WTVT


WTVT is a television station licensed to Tampa, Florida, United States, serving as the Fox network outlet for the Tampa Bay area. Owned and operated by the network's Fox Television Stations division, WTVT maintains studios on Kennedy Boulevard on Tampa's west side, and its transmitter is located in Riverview.

History

CBS affiliation

The station first signed on the air on April 1, 1955, becoming the third television station in Tampa Bay, it is also currently the second-oldest surviving station in the market behind WFLA. Upon its launch, WTVT took over the CBS affiliation from WSUN-TV. WTVT was originally owned by Tampa Bay radio veteran Walter Tison and his Tampa Television Company. The Federal Communications Commission originally awarded the construction permit to build a station on channel 13 to the now-defunct Tampa Times newspaper, which owned WDAE radio. However, the FCC reversed its decision and awarded the license to the Tison group, which intended to open a studio facility in nearby St. Petersburg. The Times appealed the FCC's decision, but lost. Although it appears that the station's call letters stand for "Television Tampa", they actually stand for the initials of Walter Tison and his wife, Virginia. Like many other stations located on "unlucky" channel 13, WTVT used a black cat as its mascot for several years.
In 1956, the Tampa Television Company merged with the Oklahoma City-based Oklahoma Publishing Company. OPUBCO's broadcasting subsidiary, the WKY Radiophone Company, would later be known as Gaylord Broadcasting, named for the family that owned the company.
The station's remote broadcast facilities were chosen for network pool coverage of Alan Shepard and John Glenn's Mercury capsule splashdowns. The mobile unit recorded the recoveries on videotapes that were flown to the mainland.
Through its CBS affiliation, WTVT carried Super Bowl XVIII, which was hosted at Tampa Stadium, in 1984.
In 1987, Gaylord sold the station to Gillett Communications. Gillett underwent a corporate restructuring in the early 1990s, changing its name to GCI Broadcast Services, Inc. In 1993, GCI filed for bankruptcy, and its stations were sold to New World Communications. By that time, WTVT was preempting CBS This Morning for a locally produced morning newscast, as well as preempting all but one hour of the network's Saturday morning cartoons and aired the weeknight edition of the CBS Evening News on a half-hour tape delay at 7 p.m. WTVT did not carry the CBS daytime dramas Capitol or The Bold and the Beautiful and instead aired The Young and the Restless at 1 p.m. on a half-hour delay. This was due to the popularity of its one-hour midday newscast that dates back to the 1970s.

As a Fox station

On December 18, 1993, Fox outbid CBS for the rights to the NFL's National Football Conference television package beginning with the league's 1994 season. Most of Fox's affiliates at the time were on the UHF band; seeking to affiliate with VHF stations to complement the new rights, Fox signed a long-term deal with New World Communications on May 23, 1994, to affiliate with twelve of the company's major network affiliates, effective that fall.
WTVT affiliated with Fox on December 12, 1994, ending its 39-year affiliation with CBS. This resulted in a three-way affiliation swap that resulted in the market's second Fox affiliate, WFTS-TV, affiliating with ABC as part of a deal between the station's owner, the E. W. Scripps Company and ABC that resulted in sister stations WMAR-TV in Baltimore and KNXV-TV in Phoenix joining the network; longtime ABC affiliate WTSP, which was retained by Citicasters, became a CBS affiliate. The final CBS program to air on WTVT was the made-for-TV movie Reunion, which began at 9 p.m. Eastern Time on December 11, 1994. With the switch, WTVT became the third Tampa area station to have been affiliated with Fox. WTOG was the market's original affiliate from the network's launch in October 1986 until the affiliation moved to WFTS in 1988. The station chose not to renew the more expensive syndicated programs that it had run as a CBS affiliate, and instead began acquiring cheaper first-run syndicated talk and reality shows.
Albeit with a three-month interruption due to CBS losing the NFC rights, the switch allowed WTVT to retain its status as the "home" station for the Tampa Bay Buccaneers—a status it held since 1977, when the team moved to the NFC. Under the NFL's contract with Fox, WTVT normally airs most of the Bucs' games, including all road games against American Football Conference opponents. However, largely due to the Bucs' lack of success on the field for most of their first 20 years, the team's home games were almost always blacked out locally. This was especially true during the Bucs' darkest period in the 1980s and 1990s, when they had 12 consecutive 10-loss seasons; at one point, no Bucs home games were seen locally from 1982 to 1986—spanning portions of five seasons. Once the Buccaneers began to build a winning team in the late 1990s, along with a new look and the opening of Raymond James Stadium, local television blackouts decreased, thus allowing more games to be shown on WTVT. The blackout rules were lifted by the NFL in 2015 on an experimental basis, and have since been suspended indefinitely, meaning games are now shown on Channel 13 regardless of attendance. Through Fox's contract with Major League Baseball, the station has also aired select Tampa Bay Rays games since the team's inaugural season in 1998, including the team's 2008 and 2020 World Series appearances.
News Corporation bought New World outright in July 1996; the purchase was finalized on January 22, 1997, making WTVT the first owned-and-operated station of a major network in the Tampa Bay area. Although New World no longer exists as a separate company, WTVT continues to use "New World Communications of Tampa Bay" as the copyright tag at the end of the station's newscasts. Shortly after the purchase was announced, the station changed its branding from "Channel 13" to "Fox 13"—retaining the numerical "13" logo it had used since 1989 as a CBS affiliate. Under Fox ownership, the station added more higher-profile syndicated shows and a few off-network sitcoms to its lineup.
In June 2009, WTVT interviewed late television pitchman Billy Mays shortly before his death. His interview, which was conducted at the Tampa International Airport, is believed to have been his final appearance on live television.
On December 14, 2017, The Walt Disney Company, owner of WFTS-TV's affiliated network ABC, announced its intent to buy WTVT's parent company, 21st Century Fox, for $66.1 billion; the sale, which closed on March 20, 2019, excluded WTVT as well as the Fox network, the MyNetworkTV programming service, Fox News, Fox Sports 1 and the Fox Television Stations unit, which were all transferred to the newly-formed Fox Corporation.

News operation

WTVT presently broadcasts hours of locally produced newscasts each week. In regards to the number of hours devoted to news programming, it is the highest local newscast output of any television station in both the Tampa Bay market and the entire state of Florida.
Under Gaylord Broadcasting ownership, the company poured significant resources into channel 13's news operation. In 1958, WTVT became the second station in the country to introduce daily editorials, and was also the first station in the country to run an hour-long news block, consisting of 45 minutes of local news combined with the then-15-minute network newscast. By 1962, WTVT had overtaken WFLA-TV as the highest-rated station in the Tampa Bay market, retaining that position for over 25 years. This was largely because of the longevity of many of the station's personalities. For instance, Roy Leep was the station's weatherman from 1957 until his retirement on November 26, 1997, and Hugh Smith was the station's main anchor from 1963 to 1991, spending most of that time doubling as its news director.
Channel 13 dropped the Pulse moniker from its newscasts in 1989 in favor of Eyewitness News. The Eyewitness News moniker was retained during the early years of the Fox era before being dropped in 1997.
After WTVT became a Fox affiliate in December 1994, the station adopted a news-intensive schedule, increasing its news programming output from about 30 hours a week to nearly 45 hours. Like most former Big Three affiliates that joined Fox during the 1990s, it maintained a news schedule similar to the one it had as a CBS affiliate. The station retained all of its existing newscasts. However, it expanded its weekday morning newscast from one to hours, bridged the weeknight 5 and 6 p.m. newscasts into a two-hour early evening news block and moved the 11 p.m. newscast to 10 p.m. and expanded it to a full hour. On December 12, 2005, WTVT debuted a new 11 p.m. newscast called News Edge at 11:00, returning a newscast to that timeslot since the station was still affiliated with CBS. At one point, WTVT had the largest local newscast output of any television station in the country.
In April 2009, Fox entered into a Local News Service agreement with the E. W. Scripps Company in which Fox's owned-and-operated stations in Tampa, Detroit and Phoenix would share news video and helicopter footage with Scripps-owned stations in those markets for use in their own reports. Locally, WTVT began pooling video with WFTS as part of the agreement; however the stations otherwise maintain separate news departments. Gannett-owned WTSP was added to the LNS agreement that June. Prior to the agreement, WTVT had been the only station in the Tampa market to use two news helicopters: a Bell 206 called "SkyFox" and a Robinson R44 called "SkyFox 2", which was used whenever "SkyFox" was grounded due to mechanical reasons. When warranted, both helicopters were used to cover significant news stories. WTVT, WFTS and WTSP now utilize only one helicopter to cover news events.
In the summer of 2009, Fox Television Stations opened a graphics hub at the WTVT studios to distribute graphics for Fox's owned-and-operated stations.
Starting with the 5 p.m. newscast on June 30, 2009, WTVT became the fourth and final station in the Tampa Bay market to begin broadcasting its local newscasts in high definition.