Bill Dana meets Mollie in the park and is smitten. Mollie expresses admiration for the rugged men of the west, and Bill decides to go to his Uncle Lester's ranch to man up and deserve Mollie's love. Upon arrival he finds that the west isn't quite so wild anymore, with cowboys herding cows in cars and his uncle spending a lot of time on the golf course. Bill settles in to enjoy his stay, but after a while Mollie announces she is coming for a visit. Bill and Uncle Lester cook up a plan to pass as rugged for a day or so, forcing the cowboys onto horses and dressing the servants up as Native Americans, and Mollie is fooled. When she decides to stay longer, Bill puts on a show of being too rugged. He eats with atrocious table manners and picks a fight with a farmhand. Mollie decides she preferred him un-rugged.