Flavored fortified wine
Flavored fortified wine or tonic wine is inexpensive fortified wine that typically has an alcohol content between 13% and 20% alcohol by volume. They are made from various fruits with added sugar, artificial flavor, and artificial color. These wines are referred to by a number of slang terms, including Sneaky Pete, Bum wine, Brown bag vino and Ghetto wine.
Brands
- Bormotukha was a colloquial name for cheap fortified wines, named 'port wines' or 'vermouths', that were produced in the Soviet Union. One brand, Solntsedar, was named after a town on the Black Sea where it was produced. It was infamous for many severe cases of alcohol poisoning and for inducing vomiting. Bormotukha production ended during Mikhail Gorbachev’s anti-alcohol campaign
- Buckfast Tonic Wine is a tonic wine with added alcohol, caffeine, and sugar, produced under license from Buckfast Abbey, a Roman Catholic monastery located in Devon, England. Critics have blamed it for causing social problems.
- MD 20/20 is an American fortified wine. The MD stands for its producer, Mogen David. MD 20/20 has an alcohol content that varies by flavor from 13% to 18%. When introduced, 20/20 stood for 20 oz at 20% alcohol, but the product is no longer sold either in 20 oz bottles or at 20% alcohol by volume.
- Wild Russian Vanya was a fortified fruit wine vinted and bottled by the Seabord Beverage Co and sold in the southeastern United States during the late 1960s and early 1970s. In 1971, a quart cost $1.25.
- Two notable brands are produced by the Centerra Wine Company.
- Three popular brands in this category have been produced by the E & J Gallo Winery and were a large part of that company's early success.
- * Ripple was a fortified and lightly carbonated wine that was popular in the United States, particularly in the 1970s. Possessing a low 11% ABV, it was originally marketed to "casual" drinkers. Due to its low price, it gained a negative reputation as a drink for destitute alcoholics. It was popular among young drinkers, both underage and college students. It was later replaced with Boone's Farm.
- * Night Train Express, usually abbreviated to Night Train, typically contains 17.5% ABV. Night Train Express has been condemned by civic leaders who believe inexpensive high-alcohol content beverages contribute to vagrancy and public drunkenness. A full bottle was gradually consumed by Joliet Jake in The Blues Brothers, after which he holds his head and refers to it as a "mean wine". The song "Nightrain" by rock band Guns N' Roses references the beverage.
- * Thunderbird, a flavored, fortified wine of 13–18% ABV. Ernest Gallo ordered the development of the wine upon discovering that inexpensive white port wine was popular in the inner city and skid row neighborhoods, where shopkeepers would display lemon juice bottles and Kool-Aid packets next to the wine, which patrons would purchase to mix with the port and produce their desired flavor. In 1957 it sold for 60 cents, at a time when the federal minimum wage was $1 per hour Gallo salesmen allegedly dropped empty Thunderbird bottles in the streets of skid-row neighborhoods to build brand awareness among city "wino" populations. The wine became so popular among the indigent that Ernest Gallo recounted a story in which he encountered a wino drinking on a sidewalk in Atlanta, and upon asking him, "What's the word?", the man shouted "Thunderbird!" after which both laughed. Another salesman told of giving free samples to alcoholics and newly released prisoners.
History
It is reported, however, that the popularity of cheap, fortified wines in the United States arose in the 1930s as a product of Prohibition and the Great Depression:
Concerns and media attention
While overtaken somewhat in the low-end alcoholic drink market by sweetened malt beverages by the 1990s, the appeal of cheap fortified wines to the poor and homeless has often raised concerns:In 2005, the Seattle City Council asked the Washington State Liquor Control Board to prohibit the sale of certain alcohol products in an impoverished "Alcohol Impact Area". Among the products sought to be banned were over two dozen beers and six wines: Cisco, Gino's Premium Blend, MD 20/20, Night Train, Thunderbird, and Wild Irish Rose. The Liquor Control Board approved these restrictions on 30 August 2006. Two other cities in Washington, Tacoma and Spokane, also followed suit in instituting "Alcohol Impact Areas", after Seattle's example.