A Virtuous Business


A Virtuous Business is a 2024 South Korean comedy drama television series written by Choi Bo-rim, directed by Jo Woong, and starring Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung, Kim Sun-young, and Lee Se-hee. The series is a remake of the 2016 British television series Brief Encounters by Oriane Messina and Fay Rusling. Set in the 1990s, it tells the story of four women in a rural area who do door-to-door sales of adult products. It aired in 2024 on JTBC from October 12 to November 17 every Saturday and Sunday at 22:30. It is also available for streaming on Netflix in select regions.
WWW mtv.jtbc.co.kr/virtuousbu...

Synopsis

The plot follows the independence, growth and friendship of the four Bangpan Sisters, who jump into door-to-door sales of adult products in a rural village in 1992, when sex was still a taboo topic.

Cast and characters

Main

Supporting

Special appearance

Production

In March 2024, Kim So-yeon, Lee Se-hee, Kim Sung-ryung, and Kim Sun-young were reportedly cast as the four female leads of the series.
In May 2024, Yeon Woo-jin was reportedly cast as the male lead of the series.
In July 2024, the five actors were officially confirmed to lead the series. Directed by Jo Woong, written by Choi Bo-rim, provided by SLL, and co-produced by HighZium Studio and 221b.

Release

JTBC announced that A Virtuous Business was scheduled to air in the second half of 2024. The series was confirmed to be broadcast on October 12, 2024, every Saturday and Sunday. It is also available to stream on Netflix in select regions.

Accolades

Award ceremonyYearCategoryNomineeResult
Bechdel Day2025Bechdel Choice 10A Virtuous BusinessPlaced