Macintosh Quadra
The Macintosh Quadra is a family of personal computers designed, manufactured and sold by Apple Computer, Inc. from October 1991 to October 1995. The Quadra, named for the Motorola 68040 central processing unit, replaced the Macintosh II family as the high-end Macintosh model.
The first models were the Quadra 700 and Quadra 900, both introduced in October 1991, with the latter discontinued after six months and replaced by the Quadra 950. The Quadra 800 was added in February 1993, followed the multimedia-focused 840AV at the end of July 1993. The Macintosh Centris line was merged with the Quadra in October 1993, adding the 610, 650 and 660AV to the range. The 605 was also introduced in October 1993, featuring the 68LC040 as standard although it could be upgraded to the full 68040. After the introduction of the Power Macintosh line in early 1994, the Quadra 630 became the last new Quadra member. The Quadra 950 continued to be sold until October 1995.
The product manager for the Quadra family was Frank Casanova who was also the Product Manager for the Macintosh IIfx.
Models
The first computers bearing the Macintosh Quadra name were the Quadra 700 and Quadra 900, both introduced in 1991 with a central processing unit speed of 25 MHz. The 700 featured identical case dimensions as the Macintosh IIci but vertically oriented as a mini-tower, with a Processor Direct Slot expansion slot, while the latter was a newly designed full-tower case with five NuBus expansion slots and one PDS slot. The 900 was replaced in 1992 with the very similar Quadra 950, with a faster CPU speed of 33 MHz and improved graphics support.The Quadra 800 was added in February 1993. It was positioned below the flagship Quadra 950 and succeeded the Quadra 700. Debuting at half the price of the Quadra 950, the Quadra 800 featured the same Motorola 68040 33 MHz processor as the 950 but its additional interleaved RAM running at 70 ns, as well as an enhanced video system and SCSI bus, enabled it to outperform the 950. The Quadra 800's mid-tower case had four drive bays, giving it more expansion options than the Quadra 700's mini-tower, while having a form factor still considerably shorter than the Quadra 900/950's full tower.
In July 1993, the Quadra 840AV and 660AV were introduced at 40 MHz and 25 MHz respectively. They included an AT&T 3210 Digital signal processor and S-Video and composite video input/output ports, as well as CD-quality microphone and audio output ports. The AV models also introduced PlainTalk, consisting of the text-to-speech software MacinTalk Pro and speech control. However, all of these features were poorly supported in software and a DSP was not installed in later AV Macs, which were based on the more powerful PowerPC 601 - a CPU powerful enough to handle the coprocessor's duties on its own.
The Quadra name was also used for the successors to the Centris models that briefly existed during 1993: the 610, the 650 and the 660AV. Centris was a "mid-range" line of systems, between the existing Quadra on the high end and the LC on the low end, but it was later decided that there were too many product lines and so Centris was dropped in October 1993.
The 605 was also introduced in October 1993, featuring the 68LC040 as standard although it could be upgraded to the full 68040. At that point, the Quadra lineup consisted of the 950 using a full tower case, the "800-series" machines with a Mid-tower case design, and the "600-series".
After the Power Macintosh line was launched in early 1994, only one more member of the Quadra family was released which was in July 1994, the Quadra 630, which was a variation of the LC 630 using a "full" Motorola 68040 instead of the LC's 68LC040, and introduced together with it in 1994. The 630 was the first Mac to use an IDE based drive bus for the internal hard disk drive, whereas all earlier models had used SCSI. All of the other Quadra models introduced in 1993 would be discontinued in 1994 after being available for sale for a year, to be replaced by Power Macintosh models, except for the Quadra 950 which continued to be sold until October 1995.
Branding
Apple hired marketing firm Lexicon Branding to come up with the name. Lexicon chose the name Quadra hoping to appeal to engineers by evoking technical terms like quadrant and quadriceps.The first three Apple Workgroup Server models, the WGS 60, the WGS 80 and the WGS 95 were based on the Quadra 610, the Quadra 800 and the Quadra 950, respectively.
In October 1993, to keep pace with the growing number of relatively affordable IBM compatibles powered by the Intel 80486, Apple introduced or rebranded numerous "entry-level" Quadra models for home or education use with their 68LC040 CPU, in comparison to the original models which were positioned as high-end workstations due to their 68040 CPU and higher RAM ceilings. These low-end models arguably devaluated the Quadra branding, as the "600-series" also featured the higher-end models 650 and 660AV that more faithful to the original Quadra family. Furthermore the 605 and 630 were sold under the LC and Performa labels which created further confusion among consumers, whereas the more expensive Quadra models did not have an alternative branding. Ultimately, the Quadra family's demise was hastened as models were succeeded by the Power Macintosh, the latter family aiming to compete with IBM compatibles powered by the Pentium .