Video game livestreaming


The live streaming of video games is an activity where people broadcast themselves playing games to a live audience online. The practice became popular in the mid-2010s on the US-based site Twitch, before growing to YouTube, Facebook, China-based sites Huya Live, DouYu, and Bilibili, and other services. By 2014, Twitch streams had more traffic than HBO's online streaming service, HBO Go. Professional streamers often combine high-level play and entertaining commentary, and earn income from sponsors, subscriptions, ad revenue, and donations.
Both AAA and indie developers have circumvented rising development costs by utilizing the free advertising live streaming provides. Independent titles such as Fall Guys, Rocket League, and Among Us are examples of games that have experienced a huge increase in player base as a result of streaming. Esports have also gained significant traction and attention from the accessibility of live streaming, and streaming has even been used as a method to raise awareness of social issues and money for charity.
Through live streaming, viewers can watch experienced or entertaining video game players while immersing themselves in a virtual audience of like-minded people. Many viewers cannot experience these video games due to time and financial constraints. Video game live streaming can be a remedy to this dilemma, allowing the audience to consume the act of the streamer's consumption. Live streamers are seen as community organizers of a video game due to their ability to play said game or the entertainment they've created around it.
Twitch is currently the most popular video game live-streaming service for both streamers and viewers. The website averaged 35 million daily users in 2022 and 7 million distinctive streamers go live every month. Twitch has a global reach as well, hosting broadcasts in up to 35 different languages.

Overview

History

The popularity of livestreaming video games began with WSBN, a shoutcasting station, video streaming a competitive Starsiege Tribes match via Windows Media Encoder to approximately 50 people in 2001. Own3d, an early esport streaming website based in Austria, operated between 2009 and 2013. It later became popular in the mid-2010s on sites such as Twitch. By 2014, Twitch streams had more traffic than HBO Go and eventually hastened the closure of Justin.tv, which Twitch had originally spun out of. In 2015, YouTube launched YouTube Gaming, a video gaming-oriented sub-site and app that intended to compete with Twitch. Other notable video-game oriented streaming websites include Microsoft's Mixer, which shut down in July 2020, Smashcast.tv, which was formed after the merging of Azubu and Hitbox.tv, the South Korea-based afreecaTV, and many China based sites like Huya Live, DouYu and Bilibili.
In August 2020, China based video sharing website and live streaming service Bilibili paid Riot Games $113 million for the exclusive rights to broadcast League of Legends World Championship, Mid-Season Invitational and League of Legends All Star for three years in China. It was the biggest deal in the video game live streaming market, and made China's video game live streaming market bigger than Twitch, YouTube Gaming, and Facebook Gaming combined, according to journalist Rod Breslau.

Impact on the video game industry

Live streaming has brought attention to previously obscure video games such as Rocket League, Fall Guys, and Among Us. Rocket League, a vehicular soccer game developed by Psyonix, sold over 5 million copies after becoming one of the top 5 most-watched games on Twitch when it released in July 2015. The game eventually accumulated over 12 million players and earned itself a Twitch Rocket League Championship Series. In September 2020, Rocket League abandoned its traditional pricing scheme and became free-to-play.
This form of live streaming has become a popular form of advertising for video game developers, surpassing traditional mediums such as online magazines and traditional demos. Potential consumers can experience newly released video games without having to purchase them, which helps them understand which titles they would like to purchase. In fact, recent research suggests that live streams bring additional players into broadcast games and even increase online sales of these games.
Video game live streaming has increased the popularity of many free-to-play games like Fortnite, Call of Duty: Warzone, and Valorant. Free-to-play games cost no money to buy and play but offer purchasable items in-game in order to turn a profit. Items can range from clothes, weapon accessories, emotes, and more. Due to its popularity among live streamers and easy accessibility for viewers to play, free-to-play games blew up in popularity in the video game community.
Video game livestreaming has also increasingly become a significant method of promoting video games. Research indicates that livestreaming can effectively stimulate both gaming and spending among viewers. A study has shown that watching esports events provides viewers with a sense of escapism, social interaction, and enjoyment, which can lead to increased gaming activity and higher expenditure on in-game purchases.
Another reason for the increased popularity of free-to-play games was the frequent updates and patches provided for the player base. Major issues users found in games were getting fixed much more frequently than in AAA games. Due to the popularity of these games, live-streaming platforms have become places of discussion and suggestions on how to improve these games.
Older titles, such as Super Mario 64 and The Legend of Zelda: Ocarina of Time, have seen renewed popularity due to speedruns, or rapid completions, facilitated by live streaming. This has been a key component in diversifying livestreaming audiences.

Impact on esports

With the ability for anyone to watch from home on their devices, esports viewership reached 213 million in 2016 and continues to grow every year. Popular eSports titles include Call of Duty, Counter Strike: Global Offensive, Dota 2, Fortnite, League of Legends, and Overwatch. One of the biggest prize pools in esports was for the Dota 2 tournament, The International, which totaled a pool of US$25 million in 2017.
Smaller video game communities, such as the Super Smash Bros Melee community, have benefited from the visibility they have gained from video game live streaming. In 2013, several members of the Super Smash Bros Melee community live streamed in order to raise money to become the eighth game featured at the prestigious tournament Evolution Championship Series and overturn a decision by Nintendo to ban the game from the event.

Streamer-viewer relationship

Livestreaming video games has become a phenomenon offering a range of entertainment and engagement. It's not just, about broadcasting gameplay it's about the unique dynamics that streamers bring to their live shows. Live chat logs are at the heart of this culture serving as a hub where viewers and streamers form a special bond. People are not only interested in the gameplay itself but in the personalities and entertainment provided by the streamer. This connection goes beyond watching viewers often try to emulate the streamer's overall persona creating an environment where the streamer sets the tone and vibe of the livestream. Live chat logs enable this interactivity through features like subscriber emotes – emoticons that viewers can use if they pay a subscription fee to support their favorite streamer. These emotes are often designed specifically for each streamer reflecting their personality or unique language style allowing dedicated fans to communicate in their own way and making video game live-streaming even more immersive.

Social activism

In December 2019, famous streamer, Dr. Lupo, hosted a 24-hour charity live stream to have all donations and earnings earned during the stream donated to St. Jude Children's Research Hospital. The stream managed to raise $2.3 million, with Twitch itself donating $1 million of the total. In 2020, American politician Alexandria Ocasio-Cortez live streamed herself playing the popular game Among Us with other streamers who have large followings in an effort to encourage people to vote in the 2020 United States presidential election.

Profession

Video game livestreaming is an emerging industry, the rise of the industry has allowed many Internet companies to rise while also allowing many grassroots gamers to leap to become big anchors, bringing more employment opportunities for young people. Professional streamers often combine gameplay with highly knowledgeable or dexterous play and entertaining commentary. They can generate sufficient revenue from viewer subscriptions and donations, as well as platform advertisements and sponsorships from eSports organizations. An October 2017 report from SuperData Research estimated that more people subscribed to video game streams and Let's Play videos on YouTube and Twitch than for all of HBO, Netflix, ESPN, and Hulu, combined.

Benefits

As a profession, video game live streaming allows people to play the games they love while supporting their livelihood. As they gain bigger followings by streaming consistently and marketing, streamers are able to take advantage of the tools within most streaming platforms, such as subscriptions, donations, or advertisements, to support themselves. On some live streaming platforms, such as Douyu and Huya Live, viewers can tip the streamers in the form of virtual gifting. Streamers can also become sponsored, or offer rewards in the form of competitions or games to the viewers in order to promote their channel and increase viewership and monetization. Some competitions offer large money prizes for the winner. A professional Fortine player, Bugha, won 3 million dollars at the Fortnite World Cup in July 2019. In addition, streams can control their work schedule and their success on their platform can give a strong sense of personal accomplishment. Video game live streaming appeals to many for the ability to transform a hobby of playing video games into a profitable career of streaming them, in addition to the social benefits of being in a position of renown with a large viewership and semi-celebrity status.