Using Market Segmentation Approaches to Understand the Green Consumer
Using Market Segmentation Approaches to Understand the Green Consumer is a scholarly work by Timothy M. Devinney, published in 2011 in ''Oxford handbooks''. The main subjects of the publication include variance, segmentation, marketing, consumption, a priori and a posteriori, artificial intelligence, preference, economics, market segmentation, Green consumption, computer science, and perspective. It reviews two approaches of segmentation and argues that only one of them will be effective when attempting to understand socially laden consumption behavior.