KFWD
KFWD is a television station licensed to Fort Worth, Texas, United States, serving the Dallas–Fort Worth metroplex. Owned by WRNN-TV Associates, it airs programming from Shop LC. KFWD's offices are located in Coppell, and its transmitter is located in Cedar Hill, Texas.
History
As a Telemundo affiliate
The station first signed on the air on September 1, 1988; it first operated as the Dallas–Fort Worth market's original affiliate of the Spanish-language network Telemundo. The KFWD call letters were previously used by a local radio station on 102.1 FM. For much of its history with the network, KFWD signed off the air during the overnight hours each night; as a result, the station did not carry the entire Telemundo network schedule, whose overnight lineup consisted of infomercials produced and dubbed in Spanish as well as feature films from countries with a predominant population of Spanish speakers such as Mexico. The station began broadcasting 24 hours a day in late 2000.KFWD lost its affiliation with the network when NBC, which had recently acquired Telemundo, bought independent station KXTX-TV from the Christian Broadcasting Network in 2001. During KFWD's final month as a Telemundo affiliate, the station aired English-language infomercials during the morning and overnight hours.
As an independent station
On January 1, 2002, KFWD became an English-language general entertainment independent station. It acquired syndicated programs displaced by both KXTX and KSTR-TV when both stations affiliated with Spanish-language networks on that date—KXTX having joined Telemundo, while KSTR joined TeleFutura. The station also began carrying live sporting events including the Big 12 men's basketball tournament, as well as FC Dallas and Dallas Sidekicks soccer games that were dropped from KLDT.Belo Corporation began managing the station in 2006, providing advertising sales assistance, certain technical services and facilities to support the operations of KFWD; Belo's flagship ABC affiliate WFAA also supplied the station with repurposed editions of its newscasts and other programs seen on that station. Belo also operated KFWD.tv, the station's website, using a website platform similar to that used by Belo's other stations. The management agreement included an option to purchase KFWD and create a duopoly with WFAA; this option was never exercised.
KFWD has been digital-only since June 12, 2009.
On October 17, 2011, KFWD changed its programming format, placing a strong emphasis on classic television series. The new "Classic TV" logo and branding was first unveiled on the station's YouTube channel on August 3, 2011, and later on KFWD's Facebook page on October 7. It was then rolled out to the station's website one month later.
Return to Spanish
On June 11, 2012, HIC Broadcast, Inc. announced that KFWD would revert to a Spanish-language format as a charter affiliate of MundoFox ; it switched to the network when MundoFox "soft launched" on select affiliates on August 1, 2012, at 6 a.m. local time. As a result, Belo terminated its management agreement with HIC Broadcast, Inc. to operate KFWD. The last program to air on KFWD as an English-language independent was The Shepherd's Chapel at 5 a.m. on August 1. There was no formal on-air announcement of the programming change, except for a message posted on KFWD's Facebook page reading "it has been a pleasure".Many of the programs formerly seen on KFWD during its classic television format now air on MeTV, and on Antenna TV.
On July 27, 2015, MundoFox was rebranded as MundoMax after 21st Century Fox sold its stake in the network to RCN, giving it full ownership. The full name change and logo overhaul occurred August 13, which coincided with the network's third anniversary.
Sale to NRJ TV; switch to Sonlife
On October 26, 2015, HIC Broadcast, Inc. filed an application to sell KFWD to NRJ TV DFW License Co., LLC, a subsidiary of NRJ Holdings LLC. Sale was approved by the FCC on December 15, 2015 and completed on January 8, 2016. On September 1, 2016, KFWD switched to being an affiliate of the Sonlife Broadcasting Network at approximately 12 a.m. CT. Like the previous transition, there was no announcement of the programming change, except on SonLife's website. In fact, around the time of the affiliation switchover, KFWD was just starting to run an infomercial at its scheduled time. After a few seconds, the abrupt change from MundoMax to Sonlife began, months before MundoMax went off the air on November 30.There had been rumors that KFWD would be sold by NRJ in a spectrum auction.
Sale to WRNN-TV Associates
On December 9, 2019, it was announced that WRNN-TV Associates, owner of New York City–based WRNN-TV, secured a deal to purchase seven full-power TV stations and one Class A station from NRJ. The sale was approved by the FCC on January 23, and was completed on February 4, 2020.From February 1 until February 4, 2020, WRNN-TV Associates operated KFWD under a short-term local marketing agreement while it awaited full consummation of its purchase. KFWD dropped its affiliation with the Sonlife Broadcasting Network, and began airing WRNN-TV's independent network RNN on its primary channel. RNN's schedule consisted primarily of infomercials, with occasional religious, E/I, and news/talk programs.
Later, KFWD reinstated the Sonlife Broadcasting Network affiliation on subchannel 52.3.
On May 20, 2021, RNN and iMedia Brands announced an agreement to affiliate most of RNN's television stations with home shopping network ShopHQ. KFWD began carrying ShopHQ programming on June 28, 2021. RNN's educational/informational programming and Richard French Live continues to air, but in different timeslots than before and retooled from its previous investigative news format.
Beginning in 2024, WRNN's station group switched affiliations again, this time to Shop LC while keeping its primary home shopping format.
Technical information
Subchannels
The station's signal is multiplexed:| Channel | Res. | Aspect | Short name | Programming |
| 52.1 | 720p | 16:9 | Shop LC | Shop LC |
| 52.2 | 480i | 16:9 | HeartLa | Heartland |
| 52.3 | 480i | 16:9 | Sonlife | SonLife |
| 52.4 | 480i | 4:3 | RetroTV | Retro TV |
| 52.5 | 480i | 16:9 | JTV | Jewelry TV |
| 52.6 | 480i | 16:9 | UChurch | Visión Latina |
| 52.7 | 480i | 4:3 | AChurch | Advenimiento TV |
| 52.8 | 480i | 16:9 | KFWD.8 | Infomercials |
| 52.9 | 480i | ShopLC | Simulcast of 52.1 |
Prior to becoming a MundoFox affiliate, KFWD carried a standard definition simulcast of its main channel on digital subchannel 52.2.