he came out as gay, the first artist to do so while having a number-one record.
Following the success of "Old Town Road", Lil Nas X signed with Columbia Records to release his debut extended play 7, which spawned two follow-up singles: "Panini" and "Rodeo" ; the former peaked at number five on the Billboard Hot 100, while the latter peaked at number 22. His debut studio album, Montero, peaked at number two on the Billboard 200 and earned a nomination for Album of the Year at the 64th Annual Grammy Awards. It was supported by the Billboard Hot 100-number one singles "Montero " and "Industry Baby", along with the top-ten single "Thats What I Want".
Known for his queer visuals and social media presence, Lil Nas X has received numerous accolades, including two Grammy Awards, five Billboard Music Awards, five MTV Video Music Awards, two BET Hip Hop Awards, two iHeartRadio Music Awards and two American Music Awards. "Old Town Road" ranks as the second highest-certified song in the United States—with 17 platinum certifications. He was placed on Forbes 30 Under 30 in 2020, and Time named him one of the 100 most influential people in the world the following year. He became the youngest honoree in the Songwriters Hall of Fame in 2022 upon receiving the Hal David Starlight Award in May of that year.
Early life and education
Montero Lamar Hill was born in Atlanta, Georgia, on April 9, 1999. He was named after the Mitsubishi Montero. His parents divorced when he was six, and he settled in the Bankhead Courts housing project in the Bankhead neighborhood of Atlanta with his mother and grandmother. Three years later, he moved in with his father, a gospel singer, north of the city in Austell. Although initially reluctant to leave, he later regarded it as an important decision, "There's so much shit going on in Atlanta—if I would have stayed there, I would have fallen in with the wrong crowd." He started "using the Internet heavily right around the time when memes started to become their own form of entertainment"; about when he was 13.He spent much of his teenage years alone, and turned to creating memes on the internet. His teenage years also saw him struggling with his coming out to himself as being gay; he prayed that it was just a phase, but around 16 or 17 he came to accept it. He began playing trumpet in the fourth grade and was first chair by his junior high years, but quit out of fear of looking uncool.
Hill attended Lithia Springs High School, from which he graduated in 2017. He then enrolled at the University of West Georgia, where he majored in computer science, but later dropped out after one year to pursue a music career. During this time, he stayed with his sister and supported himself with jobs at Zaxby's restaurants and the Six Flags Over Georgia theme park. In September 2019, he revisited his high school to perform a surprise concert.
Career
2015–2017: Internet personality and ''Nasarati''
Hill said he began to isolate himself from "outside-of-class activities" during his teenage years. He spent large amounts of time online in hopes of building a following as an internet personality to promote his work, but he was unsure what to focus on creatively. In a Rolling Stone interview he stated, "I was doing Facebook comedy videos, then I moved over to Instagram, and then I hopped on Twitter... where I really was a master. That was the first place where I could go viral." He also posted short-format comedy videos on Facebook and Vine.During this period, he reportedly created and ran Nicki Minaj fan accounts on Twitter, including one called "@NasMaraj", according to a New York Magazine investigation. In 2017, this account gained attention for its flash fiction–style interactive "scenario threads" popularized on Twitter using dashboard app TweetDeck. The investigation linked @NasMaraj to the practice of "Tweetdecking", or using multiple accounts in collaboration to artificially make certain tweets go viral. The @NasMaraj account was suspended by Twitter due to "violating spam policies". After the suspension of @NasMaraj, New York Magazine's investigation concluded that he subsequently opened a new account with handle "@NasMarai", and that his current Twitter account at the time was a repurposed version of that "@NasMarai" account with a changed handle. After media reports linked Lil Nas X to the Minaj fan accounts, he called the reports a "misunderstanding", effectively denying having run the accounts. However, in May 2020, Lil Nas X admitted, in a tweet, to being a fan of Minaj. He explained why he initially denied it, stating that if people knew he was a fan of hers, they would think he was gay: "People will assume if you had an entire fan page dedicated to nicki u are gay. and the rap/music industry ain't exactly built or accepting of gay men yet". On June 17, 2020, Minaj responded to Nas, tweeting "It was a bit of a sting when you denied being a barb, but I understand. Congratulations on building up your confidence to speak your truth". Lil Nas apologized to Minaj, saying he "felt so bad, hoping u wouldn't see my denial". The @NasMarai account was later mentioned in a New York Times Magazine article, which described Hill as having spent "every waking hour online, tweeting as @nasmaraj". It is also referenced in the music video for "Sun Goes Down", which shows Lil Nas X's many struggles growing up as a closeted teen and embracing his sexuality; he is seen tweeting while in high school from an account named "nasmiraj" as the lyrics "I'd be by the phone, stanning Nicki morning into dawn" play.
Sometime in the year 2018, Hill landed on music as a path to success, and started writing and recording songs in his closet. He adopted the name Lil Nas X, which is a tribute to the rapper Nas. On July 24, 2018, Lil Nas released his first mixtape Nasarati on SoundCloud, though it was not received with immediate fame; Nasarati would be removed from streaming services soon after the release of Old Town Road due to a copyright conflict and therefore would never gain significant traction. In late October 2018, he happened to hear the beat that would become "Old Town Road".
2018–2019: Breakthrough with "Old Town Road" and ''7''
On December 3, 2018, Lil Nas X released the country rap song "Old Town Road". He bought the beat for the song anonymously on beat-selling platform BeatStars from Dutch producer YoungKio for $30; it samples Nine Inch Nails' track "34 Ghosts IV" from their sixth studio album Ghosts I–IV. He recorded at a "humble" Atlanta studio, CinCoYo, on their "$20 Tuesdays", taking less than an hour. Lil Nas X began creating memes to promote "Old Town Road" before it was picked up by TikTok users. TikTok encourages its 500 million global users to "endless imitation", with videos generating copies usually using the same music; the "app's frantic churn of content acts as a potent incubator for viral music hits."Lil Nas X estimated he made about 100 memes to promote the song; it went viral in early 2019 due to the #Yeehaw Challenge meme on TikTok. Millions of users posted videos of themselves dressed as a wrangler or cowgirl, with most #yeehaw videos using the song for their soundtrack. As of July 2019, these videos have been viewed more than 67 million times. Another core audience tied to social media is children who are hidden in the statistics of adult listeners. Quartz.com says the song certainly owes part of its success to the demographic, and notes they are attracted to the song being repetitive, easy to sing along to, and using lyrics about riding horses and tractors, which children can relate to. The track debuted at number 83 on the Billboard Hot 100 chart, later climbing to number one. It also debuted on the Hot Country Songs chart at number 19 and Hot R&B/Hip-Hop Songs at number 36. After an "intense bidding war", Lil Nas X signed with Columbia Records in March 2019. Billboard controversially removed the song from the Hot Country songs chart in March 2019, telling Rolling Stone:
In Robert Christgau's opinion, "Taking 'Old Town Road' off the country chart strikes me as racist pure and simple, because country radio remains racist regardless of the Darius Ruckers and Kane Browns it makes room for." Another Billboard spokesperson told Genius, "Billboards decision to take the song off of the country chart had absolutely nothing to do with the race of the artist." Despite being removed from the main Country Songs chart, the song charted on Billboard
In April 2019, country music star Billy Ray Cyrus was featured on a remix of "Old Town Road", the first of several. That same month, Lil Nas X broke Drake's record for the most U.S. streams from one song in one week with 143 million streams for the week ending April 11, surpassing Drake's "In My Feelings" which had 116.2 million streams in a week in July 2018; as of August 2019 it has streamed over a billion plays on Spotify alone. In May 2019, the video was released and as of August 2019, has over 370 million views. NBC News's Michael Arceneaux wrote, "In the social media age, Lil Nas X is arguably the first micro-platform crossover star."
"Panini" was released as Lil Nas X's second single through Columbia Records on June 20, 2019. It is named after the fictional cabbit bear of the same name in the animated television series Chowder, and does not refer to the sandwich of the same name. In September 2019, "Panini" had its first remix released with rapper DaBaby. Lil Nas X released his second extended play, titled 7, on June 21, 2019. The EP debuted at number two on the Billboard 200 chart. On June 23, 2019, Lil Nas X performed with Cyrus at the 2019 BET Awards. On June 30, Lil Nas X made his international debut at the largest greenfield festival in the world, the UK's annual Glastonbury Festival, when he and Billy Ray Cyrus made a surprise appearance and joined Miley Cyrus for the song, before performing "Panini" solo in a set seen nationally on BBC. On the same day, Lil Nas X became one of the most visible Black queer male singers when he came out as gay. This was especially significant for an artist in the country and hip hop genres, both of which emphasize machismo and "historically snubbed queer artists". Rolling Stone premiered the Rolling Stone Top 100 in early July with three Lil Nas X songs: "Rodeo" with Cardi B at number nine; "Panini" at four; and "Old Town Road" as the first-ever number-one song on the chart.
On August 19, 2019, Lil Nas X opened for Katy Perry at a concert Amazon held for its employees to celebrate its Prime Day sale.