WBXZ-LD


WBXZ-LD is a low-power television station in Buffalo, New York, United States. The station is owned by Bridge Media Networks.

History

The station broadcast on channel 56 analog until it had to vacate that frequency when the Federal Communications Commission removed it from the broadcast spectrum. It used to be an affiliate of The Box, from which the station gets its call sign, and was owned by Craig Fox, who owned several similar low-power stations across New York State. In December 2013, retired police officer Steven Ritchie purchased the then-silent station. In a statement to The Buffalo News, he stated that he did not expect the station to be profitable and mainly planned to operate the station as a hobby, stating he did not want to take business from the other locally owned station in Buffalo, Phil Arno's WBBZ-TV.
After the digital transition, the station moved from analog channel 56 to channel 17 through a Special Temporary Authority approved by the FCC. The station returned to virtual channel 56 upon DTV transition in [the United States|digital conversion], at which point it also planned to add several digital subchannels from Luken Communications, among them being Retro Television Network, PBJ and Heartland. WBXZ-LP returned to the air on April 17, 2014 with test programming; on May 2, the station indicated it was having trouble securing a carriage agreement with Luken and was seeking other options. As of 2014, the station was carrying Cozi TV on 56.1 and "Throwback TV" is carried on 56.2. Retro and a new Luken subchannel known as Rev'n would be added to WBXZ-LP on December 1, 2014. Buzzr would be added shortly after that network's launch.
Luken's networks, along with Buzzr, were pulled from WBXZ-LP on June 28, 2016 after technical difficulties. Ebru TV and AMGTV were briefly added as replacements; both have since been removed. With the exception of Cozi and the returning Tuff TV. Retro was re-added in July 2017; Tuff TV was dropped later that year.
In February 2018, Buzzr was added back to the list of subchannels. Jewelry Television was added shortly thereafter, with the station signing on with NewsNet, an upstart news network, when it launched in fall 2018, bringing the number of subchannels to 11. With Tuff TV ceasing operations in August 2018, Rev'n was re-added; Rev'n was dropped in August 2020 in favor of the returning AMGTV. WBXZ-LP began showing This TV in September 2019, taking over the affiliation from rimshot WVTT.
On April 13, 2023, Bridge Media Networks, the parent company of NewsNet and Sports News Highlights and backed by 5-hour Energy creator Manoj Bhargava, announced it would acquire WBXZ-LD from Ritchie for $800,000. Upon completion of the transaction, WBXZ-LD will become Bhargava's first TV station property in the state of New York. The station would also re-add NewsNet to its subchannel lineup, this time as an owned-and-operated station. Ritchie addressed the sale in a June 13 Facebook post, discussing the history of the station, its frequent frequency changes and low budget, and thanked his friends for being able to populate Throwback Television with low-cost programming; he turned over control of the station to Bhargava on July 1.
Bhargava abruptly ended NewsNet's operations on August 2, 2024. From then, WBXZ became a ShopHQ owned-and-operated station until Bhargava also shut ShopHQ down in April 2025.

Technical information

Subchannels

The station's digital signal is multiplexed:
ChannelRes.AspectShort nameProgramming
56.1720p16:9WBXZBinge TV
56.2480i16:9Bridge1Infomercials
56.3480i16:9NewsmaxNewsmax2
56.4480i16:9ACEtvAce TV
56.5480i16:9OANOne America Plus
56.6480i16:9beINbeIN Sports Xtra
56.7480i16:9SalesInfomercials
56.8480i16:9BarkTVBark TV
56.9480i16:9ZLivingZ Living
56.10480i16:9FTFFor [the Fans (TV network)|FTF Sports]
56.11480i16:9MTRSPT1MtrSpt1
56.12480i16:9AWEAWE Plus
56.13480i16:9NBTNational Black TV
56.14480i16:9Sales2Infomercials
56.15480i16:9Bridge2Infomercials