Enhanced water
Enhanced water or flavored water is a category of non-carbonated beverages marketed as water with added ingredients such as flavoring, sweetener, and vitamins and minerals.
Manufacturers of soft drinks and bottled water sell enhanced water brands including Aquafina Flavorsplash, Propel, SoBe, flavored Dasani, Smartwater, and VitaminWater.
Enhanced waters are generally marketed as health drinks, and generally contain less or no sugar compared to non-diet soft drinks. However they are not always sugar-free. For example a 500 mL bottle of Vitaminwater contains 22 g sugar, 44% of the daily value. In 2011, the UK's Advertising Standards Authority ruled it was misleading to advertise Vitaminwater as "nutritious" due to the high sugar content, and in 2009 Coca-Cola settled a class action lawsuit brought by the Center for Science in the Public Interest over deceptive health claims in the Vitaminwater advertising.
In 2007, enhanced water was the fastest-growing segment among still beverage sales. In 2001, flavored and enhanced water sales were estimated $80 million, and 2002 proved even more successful with $245 million in sales. The U.S. wholesale market for enhanced water was $170 million in 2004.