Power Macintosh
The Power Macintosh, later Power Mac, is a family of personal computers designed, manufactured, and sold by Apple Computer, Inc as the core of the Macintosh brand from March 1994 until August 2006.
Described by Macworld as "the most important technical evolution of the Macintosh since the Mac II debuted in 1987", it is the first computer with the PowerPC CPU architecture, the flagship product of the AIM alliance. Existing software for the Motorola 68k processors of previous Macintoshes do not run on it natively, so a Mac 68k emulator is in System 7.1.2. It provides good compatibility, at about two-thirds of the speed of contemporary Macintosh Quadra machines.
The Power Macintosh replaced the Quadra and was initially sold in the same enclosures. Over the next twelve years, it evolved through a succession of enclosure designs, a rename to "Power Mac", five major generations of PowerPC chips, and a great deal of press coverage, design accolades, and controversy about performance claims. It was discontinued as part of the Mac transition to Intel processors announced in 2005, making way for its replacement, the Mac Pro.
History
The first public demonstration of the new Power Macintosh — specifically, a prototype of what would become the Power Macintosh 6100 – was at an Apple Pacific sales meeting in Hawaii in October 1992. The demo was a success, and in the following months, the product plan expanded to include three models: the entry-level 6100, a mid-range 7100 housed in the Macintosh IIvx's desktop case, and a high-end 8100 based on the Quadra 800's mini-tower case. A fourth project, the Macintosh Processor Upgrade Card, was started in July 1993 to provide a straightforward upgrade path to owners of Centris- and Quadra-based Macintosh computers. The importance of this was especially significant for the Quadra 700, 900, and 950, which were not going to receive full logic board replacements. Computers upgraded in this fashion received new names such as "Power Macintosh Q650" and "Power Macintosh 900".Release and reception (1994–1995)
The original plan was to release the first Power Macintosh machine on January 24, 1994, exactly ten years after the release of the first Macintosh. Ian Diery, who was EVP and general manager of the Personal Computer Division at the time, moved the release date back to March 14 in order to give manufacturing enough time to build enough machines to fill the sales channels and to ensure that the Macintosh Processor Upgrade Card would be available at the same time. This was a departure from prior practice at Apple; they had typically released upgrade packages months after the introduction of new Macintoshes.The Power Macintosh was formally introduced at the Lincoln Center for the Performing Arts in Manhattan on March 14. Pre-orders for the new Power Macintosh models were brisk, with an announced 150,000 machines already having been sold by that date. MacWorld's review of the 6100/60 noted that "Not only has Apple finally regained the performance lead it lost about eight years ago when PCs appeared using Intel's 80386 CPU, but it has pushed far ahead." The performance of 680x0 software is slower due to the emulation layer, but MacWorld's benchmarks showed noticeably faster CPU, disk, video, and floating-point performance than the Quadra 610 it replaced. By January 1995, Apple had sold 1 million Power Macintosh systems.
Speed-bumped versions of the Power Macintosh line were introduced at the beginning of 1995, followed in April by the first PowerPC 603 models: an all-in-one model called the Power Macintosh 5200 LC and a replacement for the Quadra 630 called the Power Macintosh 6200. Performa variants of these machines were sold as well, continuing the practice of re-branding other Macintosh models for sale in department stores and big-box electronics retailers. While the 5200 LC was well received by critics for its design, performance, and cost, both it and the 6200 suffered from stability issues that could only be solved by bringing the machine to an Apple dealer for replacement parts.
By mid-1995, the burgeoning Power Macintosh line had all but completely supplanted every prior Macintosh line, with only the high-end Quadra 950 and two low-cost education models remaining in production. The competitive marketplace for "accelerator cards" that had existed for earlier Macintosh systems largely disappeared due to the comparatively low price of Apple's Macintosh Processor Upgrade Card. DayStar Digital sold upgrade cards for the IIci and various Quadra models, and full motherboard replacements were available from Apple as well. Macintosh clones from companies like DayStar Digital and Power Computing were also coming to the market at this time, undercutting Apple's prices.
Transition to standardized hardware (1995–1999)
When the Power Macintosh was introduced, it included the same internal and external expansion connections as other Macintosh models, all of which were either wholly proprietary to, or largely exclusive to Apple computers. Over the next five years, Apple replaced all these ports with industry-standard connectors.The first generation of Power Macintoshes had shipped with NuBus, but by the end of 1993, it was becoming clear that Intel's PCI bus was going to be the widely adopted future of internal expansion. Apple's position as a relatively small player in the larger personal computer market meant that few device manufacturers invested in creating both NuBus- and PCI-compatible versions of their cards. The first PCI-based system was the range-topping Power Macintosh 9500, introduced in May 1995. This was followed shortly afterwards by the introduction of the "Power Surge" line of second-generation Power Macintosh systems – the Power Macintosh 7200, 7500 and 8500. The 8500 and 9500 were built around the new PowerPC 604, offering speeds starting at 120 MHz. InfoWorld's review of the 8500 showed a speed improvement in their "business applications suite" benchmark from 10 minutes with the 8100/100, to 7:37 for the 8500/120. They also noted that the 8500 runs an average of 24 to 44 percent faster than a similarly clocked Intel Pentium chip, increasing to double on graphics and publishing tasks.
The transition to PCI continued into 1996, with the introduction of the all-in-one 5400, desktop 6300/160, and mini-tower 6400 models. The success of the Macintosh clone market also prompted Apple to produce its own inexpensive machine using parts and production techniques that were common in both the clone market and the Wintel desktop market at the time. The Power Macintosh 4400 employed bent sheet metal instead of plastic for its case internals, and included a standard ATX power supply.
Alongside the transition to PCI, Apple began a gradual transition away from SCSI hard disks to IDE as a cost-saving measure, both for themselves and for users who wanted to upgrade their hard drives. The low-end 5200 and 6200 were the first to adopt IDE internal drives, though Apple's proprietary 25-pin external SCSI connector remained. The beige Power Macintosh G3 models being the last to include SCSI drives as standard, and it was the last Macintosh to include the external SCSI connector. When the Power Macintosh G3 was introduced in early 1999, the port was replaced by two FireWire 400 ports. The Blue and White G3 was also the last Macintosh to include Apple Desktop Bus ports, a proprietary technology created by Steve Wozniak to connect keyboards, mice and software protection dongles such as those from Avid Technology. Two USB ports were also included, making this the only Power Macintosh to include both ADB and USB.
Another port that was retired during this time is the Apple Attachment Unit Interface. This was a proprietary version of the industry-standard Attachment Unit Interface connector for 10BASE5 Ethernet that Apple had created to avoid confusion with the 15-pin connector that Apple used for connecting external displays. The AAUI port required a costly external transceiver to connect to a network. By the early 1990s, the networking industry was coalescing around the 10BASE-T connector, leading Apple to include this port alongside AAUI in mid-1995, starting with the Power Macintosh 9500. The Power Macintosh G3 excluded the AAUI port.
The Power Mac G4 was released in the second half of 1999; it was the first Power Macintosh to include only industry-standard internal and external expansion. For some years afterwards, a number of third parties created dongles that provided backwards compatibility to users of newer Power Mac systems with old hardware. This included companies like Griffin Technology, MacAlly Peripherals, Rose Electronics and many others. In some cases, these companies produced adapters that matched the aesthetic design of the Power Mac.
Industrial design and the Megahertz Myth (1999–2002)
Shortly after Steve Jobs' return to Apple in 1997, Jony Ive was appointed senior vice president of industrial design. Building on the critical and commercial success of the iMac, Ive and his team created an entirely new case design for the Power Macintosh G3, combining many of the aesthetic principles of the iMac with the ease-of-access characteristics of the company's popular "Outrigger" Macintosh models from previous years. The result was the Power Macintosh G3, a machine that received considerable plaudits from reviewers, including PC Magazine's Technical Excellence Award for 1999. "The Power Mac provides the fastest access to the insides of a computer we've ever seen," they wrote. "Just lift a handle and a hinged door reveals everything inside." This case design, code-named "El Capitan", was retained through the entire lifetime of the Power Mac G4. The introduction of the Blue and White G3 mini-tower also marked the end of the desktop and all-in-one Power Macintosh case designs, the latter being replaced by the iMac.A second model called the Power Mac G4 Cube was introduced in 2000, which fitted the specifications of a mid-range Power Mac G4 into a cube less than 9" in each axis. This model was on sale for about a year before being discontinued, and was not considered a sales success, but the distinctive design of both the computer and its accompanying Harman Kardon speakers prompted the Museum of Modern Art in New York City to retain them in their collection.
The PowerPC chips in the G3 and G4 became a central part of Apple's branding and marketing for the Power Macintosh. For example, the Blue and White G3 features the letters "G3" on the side that are fully one-third the height of the entire case, a significant departure from the small labels typically used on prior Macintosh computers. And when the Power Mac G4 was introduced, print ads included pictures of the G4 chip and mentioned its AltiVec instruction set by its own marketing name, "Velocity Engine". A related element of Apple's marketing strategy, especially after mid-2001, was to highlight what they described as the "Megahertz myth", challenging the belief that a processor's clock speed is directly correlated with performance. This had become important with the introduction of Intel's Pentium 4, which featured significantly higher clock speeds than competing chips from Sun, IBM, and AMD, but without a corresponding performance benefit.
The company's public presentations – Stevenotes in particular – often featured lengthy segments pitting a high-powered Compaq or Dell computer against the Power Macintosh in a series of benchmarks and scripted tasks, usually in Adobe Photoshop. These presentations often showed the Power Macintosh besting Intel's Pentium chips by margins significantly exceeding 50%, but independent benchmarks did not bear this out. InfoWorld reviewer Jennifer Plonka reported that the 400 MHz G3 was 11% slower than a comparably-specced Pentium II-450 in an Office applications suite test, while Photoshop 5.0 was faster by 26%. And in 2003, Maximum PC ran a variety of gaming, Photoshop and LightWave 3D benchmarks, and reported that the Dual 1.25 GHz G4 system was about half the speed of a dual-processor Intel Xeon Prestonia 2.8 GHz system. A related criticism leveled at Power Mac systems from this time, particularly the G4 Mirrored Drive Doors, was the increased fan noise level compared to older systems.