List of mergers and acquisitions by Alphabet
is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as Alphabet Inc. in 2015.
, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Wiz, a cloud security company, for $32 billion in 2025. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Alphabet has divested itself of four business units: Frommers, which was sold back to Arthur Frommer in April 2012; SketchUp, which was sold to Trimble in April 2012, Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009.
Many Google products originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life?
Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.
Key Acquisitions
In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006.On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T.
On August 15, 2011, Google made what was, at its time, its largest-ever acquisition to date when it announced that it would acquire Motorola Mobility for $12.5 billion subject to approval from regulators in the United States and Europe. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and to allow it to continue to freely offer Android. The merger was completed on May 22, 2012, after the approval of China.
In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.
On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. it was reported that DeepMind had roughly 75 employees. Technology news website Recode reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.
List of mergers and acquisitions
| Number | Acquisition date | Company | Business | Country | Price | Used as or integrated with | |
| 1 | DejaNews | Usenet | — | Google Groups | |||
| 2 | Outride | Web search engine | — | Google Personalized Search | |||
| 3 | Pyra Labs | Weblog software | — | Blogger | |||
| 4 | Neotonic Software | Customer relationship management | — | Google Groups, Gmail | |||
| 5 | Applied Semantics | Online advertising | $102000000 | AdSense, AdWords | |||
| 6 | Kaltix | Web search engine | — | Google Personalized Search | |||
| 7 | Sprinks | Online advertising | — | AdSense, AdWords | |||
| 8 | Genius Labs | Blogging | — | Blogger | |||
| 9 | Ignite Logic | HTML editor | — | Google Sites | |||
| 10 | Picasa | Image organizer | — | Picasa, Blogger | |||
| 11 | ZipDash | Traffic analysis | — | Google Maps | |||
| 12 | Where2 | Map analysis | — | Google Maps | |||
| 13 | Keyhole | Map analysis | — | Google Maps, Google Earth | |||
| 14 | Urchin Software Corporation | Web analytics | — | Google Analytics | |||
| 15 | Dodgeball | Social networking service | — | Google Latitude | |||
| 16 | Akwan Information Technologies | Search engines | — | Internet backbone | |||
| 17 | Reqwireless | Mobile browser | — | Google Mobile | |||
| 18 | Android | Mobile operating system | $50000000 | Android | |||
| 19 | Skia | Graphics library | — | Skia | |||
| 20 | Phatbits | Widget engine | — | Google Desktop | |||
| 21 | allPAY | Mobile software | — | Google Mobile | |||
| 22 | bruNET | Mobile software | — | Google Mobile | |||
| 23 | dMarc Broadcasting | Advertising | $102000000 | AdSense | |||
| 24 | Measure Map | Weblog software | — | Google Analytics | |||
| 25 | Upstartle | Word processor | — | Google Docs | |||
| 26 | @Last Software | 3D modeling software | — | Google Sketchup | |||
| 27 | Orion | Web search engine | — | Google Search | |||
| 28 | 2Web Technologies | Online spreadsheets | — | Google Spreadsheet | |||
| 29 | Neven Vision Germany | Computer vision | — | Picasa, Google Goggles | |||
| 30 | YouTube | Video sharing | $1,650,000,000 | YouTube | |||
| 31 | JotSpot | Web application | — | Google Sites | |||
| 32 | Endoxon | Mapping | $28000000 | Google Maps | |||
| 33 | Adscape | In-game advertising | $23000000 | AdSense | |||
| 34 | Trendalyzer | Statistical software | — | Google Analytics | |||
| 35 | Crusix | Social networking service | — | YouTube | — | ||
| 36 | Tonic Systems | Presentation program | — | Google Docs | |||
| 37 | Marratech | Videoconferencing | $15000000 | Google Talk, Google Hangouts | |||
| 38 | DoubleClick | Online advertising | $3,100,000,000 | AdSense | |||
| 39 | GreenBorder | Computer security | — | Google Chrome | |||
| 40 | Panoramio | Photo sharing | — | Panoramio | |||
| 41 | FeedBurner | Web feed | $100000000 | FeedBurner | |||
| 42 | PeakStream | Parallel processing | — | Android | |||
| 43 | Zenter | Presentation program | — | Google Docs | |||
| 44 | GrandCentral | Voice over IP | $45000000 | Google Voice | |||
| 45 | ImageAmerica | Aerial photography | — | Google Maps | |||
| 46 | Postini | Communications security | $625000000 | Gmail | |||
| 47 | Zingku | Social networking service | — | Google Mobile | |||
| 48 | Jaiku | Microblogging | — | Google Mobile | |||
| 49 | Omnisio | Online video | $15000000 | YouTube | |||
| 50 | TNC | Weblog software | — | Blogger | |||
| 51 | On2 | Video compression | $133000000 | WebM, YouTube | |||
| 52 | reCAPTCHA | Security | — | Google Books, reCAPTCHA | |||
| 53 | AdMob | Mobile advertising | — | DoubleClick, Invite Media | |||
| 54 | Gizmo5 | Voice over IP | $30000000 | Google Talk, Google Hangouts | |||
| 55 | Teracent | Online advertising | — | AdSense | |||
| 56 | AppJet | Collaborative real-time editor | — | Google Wave, Google Docs | |||
| 57 | Aardvark | Social search | $50000000 | Aardvark | |||
| 58 | reMail | Email search | — | Gmail | |||
| 59 | Picnik | Photo editing | — | Picasa | |||
| 60 | DocVerse | Microsoft Office files sharing site | $25000000 | Google Docs | |||
| 61 | Episodic | Online video platform start-up | — | YouTube | |||
| 62 | Plink | Visual search engine | — | Google Goggles | |||
| 63 | Agnilux | Server CPUs | — | Android | |||
| 64 | LabPixies | Gadgets | — | iGoogle, Android | |||
| 65 | BumpTop | Desktop environment | $30000000 | Android | |||
| 66 | Global IP Solutions | Video and audio compression | $68200000 | WebRTC | |||
| 67 | Simplify Media | Music streaming | — | Android | |||
| 68 | Ruba.com | Travel | — | iGoogle | |||
| 69 | Invite Media | Advertising | $81000000 | DoubleClick | |||
| 70 | Metaweb | Semantic search | — | Google Search | |||
| 71 | Zetawire | Mobile payment, NFC | — | Android, Google Wallet, Google Checkout | |||
| 72 | Instantiations | Java/Eclipse/AJAX developer tools | — | Google Web Toolkit | |||
| 73 | Slide.com | Social gaming | $228000000 | Google+, Orkut, Google Play | |||
| 74 | Jambool | Social Gold payment | $70000000 | Google+, Orkut | |||
| 75 | Like.com | Visual search engine | $100000000 | Google Shopping | |||
| 76 | Angstro | Social networking service | — | Google, Google Alert | |||
| 77 | SocialDeck | Social gaming | — | Google, Google+ | |||
| 78 | Quiksee | Online video | $10000000 | Google Maps | |||
| 79 | Plannr | Schedule management | — | Google+ | |||
| 80 | BlindType | Touch typing | — | Android | |||
| 81 | Phonetic Arts | Speech synthesis | — | Google Voice, Google Translate | |||
| 82 | Widevine Technologies | DRM | — | Google TV | |||
| 83 | eBook Technologies | E-book | — | Google Books | |||
| 84 | SayNow | Voice recognition | — | Google Voice | |||
| 85 | Zynamics | Security | — | Project Zero | |||
| 86 | BeatThatQuote.com | Price comparison service | $65000000 | Google Shopping | |||
| 87 | Next New Networks | Online video | — | YouTube | |||
| 88 | Green Parrot Pictures | Digital video | — | YouTube | |||
| 89 | PushLife | Service provider | $25000000 | Google Play | |||
| 90 | ITA Software | Travel technology | $676000000 | Google Flights | |||
| 91 | TalkBin | Mobile software | — | Android | |||
| 92 | Sparkbuy | Product search | — | Google Shopping | |||
| 93 | PostRank | Social media analytics service | — | Google+ Google Analytics | |||
| 94 | Admeld | Online advertising | $400000000 | DoubleClick, Invite Media | |||
| 95 | SageTV | Media center | — | Google TV, Google Fiber, Android TV | |||
| 96 | Punchd | Loyalty program | — | Google Offers | |||
| 97 | Fridge | Social groups | — | Google+ | |||
| 98 | PittPatt | Facial recognition system | — | Android | |||
| 99 | Dealmap | One deal a day service | — | Google Offers | |||
| 100 | Motorola Mobility | Mobile device manufacturer | $12,500,000,000 | Android, Google TV, Android TV, Patent portfolio | |||
| 101 | Zave Networks | Digital coupons | — | Google Offers | |||
| 102 | Zagat | Restaurant reviews | $151000000 | Google Places, Google Maps | |||
| 103 | DailyDeal | One deal a day service | $114000000 | Google Offers | |||
| 104 | SocialGrapple | Social media analytics service | — | Google+ Google Analytics | |||
| 105 | Apture | Instantaneous search | — | Google Search | |||
| 106 | Katango | Social circle organization | — | Google+ | |||
| 107 | RightsFlow | Music rights management | — | YouTube | |||
| 108 | Clever Sense | Local recommendations app | — | Google Maps | |||
| 109 | Milk | Software company | — | Google+ | |||
| 110 | TxVia | Online payments | — | Google Wallet, Google Checkout | |||
| 111 | Meebo | Social networking | $100000000 | Google+ | |||
| 112 | Quickoffice | Mobile office suite | — | Google Docs | |||
| 113 | Sparrow | Mobile apps | $25000000 | Gmail | |||
| 114 | WIMM Labs | Android-powered smartwatches | — | Android Wear | |||
| 115 | Wildfire Interactive | Social media marketing | $450000000 | Google, Google+ | |||
| 116 | VirusTotal.com | Security | — | Chronicle | |||
| 117 | Nik Software | Photography | — | Google, Android | |||
| 118 | Viewdle | Facial recognition | $45000000 | Android | |||
| 119 | Incentive Targeting | Digital coupons | — | Google Offers | |||
| 120 | BufferBox | Package delivery | $17000000 | Google Shopping, Android | |||
| 121 | Channel Intelligence | Product ecommerce | $125000000 | Google Shopping | |||
| 122 | DNNresearch | Deep Neural Networks | $44000000 | Google, X | |||
| 123 | Talaria Technologies | Cloud computing | — | Google Cloud | |||
| 124 | Behavio | Social prediction | — | Google Now | |||
| 125 | Wavii | Natural language processing | $30000000 | Google Knowledge Graph | |||
| 126 | Makani Power | Airborne wind turbines | — | X | |||
| 127 | Waze | GPS navigation software | $966000000 | Google Maps, Waze | |||
| 128 | Bump | Mobile software | — | Google Photos | |||
| 129 | Flutter | Gesture recognition technology | $40000000 | Google, Android, X | |||
| 130 | FlexyCore | DroidBooster app for Android | $23000000 | Android | |||
| 131 | Schaft | Robotics, humanoid robots | — | X | |||
| 132 | Industrial Perception | Robotic arms, computer vision | — | X | |||
| 133 | Redwood Robotics | Robotic arms | — | X | |||
| 134 | Meka Robotics | Robots | — | X | |||
| 135 | Holomni | Robotic wheels | — | X | |||
| 136 | Bot & Dolly | Robotic cameras | — | X | |||
| 137 | Autofuss | Ads and design | — | X | |||
| 138 | Boston Dynamics | Robotics | — | X | |||
| 138 | Bitspin | Timely app for Android | — | Android | |||
| 139 | Nest Labs | Home automation | $3,200,000,000 | Nest Labs | |||
| 140 | Impermium | Internet security | — | Project Zero | |||
| 141 | DeepMind Technologies | Artificial intelligence | $ | Google DeepMind | |||
| 142 | SlickLogin | Internet Security | — | Project Zero | |||
| 143 | spider.io | Anti-click fraud | — | DoubleClick, AdSense | |||
| 144 | GreenThrottle | Gadgets | — | Android | |||
| 145 | Titan Aerospace | High-altitude UAVs | — | Project Loon | |||
| 146 | Rangespan | E-commerce | — | Google Shopping | |||
| 147 | Adometry | Online advertising attribution | — | Google Analytics AdSense | |||
| 148 | Appetas | Restaurant website creation | — | Google My Business | |||
| 149 | Stackdriver | Cloud computing | — | Google Cloud Platform | |||
| 150 | MyEnergy | Online energy usage monitoring | — | Nest Labs | |||
| 151 | Quest Visual | Augmented reality | — | Google Translate | |||
| 152 | Divide | Mobile device management | — | Android for Work | |||
| 153 | Skybox Imaging | Satellite | $500000000 | Google Maps, Project Loon | |||
| 154 | mDialog | Online advertising | — | DoubleClick | |||
| 155 | Alpental Technologies | Wireless | — | ||||
| 156 | Dropcam | Home monitoring | $555000000 | Nest Labs | |||
| 157 | Appurify | Automated application testing | $95000000 | Android | |||
| 158 | Songza | Music streaming | — | Google Play, Android TV | |||
| 159 | drawElements | Graphics compatibility testing | — | Android | |||
| 160 | Emu | IM client | — | Google Hangouts, Google Now | |||
| 161 | Directr | Mobile video | — | YouTube | |||
| 162 | Jetpac | Artificial intelligence, image recognition | — | Picasa | |||
| 163 | Gecko Design | Mechanical design | — | X | |||
| 164 | Zync Render | Cloud-based visual effects software | — | Google Cloud Platform | |||
| 165 | Lift Labs | Liftware | — | Verily | |||
| 166 | Polar | Social polling | — | Google+ | |||
| 167 | Firebase | Application development platform | — | Google Cloud Platform | |||
| 168 | Dark Blue Labs & Vision Factory | Artificial intelligence | $10000000 | Google DeepMind | |||
| 169 | Revolv | Home automation | — | Nest Labs | |||
| 170 | RelativeWave | Mobile software prototyping | — | Android | |||
| 171 | Vidmaker | Video editing | — | YouTube | |||
| 172 | Launchpad Toys | Child-friendly apps | — | YouTube for Kids | |||
| 173 | Odysee | Multimedia sharing and storage | — | Google+ | |||
| 174 | Softcard | Mobile payments | — | Android Pay | |||
| 175 | Red Hot Labs | App advertising and discovery | — | Google Play | |||
| 176 | Thrive Audio | Surround sound technology | — | Google Cardboard | |||
| 177 | Skillman & Hackett | Virtual reality software | — | Tilt Brush | |||
| 178 | Timeful | Mobile software | — | Google Inbox, Google Calendar | |||
| 179 | Pulse.io | Mobile app optimizer | — | Android | |||
| 180 | Agawi | Mobile application streaming | — | Android, Google Play | |||
| 181 | Pixate | Mobile software prototyping | — | Android | |||
| 182 | Oyster | E-book subscriptions | — | Google Play Books | |||
| 183 | Jibe Mobile | Rich Communication Services | — | Messages | |||
| 185 | Digisfera | 360-degree photography | — | Street View | |||
| 186 | Fly Labs | Video editing | — | Google Photos | |||
| 187 | bebop | Cloud software | $380000000 | Google Cloud Platform | |||
| 188 | BandPage | Platform for musicians | — | YouTube | |||
| 189 | Pie | Enterprise communications | — | Spaces | |||
| 190 | Synergyse | Interactive learning platform | — | Google Docs | |||
| 191 | Webpass | Internet service provider | — | Google Fiber | |||
| 192 | Moodstocks | Image recognition | — | Google Photos | |||
| 193 | Anvato | Cloud-based video services | — | Google Cloud Platform | |||
| 194 | Kifi | Link management | — | Spaces | |||
| 195 | LaunchKit | Mobile developer tools | — | Firebase | |||
| 196 | Orbitera | Cloud software | $100000000 | Google Cloud Platform | |||
| 197 | Apigee | API management and predictive analytics | $625000000 | Google Cloud Platform | |||
| 198 | Urban Engines | Location-based analytics | — | Google Maps | |||
| 199 | API.AI | Natural language processing | — | Google Assistant | |||
| 200 | FameBit | Branded content | — | YouTube | |||
| 201 | Eyefluence | Eye tracking, virtual reality | — | ||||
| 202 | LeapDroid | Android emulator | — | Android | |||
| 203 | Qwiklabs | Cloud-based hands-on training platform | — | Google Cloud Platform | |||
| 204 | Cronologics | Smartwatches | — | Android Wear | |||
| 205 | Limes Audio | Voice communication | — | Google Duo, Google Hangouts | |||
| 206 | Fabric | Mobile app platform | — | Firebase | |||
| 207 | Kaggle | Data science | — | Google Cloud Platform | |||
| 208 | AppBridge | Productivity suite | — | Google Docs | |||
| 209 | Owlchemy Labs | Virtual reality studio | — | ||||
| 210 | Halli Labs | Artificial intelligence | — | ||||
| 211 | AIMatter | Computer vision | — | YouTube | |||
| 212 | HTC | Talent and intellectual property licenses | $1,100,000,000 | Google Pixel | |||
| 213 | Bitium | Single sign-on and identity management | — | Google Cloud Platform | |||
| 214 | Relay Media | AMP converter | — | Accelerated Mobile Pages | |||
| 215 | 60db | Podcasts | — | Google Play Music, Google Podcasts | |||
| 216 | Redux | Audio | — | ||||
| 217 | Tenor | GIF image search | — | Google Images, Gboard | |||
| 218 | Velostrata | Cloud migration | — | Google Cloud Platform | |||
| 219 | Cask | Big data, Hadoop | — | Google Cloud Platform | |||
| 220 | GraphicsFuzz | GPU reliability | — | Android | |||
| 221 | Senosis | Health monitoring | — | Nest Labs | |||
| 222 | Onward | Machine learning, natural language processing | — | ||||
| 223 | Workbench Education | Education technology | — | Google Classroom | |||
| 224 | Sigmoid Labs | Indian Railways train tracking app Where Is My Train | $ | Google Maps | |||
| 225 | DevOps Research and Assessment | Research and assessment | — | Google Cloud Platform | |||
| 226 | Superpod | Question and answer app | $ | Google Assistant | |||
| 227 | Alooma | Big data, cloud migration | $ | Google Cloud Platform | |||
| 228 | Nightcorn | Video sharing | — | YouTube | |||
| 229 | Looker | Big data, analytics | $2,600,000,000 | Google Cloud Platform | |||
| 230 | Elastifile | File storage | — | Google Cloud Platform | |||
| 231 | Socratic | Learning apps | — | Google Cloud Platform | |||
| 232 | CloudSimple | Cloud hosting | — | Google Cloud Platform | |||
| 233 | Typhoon Studios | Video game development | — | Stadia | |||
| 234 | AppSheet | Mobile app development | — | Google Cloud Platform | |||
| 235 | Pointy | Local retail inventory feeds | $ | Google Maps | |||
| 236 | Cornerstone Technology B.V. | Mainframe, cloud migration | — | Google Cloud Platform | |||
| 237 | North | Smart glasses | $ | ||||
| 238 | Stratozone | Cloud assessment | — | Google Cloud Platform | |||
| 239 | Dataform | Big data, analytics | — | Google Cloud Platform | |||
| 240 | Neverware | ChromiumOS distribution | — | ChromeOS Flex | |||
| 241 | Actifio | Backup, disaster recovery | — | Google Cloud Platform | |||
| 242 | Fitbit | Wearables | $2,100,000,000 | Wear OS | |||
| 243 | Provino | Cloud hardware | — | Tensor processing unit | |||
| 244 | Dysonics | Audio hardware | — | Pixel Buds | |||
| 244 | Simsim | E-commerce | $ | YouTube | |||
| 245 | Playspace | Collaboration tool | — | Google Workspace | |||
| 246 | MuJoCo | Robotics simulator | — | Google DeepMind | |||
| 247 | Siemplify | Cybersecurity | $500,000,000 | Google Cloud Platform | |||
| 248 | Mandiant | Cybersecurity | $5,400,000,000 | Google Cloud Platform | |||
| 249 | Raxium | AR hardware | $1,000,000,000 | ||||
| 250 | Vicarious | Artificial intelligence, robotics software | — | Intrinsic | |||
| 251 | MobiledgeX | Mobile edge computing | — | Google Cloud Platform | |||
| 252 | Foreseeti | Cybersecurity software | — | Google Cloud Platform | |||
| 253 | Alter | Artificial intelligence | $100000000 | ||||
| 254 | BreezoMeter | Air quality monitoring | — | Google Maps | |||
| 255 | BrightBytes | Data and analytics | — | Google for Education | |||
| 256 | Sound Life Sciences | Health monitoring | — | ||||
| 257 | Open Source Robotics Corporation | Robotics software | — | Intrinsic | |||
| 258 | Photomath | Artificial intelligence | — | Bard | |||
| 259 | Cameyo | Virtual app delivery | — | ChromeOS | |||
| 260 | HTC's Vive XR Team | Virtual and augmented reality | $250,000,000 | Android XR | |||
| 261 | Wiz | Cybersecurity | $32,000,000,000 | Google Cloud Platform | |||
| 262 | Galileo AI | Artificial Intelligence | — | Google Gemini | |||
| 263 | Atlantic Quantum | Superconducting Qubit Hardware | — | Google Quantum | |||
| 264 | December 22, 2025 | Intersect | Data center, energy infrastructure | $4,750,000,000 |