Xiao Zhan
Xiao Zhan, is a Chinese actor and singer. He began his career in the entertainment industry when he participated in the idol survival show X-Fire and joined the Chinese boy group X Nine. He achieved breakthrough success with the xianxia drama The Untamed, followed by dramas Joy of Life, The Wolf, Douluo Continent, The Oath of Love, The Youth Memories, The Legend of Zang Hai as well as films Jade Dynasty, Legends of the Condor Heroes: The Gallants and Gezhi Town.
As a singer, Xiao Zhan released "Spotlight" in 2020, which set the Guinness World Record for the highest selling digital single of all time, the fastest-selling digital track and biggest-selling digital single in China.
Early life and education
Xiao Zhan was born on 5 October 1991, in Chongqing. From childhood, he began to learn painting and play the violin. He studied at Modern International Art Design Academy at Chongqing Technology and Business University wherein he was a member of the class literary committee and an active participant in the university choir, the head of the vocal music department of the student art troupe, the head of the male vocal department, and participated in the school's language art troupe as an actor. He was once awarded the title of the top ten singers on campus.In 2012, he set up a photography studio with his friends and served as their main photographer. After his graduation in 2014 and prior to his debut, Xiao worked as a photographer and graphic designer.
Music career
In 2015, after a teacher's recommendation, Xiao participated in the reality TV show X-Fire where he trained to be an idol as one of 16 contestants. He also participated in recording the program Teen Channel by Tencent. His first stage performance alongside his teammates were at the 2016 Zhejiang TV New Year Concert, where he performed "冻结" and "燃烧吧少年". He debuted with 8 other members in a group called X Nine in 2016, taking on the position of main vocalist. They released their first mini album X玖 '''' in September 2016. In 2017, the group held its first concert, "In My Own Name", at the Shanghai Stadium. In the same year, X玖少年团 won the "Most Popular Group of the Year" at the 2017 Asia Golden Melody Awards.In 2018, Xiao sang the soundtrack for the drama Oh! My Emperor in which he also acted in, titled "踩影子".
From 2019 to 2022, Xiao went on to sing for the dramas he starred in. For The Untamed, he sang a solo track named "曲尽陈情". For Joy of Life, Xiao sang the ending theme song "余年". He also contributed to the original soundtrack of his 2021 drama Douluo Continent with his single "策马正少年". In 2022, he sang a solo track named "The Luckiest Fortune" and the ost for his drama The Oath of Love.
From October 2019 up to January 2020, Xiao had been a regular at Dragon TV's singing program Our Song in which veteran singers are paired up with younger singers in the new generation.
On 25 April 2020, Xiao released his digital single "Spotlight" which went on to become the highest selling digital single of all time with over 54 million copies sold. For this song, he entered the Guinness World Records for the fastest-selling digital track in China and Biggest-selling digital single. On March 9, 2021, the single was named the 7th Best Selling Digital Single of 2020 globally by the International Federation of the Phonographic Industry, having amassed 1.48 billion subscription stream equivalents worldwide. The song was also listed as one of 10 biggest-selling digital single worldwide by Guinness World Records.
In the later half of 2020, Xiao made an appearance during the finale of the second season of Actors, please Stand By, performing "用尽我的一切奔向你" by Bibi Zhou. He also performed two songs during the Tencent Video All Star Awards 2020, "余生请多指教" and "最幸运的幸运", both of which are the theme songs of the Chinese TV series The Oath of Love starring Xiao, which aired 2 years after this performance.
We is the first physical music album released by Xiao on 11 December 2024. It contains 12 songs and Zheng Nan serves as the music director of the entire album. The song was made available for free online listening on 12 November, 19 November, and 26 November 2024, and the physical vinyl record was available for pre-sale on 11 December 2024, with sales exceeding RMB 50 million within four minutes of its release. It is the best-selling album of all time on TME Physical [Album Sales Chart].
Acting career
2015–2018: Early beginnings
In 2015, participated in the talent development survival show X-Fire. In 2016, Xiao co-starred as main lead with Wang Yuwen in the series Super Star Academy, which gained 1.68 Billion Views on Tencent platform. Xiao also appeared as cameos for some series and films during the period between 2016 and 2018 such as Shuttle Love Millennium 2, Monster Hunt 2, and The Rookies.In 2018, he starred in the historical romance web drama Oh! My Emperor seasons 1 and 2 as second male lead, playing the role of Beitang Moran. The series was well-received for its comedic and romantic storyline and had over 3.58 billion views in total and Xiao earned recognition with his role as a domineering, yet gentle prince. That same year, he played Liu Xiuya in the fantasy action drama ''Battle Through the Heavens.''
2019–2020: Breakthrough
In 2019, Xiao co-starred with Wang Yibo in the xianxia drama The Untamed, adapted from the web novel Grandmaster of Demonic Cultivation by Mo Xiang Tong Xiu. His portrayal of the carefree and unrestrained Wei Wuxian, who evolves into the darker and tormented Yiling Laozu, received very positive reviews, aiding the series' rise in popularity; it had gained over 10 billion views by December 2021. The series also gained a huge following overseas after it became available on Netflix on 25 October 2019.In August 2019, Xiao was confirmed to star with Yang Zi in the modern romance drama The Oath of Love, playing Gu Wei, a warm and gentle doctor. In the same year, he played the protagonist Zhang Xiaofan in the film Jade Dynasty, adapted from the xianxia novel Zhu Xian by Xiao Ding. The film topped the China box office on its opening day, and earned more than 400 million yuan within 18 days of release. In Thailand, the film set a new record as the highest-grossing Chinese language movie in 10 years. In September, it was announced that Xiao had established his own studio, "XZ STUDIO", in collaborations with Wajijiwa Entertainment. On 26 November, the historical drama Joy of Life streamed on Tencent and iQIYI, where he played the supporting role Yan Bingyun.
Xiao starred in The Wolf as Ji Chong, alongside Darren Wang and Li Qin, and was released on Tencent Video, iQiyi, and Youku on 19 November 2020. The series topped the popularity indexes in mainland China since its release and surpassed 500 million views on a single platform within 11 days. As of December 2020, the total number of viewership on the three platforms has exceeded 1 billion, with an average daily view of nearly 100 million.
In late 2020, Xiao was filming Ace Troops, which wrapped production on 14 December 2020.
2021–2022: Rising popularity
In February 2021, the drama Douluo Continent, adapted from the acclaimed book series of the same name by Tang Jia San Shao, premiered in multiple platforms. Xiao played as the protagonist Tang San, a rare wielder of dual martial souls. Douluo Continent was one of the most successful dramas in China with a total of 5.70 billion views, and the highest single-day broadcast volume of 211 million views and averages 138 million views per episode. It was also mentioned by China Literature as one of of the year. On 22 April 2021, he made his stage debut starring in Yang Hua's version of the critically acclaimed eight-hour drama A Dream Like a Dream.On 29 March 2021, Xiao was announced as the main lead Shi Ying in historical drama The Longest Promise inspired by the fantasy novel "Mirror: Zhu Yan" by author Cang Yue. The series wrapped on 4 August 2021, and the first trailer was released on 7 June 2021.
On 26 December 2021, the military drama Ace Troops broadcast exclusively on Jiangsu TV and iQIYI platforms. The drama was well received and the television ratings, data from CVB, China Audiovisual Big Data, showed an increase in viewership of up to 125% during the drama's airing period for the Jiangsu Television Channel. On 15 March 2022, his highly-anticipated drama The Oath of Love began broadcasting on Hunan Television Primetime, as well as the Tencent Online Platform, and simultaneously on WeTV and Tencent Video for international audience.
The drama received positive reviews, was a commercial success, and hit 4 billion views on 20 April 2022, in just 37 days of broadcast and won the "Tencent Business Breakthrough Award", one of the highest platform-level award. The Weibo character Index for Xiao Zhan's portrayal of Gu Wei is breaking a new height at 120. The WeChat Index for Gu Wei hits 164 millions. On 28 September 2022, Xiao and Bai Baihe were announced as leads for Sunshine With Me.
2023–present
In May 2023, Xiao was confirmed to play the pivotal role of Guo Jing, the lead character in Hong Kong director Tsui Hark's highly-anticipated big-budget adaptation of the 1957 seminal wuxia novel The Legend of the Condor Heroes, written by Jin Yong.On 1 June 2023, The Youth Memories aired on state-run CCTV-8, Dragon TV, and online platforms. The show has consistently exceeded 2% in real-time TV ratings, and it has also been the top show among shows airing in the same time slot. The first show in 2023 to surpass 30,000 heat index on Tencent Video.
On 2 July 2023, The Longest Promise premiered on WeTV. The drama exploded to the top spot on Weibo hot search upon its release. After the premiere, it hit 21,000 popularity points on Tencent and increased to 26,000 points 3.5 hours later. On 7 July, the drama made its debut on Netflix, five days after being released on WeTV. It has become one of the top five most popular series in Thailand. Since its premiere, it has achieved the highest single-day viewership in multiple countries, including the United States, Canada, Australia, and New Zealand. After the completion of their exclusive VIP broadcast, the drama comments have surpassed 10 million, setting a record for a character's popularity that surpasses 50 million, acquired over 100 million interactive bullet screen comments on Tencent Video.
On 1 September 2023, Sunshine by My Side was aired. It set a record for CCTV's highest ratings in the past five years. The drama also topped the Maoyan platform and became the most popular drama at that time, surpassing well-established titles such as Lost You Forever and Glory of Our Fathers. On 30 December, the Chinese drama The Legend of Zang Hai, directed by Zheng Xiaolong and starring Xiao as the male lead, was officially launched and a concept poster was released.
Stage shows
In 2020, Xiao appeared as a participant in CCTV New Year's Gala for the first time, acting out a skit Like You Like Me alongside Xie Na.On 22 April 2021, Xiao made his inaugural theatrical appearance in a play, A Dream Like Dream, where in the first day served as a paid tribute to the volunteers, community workers and medical staff in Wuhan. He played the central character of nameless Patient No. 5, and had since continued to act the role for many more cities such as Qingdao, Chengdu, Hangzhou, Shenzhen and Beijing. A Dream Like A Dream is listed in China Performance Industry Association's Performance Market Annual Report for 2021, ranked as No. 1 in Theater Category for The Highest Average Ticket Sales in a Single Screening and Annual Ticket Sales and Screenings.
In a heartwarming gesture to bless Xiao on his first theatre play, fans from all over the world flooded the Wuhan QinTai Theatre with flower stands, forming a picturesque "Flower Ocean". Later that evening, in a demonstration of gratitude and generosity, his studio requested the flowers be distributed among the people of Wuhan.
Other ventures
Endorsements
In 2018, Xiao has been named as a brand spokesperson for Hera and was announced as a brand ambassador for AHC. Following the success of The Untamed, he has become one of the most in demand endorsers, partnered with 19 brands between then till 2020. His endorsements range from beverage and washing products, to jewelry and fashion magazines such as Budweiser, Braun, Olay, Tidal, Oppo, Roseonly, Estée Lauder Companies|Estée Lauder]; with most of them breaking their previous sales record.In 2021, Xiao has partnered with 28 brands in total and by 2022 he has collaborated with 14 more brands. By 2023, he is referred to as the King of Luxury, land multiple lucrative deals from both local and international brands. Along with Gucci, Tod's, Zenith, Ralph Lauren and beauty brands such as Yves Saint Laurent Beauty and Nars Cosmetics, Xiao has secured a deal with luxury carmaker SAIC Audi, regaining momentum among luxury household brands.
In addition, he was named brand ambassador and spokesperson for multiple brands such as Li-Ning, Molsion, Dettol, Zwilling, Tencent Video, WeTV, Loreal professional, PEPSI, Bubly, Tasogare Coffee, Extra Gum, Dove Chocolate, YiDa Haw-haw snack, Mendale, Usmile, Roborock, Ocak, KaiXiaoZao, Breo, Joyoung, JD E-Commerce.
In 2023, Xiao was chosen as the front row of the new Gucci campaign dedicated to the signature Horsebit 1953 loafer. On 10 November, Xiao, who has 34 endorsement deals under his belt, has been named the most beloved endorsed celebrity for 2023.
In 2024, Xiao has partnered with Miiow, Shuke, Angle, Yuanqi Forest, Eve Lom.
Commercial influence
After he was appointed as the brand endorser for Estée Lauder's fragrance and beauty line, the brand's sales record surpassed the previous year's Single Day's record, as well as topping the most popular Chinese brands list for 11:11 and Black Friday 2019.In 2022, as once of the top traffic celebrity in the China entertainment industry, Xiao was announced as the brand spokesperson for Audi, which resulted in a total monthly sales exceeding 200 million yuan within a month. Later, he was announced as the NARS spokesperson, and the sales volume of the flagship stores on the first day reached nearly 80 million, and the transaction growth rate increased by 20741.14%. It exceeded the quarterly sales of other brands in a day.
On 2 April, Xiao was announced as a PEPSI brand spokesperson, and within an hour, the sales volume of a single platform has exceeded 50,000. By the end of April, sales exceeded 100 million yuan, setting a historical record of surpassing competing products for the first time since the establishment of the factory in a single month.
On 6 May, Xiao was announced as brand spokesperson for L'Oréal PRO, sales nearly exceeded 40 million yuan within 24 hours. On 16 July, Xiao was announced as the spokesperson for famous skin care brand Yves Saint Laurent, the flagship store sold more than 72 million yuan on a single platform and attracted more than 1.6 million visitors to the site. On 22 August, he attended the Lining's live stream event and attracted 30 million streamers throughout the broadcast.
In 2023, According to Launchmetrics, Xiao, who is an official face for Tod's brand, generated a media exposure worth $19.8 million. During the Milan Fashion Week, the actor set up an Instagram account and quickly gained more than 463,000 followers. Xiao Zhan alone achieved an earned media value of over $9.3 million on Weibo. On 21 September, Xiao's Weibo post inviting his followers to watch "Gucci Ancora" received a total of 10 million engagements, including likes, comments, and reposts, despite being physically absent from Milan Fashion Week. His earned media value was $3.77 million.
Recognitions
Xiao was placed second on I-Magazine Fashion Face Award in 2018.Forbes China listed him under their 30 Under 30 Asia 2019 list, which consisted of 30 influential people under 30 years old who have had a substantial effect in their fields. The actor-singer has been topping various charts for consecutive weeks and months since his breakthrough. He topped the R3 index celebrity ranking from August to November 2019; and the Star Fashion Value by Sina Fashion in August and October 2019. He also topped Ai Man's Data Star's Business Value list for the month of September to November.
Xiao is named as Most Handsome Faces in Asia in 2019, 2020, Most Influential Faces of 2020, Most Handsome Face in Asia Pacific 2020 by TCC Asia. He was also placed 6th, 7th, 11th, 19th for Most Handsome Faces in the World for four consecutive years in 2019, 2020, 2021, 2022 by TCC Candler.
He was listed as the Most Handsome Men in the World 2020 by Top Beauty World, as well as the Sexiest Men in the World 2020 and placed 8th and 1st in the Asian Heartthrobs 2020, 2021 by Starmometer. He is named the number 1 man in Fashion World 2021 by The World List, placed first in "2021 Fashion Icon of the Year" by World's Choice Awards and was selected as the "Most Handsome Man of 2022" by Nubia Magazine with 2.2 million votes from more than 140 nations across the world, including the US, Peru, Thailand, Myanmar, and other nations.
In 2023, Xiao was ranked second on the list of the most handsome men in the world. He also topped the Top 30 Most Handsome Chinese Idols by King Choice. Enstar has chosen Xiao to be the No.1 Top 10 Chinese Actors to Watch in 2023. HoweBangkok, a Thai media outlet, has named Xiao as one of the 50 most influential people in 2023. He was ranked 30th as The 100 Most Handsome Faces of 2023 Year, ranked by the independent critics TC Candler.
In 2024, Xiao was placed second as Most Handsome Men in the World 2024 by Nubia Magazine. He is named as Most Handsome Asian Men in 2024 by Know Insiders.
Philanthropy
Charitable contributions
On 2 February 2015, Xiao participated in the filming of Tencent Video 's public welfare short film "Young Self-Save Firewall".As early as 2016, shortly after Xiao made his debut. Xiao donated 17,000 yuan to the Angel Animal Protection - Animal Care Center to purchase 100 cat nests to keep stray cats warm during the winter.
On 14 May 2019, Xiao participated in the "Book Road Project" jointly organized by the China Foundation for Poverty Alleviation and Sina News APP to raise electronic book resources for poor students. On 29 August 2019, Xiao, as the brand ambassador of Crest, recorded a short video announcing that part of the profits would be used for charity. On 13 November 2019, Xiao supported the public welfare project "Yuanshanli Kids' Football Dream", calling for attention to left-behind children. On 19 November 2019, Xiao participated in the fourth "Everyone is a Volunteer" themed charity event, calling for attention to the autism community.
During COVID-19, his studio donated various medical supplies, equipment and ventilators to hospitals in need.
On 8 February 2020, Xiao and Li Yuchun sang the charity song "Peace Every Year" to show their support to those fighting the epidemic. On 26 February 2020, Xiao provided the narration for the anti-epidemic public welfare short video "Thirty-Three" launched by Zhihu, which recorded the 33 days of the Chinese New Year in which we jointly fought against the epidemic. On 10 May 2020, Xiao participated in the People's Daily charity live broadcast "Revitalize Hubei, People's Action" to help Hubei's economic recovery. All profits from the charity T-shirts sold during the live broadcast have been used for Hubei's charity cause. On 11 June 2020, the Wei County People's Government and People's Online jointly organized the "Public Welfare to Aid Farmers Media Integration Tour" event, with Xiao serving as the poverty alleviation product experience officer.
In 2021, he also donated 1 million yuan to Zhengzhou Red Cross to help with flood relief in Henan province.
In 2022, Xiao donated 500,000 yuan to the Amity Foundation in support of the epidemic prevention and control work in Shanghai. On 22 April, the procurement of 1,000 material packages was completed, each including rice, edible oil, and milk; another batch of 1,125 material packages had also been purchased, including rice, eggs, milk, edible salt, soy sauce, etc. Subsequent packages were later delivered and received by the towns and neighborhood committees within the Pudong New Area and distributed to groups in need.
On 8 September, his studio donated 1 million yuan to Red Cross Society to help with earthquake relief efforts in Luding County, Ganzi Prefecture in Sichuang province.
Ambassadorship
In 2020, Xiao was named the promotional ambassador for the Beijing Television Spring Gala. On 11 June 2020, the "Public Welfare Aids Agribusiness" hosted by the People's Government of Yu County, Hebei and People's Online was held in Yu County, Zhangjiakou. Xiao was invited to become a Poverty Alleviation Product Experience Officer, and participated in the field tour of Yu County, visited local poverty alleviation industries, and helped the promotion of Yu County's characteristic agricultural products and cultural products.In 2021 Xiao became a member of the Shanghai Public Security Bureau's Anti-Fraud Alliance and helped promote their campaign to spread awareness against online long cons and fraudulent fund transfers. He also became the Men's Ice Hockey Promotion Ambassador and National Stadium Winter Dream Promotion Ambassador for the 2022 Beijing Winter Olympics, appearing in the ice hockey episode of Beijing Satellite TV's "The Covenant of Winter Dreams" to help promote awareness of the sports as well as the venue.
On 10 September 2022, during the first day of the one-year countdown to the Hangzhou 2022 Asian Games, Xiao was appointed as the Hangzhou Asian Games Public Welfare Dream Ambassador. In addition, Xiao sang the Hangzhou Asian Games song "We Are All Heading For A Better Future".
Xiao Zhan incident/227 incident
In February 2020, a slash fan fiction novel hosted on Archive of Our Own called "Falling" went viral on the Chinese social networking site Sina Weibo. The fan fiction depicts a female prostitute named "Xiao Zhan" in a sexual relationship with a minor named "Wang Yibo", the name of Xiao's co-star in The Untamed. Xiao's fans reported and got the explicit fan fiction banned on Weibo, prompting a surge in traffic to the original source on Archive of Our Own. The mass reports led to the site being blocked in China, causing backlash against Xiao. Consequently, he lost numerous brand endorsements and was forced to issue an apology for the actions of his fans.On 7 May 2020, he made his first official appearance after the incident in an interview with Economic View, explaining his perspective on the issue. Two days later, Xiao was invited by BTV to perform "Bamboo Rock" in support of China's frontline healthcare workers amidst the COVID-19 pandemic in China.
On 19 December 2020, Xiao made his first live performance on the Tencent Video All Star Night Show, where his fans brought lights to show their support; this became known as the "Red Ocean". This resulted in trending topics on Weibo for domestic fans and Twitter for fans abroad, signifying his popularity despite the controversy.