In October 2018, it was announced that Jenna Lyons had signed a deal with WarnerMedia to develop an unscripted series about her life after resigning as president of J. Crew in 2017. In May 2019, it was announced that the series would be released as The Jenna Lyons Project and premiere on TNT. A teaser for the series was released in September 2020, where it was announced the show would be titled Stylish with Jenna Lyons and premiered exclusively on HBO Max on December 3, 2020.