Peter Musñgi
Peter A. Musñgi, also known as Peter Rabbit, is a Filipino media executive, voice over artist, radio DJ and news anchor, best known as the main voice-over artist or announcer of the Philippine media companies ABS-CBN Corporation and Advanced Media Broadcasting System, most notably being the voiceover for the free-to-air channels ABS-CBN, Kapamilya Channel, Kapamilya Online Live and All TV, and Star Cinema film trailers, and as narrator of the network's shows and their associated teasers and trailers.
Musñgi is ABS-CBN's primary voiceover upon the launch of A2Z on October 10, 2020, with Lloyd Oliver Corpuz being the secondary. He is also the voiceover of Kapamilya Channel broadcast feed simulcast on All TV since 2024. Before rejoining ABS-CBN on March 1, 1987 and worked for AMBS in 2024, Musñgi was the voiceover of Intercontinental Broadcasting Corporation from early 1980s to February 1987 and Banahaw Broadcasting Corporation from 1984 to its closure on September 7, 1986.
Early life and education
Musñgi was born to Dominador Musñgi, a manager at the Rice and Corn Administration and a part-time bet-taker at a cockfighting arena in Santiago, Isabela, from whom he inherited his trademark voice.Musñgi finished his last two years of high school at La Salette Seminary in Santiago. Musñgi graduated from the University of the East with a degree in business administration, major in accounting, in 1972. A year later, he passed the CPA Board Exam. At the Ateneo de Manila University, he earned his Master of Business Administration degree.
Career
As a high school student, Musñgi served as a DJ for a local pop radio station where a relative was the manager. Following his stint as a radio personality, he was tapped to provide voice as announcer in commercials and film trailers.He became known to the wider public when he accidentally sang the nursery rhyme, "Little Peter Rabbit" over the radio which caught the attention of actress and radio personality, Helen Vela. This performance led to Musñgi being dubbed as “Peter Rabbit”.
Musñgi first joined ABS-CBN Corporation in 1972, as an announcer for the media conglomerate's radio station 101.9 DZMM FM, learning how to play a prepared and approved list of songs as well as doing time check and voiceovers for the station ID. He was one of many unemployed after ABS-CBN was shut down following the declaration of Martial Law by President Ferdinand Marcos on September 23, 1972. He later worked for various other AM radio stations.
From 1984 until its closure on September 7, 1986, Musñgi became the voiceover of Banahaw Broadcasting Corporation. He was also the voiceover of Intercontinental Broadcasting Corporation from early 1980s to February 1987. Six months after ABS-CBN's reopening in September 1986, Musñgi returned to ABS-CBN on March 1, 1987 where he then became its main voiceover since then replacing George Boone Mercado who was the conglomerate's and network's voiceover when ABS-CBN reopened on September 14, 1986 until the launch of Star Network branding in March 1987, notably being the voiceover or announcer of the television channel of the same name, and its successors Kapamilya Channel, Kapamilya Online Live, and All TV.
From 1988 to 1994, he was also station manager of DZMM and DWRR. He is a key person in ABS-CBN's Manila Radio Division and ABS-CBN Sports.
Musñgi was the voiceover for various commercials, such as Zest-O - Way To Go Zest-O and Classic Casino Filipino of Philippine Amusement and Gaming Corporation TVCs.
With the launch of A2Z on October 10, 2020, Musñgi is ABS-CBN's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary. Since April 15, 2024, he is also the voiceover of Kapamilya Channel simulcast on All TV.