Touch My Body
"Touch My Body" is a song by American singer-songwriter Mariah Carey, released as the lead single from her eleventh studio album, E=MC², on February 12, 2008, by Island Records. Carey co-produced the song with Tricky Stewart, and they co-wrote it with Crystal "Cri$tyle" Johnson and Terius "The-Dream" Nash. The song's lyrics feature a double message, with the first describing sexual fantasies with her lover, while also jokingly warning him against recording or releasing information regarding their rendezvous.
"Touch My Body" received generally positive reviews from music critics, with many highlighting its light pop melody and hook; some of them, however, felt it did not properly represent the singer's vocal range. "Touch My Body" became Carey's eighteenth chart topper on the Billboard Hot 100, making her the solo artist with the most number one singles in United States history, surpassing the record held by Elvis Presley. It also gave Carey her 79th week atop the chart, tying Presley for most weeks at number one. Outside the US, the song reached the top-five in Italy, Japan, New Zealand, Switzerland, and the United Kingdom.
The song's music video was directed by filmmaker Brett Ratner, who had previously worked with Carey on several other music videos. It follows a story revolving around a computer employee's fantasy where, as he visits Carey's home and fixes her computer, he enters a fantasy in which the pair perform several activities together, all while Carey shows off her figure in several revealing outfits. The music video won in the category of "Best Comedic Video" at the 2008 BET Awards, and won the "MTV Video Vanguard Award" at the 2008 MTV Video Music Awards Japan. Additionally, the video was nominated for "Best Female Video" at the 2008 MTV Video Music Awards. Carey performed "Touch My Body" on several live televised events and programs, such as Saturday Night Live and Good Morning America, and also included on the set-list of the Angels Advocate Tour.
Background and release
Carey achieved critical and commercial success with her tenth studio album, The Emancipation of Mimi. and the second best-seller around the world, It earned a myriad of music industry awards, and brought Carey back to the top of pop music following her decline in 2001. After completing The Adventures of Mimi Tour, Carey began working on material for her eleventh studio effort, the yet untitled E=MC². E=MC² was hailed as one of the most anticipated albums of 2008, with many critics weighing their opinions on whether Carey would be able to deliver significant success, following her achievements with The Emancipation of Mimi. "Touch My Body" was eventually chosen as the lead single through a vote in between the record executives at Island Records, with the final choices being the former and "I'm That Chick". After choosing the former, the song was sent to radio stations worldwide on February 12, 2008 and to digital outlets on March 24, 2008.Composition
"Touch My Body" is a mid-tempo song, which draws influence from R&B and pop music genres. The song's hook is built around a piano melody and "circular keyboard line", and features "a stuttering mid-tempo beat that's accented by finger snaps and electronic synthesizers" as its instrumentation. Sarah Rodman of The Boston Globe described it as a "standard-issue mid-tempo jam", while The New York Suns Jayanthi Daniel wrote "It's a smooth, mid-tempo song with a swaying, melodic beat, and serves as a simple and mellow introduction to the material." Writing for The Guardian, Alex Macpherson felt the song was very "girly", and expressed how the "cushioned" track incorporates "all tactile bass bumps and tinkling music box motifs" into its production. Written by Mariah Carey, The-Dream, Tricky Stewart and Cristyle, the song drew comparisons to several musical arrangements featured throughout "We Belong Together". According to the sheet music published at Musicnotes.com by Sony/ATV Music Publishing, "Touch My Body" is set in common time with a tempo of 78.5 beats per minute. It is composed in the key of B minor, with Carey's vocal range spanning from the low-note of F3 to the belting range of E5. and the high-note of B5. The song follows in the chord progression of Em–A–Bm–A–Bm.Lyrically, the song describes the protagonist revealing several bedroom fantasies in which she would like to engage, asking her lover playfully to "touch her body". Though the song features sexually oriented lyrics, critics deemed that the melody and playful tone of the song made them less explicit. The song's lyrics find Carey maintaining the duo keep the relationship private from the media, as she threatens to "hunt him down" if he shall record anything of their private life. She mentions talk show host, Wendy Williams. According to Ben Ratliff from The New York Times, "Touch My Body" is a "questionably sexy striptease: a goofy-sleazy tryst vignette", with Carey singing "If there's a camera up in here then I best not catch this flick on YouTube." Critic Rodman felt the song's lyrics describe the protagonist's sexual fantasies, but also serves as a warning to "potential touchers: 'If you run your mouth and brag about our secret rendezvous / I will hunt you down.' Yikes!" In an interview with Fox News, journalist Hollie McKay asked Carey if there was any literal interpretation regarding the lyrics "Touch My Body / Put Me on the Floor / Wrestle Me Around / Play With Me Some More", to which she replied "There is no full-blown meaning; it is just cute and it's one of those songs that makes me happy. I wasn't taking it that seriously. It was just fun experience." Evan Sawdey from PopMatters wrote that in the song "Mariah coos soft-core phone sex fantasies over plinked piano notes, all while referencing YouTube in what appears to be a desperate grab for relevance." In his review of the song's parent album, Los Angeles Times critic Richard Hartog described the song's production, Carey's vocals and its overall mixing:
"Touch My Body" rides a relatively restrained slow-dance groove, with some light, orchestral-synth flourishes thrown in. The rhythm is almost completely carried by an effortless keyboard bump, the easygoing repetitiveness of which eventually wears the listener down, and sets up a delicate frame for Carey to sing around. She pulls back when the song picks up the pace, and Carey keeps it simple here, playing with tempos rather than range. Indeed, she almost quietly slides into the chorus. "If you run around and brag about this secret rendezvous, I will hunt you down", she sings, letting the last line trail off. But you don't necessarily believe her, as the feel is more playful that sinful.
Critical reception
"Touch My Body" garnered generally positive reviews from music critics. While most reviewers complimented the song's hook and production, as well as its playful lyrics, some were critical of Carey's vocal performance, which they felt didn't properly demonstrate her voice. Billboards Chuck Taylor gave the song a positive review, writing "this sensual jam is 100% Mariah, packed with satisfying harmonic layers and hooky background 'oh's,' supersonic verses and a chorus as catchy as a winter sniffle," Bill Lamb from About.com rated the song four out of five stars, stating that the single "is simple, sexy elegance from one of the most enduring of pop stars." Additionally, Lamb complimented the songs "clever and sexy lyrics", and wrote "The gentle finger-snapping beat will send countless fans dancing in private reveries." Newsday critic, Glenn Gamboa, named it as the "Song of the Week", commenting that it was "the best opening single she's had since 'Heartbreaker'."Nick Levine of Digital Spy was also impressed with the song, writing, "its cooing, sensual charms soon take hold, suggesting the wind's still very much behind the Carey comeback bandwagon." It was described as a "cheeky hit" by Margeaux Watson of Entertainment Weekly, and "playful" by Los Angeles Timess Chuck Philips. Aside from common criticism aimed at Carey's lack of vocal bombast, many made heavy comparisons to its predecessor, "We Belong Together". Freedom Du Lac from The Washington Post compared the two heavily, while PopMatters's Evan Sawdey felt it was "stealing the structure that made 'We Belong Together' such a great song." In his critique, he continued "For being an album from one of the world's biggest pop stars, its amazing how hook-free and dated if feels a mere two weeks after its release." Slant Magazines critic and writer, Sal Cinquemani, wrote that the single "isn't exactly filled with combustible energy and it lacks the full-throttle belting that accompanied the Return of the Voice three years ago, but it features all of the characteristics one expects from a latter-day Mariah track." Rachel Devitt of Rhapsody expressed a desire to see Carey "show off those legendary five octaves a bit more", while also noting the song's "slightly paranoid/just-this-side-of-crazy lyrics threatening to hunt down her lover if he videos their tryst." New York Daily News critic, David Hinckley, was critical on the song's simplicity, and wrote " a single that could have been cut by any one-hit diva-ette today — has scored a chart grand slam. There's just one small price to pay for all this: the singer's soul."
Chart performance
After only a few hours worth of airplay, "Touch My Body" entered the Billboard Hot R&B/Hip-Hop Songs Chart at number seventy-eight the chart week of February 23, 2008. In its second week within the chart, it leaped to number twenty, before reaching its peak of number two. In its first complete week of radio airplay, the song garnered 46 million audience impressions, making its debut at number twenty-three on the Billboard Hot 100 Airplay. The week of March 1, 2008 the song made its debut at number fifty-seven on the Billboard Hot 100 as the "Hot Shot" of the week. The following week, "Touch My Body" jumped twenty-three spots to number thirty-four, making it Carey's 31st top-forty hit on the chart. It placed Carey as the woman with the fifth most top-forty entries on the Hot 100 in Billboard history."Touch My Body" reached the top position on the Hot 100 in its seventh week, and became Carey's eighteenth chart topper, selling 286,000 digital downloads. The song's opening week broke several records, first making Carey the solo artist with the most number one singles in United States history, surpassing the record held by Elvis Presley. Additionally, it gave Carey her 79th week atop the Hot 100, tying her with Presley as the artist with the most weeks at number one in the Billboard chart history. The song also sold the highest amount of digital records in one week, surpassing Rihanna's "Umbrella", which sold 277,000 units. In an interview with Fox News, Carey reflected upon breaking Presley's record, as well as her own success: "For me, in my mind the accomplishment is just that much sweeter. In terms of my ethnicity, always feeling like an outsider, always feeling different... for me it's about saying, 'Thank you Lord, for giving me the faith to believe in myself when other people had written me off.' I've gone through enough of my life worrying about that kind of thing. I want to encourage anyone else out there who feels like maybe they can't overcome an obstacle, I feel like I'm living proof... never lose your faith. I'm seriously a grateful individual right now".
The following week, the song stayed at number one, and according to Mediabase, received over 400,000 spins in the United States within its second week at number one. By the song's sixth week of digital availability, "Touch My Body" had sold 879,000 units, and was eventually certified 3× Platinum by the Recording Industry Association of America, denoting shipments of over three million units throughout the United States. According to Nielsen SoundScan, "Touch My Body" has sold over 1,459,000 copies in the United States as of August 15, 2010. It entered the Canadian Hot 100 at number ninety-seven, based on airplay alone, and peaked at number two. The song also peaked at number two on the Hot Canadian Digital Singles chart, and spent a total of thirteen weeks within the singles chart.
Throughout Australasia and Europe, the song managed to peak within the top five in several countries. In Australia, "Touch My Body" debuted at number twenty on the singles chart, during the week of April 4, 2008. The following week, the song reached its peak of number seventeen, where it spent two weeks, and had a total chart trajectory of ten weeks. "Touch My Body" entered the New Zealand Singles Chart at number eleven, during the week dated March 31, 2008. In total, the song spent two weeks at its peak position of number three, and a total of ten weeks on the chart. On the Japan Hot 100, the song peaked at number two, and the full-length ringtone was certified Gold by the Recording Industry Association of Japan. On the UK Singles Chart, "Touch My Body" debuted at number ninety-nine, from just one day of release. The following week, the song leapt to number six on the chart, before peaking at number five in its third week. In total, "Touch My Body" spent thirteen weeks within the UK charts, and has estimated sales of over 120,000 units.
On April 11, 2008, "Touch My Body" debuted at number forty-five on the Ö3 Austria Top 40 chart. The song peaked at number ten, and fell out of the chart in its tenth week, while it was at fifty-seven. The song achieved moderate success in both the Flemish and Wallonian territories in Belgium, peaking at numbers fourteen and thirty-three, respectively. Making its debut at its peak position of number sixteen, "Touch My Body" charted for a total of nineteen weeks in France, before falling out on October 4, 2008. "Touch My Body" became one of Carey's strongest charting singles in Germany, debuting at number ten on the Media Control Charts. The following week, the song moved up three places to number seven, before completing its ten-week run on the singles chart. On the Dutch Top 40chart, the song made its debut at number twenty-seven. Seven weeks later, the song peaked at number fourteen, before dropping outside the top 40 three weeks later, ending its eleven-week trajectory. In both Norway and Sweden, the song saw moderate success, peaking at numbers ten and fourteen, and lasting on the chart for five and six weeks, respectively. On April 20, 2008, "Touch My Body" debuted and peaked at number three on the Swiss Music Charts, spending a total of twelve weeks on the chart.