Facebook is an American made social networking service owned by the American technology conglomerate Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities.
Since 2006, Facebook allows everyone to register from 13 years old, except in South Korea, Spain and Quebec, where the age requirement is 14 years., Facebook claimed almost 3.07 billion monthly active users worldwide., Facebook ranked as the third-most-visited website in the world, with 23% of its traffic coming from the United States. It was the most downloaded mobile app of the 2010s.
Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing personal information about themselves. They can post text, photos and multimedia which are shared with any other users who have agreed to be their friend or, with different privacy settings, publicly. Users can also communicate directly with each other with Messenger, edit messages, join common-interest groups, and receive notifications on the activities of their Facebook friends and the pages they follow.
Facebook has often been criticized over issues such as user privacy, political manipulation and mass surveillance. The company has also been subject to criticism over its psychological effects such as addiction and low self-esteem, and over content such as fake news, conspiracy theories, copyright infringement, and hate speech. Commentators have accused Facebook of willingly facilitating the spread of such content, as well as exaggerating its number of users to appeal to advertisers.
History
The history of Facebook traces its growth from a college networking site to a global social networking service.While attending Phillips Exeter in the early 2000s, Zuckerberg met Kris Tillery. Tillery, a one-time project collaborator with Zuckerberg, would create a school-based social networking project called Photo Address Book. Photo Address Book was a digital face book, created through a linked database composed of student information derived from the official records of the Exeter Student Council. The database contained linkages such as name, dorm-specific landline numbers, and student headshots.
Mark Zuckerberg built a website called "Facemash" in 2003 while attending Harvard University. The site was comparable to Hot or Not and used photos from online face books, asking users to choose the 'hotter' person". Zuckerberg was reported and faced expulsion, but the charges were dropped.
A "face book" is a student directory featuring photos and personal information. In January 2004, Zuckerberg coded a new site known as "TheFacebook", stating, "It is clear that the technology needed to create a centralized Website is readily available... the benefits are many." Zuckerberg met with Harvard student Eduardo Saverin, and each agreed to invest $1,000. On February 4, 2004, Zuckerberg launched "TheFacebook".
Membership was initially restricted to students of Harvard College. Dustin Moskovitz, Andrew McCollum, and Chris Hughes joined Zuckerberg to help manage the growth of the site. It became available successively to most universities in the US and Canada. In 2004, Napster co-founder Sean Parker became company president and the company moved to Palo Alto, California. PayPal co-founder Peter Thiel gave Facebook its first investment. In 2005, the company dropped "the" from its name after purchasing the domain name Facebook.com.
In 2006, Facebook opened to everyone at least or only 13 years old with a valid email address. Facebook introduced key features like the News Feed, which became central to user engagement. By late 2007, Facebook had 100,000 pages on which companies promoted themselves. Facebook had surpassed MySpace in global traffic and became the world's most popular social media platform. Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook an implied value of around $15 billion. Facebook focused on generating revenue through targeted advertising based on user data, a model that drove its rapid financial growth. In 2012, Facebook went public with one of the largest IPOs in tech history. Acquisitions played a significant role in Facebook's dominance. In 2012, it purchased Instagram, followed by WhatsApp and Oculus VR in 2014, extending its influence beyond social networking into messaging and virtual reality.
The Facebook–Cambridge Analytica data scandal in 2018 revealed misuse of user data to influence elections, sparking global outcry and leading to regulatory fines and hearings. Facebook's role in global events, including its use in organizing movements like the Arab Spring and its impact on events like the Rohingya genocide in Myanmar, highlighted its dual nature as a tool for both empowerment and harm. In 2021, Facebook rebranded as Meta, reflecting its shift toward building the "metaverse" and focusing on virtual reality and augmented reality technologies.
Features
Facebook does not officially publish a maximum character limit for posts; however, User posts can be lengthy, with unofficial sources suggesting a high character limit. Posts may also include images and videos. According to Facebook's official business documentation, videos can be up to 240 minutes long and 10 GB in file size, with supported resolutions up to 1080p.Users can "friend" users, both sides must agree to being friends. Posts can be changed to be seen by everyone, friends, people in a certain group or by selected friends. Users can join groups. Groups are composed of persons with shared interests. For example, they might go to the same sporting club, live in the same suburb, have the same breed of pet or share a hobby. Posts posted in a group can be seen only by those in a group, unless set to public.
Users are able to buy, sell, and swap things on Facebook Marketplace or in a Buy, Swap and Sell group. Facebook users may advertise events, which can be offline, on a website other than Facebook, or on Facebook.
Website
Technical aspects
The site's primary color is blue as Zuckerberg is red–green colorblind, a realization that occurred after a test taken around 2007. Facebook was initially built using PHP, a popular scripting language designed for web development. PHP was used to create dynamic content and manage data on the server side of the Facebook application. Zuckerberg and co-founders chose PHP for its simplicity and ease of use, which allowed them to quickly develop and deploy the initial version of Facebook. As Facebook grew in user base and functionality, the company encountered scalability and performance challenges with PHP. In response, Facebook engineers developed tools and technologies to optimize PHP performance. One of the most significant was the creation of the HipHop Virtual Machine. This significantly improved the performance and efficiency of PHP code execution on Facebook's servers.The site upgraded from HTTP to the more secure HTTPS in January 2011.
2012 architecture
Facebook is developed as one monolithic application. According to an interview in 2012 with Facebook build engineer Chuck Rossi, Facebook compiles into a 1.5 GB binary blob which is then distributed to the servers using a custom BitTorrent-based release system. Rossi stated that it takes about 15 minutes to build and 15 minutes to release to the servers. The build and release process has zero downtime. Changes to Facebook are rolled out daily.Facebook used a combination platform based on HBase to store data across distributed machines. Using a tailing architecture, events are stored in log files, and the logs are tailed. The system rolls these events up and writes them to storage. The user interface then pulls the data out and displays it to users. Facebook handles requests as AJAX behavior. These requests are written to a log file using Scribe.
Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out. Ptail data are separated into three streams and sent to clusters in different data centers. Puma is used to manage periods of high data flow. Data is processed in batches to lessen the number of times needed to read and write under high demand periods. Batches are taken every 1.5 seconds, limited by memory used when creating a hash table.
Data is then output in PHP format. The backend is written in Java. Thrift is used as the messaging format so PHP programs can query Java services. Caching solutions display pages more quickly. The data is then sent to MapReduce servers where it is queried via Hive. This serves as a backup as the data can be recovered from Hive.
Content delivery network (CDN)
Facebook uses its own content delivery network or "edge network" under the domain fbcdn.net for serving static data. Until the mid-2010s, Facebook also relied on Akamai for CDN services.Hack programming language
On March 20, 2014, Facebook announced a new open-source programming language called Hack. Before public release, a large portion of Facebook was already running and "battle tested" using the new language.User profile/personal timeline
Each registered user on Facebook has a personal profile that shows their posts and content. The format of individual user pages was revamped in September 2011 and became known as "Timeline", a chronological feed of a user's stories, including status updates, photos, interactions with apps and events. The layout let users add a "cover photo". Users were given more privacy settings. In 2007, Facebook launched Facebook Pages for brands and celebrities to interact with their fanbases. In June 2009, Facebook introduced a "Usernames" feature, allowing users to choose a unique nickname used in the URL for their personal profile, for easier sharing.In February 2014, Facebook expanded the gender setting, adding a custom input field that allows users to choose from a wide range of gender identities. Users can also set which set of gender-specific pronoun should be used in reference to them throughout the site. In May 2014, Facebook introduced a feature to allow users to ask for information not disclosed by other users on their profiles. If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.