Expo 2000


Expo 2000 was a World Expo held in Hanover, Germany from 1 June to 31 October 2000. It was located on the Hanover Fairground, which is the largest exhibition ground in the world. Initially, some 40 million people were expected to attend the exhibition over the course of months; however, eventually with less than half of this number, the Expo was a flop and turned out to be a financial failure.
The Expo's masterplan was designed in a joint venture with Studio d'Arnaboldi / Cavadini, Locarno and AS&P.

History

Background

On 14 June 1990, the international organization sanctioning World Expos Bureau International des Expositions awarded Expo 2000 to Hanover, beating out Toronto by a 21 to 20 vote. In 1992, the architects Studio Arnaboldi/Cavadini of Locarno won an international design competition for the master plan of the exhibition grounds. On 12 June that year, a survey conducted by the city council was made public, showing only 51.5% of area residents supported hosting the expo.

Construction

On 5 May 1994, a new company was created by the government in Bonn, Gesellschaft zur Vorbereitung und Durchführung der Weltausstellung EXPO 2000 in Hannover. Headed by chairman Helmut Werner, the company was responsible for the construction and management of the Expo.
In 1995, the supervisory board agreed on the concept for the thematics of the Expo. Construction finally began on 22 April 1996.
Unlike previous expos, which focused on present advances in science and technology, EXPO 2000 focused more on developing and presenting solutions for the future.

World Expo 2000

The Expo opened to the public on 1 June 2000 and ran for five months, ending on 31 October.
The Expo site was situated on the original 1,000,000 square meters of the Hanover fairground; an additional 600,000 m2 was also made available as a newly opened section of the grounds. As a visitor walked in and tickets were taken, looking above to the approximately four-story-high ceiling, a visitor would have noticed the huge circular pods that held large TVs showing animated people greeting the visitors and providing tourist information in different languages. Some ten large McDonald's restaurants were also built, along with restaurants representing several of the exhibitor countries. Small retail locations were also set up to supply Expo merchandise. The United States reversed its decision to take part at a relatively late stage, and the area set aside for the American pavilion was left undeveloped.
40,000,000 visitors were expected at Expo 2000, but only 25,210,000 people came to see the event. This led to a financial deficit of about US$600,000,000. With pre-ordered tickets priced at 69 DM, the Expo seemed expensive compared to other days out. Commentator Georg Giersberg wrote in the Frankfurter Allgemeine that entrance fees for Germany's 53 main theme parks cost on average less than half the price of the Expo. Other financial shortfalls came from a lack of corporate sponsorship, since it cost US$4.8 million to be an official product supplier or US$14.5 million to become a world partner.
Part of the failure of the Expo was a lack of clear perception of what to expect at Expo 2000, not helped by a "cerebral" advertising campaign that had failed to explain what the Expo was for. In a 2000 Time article, a Berlin-based marketing firm, Scholz & Friends, stated that "the organizers have failed to convey to the public a clear image of what Expo 2000 is going to be: an entertainment park, a blown-up museum, or a nature reserve." In the same article, Ralf Strobach, secretary of Hanover's Citizens' Initiative for Environment Protection, said that "For a long time, companies were unsure if they would be putting money in an eco-show or a showcase for their latest inventions." Only after the Expo was open and clearly not meeting expectations was a new advertising campaign created, aimed at the domestic market with British actor Peter Ustinov and German television star Verona Feldbusch and stressing the fun side of the Expo, under the slogan "Das gibt's nur einmal, es kommt nie wieder".
The German band Kraftwerk created a vocoded speech signature theme, "Expo 2000", which was also developed into a single of the same name. Later, a remix single "Expo Remix" was released. The band was also paid US$190,000 for a five-second jingle, leading Chancellor Gerhard Schröder to state that he "wouldn't have spent so much money".

Settlement

The western slope of Kronsberg emerged in the late 1990s in conjunction with the EXPO 2000, established an environmental point of settlement at the Hannover Expo. The district is a result of independent evolutionary history and unique structure, often perceived as a separate district.

Pavilions

Themed

  • The 21st Century
  • Planet of Visions
  • Human
  • Knowledge
  • Mobility
  • Communication
  • Energy
  • Health
  • Nutrition
  • Environment
  • Basic Needs
  • Future of Labour

    National

In total, 155 nations took part. Some are outlined below:
  • The Bhutan Pavilion – A Buddhist Temple brought from Bhutan to the World Exhibition in Hannover, having been prefabricated in 16,000 construction parts in Bhutan.
  • Finland – Titled "Wind Nest", the building was created by architects Sarlotta Narjus and Antti-Matti Siikala. Four-storey twin buildings measuring 50 x 7.5 m each were clad in heat-treated thermowood. The two buildings were connected by bridges, allowing visitors to move amongst the three exhibit halls on the first two stories. A 15 m wide birch forest was also created.
  • Germany – Designed by architect Wund Gruppe, the 24,000 m² building was the largest nation pavilion at Expo.
  • Japan – The Japanese Pavilion was a gridshell structure made out of recycled paper tubes that created a honeycomb-like building. The German authorities refused to allow a paper-only structure, literally held together at the joints by tape, so a secondary supporting structure made of wood was created to obtain the needed legal approval. Designed by architect Shigeru Ban along with consultants Frei Otto, Buro Happold and Stefan Polonyi, the building took 3 weeks to assemble and covered an exhibit area of 72 m x 35 m x 15.5 m, pavilion lot size: 5,450 m² and building surface area: 3,600 m².
  • Latvia – about 300,000 people participated in the "Zime" project created by Armands Strazds and Modris Tenisons.
  • Lithuania – The pavilion was designed by Marina and Audrius Bučas, Gintaras Kuginys, Valdas Ozarinskas and Aida Čeponytė. The building was a futuristic glossy yellow. The main attraction was the film "Flight over Lithuania".
  • Mexico – The pavilion consisted of five separate buildings linked by ramps, and after the Expo, was relocated to the Braunschweig Fine Arts College. The architect was Ricardo Legorreta.
  • Monaco – Monaco contributed at the exhibition by constructing a hypermodern modular prefabricated pavilion which was designed by the architect Hans Ferdinand Degraeuwe.
  • Mongolia – Mongolia participated at the exhibition by constructing a nomadic town of the 13th century, called "Chingis’s Town", covering one hectare. The pavilion was designed by the architect Adiya Baldandorj Bayud, to show the ger residences of Great Khans of the Mongol Empire of the 13th century. The feature of this town was that it created the town with ger, ger-carriage and various kinds of cotton residents, which are different in forms, sizes and applications, used by Mongolians of that century. Moreover, the King’s privilege armchair, clothing and accessories of ancient heroes and weapons were shown in the "Chingis's Town".
  • Netherlands was located at '3' Europa Boulevard, and the Dutch pavilion was one of the most popular buildings, winning international acclaim, and was designed by the firm MVRDV. The theme of the 36 m high building was "Holland creates Space". Six Holland eco-system landscapes were stacked to showcase how a country can make the most out of a small space. Guests entered on the ground floor and moved through the exhibit space via grand exterior staircases that wrapped around the building. The top level contained a small lake surrounded with windmills that generated power for the building. The interior spaces were designed by MET Studio. The original plan was to dismantle the building and move it back to Amsterdam, but it was determined that it would be much cheaper to just create a new building from scratch. As of 2006, the building sits empty and is partially looted with windows smashed and garbage everywhere.
  • Portugal – Designed by architects Álvaro Siza Vieira and Eduardo Souto de Moura, the 2,350 m² pavilion was located on the Europa Boulevard. The prefabricated two-story building was covered with around 55 tons of expanded cork agglomerate and with hand-made glazed tiles on the patio and had a double glass fibre canvas membrane roof.
  • Spain – Designed with the theme "Familiarity and Solidarity."
  • Switzerland – The 3019 square meter pavilion designed by Peter Zumthor was built of stacked wooden beams of larchwood and Scots pine held together by steel rods and springs.
  • United Arab Emirates – The 3000 m² pavilion, situated on a 6000 m² plot, was a recreated desert fort. Designed by the French architect Alain Durand-Heriot, the exhibit tried to evoke the feeling of being in the Arab state. The main attraction was a 360° circular cinema. The building was 84 m × 36 m and built out of recyclable materials. The theme of the pavilion was "From the traditional to the modern" and presented the history of the country.
  • Venezuela – The pavilion was a convertible tent structure which opened and closed like a flower. It was very lightweight, was constructed with no waste and completely re-usable. The flower petals were positioned according to the weather, to shade, keep dry or allow sun to shine on the pavilion. It was designed by Fruto Vivas and Frei Otto with SL Rasch.