Aquafina
Aquafina is an American brand of purified bottled water that is produced by PepsiCo, consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. It was first distributed in Wichita, Kansas in July 1994, before becoming more widely sold across the United States, Canada, Spain, Peru, Lebanon, Turkey, the GCC countries, Iran, Egypt, Nigeria, Morocco, Vietnam, Pakistan, Bangladesh and India. The product was introduced after four unsuccessful previous attempts by PepsiCo to enter the bottled water market, including the creation of Ice Mountain in 1987. The brand now primarily competes with The Coca-Cola Company's Dasani, Keurig Dr. Pepper's Dejà Blue, and the various names used by BlueTriton Brands. As of 2009, Aquafina represented 13.4% of domestic bottled water sales in the United States, making it the number one bottled water brand as measured by retail sales.
Product variants
Aquafina Pure Water, the primary unflavored product produced under the Aquafina brand, is derived from local municipal water sources and goes through a purification process that incorporates reverse osmosis, ultraviolet, and ozone sterilization. Beginning on July 27, 2007, a disclaimer was added to each bottle of Aquafina, stating the water comes from a "public source". In Canada, the current bottle of water displays "Demineralized Treat Water". In response to concerns amongst environmental advocates who raised questions over the disclosure of water sources, a PepsiCo spokeswoman stated, "If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do." Flavored variations are also produced under the Aquafina brand name – all of which are labeled as containing no calories and no carbohydrates. Aquafina FlavorSplash, first introduced in 2005, is a flavored water product line which is non-carbonated and artificially sweetened with Sucralose. As of 2011, it is produced in six flavors: Grape, Strawberry Kiwi, Wild Berry, Raspberry, Lemon, and Peach Mango. Aquafina Sparkling is a carbonated line of flavored water; however its production was discontinued in the U.S. in late 2010. Other former products included Aquafina Alive and Aquafina plus+ – both of which have been discontinued in the U.S. As of 2011, the "Sparkling" and "plus+" lines were still in production in other markets such as Canada.Packaging
Aquafina is distributed in,,,,, bottles. The bottled water industry has drawn criticism for the production and distribution of plastic product packaging, which consumes additional petrochemicals.The packaging has evolved from its original iteration to partially offset the environmental impacts of production and shipment. This has primarily involved packaging weight reduction. The weight of Aquafina bottles was reduced by approximately 50%, to, with a packaging redesign in 2009 which, according to the company, resulted in the use of 75 million fewer pounds of plastic during the production process.