Journal of Marketing
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review, the Journal of Retailing, and the Journal of Business.Editors
As of 2025, Jan-Benedict E.M. Steenkamp serves as the Editor-in-Chief of the Journal of Marketing. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. The co-editors are Marc Fischer, Kelly Haws, Maura Scott, and Rebecca Slotegraaf. A list of past editors can be found at https://www.ama.org/past-editors-journal-of-marketing/.Special issues
The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.Awards
The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume, The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact.