Wizarding World Digital
Wizarding World Digital is a digital publishing, e-commerce, entertainment and news company, now trading as HarryPotter.com. It offers news, features, and articles as well as new and previously unreleased writing by J. K. Rowling regarding the Wizarding World. The site features Rowling's thoughts, and a sales resource for e-book and audiobook versions of the seven Harry Potter novels through Pottermore Publishing.
On 31 July 2011, registration for the limited beta of a website named Pottermore began. The limited release allowed the first million fans registered to complete The Magical Quill challenge. The original registration was intended to be October 2011, but was delayed until 14 April 2012. Pottermore was originally launched in partnership with Sony, but in April 2014, it was announced that Pottermore had concluded its relationship with Sony and entered its next developmental phase both creatively and commercially. On 22 September 2015, Pottermore launched a newly designed site containing news, features, and articles plus previously unreleased writing by J.K. Rowling and removed some features including the interactive Moment illustrations, House Cup, and Sorting ceremony. A newly designed Sorting Ceremony was subsequently launched in January 2016 in which users could reclaim their old house or be re-sorted.
The Pottermore website was rebranded first as WizardingWorld.com in 2019 and then as HarryPotter.com in 2024, to which a large part of the content has been migrated.
Development
Pottermore was incorporated in April 2008 and was in a developmental stage for two years. The Leaky Cauldron's webmaster, Melissa Anelli, has been involved with the project since October 2009. On 15 June 2011, various Harry Potter fansites began releasing coordinates that led to letters on SecretStreetView.com. This website, created by Rowling, used Google Maps to reveal hidden letters that spelled out the title of her secret announcement. The first web page to announce the project appeared in June 2011. The webpage linked to a YouTube channel that featured a countdown. Pixelated owls gathered on multiple Harry Potter websites that linked to this countdown page. Rowling also revealed some details about the new site in a YouTube video on 23 June 2011.Early registration: The Magical Quill Challenge
When the website was launched on 31 July 2011, an overwhelming number of people tried to access it. Those who could get into Pottermore were informed of The Magical Quill Challenge. Users that completed the challenge could compete for the early registration for the site. The challenge spanned across seven days, with each day corresponding to a certain book in the series. Each day had a new clue, which had to be solved by the user in order to enable their right to register before October. The website picked a user's name randomly. Only a certain number of people each day were allowed to use the Magic Quill clue for registration, but this quickly added up to a total of one million users at the end of the challenge. While many accounts were created by fans during the early registration phase, many other users created multiple accounts and sold them for high prices on eBay. This was done despite the warning given by the Pottermore blog, and the fact that users were assured that the website would remain a free site. Some of these accounts were created by cyber criminals hoping to target as many Harry Potter fans as possible. These criminals posted promises of early previews and access to the site, which led people to unintentionally buy a malicious software and allowed hackers to gain access to their accounts. Clues on the first three days were more difficult than the clues on days four through seven. For North Americans, the final clue was released on 5 August 2011 instead of 6 August 2011. The following table is an overview of the Magical Quill Challenge.| Date | Time | Clue | Answer | Page | References |
| 31 July | 9:00 a.m. BST | "How many owls are on the Eeylops Owl Emporium sign? Multiply by 49." | 245 | Sony's US homepage | |
| 1 August | 10:00 a.m. BST | "What is the number of the chapter in which Professor McGonagall cancels the Quidditch match between Gryffindor and Hufflepuff? Multiply this number by 42." | 588 | Harry Potter and the Deathly Hallows – Part 2, site hidden in the photos of the film. | |
| 2 August | 11:00 a.m. BST | "In the Gryffindor versus Slytherin Quidditch match in Harry's third year, how many points ahead is Gryffindor before Harry catches the golden snitch? Multiply this number by 35." | 2100 | Online article on The Guardian's website | |
| 3 August | 3:30 p.m. BST | "How many students take part in the Triwizard Tournament during Harry's fourth year? Multiply this number by 28." | 112 | Sony Harry Potter page, later skipped due to issues | |
| 4 August | 6:00 p.m. BST | "What is the house number of the headquarters for The Order of the Phoenix in Grimmauld Place? Multiply this number by 21." | 252 | Scholastic's Harry Potter page in an ad space at the top of the page. | |
| 5 August | 2:00 p.m. BST | "How many chapters are there in Harry Potter and the Half-Blood Prince? Multiply this number by 14." | 420 | The Wizarding World of Harry Potter's website | |
| 6 August | 1:00 a.m. BST | "How many Deathly Hallows are there? Multiply this number by 7." | 21 | Warner Brothers' Parseltongue Translator |
Beta release
On 10 August 2011, Pottermore sent a congratulatory email to registered users that confirmed early entry. This signified that the beta period began once the sign-in button reappeared on the website. On 15 August 2011, the sign-in button reappeared, welcome emails were sent out, and the beta period began. A very small number of users were invited to begin their use of Pottermore on the first day. More users were invited until 27 September, that marked when the final invitation emails were sent. Early users also said that even though the site did not bring back the same feelings of excitement from when the books were released, it did add an extra layer to the reading experience.Public launch
Pottermore was originally scheduled to become publicly available at the end of October 2011, but the beta period was extended. The Pottermore Shop became available on 27 March 2012. On 8 March 2012, it was reported that Pottermore would open to the public in early April 2012. The website officially opened on 14 April 2012, but at that time, the interactive experience was only available for Harry Potter and the Philosopher's Stone.Features of Pottermore (2011–2015)
Exploring the books
Pottermore visitors could participate in interactive reading. They would create an account and be given a unique username. They began with Harry Potter and the Philosopher's Stone and go through the chapters, following Harry and his friends through several Hogwarts journeys. They could collect things like potion ingredients, books, Chocolate Frog cards, galleons, candy, and more along the way. These various finds would earn users points for their house, after they are sorted by the Sorting Hat. The Sorting Hat would place them in one of the four different houses at Hogwarts. The user was given a special quiz to determine in which house they belong. The four different houses in the Harry Potter universe are Hufflepuff, Gryffindor, Slytherin, and Ravenclaw. Users could visit Diagon Alley, where they could purchase different wizarding supplies for school. They could learn spells, duel with other users, and brew several different potions. Students from different Houses could compete with each other for the House Cup by earning House points through dueling, potion making and collecting objects for the first time.''Philosopher's Stone''
The entire first book was available on launch.''Chamber of Secrets''
On 15 July 2012, the first four chapters of Harry Potter and the Chamber of Secrets were released to only Slytherin House, as their reward for winning the first house cup; it was released to the other Houses on 16 July. On 18 September, chapters five through eleven were released. Accompanying these releases were many new features. These features included badges, the ability for users to see their own all-time House points as well as the number earned since the last House Cup, second-year schoolbooks, more galleons to spend in Diagon Alley, and a status field for user profiles. The final instalment of chapters, including chapters twelve through eighteen, were launched on 31 October 2012.''Prisoner of Azkaban''
The first seven chapters of Harry Potter and the Prisoner of Azkaban were released on 20 December 2012. Chapters eight through fifteen were later released on 10 April 2013. Chapters sixteen through twenty-two were released 31 July 2013, along with a new layout of Pottermore that included a new gateway, a separate way of going through Harry's story and the user's, and three more moments added to Harry Potter and the Philosopher's Stone.''Goblet of Fire''
The first 11 chapters of Harry Potter and the Goblet of Fire were released on the site in October 2013. In these chapters, users could do things from the book, such as see The Dark Mark, watch the Quidditch World Cup, and find a Chudley Cannons badge in Ron Weasley's room. Chapters 12 through 20 were released on 16 January 2014. The final chapters, Chapter 21 through 37, were released to Ravenclaw members on 30 July 2014, and then to the public on 31 July 2014. Chapters 2, 22, 29, and 33 of Goblet of Fire have no interactive moments to explore, however, their descriptions are still available to read when each chapter is clicked.Between April and July 2014, while Chapters 21 through 37 of Goblet of Fire were in development, the site periodically released "articles" from the franchise's fictional newspaper The Daily Prophet, pertaining to 2014 Quidditch World Cup. Written in-universe by the character Ginny Weasley, the articles detailed the various matches of the sporting event between sixteen countries such as Bulgaria, the United States, Japan, and Brazil. A further article, written in-universe by reporter Rita Skeeter and released on 8 July 2014, had detailed various, never-before-seen tidbits on the lives of the story's protagonists.