Lee Hye-ri
Lee Hye-ri, better known mononymously as Hyeri, is a South Korean actress, singer, and television personality. She rose to fame as the youngest member of girl group Girl's Day, and was named as the "Nation's Little Sister" by the South Korean media outlets after appearing as a fixed cast member on Real Men.
Hyeri later became known as the female lead in Reply 1988, which was the highest-rated drama in Korean cable television history at the time. After back-to-back success in variety and the small screen, Hyeri ranked third in Forbes Korea Power Celebrity list in 2016 and became one of the highest-paid commercial models in South Korea.
Hyeri was a regular cast member on Amazing Saturday from 2018 until 2020 when she left the show to focus on her acting career. She has since starred in the IQIYI series My Roommate Is a Gumiho and U+ Mobile TV's Friendly Rivalry.''''
Early life and education
Hyeri was born in Gwangju, Gyeonggi, South Korea. She has a sister, Hye-rim, who is two years younger. Hyeri grew up in poverty, staying with her grandmother in the countryside while her mother was working in a factory.When she was in middle school, Hyeri was scouted by Dream T Entertainment at a talent show and consequently joined Girl's Day with little prior training. She later attended Seoul School of Performing Arts, and then majored in Film at Konkuk University.
Career
2010–present: Girl's Day
In September 2010, Hyeri was announced as a new member of Girl's Day alongside Yura when Jiin and Jisun left the group, just two months after the group debuted. The revamped group released a single titled "Nothing Lasts Forever", and went on to become one of the most popular and commercially successful musical quartets of its era.In January 2014, Hyeri fainted on stage during a Girl's Day live performance and had to be carried off-stage by M Countdown staff. She was later diagnosed with swine flu.
After her exclusive contract with Dream T Entertainment ended in 2019, Hyeri joined a newly set-up agency Creative Group ING. Although all four members joined separate agencies, they have stated that the group has not disbanded.
2012–2014: Acting debut and rising popularity
In 2012, Hyeri made her acting debut in the SBS weekend drama Tasty Life, where she played the youngest in a family of four daughters.After her 4-day long appearance on Real Men in August 2014, a brief clip of her showing aegyo at her instructor went viral in South Korea, reaching one million views in a day, an unprecedented feat at the time. She consequently shot to stardom overnight, and later won Best Female Newcomer award at the MBC Entertainment Awards for her Real Men appearance.
In November 2014, Hyeri was cast as one of the main characters in teen drama Schoolgirl Detectives, which began airing on cable channel JTBC in December. In late 2014, she was also cast in the mystery rom-com drama Hyde Jekyll, Me, which began airing on SBS in January 2015.
2015–present: Leading roles
In 2015, Hyeri was cast as the lead of the tvN drama Reply 1988. The drama premiered in November and went on to become a commercial success with audience ratings peaking at 18.8%, making it one of the highest rated dramas in Korean cable television history. Hyeri received critical and audience acclaim for her award-winning portrayal of the female protagonist. In the show, Hyeri's character was the Madagascar picket girl at the 1988 Summer Olympics Opening Ceremony. Due to the series' status as a cultural phenomenon, the actress was chosen by the Madagascar delegation to become its official flag bearer at the 2018 Winter Olympics opening ceremony. However, due to her busy schedule, Hyeri declined the offer.In 2016, Hyeri was cast as the lead in the SBS drama Entertainer along with actor Ji Sung and CNBLUE member Kang Min-hyuk, which began airing on April 20 and for which she won "New Star Award" at 2016 SBS Drama Awards. In 2017, she also starred in the police comedy drama Two Cops alongside Jo Jung-suk and Kim Seon-ho.
In 2017, it was announced that Hyeri would be making her big screen debut as the female lead in Monstrum; filming began in April. Monstrum premiered in September, 2018. In 2018, Hyeri was cast in My Punch-Drunk Boxer, a boxing comedy drama film. The film premiered at 20th Jeonju International Film Festival in September, 2019; its general release followed in October, 2019. In 2019, Hyeri also starred in tvN's office comedy drama Miss Lee.
Besides acting, Hyeri frequently guests on variety shows. She has been described as a "blue chip" in the entertainment industry due to her "frank and easy-going charms, bright energy and flexible chemistry with other cast members". Since 2018, Hyeri had been a regular cast member of DoReMi Market, a weekly television program airing on tvN. In late 2020, she left the show to focus on her acting career.
In 2021, Hyeri starred in tvN's fantasy-romance drama My Roommate Is a Gumiho alongside Jang Ki-yong, produced by iQIYI. The series was a commercial success, amassing more than 100 million views on the online video platform and becoming its most-watched original drama series of the year. Later that year, Hyeri starred in KBS2's historical drama Moonshine alongside Yoo Seung-ho.
In 2022, Hyeri starred in the television series May I Help You?. For her performance, she received the Excellence Award, Actress in a Miniseries at the 2022 MBC Drama Awards. Later in 2022, she hosted the 2022 KBS Drama Awards alongside Jun Hyun-moo and Jung Yong-hwa. During the ceremony, she was awarded the Excellence Award, Actress in a Miniseries for her role in Moonshine. In 2023, Hyeri starred in the ENA variety show HMLYCP.
On March 6, 2023, Hyeri was cast in the cheerleading movie Victory. The film premiered at the 23rd New York Asian Film Festival, where she was awarded with the Screen International Rising Star Asia Award for her performance in the film. She also earned a nominations for best new actress award in 61st Baeksang Arts Awards.
In November 2023, she was cast in the Netflix reality competition show Agents of Mystery. In June 2024, Hyeri signed with agency Sublime.
In 2025, Hyeri starred as lead role in teen mystery thriller series Friendly Rivalry. Based on the webtoon of the same name by Song Chae-yoon and Shim Jae-young, it was released on U+ Mobile TV from February 10 to March 6, 2025, airing every Monday to Thursday. She portrayed Yoo Jae-yi, the school's top student with a perfect score on her CSAT test. Hyeri's performance in the series garnered critical and audience praise for her transformation into a calculating and mysterious character, a departure from her previous "bubbly girl" roles, and for exploring same-sex attraction. She earned a nomination for Best Actress at the 4th Blue Dragon Series Awards.
Philanthropy
Hyeri was appointed as the ambassador for 'Free Semester Program' by the Ministry of Education in September 2016. In February 2017, Hyeri was appointed as one of the ambassadors for the Count Every Child birth registration campaign as part of her NGO partnership with Plan Korea. In 2018, Hyeri participated in a Plan Korea fundraiser for children born without birth registration and wrote a letter to fans asking for potential donors.At 25 years old, Hyeri became the youngest member of UNICEF's Honors Club, having donated more than ₩100 million "to run educational programs for underprivileged children and AIDS-prevention campaigns in underdeveloped nations in Asia". A membership ceremony took place on July 26, 2019.
Throughout her career, Hyeri has donated to a wide variety of causes, ranging from public health to disaster management. On the Lunar New Year of 2016, Hyeri donated ₩50 million to Community Chest of Korea towards improving elderly welfare. Later that year, she donated ₩50 million to Korea Disaster Relief Organisation for the victims of the Seomun Market fire. In February 2020, Hyeri donated ₩100 million to Save the Children to help those affected by COVID-19.
In 2022, Hyeri donated ₩50 million to the Hope Bridge Disaster Relief Association to help the victims of the massive wildfire that started in Uljin, Gyeongbuk and has spread to Samcheok, Gangwon. That same year, Hyeri donated ₩50 million to the Save the Children emergency relief in order to help Ukrainian victims during the Russian invasion, stating that she "wants to give a little help to the suffering children who are powerless in times of war" and that she hopes "a world without war and fear will come one day".
In 2023, Hyeri donated 50 million won to help 2023 Turkey–Syria earthquake, by donating money through UNICEF's emergency relief program to help children affected by earthquakes in Turkey and Syria.
In the media
Endorsements
The success of Reply 1988 combined with Hyeri's status as an icon of aegyo led to her becoming one of the most in-demand advertising models in South Korea. By the start of 2016, she had shot over 30 advertisements for brands such as Puma, Lotte Confectionery's Ghana, Bohae, Amore Pacific's Happy Bath, and was consequently given the title of "₩10 billion girl " by the South Korean media.Following her appointment as the model for Albamon, a part-time job recruiting site, Hyeri was awarded with the plaque of appreciation by the Ministry of Employment and Labour for "promoting minimum wage awareness and compliance" in March 2015. In January 2017, Albamon received "Consumer Choice Best Brand Award" for "its efforts to improve the rights of the public by providing high quality part-time job announcements" after an ad featuring Hyeri and Im Chang-jung reached over 10 million views in just a month after its release.
The sales of products such as 7-Eleven lunch boxes and Nongshim ramen increased by 78% and 50% respectively after Hyeri's endorsement. Similarly, the page views of Dabang, a real estate mobile app that Hyeri has endorsed since 2015, grew from 5 million to 15 million, and weekly active users increased from 600,000 to 1.5 million after a new ad featuring Hyeri as Harley Quinn was released in 2017. In July 2017, she received the Female Commercial Film Star Award at MTN Broadcast Advertising Awards Festival.
Social media
In July 2019, Hyeri unveiled her personal YouTube channel, where she began posting vlogs, mukbangs, and behind the scenes footage from filming sets. A month later, she received The Silver Creator Award for surpassing 100,000 subscribers. In 2020, she was awarded the "Celebrity YouTuber of the Year" prize at the Brand of the Year Awards.In March 2020, Hyeri criticised Nth room-related cybersex trafficking on her Instagram account and urged her followers to sign a petition to reveal the identities of the perpetrators, stating that she hopes that "they face harsher punishment for what they did".
Personal life
In March 2016, Hyeri was hospitalised after being diagnosed with meningitis due to busy schedules and lack of rest. She was in a relationship with actor and Reply 1988 co-star Ryu Jun-yeol from late 2016 until November 2023.Awards and nominations
| Award ceremony | Year | Category | Nominee / Work | Result | |
| APAN Star Awards | 2016 | Best New Actress | Reply 1988 | Won | |
| APAN Star Awards | 2025 | Best Couple Award | Lee Hye-ri Friendly Rivalry | Won | |
| Asia Artist Awards | 2016 | Most Popular Actress | Reply 1988 | Nomitated | |
| Asia Artist Awards | 2020 | Most Popular Actress | Miss Lee | Nomitated | |
| Asia Artist Awards | 2021 | Female Actress Popularity Award | Lee Hye-ri | Nomitated | |
| Asia Artist Awards | 2025 | Best Actor – Female | Lee Hye-ri | Won | |
| Baeksang Arts Awards | 2016 | Best New Actress – Television | Reply 1988 | Nomitated | |
| Baeksang Arts Awards | 2025 | Best New Actress – Film | Victory | Nomitated | |
| Blue Dragon Film Awards | 2024 | Best New Actress | Victory | Nomitated | |
| Blue Dragon Series Awards | 2025 | Tirtir Popularity Award | Friendly Rivalry | Won | |
| Blue Dragon Series Awards | 2025 | Best Actress | Friendly Rivalry | Nomitated | |
| Blue Dragon Series Awards | 2025 | Best Female Entertainer | Agents of Mystery | Nomitated | |
| Brand Customer Loyalty Awards | 2025 | Female Celebrity YouTuber | Lee Hye-ri | Won | |
| Brand of the Year Awards | 2019 | Female Variety Idol | Lee Hye-ri | Won | |
| Brand of the Year Awards | 2020 | Celebrity YouTuber of the Year | Lee Hye-ri | Won | |
| Brand of the Year Awards | 2021 | Rising Star Actress | Lee Hye-ri | Won | |
| Brand of the Year Awards | 2022 | Rising Star Actress | Lee Hye-ri | Won | |
| Buil Film Awards | 2025 | Best New Actress | Victory | Won | |
| Buil Film Awards | 2025 | Star of the Year Award | Victory | Won | |
| Daum Awards | 2015 | Rising Idol Actress | Lee Hye-ri | Won | |
| DramaFever Awards | 2016 | Best Kiss | Lee Hye-ri Reply 1988 | Won | |
| Elle Style Awards | 2024 | Best Style Icon – Woman | Lee Hyeri | Won | |
| KBS Drama Awards | 2022 | Excellence Award, Actress in a Miniseries | Moonshine | Won | |
| KBS Drama Awards | 2022 | Popularity Award, Actress | Moonshine | Nomitated | |
| Korea Drama Awards | 2016 | Best New Actress | Reply 1988 | Nomitated | |
| Korea Drama Awards | 2025 | Best Couple | Lee Hye-ri Friendly Rivalry | Won | |
| Korea First Brand Awards | 2018 | Female Idol Variety Star | Lee Hye-ri | Won | |
| Korean Wave Awards | 2016 | Acting Award | Reply 1988 | Won | |
| MBC Drama Awards | 2017 | Top Excellence Award, Actress in a Monday-Tuesday Drama | Two Cops | Nomitated | |
| MBC Drama Awards | 2017 | Most Popular Actress | Two Cops | Nomitated | |
| MBC Drama Awards | 2022 | Excellence Award, Actress in a Miniseries | May I Help You? | Won | |
| MBC Drama Awards | 2022 | Best Couple Award | Lee Hye-ri May I Help You? | Nomitated | |
| MBC Entertainment Awards | 2014 | Best Female Newcomer | Real Men: Female Special | Won | |
| MTN Broadcast Advertising Awards | 2017 | Female Commercial Film Star Award | Lee Hye-ri | Won | |
| New York Asian Film Festival | 2024 | Screen International Rising Star Asia Award | Victory | Won | |
| OBS Hot Icon Awards | 2014 | OBS 2014 Hot Icon | Lee Hye-ri | Won | |
| SBS Drama Awards | 2016 | New Star Award | Entertainer | Won | |
| SBS Drama Awards | 2016 | Top Excellence Award, Actress in a Romantic-Comedy Drama | Entertainer | Nomitated | |
| Style Icon Asia | 2016 | Idol Actress Award | Lee Hye-ri | Won | |
| Style Icon Asia | 2016 | Style Icon | Lee Hye-ri | Nomitated | |
| The Seoul Awards | 2018 | Most Popular Actress | Monstrum | Nomitated | |
| tvN10 Awards | 2016 | Made in tvN, Actress in Drama | Reply 1988 | Nomitated | |
| tvN10 Awards | 2016 | Rising Star Award, actress | Reply 1988 | Won | |
| tvN10 Awards | 2016 | Best Kiss | Lee Hye-ri Reply 1988 | Nomitated |