Texaco
Texaco, Inc. is an American oil brand owned and operated by Chevron Corporation. Its flagship product is its fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an independent company until its refining operations merged into Chevron in 2001, at which time most of its station franchises were divested to Shell plc through its American division. It was one of the first gas stations to exist.
Texaco began as the "Texas Fuel Company", founded in 1902 in Beaumont, Texas, by Joseph S. Cullinan, Thomas J. Donoghue, and Arnold Schlaet upon the discovery of oil at Spindletop. The Texas Fuel Company was not set up to drill wells or to produce crude oil. To accomplish this, Cullinan organized the Producers Oil Company in 1902, as a group of investors affiliated with The Texas Fuel Company. Men such as John W. Gates invested in "certificates of interest" to an amount of almost ninety thousand dollars. Future restructuring would merge Producers Oil Company and The Texas Fuel Company as Texaco when the company needed additional funding, which J.W. Gates provided in the amount of approximately $590,000 in return for company stock.
Texaco was one of the Seven Sisters which dominated the global petroleum industry from the mid-1940s to the 1970s. Its current logo features a white star in a red circle, leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road." The company was headquartered in Harrison, New York, near White Plains, prior to the merger with Chevron.
Texaco gasoline comes with Techron, an additive developed by Chevron, as of 2005, replacing the previous CleanSystem3. The Texaco brand is strong in the U.S., Latin America, and West Africa. It has a presence in Europe as well; for example, it is a well-known retail brand in the UK, with around 980 Texaco-branded service stations.
History
1902–59: Beginnings
Texaco was founded in Beaumont, Texas, as the "Texas Fuel Company" in 1902, by Jim Hogg, Joseph S. Cullinan, John Warne Gates, and Arnold Schlaet. On 1 May 1902, the Texas Company was formed from the assets of Texas Fuel assets, and additional capitalization. In 1905, it established an operation in Antwerp, Belgium, under the name Continental Petroleum Company, which it acquired control of in 1913. In 1915, Texaco moved to new 13 story offices on 1111 Rusk St., Houston, Texas. In 1928, Texaco became the first U.S. oil company to sell its gasoline nationwide under one single brand name in all of the then 48 states.In 1931, Texaco purchased the Indian Oil Company, based in Illinois. This expanded Texaco's refining and marketing base in the Midwest and also gave Texaco the rights to Indian's Havoline motor oil, which became a Texaco product. The next year, Texaco introduced Fire Chief gasoline nationwide, a so-called "super-octane" motor fuel touted as meeting or exceeding government standards for gasoline for fire engines and other emergency vehicles. It was promoted through a radio program over NBC hosted by Ed Wynn, called the Texaco Fire Chief.
In 1936, the Texas Corporation purchased the Barco oil concession in Colombia, and formed a joint venture with Socony-Vacuum, now Mobil, to develop it. Over the next three years the company engaged in a highly challenging project to drill wells and build a pipeline to the coast across mountains and then through uncharted swamps and jungles. During this time, Texaco also illegally supplied the fascist Nationalist faction in the Spanish Civil War with a total of oil. For these illegal sales to Francisco Franco's fascist forces the company was fined $20,000 for violating the Neutrality Act of 1937, although it continued to sell to Franco on credit until the end of the war.
Also in 1936, marketing operations "East of Suez" were placed into a joint venture with Standard Oil Company of California – Socal – under the brand name Caltex, in exchange for Socal placing its Bahrain refinery and Arabian oilfields into the venture. The next year, Texaco commissioned industrial designer Walter Dorwin Teague to develop a modern service station design.
File:HFM 1939 Dodge Texaco tanker truck.jpg|thumb|1939 Texaco tanker truck by Dodge on display at the Henry Ford Museum
In 1938, Texaco introduced Sky Chief gasoline, a premium fuel developed from the ground up as a high-octane gasoline rather than just an ethylized regular product. In 1939, Texaco became one of the first oil companies to introduce a "Registered Rest Room" program to ensure that restroom facilities at all Texaco stations nationwide maintained a standard level of cleanliness to the motoring public.
After the onset of World War II in 1939, Texaco's CEO, Torkild Rieber, admirer of Hitler, hired pro-Nazi assistants who cabled Berlin "coded information about ships leaving New York for Britain and what their cargoes were." This espionage easily enabled Hitler to destroy the ships. In 1940, Rieber was forced to resign when his connections with German Nazism, and his illegal supply of oil to the fascist forces during the Spanish Civil War were made public by the Herald Tribune through information produced by British Security Coordination. Life Magazine portrayed Rieber's resignation as unfair, advocating that he only dined with Westrick, and lent him a company car.
File:Ame05198 04.jpg|thumb|Historic gasoline pumps at the Ambler's Texaco Gas Station, Dwight, Illinois
During the war, Texaco ranked 93rd among United States corporations in the value of military production contracts. In 1947, Caltex expanded to include Texaco's European marketing operations. That same year, Texaco merged its British operation with Trinidad Leaseholds under the name Regent; it gained full control of Regent in 1956, but the Regent brand remained in use until 1968–9. In 1954, the company added the detergent additive Petrox to its "Sky Chief" gasoline, which was also souped up with higher octane to meet the antiknock needs of new cars with high-compression engines.
The next year, Texaco became the sole sponsor of The Huntley-Brinkley Report on NBC-TV. In 1959, the Texas Company changed its corporate name to Texaco, Inc. to better reflect the value of the Texaco brand name, which represented the biggest selling gasoline brand in the U.S. and only marketer selling gasoline under one brand name in all 50 states. It also acquired McColl-Frontenac Oil Company Ltd. of Canada and changes its name to Texaco Canada Limited. Around this time, Paragon Oil, a major fuel oil distribution company in the northeastern U.S., was acquired.
1964–98: Various ventures
In 1964, Texaco introduced the "Matawan" service station design at a station in Matawan, New Jersey. Two years later, Texaco replaced the long-running banjo sign with a new hexagon logo that had previously been test-marketed with the "Matawan" station design introduced two years earlier. The new logo featured a red outline with TEXACO in black bold lettering and a small banjo logo with a red star and green T at bottom. The following year, the Regent name was replaced by Texaco at British petrol stations. In 1970, in response to increasingly-stringent federal vehicle emissions standards that would induce automakers to install catalytic converters requiring equipped vehicles to run on unleaded gasoline, Texaco introduced their first regular-octane no-lead gasoline at stations in the Los Angeles area and throughout Southern California. Lead-Free Texaco became available nationwide in 1974. On November 20, 1980, the Lake Peigneur/Jefferson Island disaster occurred. Two years later, a new service station design was introduced. Several product names were also changed with the advent of self-service, including Lead-free Texaco to Texaco Unleaded, Fire Chief to Texaco Regular, and Super Lead-free Sky Chief to Texaco Super Unleaded.At the end of 1981 and the beginning of 1982, members of the Medellín Cartel, the Colombian military, the U.S.-based corporation Texas Petroleum, the Colombian legislature, small industrialists, and wealthy cattle ranchers came together in a series of meetings in Puerto Boyacá, and formed a paramilitary organization known as Muerte a Secuestradores to defend their economic interests, and to provide protection for local elites from kidnappings and extortion. By 1983, Colombian internal affairs had registered 240 political killings by MAS death squads, mostly community leaders, elected officials, and farmers.
On November 19, 1985, Pennzoil won a US$10.53-billion verdict against Texaco, the largest civil verdict in US history up to that date. The court case sprang from Texaco having established a signed contract to buy Getty Oil after Pennzoil entered into an unsigned—yet binding—buyout contract with Gordon Getty. In 1987, Texaco filed for bankruptcy. It was the largest in U.S. history until 2001.
In January 1988, Texaco became the first major corporation in the UK to declare compulsory testing for HIV, a decision denounced by the Lesbian and Gay Employment Rights organisation as 'disastrous, irresponsible and pointless.' It was picketed by protesters from ACT UP London in March 1989, who also called for a British boycott of its petroleum products.
In January 1989, Texaco and Saudi Aramco agreed to form a joint venture known as Star Enterprise in which Saudi Aramco would own a 50% share of Texaco's refining and marketing operations in the eastern U.S. and Gulf Coast. In 1989, Texaco introduced System3 gasolines in all three grades of fuel, featuring the latest detergent additive technology to improve performance by reducing deposits that clog fuel injection systems. The Toronto-based Texaco Canada Incorporated subsidiary was sold to Imperial Oil with all Texaco Canada retail operations converted to the Esso brand. Two years later, the company was awarded the National Medal of Arts. In 1993, several dozen tribal leaders and residents from the Ecuadoran Amazon filed a billion-dollar class-action lawsuit against Texaco, as a result of massive ecological pollution of the area and rivers around Texaco's Ecuadorian offshore drilling sites, causing toxic contamination of approximately 30,000 residents.
In 1994, Texaco's System3 gasolines were replaced by new CleanSystem3 gasoline, marketed with claims of improved engine performance through additives designed to clean carbon from car-engine intake valves and combustion chambers. In 1995, Texaco merged their Danish and Norwegian downstream operations with those of Norsk Hydro under the new brand HydroTexaco. This joint venture was sold in 2007 to Norwegian retail interests as YX Energi, following the purchase of Hydro by Statoil. In 1996, Texaco paid over $170 million to settle racial discrimination lawsuits filed by Black employees at the company. It was the largest racial-discrimination lawsuit settlement in the U.S. at the time, and was particularly damaging to Texaco's public relations when tapes were released of meetings with company executives planning to destroy incriminating evidence.