Peggy Siegal


Peggy Siegal is an American entertainment publicist who advertises new film releases to an audience of media providers and critics. She owns the Peggy Siegal Company, based in Manhattan, which was described as one of the top 12 media marketing firms in 2018. Siegal was involved in a controversy which damaged her business when it was made known she had promoted Jeffrey Epstein.

Early Life

Peggy Siegal was raised in Englewood Cliffs, New Jersey, in a Polish Jewish family. Her father owned a light bulb company.

Marketing strategy

Connected with New York City's elite, Siegal organizes and hosts private events, including film screenings, to which she invites prominent guests to help the film's reception. Her services are in highest demand in the season before award nominations, in particular the Academy Awards. Her reputation in the industry has been attributed, by her and others, to carefully selecting the guests she invites to these events. According to Siegal, she keeps a list of 30,000 contacts divided by nationality, including filmmakers, artists, writers, and finance professionals.

Jeffrey Epstein controversy

In July 2019, after the New York Times reported Siegal's business connection with Jeffrey Epstein, some of Siegal's clients, such as Netflix and FX, canceled their contracts as a result of the Epstein scandal and larger Me Too movement. In 2011 Siegal organized an event at Epstein's mansion whose guests included notable people such as Andrew Mountbatten-Windsor, George Stephanopoulos, Katie Couric, and Chelsea Handler.
In 2025, the United States House of Representatives released documents related to Epstein, including a 2011 email exchange between Epstein and Siegal. Epstein asked Siegal to enlist the help of Arianna Huffington, co-founder and then editor-in-chief of The Huffington Post, to refute accusations of him facilitating sexual assault and to send reporters to investigate Virginia Giuffre, one of his accusers. Siegal offered to contact Huffington, but she, Huffington, and The Huffington Post denied that any such message was sent. Siegal later said that she only offered to help Epstein in order to end the conversation.