Silver Burdett
Silver Burdett was an American primary education textbook publishing imprint previously operated by Pearson Education, which is a division of media conglomerate Pearson PLC. The trademark was last owned by Savvas Learning Company.
History
Silver Burdett first formed as a company in 1888 when Frank W. Burdett purchased a controlling interest in the textbook publishing company, Silver & Company. In 1962, it was acquired by Time Inc., and it became the distributor of Time-Life Books to schools and libraries. In 1965 it became the first division of the General Learning Corporation, a multi-million dollar collaboration between Time Inc. and General Electric. Simon & Schuster purchased it in 1986, and merged it with Ginn & Company, a leading el-hi textbook publisher - which formed the imprint Silver Burdett & Ginn. In 1998, Pearson PLC acquired Simon & Schuster's educational businesses from S&S parent Viacom, and created Pearson Education.
Termination
Pearson closed Silver Burdett in 1999. The Silver Burdett Ginn name persisted for some time as Silver Burdett Ginn Religion, a Catholic publishing division operated under Scott Foresman before it was sold to RCL Benziger in 2007. The trademark registration for Silver Burdett Ginn was transferred to Savvas Learning Company after Pearson sold its US K-12 education division in 2020 and lapsed in 2021.