Tokyopop


Tokyopop is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licensed Japanese properties and original English-language manga, as well as original German-language manga. Tokyopop's US publishing division publishes works in English. Tokyopop has its US headquarters near Los Angeles International Airport in Los Angeles, California.
It is owned by POP Media Holdings. Tokyopop's parent company's offices are in Tokyo, Japan and its sister company's office is in Hamburg, Germany.

History

Early history

Tokyopop was founded in 1997 by Stuart J. Levy. In the late 1990s, the company's headquarters were in Los Angeles.
Tokyopop published a manga magazine called MixxZine which serialized exclusively four classic manga of Kodansha including Sailor Moon, Magic Knight Rayearth, Parasyte, and Ice Blade. Eventually, MixxZine became an Asian pop culture publication entitled Tokyopop Magazine. Additionally, the company published a manga and tech magazine entitled Smile Magazine.
Cultural anthropologist Rachel Thorn praised Stu Levy for opening up an untapped market for animation with the publication of Sailor Moon and other. Before Sailor Moon, the belief among entertainment executives was that "girls don't watch cartoons." Due to Sailor Moons immense popularity, Tokyopop discontinued the serial from its magazines, and released it separately as its first manga graphic novel. They engineered prominent book distribution via retail stores, standardized book trim size, created a basic industry-wide rating system, and developed the first-ever retail manga displays and introduced the world of graphic novels to an audience of teenage girls. Also, together with Diamond, Tokyopop offered retailers free spinner rack displays for Tokyopop manga, thereby increasing the visibility of the medium in bookstores.
Tokyopop also licensed and distributed Japanese anime. In 1996, Mixx Entertainment acquired the rights to the anime biopic of Japanese poet Kenji Miyazawa, and Stu Levy produced and directed the English version of the anime film, entitled Spring and Chaos. The film was directed and scripted by Shōji Kawamori, who created Super Dimension Fortress Macross and The Vision of Escaflowne. Taste of Cinema ranked "Spring and Chaos" thirteenth in its list of Top "25 Weird Animated Movies That Are Worth Your Time." From 2000 to 2004, Tokyopop released multiple film and television projects such as Street Fury, which Stu Levy created, GTO, Rave Master, and Reign: The Conqueror Tokyopop also released English version DVDs for: Initial D, Marmalade Boy, Saint Tail, Samurai Girl: Real Bout High School, Vampire Princess Miyu, Brigadoon, FMW, ''High School Ghostbusters.''

"100% Authentic Manga"

In 2002, Tokyopop launched its line of "100% Authentic Manga", which was printed in the original Japanese right-to-left format and included the original Japanese printed sound effects.
In Japan, most published manga is written to read from right to left, but when an English translation was published in the U.S., however, the common practice was to use computer-reversed or mirror images that allowed the books to read from left to right. As a result, this distorted the artwork. Tokyopop's decision to use the original right-to-left format allowed the artwork to keep its original form and also enabled Tokyopop to release most graphic novel series on a frequency three-to-six times faster than the industry standard at the time. Tokyopop volumes hit the shelves monthly, bi-monthly or quarterly versus the six months or longer typical of competitors. It also allowed Tokyopop to sell books for an industry-leading price point of $9.99 per book, at a time when most competitors charged $12.99 to $16.99 per book.
Tokyopop was the first U.S. publisher to adopt such a sweeping policy. While some Japanese manga artists had required that the English versions of their manga be published from right to left, Tokyopop was the first American publisher to unilaterally announce that it would maintain the original format for all of its future manga titles.
An "authentic manga" how-to guide was included in each graphic novel to keep readers from accidentally reading the final page first, and the authentic manga also featured special packaging.

Rising Stars of Manga

Tokyopop launched their Global Manga publishing program in 2003 via the introduction of its "Rising Stars of Manga" talent competition. The competition called for American manga artists to submit 15–25 page English-language stories of any genre. The top 10 entries, as judged by Tokyopop editors, received cash prizes and were published in an anthology of the winning works. The grand prize winners were also given the chance to pitch full-length manga projects to Tokyopop for a chance to become professional manga-ka.
Tokyopop launched its first "Rising Stars of Manga" contest on August 15, 2002, and ended it on December 16, 2002, with more than five hundred American artists submitting their 15–25 page, English-language stories.
The 5th Rising Stars of Manga competition added the People's Choice award, where the top-20 finalists had their entire entries judged by the fans on the Tokyopop website. "We are really pleased to open up the Rising Stars judging to the fans," commented Tokyopop editor Rob Valois. "Since so many people have been vocal on the message boards and at industry conventions, we're offering them all a chance to shape the future of manga. I'm personally excited to see how the fans' favorite will compare to our own."
Tokyopop held eight Rising Stars of Manga competitions between 2002 and 2008, as well as one in the UK in 2005.
Several Rising Stars of Manga winners went on to publish full-length graphic novels with Tokyopop, including Josh Elder with Mail Order Ninja, M. Alice LeGrow with Bizenghast, Mike Schwark and Ron Kaulfersch with Van Von Hunter, Lindsay Cibos and Jared Hodges with Peach Fuzz, Wes Abbot with Dogby Walks Alone, Felipe Smith with MBQ, and Nathan Maurer with Atomic King Daidogan.
As of July 2022, a new Rising Stars of Manga 25th Year Anniversary edition was announced.

Rise of Tokyopop

Tokyopop became one of the biggest manga publishers outside Japan, and as such, was attributed with popularizing manga in the United States. By 2004, it boasted the largest market share of manga sales in the U.S., reaching as high as 50% of manga exports to the United States, according to Nissei Weekly.
Tokyopop was also instrumental in the introduction of manhwa to western audiences. Brad Brooks and Tim Pilcher, authors of The Essential Guide to World Comics. London, said that Tokyopop "published many Korean artists' work, possibly without Western fans even realizing the strips don't come from Japan. Series like King of Hell by Kim Jae-hwan and Ra In-soo, and the Gothic vampire tale Model by Lee So-young are both Korean, but could easily be mistaken for manga." In 2005, Tokyopop began a new, free publication called Manga to feature their latest releases.
Tokyopop secured newspaper distribution in the form of Sunday comics, featuring its titles Princess Ai, Mail Order Ninja, Peach Fuzz, and Van Von Hunter.
In March 2006, Tokyopop and HarperCollins Publishers announced a co-publishing agreement in which the sale and distribution rights of some Tokyopop manga and books, under this co-publishing license, would be transferred to HarperCollins in mid-June 2006. The agreement enabled Tokyopop to produce original English-language manga adaptations of HarperCollins' books. Meg Cabot's books were the first to be adapted into the manga format, along with the Warriors series by Erin Hunter. The first line of Tokyopop-HarperCollins OEL manga was released in 2007 with the goal of publishing up to 24 titles each year.
Tokyopop entered a licensing arrangement with Kaplan, a leading provider of educational and training services in 2007, to help students study vocabulary words in preparation for the SATs.
Tokyopop has released several series based on American games, films, and characters, such as Warcraft, the Kingdom Hearts video game series, and Jim Henson films. They released the first volume of a series based on the Hellgate: London video game in April 2008.

CineManga

TOKYOPOP pioneered the Cine-Manga format, which took popular animated and live-action series and films and turned them into colored print editions. Titles included popular Nickelodeon cartoon series like Avatar: The Last Airbender and SpongeBob SquarePants. As well as franchises such as Star Wars, Akira, Lizzie McGuire, Cardcaptor Sakura, Kim Possible, Family Guy, Hannah Montana, amongst many others like Power Rangers.

2008 restructuring

In June 2008, Tokyopop announced that it was being restructured, with its name being changed to Tokyopop Group, a holding group for several new subsidiaries. The Tokyopop operations in the United States were split into two subsidiaries: Tokyopop, Inc., and Tokyopop Media. Tokyopop, Inc. consisted of the company's existing publications business, while Tokyopop Media focused on the company's digital and comics-to-film works. Tokyopop Media managed the Tokyopop website, which continued to promote its publications. According to representative Mike Kiley, the divisions would allow the company to "set things up in ways that would very clearly and definitively allow those businesses to focus on what they need to do to succeed. The goals in each company are different and the achievement of those goals is more realistic, more possible if everyone working in each of those companies is very clearly focused."
During the restructure, Tokyopop laid off 39 positions, equating to 35%–40% of its American workforce. Most of the positions cut were those involved in the direct publication of its books which resulted in a scale back of publication output from Tokyopop, Inc. Tokyopop reported that it would be cutting the volumes released per year by approximately 50%, to an average of 20–22 volumes per month.
Tokyopop's Japan division was also to be split, with one unit operating under Tokyopop Media and the other becoming a subsidiary under the overall Tokyopop Group. In response to Tokyopop's restructuring, declining sales, and losing 20% of its manga market share, Tokyopop UK cut its publication release schedule from approximately 25 volumes a month to 20.
In December 2008, citing "dramatically low sales" in the publishing industry as a whole, Tokyopop, Inc., laid off eight more employees, including three editors, and noted that the company would have to rearrange some of its upcoming publication schedules.