A Cost-Benefit Approach to Market Segmentation
A Cost-Benefit Approach to Market Segmentation is a scholarly work, published in 1979 in ''Journal of Marketing''. The main subjects of the publication include segmentation, business, normativity, artificial intelligence, cindynics, market segmentation, and computer science. The paper offers an alternative view of normative segmentation and suggests some modifications to standard segmentation practice that are necessary for decision making..