Pure (app)


Pure is an online dating platform and an application that allows users to post personal ads to find matches based on their desires, preferences, and intentions.

History

In 2012, Roman Sidorenko and Alexander Kukhtenko first presented Pure and raised $400,000 in investments. In October 2012, the app was launched in the USA on the App Store. In January 2014, the app was introduced to the Russian market. In 2015, Pure was ranked third in the Lisbon Challenge and was granted an office in Lisbon for 30 years by the Mayor's Office of the City of Lisbon, where they continue to be based. In 2020, Olga Petrunina became the CEO of Pure.

Mobile application

The first Android version of Pure was released in June 2015. The app has generated over 8.5 million downloads on the App [Store (iOS/iPadOS)|App Store] and over 3 million downloads on Google Play from June 2015.

Criticism

The co-founder of the Teamo app Vladimir Schmidt said that he did not see the potential of the application: "Such a model should be in great demand among men, but for girls it is still an unusual format. If the gap between the percentage of male and female audiences continues to grow, so-called love professionals - call girls - may come to the app and use the service to find new clients".