Asus


ASUSTeK Computer Inc., doing business as Asus, is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs. The company is also an original equipment manufacturer.
Asus is the world's fifth-largest personal computer vendor by unit sales. Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and formerly had a secondary listing on the London Stock Exchange under the ticker code ASKD.

Etymology

The company is usually referred to as ASUS or Huáshuò in Chinese. According to the company website, the name ASUS originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used to give the name a high position in alphabetical listings.
As its marketing taglines, Asus has used Rock Solid. Heart Touching and subsequently Inspiring Innovation Persistent Perfection. Since 2013, the company's tagline has been ''In Search of Incredible.''

History

Asus was founded in Taipei in 1989 by Tzu-Hsien Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. According to company history, Asus created a motherboard prototype for using an Intel 486, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned out that Asus's motherboard worked correctly without the need for further modification. Since then, Asus has been receiving Intel engineering samples ahead of its competitors.
In September 2005, Asus released the first PhysX accelerator card. In December 2005, Asus entered the LCD TV market with the TLW32001 model. In January 2006, Asus announced that it would cooperate with Lamborghini to develop the VX laptop series.
On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology. On 8 August 2006, Asus announced a joint venture with Gigabyte Technology. On 5 June 2007, Asus announced the launch of the Eee PC netbook computer line at the Computex trade fair. On 9 September 2007, Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. Asus subsequently released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus ; Pegatron ; and Unihan Corporation. In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.
On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."
On 1 June 2010, Asus spun off Pegatron.
In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category. The two companies had produced six Garmin-Asus branded smartphones over the prior two years.
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard Intel Core i3 or i5 with a thickness of only 19 mm.
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks. In April 2022, the company unveiled its new logo.

Corporate affairs

The key trends for Asus are :
YearRevenue Net profit
201935114.3
202041223.9
202153544.5
202253714.6
202348215.9

Operations

Asus has its headquarters in Beitou District, Taipei, Taiwan.
, Asus had manufacturing facilities in Taiwan, China, Mexico and the Czech Republic. The Asus Hi-Tech Park, located in Suzhou, covers.

Products

Asus's products include 2-in-1s, laptops, tablet computers, desktop computers, smartphones, personal digital assistants, servers, computer monitors, motherboards, graphics cards, sound cards, DVD drives, computer networking devices, computer cases, computer components and computer cooling systems.
One of Asus main lineup is the Vivo lineup consisting of laptops, All-in-Ones, desktops, Stick PCs, Mini PCs, smartwatches, computer mouse and tablets.

Smartphones

Asus also launched many Android-based smartphones, predominantly with Intel rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets like India, China, and other Asian countries. It is known as the ZenFone series. Before the ZenFone line, Asus released feature phones such as the Asus v70 and smartphones running on Windows Mobile during the mid-2000s.
First Generation
  • ZenFone 4
  • ZenFone 5
  • ZenFone 6
Second Generation
  • ZenFone Zoom
  • ZenFone C
  • ZenFone 2
  • ZenFone 2 Laser
  • ZenFone Max
  • ZenFone Selfie
  • ZenFone Go
  • ZenFone 2E – made specifically for AT&T and released in 2015
Third Generation
  • ZenFone AR
  • ZenFone 3 series
Fourth Generation
  • ZenFone 4 series
Fifth Generation
  • ZenFone 5 series
  • ZenFone Max series
  • ZenFone Live series
  • ROG Phone series
Sixth Generation
Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as PadFone series. The product lineups are:
  • PadFone
  • PadFone 2
  • PadFone Infinity
  • PadFone Infinity Lite
  • new PadFone Infinity
  • PadFone E
  • PadFone X
  • PadFone S
  • PadFone Mini
  • PadFone Mini 4.3
  • PadFone X Mini
Most of Asus's smartphones are powered by Intel Atom processors with the exceptions of a few Padfone series and some ZenFone 2 models that use Qualcomm Snapdragon, though later phones in the series now either use Qualcomm Snapdragon or MediaTek systems-on-chip.
Seventh Generation
Eighth Generation
Ninth Generation
Tenth Generation
Eleventh Generation
Discontinued series previously offered by Asus includes the EeeBook Series, K Series, X Series, E Series, Q Series, B Series, V Series, P Series, F Series, A Series, u2e Series and G Series.

Tablets

Two generations of the Nexus 7, manufactured for and branded as Google, were announced on 27 June 2012 for release in July 2012. On 24 July 2013, Asus announced a successor to the Google Nexus 7. Two days later, it was released. Asus has also been working with Microsoft in developing Windows 8 convertible tablets. In 2013, Asus revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the Transformer Book Trio. The keyboard can be attached to a third-party monitor, creating a desktop-like experience. Asus is also known for the following tablet computer lines:
  • Eee Pad Transformer
  • Eee Pad Slider
  • Eee Slate
  • Memo Pad 8
  • VivoTab
  • ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0 Z580CA*, 10 Z300C* ; 8.0 Z380M*, Z8 ZT581KL, 3 8.0 Z581KL, 10 Z300M*, 3S 10 Z500M*, Z10 ZT500KL ; 3S 8.0 Z582KL, Z8s ZT582KL, 3S 10 Z500KL

    Asus Server

;GPU Rack Server
  • ESC8000 G3
  • ESC4000 G3/G3s
;2-Way Rack Server
  • RS720Q-E8-RS8-P
  • RS720Q-E8-RS12
  • RS700-E8-RS8 V2
  • RS700-E8-RS4 V2
  • RS500-E8-RS4 V2
  • RS500-E8-RS4 V2
  • RS400-E8-PS2-F
  • RS400-E8-PS2
  • RS720-E8-RS24-ECP
  • RS540-E8-RS36-ECP
  • RS520-E8-RS12-E V2
  • RS520-E8-RS8-E V2
;1-Way Rack Server
  • RS300-E9-PS4
  • RS300-E9-RS4
  • RS200-E9-PS2-F
  • RS200-E9-PS2
  • RS100-E9-PI2
;2-Way Tower Server
  • TS700-E8 V3 Series
  • TS500-E8-PS4 V2
;1-Way Tower Server
  • TS300-E9-PS4
  • TS100-E9-PI4

    Desktop & All-in-One PCs

; Tower PCs
  • VivoPC
  • ROG series
  • Gaming series
; Mini PCs
; Chrome Devices
; All-in-One PCs