Strictly Come Dancing series 7


Strictly Come Dancing returned for its seventh series on 18 September 2009 on BBC One. Bruce Forsyth and Tess Daly returned as presenters of the main show on BBC One, while Claudia Winkleman presented the spin-off show Strictly Come Dancing: It Takes Two on BBC Two. Len Goodman, Craig Revel Horwood, and Bruno Tonioli returned as judges. Series 5 winner Alesha Dixon joined the judging panel as a replacement for Arlene Phillips. Darcey Bussell, who later became a permanent judge from 2012 to 2018, served as a guest judge beginning with the quarterfinal.
Camilla Dallerup, Karen Hardy, and Hayley Holt were replaced as professional female dancers by Natalie Lowe, Aliona Vilani, and Katya Virshilas. The show on 7 November was filmed from the Blackpool Tower Ballroom for the first time since the finale of series 2.
Due to illness, Bruce Forsyth did not appear on the show on 14 November. Tess Daly served as main presenter for the episode alongside the "surprise" addition of Ronnie Corbett, while Claudia Winkleman took over Daly's normal role. Daly and Winkleman both later held these positions permanently from 2014 to 2025.
BBC Breakfast sports presenter Chris Hollins and Ola Jordan were announced as the winners on 19 December, while Hollyoaks actor Ricky Whittle and Natalie Lowe finished in second place.

Format

The couples dance each week in a live show. The judges score each performance out of ten. The couples are then ranked according to the judges' scores and given points according to their rank, with the lowest scored couple receiving one point, and the highest scored couple receiving the most points. The public are also invited to vote for their favourite couples, and the couples are ranked again according to the number of votes they receive, again receiving points; the couple with the fewest votes receiving one point, and the couple with the most votes receiving the most points.
The points for judges' score and public vote are then added together, and the two couples with the fewest points are placed in the bottom two. If two couples have equal points, the points from the public vote are given precedence. As with the previous series, the bottom two couples have to perform a dance-off on the results show. Based on that performance alone, each judge then votes on which couple should stay and which couple should leave, with Len Goodman, as head judge, having the last and deciding vote.

Couples

This series featured sixteen celebrity contestants.
CelebrityNotabilityProfessional partnerStatus
Martina HingisProfessional tennis playerMatthew CutlerEliminated 1st
on 19 September 2009
JockeyLilia KopylovaEliminated 2nd
on 26 September 2009
Rav WildingCrimewatch presenterAliona VilaniEliminated 3rd
on 3 October 2009
Lynda BellinghamActress & Loose Women panellistDarren BennettEliminated 4th
on 10 October 2009
Joe CalzagheProfessional boxerKristina RihanoffEliminated 5th
on 17 October 2009
Jo WoodModel & entrepreneurBrendan ColeEliminated 6th
on 24 October 2009
Zöe LuckerFootballers' Wives actressJames JordanEliminated 7th
on 31 October 2009
Craig KellyCoronation Street actorFlavia CacaceEliminated 8th
on 7 November 2009
Phil TufnellEngland cricketerKatya VirshilasEliminated 9th
on 14 November 2009
Jade JohnsonOlympic long jumperIan WaiteWithdrew
on 21 November 2009
Ricky GrovesEastEnders actorErin BoagEliminated 10th
on 21 November 2009
Natalie CassidyEastEnders actressVincent SimoneEliminated 11th
on 28 November 2009
Laila RouassFootballers' Wives actressAnton Du BekeEliminated 12th
on 5 December 2009
Ali BastianThe Bill & Hollyoaks actressBrian FortunaEliminated 13th
on 12 December 2009
Ricky WhittleHollyoaks actorNatalie LoweRunners-up
on 19 December 2009
Chris HollinsBBC Breakfast sports presenterOla JordanWinners
on 19 December 2009

Scoring chart

The highest score each week is indicated in with a dagger, while the lowest score each week is indicated in with a double-dagger.
Color key:
;Notes

Average chart

This table only counts for dances scored on a traditional 40-point scale. Darcey Bussell's scores from Weeks 12-14 have been removed accordingly.
CoupleRank by
average
Total
points
Number of
dances
Total
average
Ricky W. & Natalie1st6821935.9
Ali & Brian2nd5121534.1
Zoë & James3rd220731.4
Chris & Ola4th5881930.9
Jade & Ian5th247830.9
Natalie & Vincent6th3101128.1
Laila & Anton7th3621327.8
Phil & Katya8th240926.7
Ricky G. & Erin9th2581025.8
Lynda & Darren10th93423.3
Martina & Matthew11th46223.0
Craig & Flavia12th168821.0
Rav & Aliona13th61320.3
Richard & Lilia14th38219.0
Jo & Brendan15th113618.8
Joe & Kristina16th92518.4

Weekly scores

''Unless indicated otherwise, individual judges scores in the charts below are listed in this order from left to right: Craig Revel Horwood, Len Goodman, Alesha Dixon, Bruno Tonioli.''

Week 1

Musical guest: Katherine Jenkins — "I Believe"
Only half of the couples performed this week, and they performed once each on two different nights. On the first night, they performed either the tango or the waltz; and on the second night, they performed either the cha-cha-cha or the rumba. The couples who did not compete this week performed a group merengue that was not scored. One couple was eliminated after the second night. Couples are listed in the order they performed.
;Night 1
CoupleScoresDanceMusic
Rav & Aliona19 Tango"Baby Did a Bad, Bad Thing" — Chris Isaak
Ricky G. & Erin21 Waltz"What'll I Do" — Irving Berlin
Chris & Ola26 Tango"Sharp Dressed Man" — ZZ Top
Jade & Ian25 Waltz"Weekend in New England" — Barry Manilow
Martina & Matthew22 Waltz"Jesse" — Roberta Flack
Lynda & Darren21 Tango"Under Pressure" — Queen & David Bowie
Ali & Brian30 Waltz"Reach Out and Touch (Somebody's Hand)" — Diana Ross
Joe & Kristina16 Tango"Cité Tango" — Astor Piazzolla

;Night 2
CoupleScoresDanceMusicResult
Jade & Ian27 Cha-cha-cha"Ain't No Other Man" — Christina AguileraSafe
Ali & Brian30 Rumba"That's What Friends Are For" — Dionne WarwickSafe
Lynda & Darren23 Cha-cha-cha"Don't Go Breaking My Heart" — Elton John & Kiki DeeSafe
Rav & Aliona22 Rumba"Temptation" — Tom WaitsBottom two
Chris & Ola30 Rumba"Don't Know Much" — Linda RonstadtSafe
Joe & Kristina16 Cha-cha-cha"Chain of Fools" — Aretha FranklinSafe
Martina & Matthew24 Rumba"Alone" — HeartEliminated
Ricky G. & Erin26 Cha-cha-cha"Jump (for My Love)" — The Pointer SistersSafe

;Judges' votes to save
  • Horwood: Martina & Matthew
  • Dixon: Martina & Matthew
  • Tonioli: Rav & Aliona
  • Goodman: Rav & Aliona ''''

Week 2

Musical guest: Jamie Cullum — "I'm All Over It"
The format this week was the same as last week. The half of the couples who did not perform last week performed once each on two different nights. They performed either the tango or the waltz on the first night, and either the cha-cha-cha or the rumba on the second night. The couples who did not compete this week performed a group merengue that was not scored. One couple was eliminated after the second night. Couples are listed in the order they performed.
;Night 1
CoupleScoresDanceMusic
Natalie & Vincent24 Tango"Spider of the Night" — Pedro Manilla
Zöe & James30 Waltz"Some Day My Prince Will Come" — Adriana Caselotti
Craig & Flavia22 Tango"Jai Ho" — Pussycat Dolls
Richard & Lilia19 Waltz"Truly" — Lionel Richie
Laila & Anton30 Tango"El Choclo" — Ángel Villoldo
Phil & Katya29 Waltz"Sam" — Olivia Newton-John
Jo & Brendan18 Tango"Let's Dance" — David Bowie
Ricky W. & Natalie33 Waltz"It Is You " — Dana Glover

;Night 2
CoupleScoresDanceMusicResult
Phil & Katya22 Cha-cha-cha"Daddy" — Della ReeseSafe
Craig & Flavia22 Rumba"Will You Still Love Me Tomorrow?" — Amy WinehouseBottom two
Laila & Anton25 Cha-cha-cha"Sway" — Rosemary ClooneySafe
Zöe & James31 Rumba"Out of Reach" — GabrielleSafe
Jo & Brendan18 Rumba"Fallen" — Lauren WoodSafe
Richard & Lilia19 Cha-cha-cha"I'm Your Man" — Wham!Eliminated
Ricky W. & Natalie32 Rumba"Stepping Stone" — DuffySafe
Natalie & Vincent26 Cha-cha-cha"Bang Bang" — David SanbornSafe

;Judges' votes to save
  • Horwood: Craig & Flavia
  • Dixon: Craig & Flavia
  • Tonioli: Craig & Flavia
  • Goodman: ''Did not vote, but would have voted to save Richard & Lilia''

Week 3

Musical guest: Andy Williams — "Moon River"
Couples performed either the paso doble or the quickstep, and are listed in the order they performed.
CoupleScoresDanceMusicResult
Ali & Brian32 Quickstep"I Get a Kick Out of You" — Frank SinatraSafe
Lynda & Darren25 Paso doble"Devil Woman" — Cliff RichardBottom two
Chris & Ola23 Quickstep"Dancin' Fool" — Barry ManilowSafe
Zöe & James31 Paso doble"You've Got the Love" — Florence and the MachineSafe
Rav & Aliona20 Quickstep"We Go Together" — John Travolta & Olivia Newton-JohnEliminated
Natalie & Vincent28 Paso doble"Malagueña" — Connie FrancisSafe
Craig & Flavia21 Quickstep"Peroxide Swing" — Michael BubléSafe
Ricky W. & Natalie35 Paso doble"Spanish Gypsy Dance" — Pascual Marquina NarroSafe
Jade & Ian31 Quickstep"Fascination" — AlphabeatSafe
Joe & Kristina19 Paso doble"Livin' on a Prayer" — Bon JoviSafe
Laila & Anton30 Quickstep"Strike Up the Band" — Tony BennettSafe
Jo & Brendan20 Paso doble"Because the Night" — Patti SmithSafe
Phil & Katya24 Quickstep"Put on a Happy Face" — Tony BennettSafe
Ricky G. & Erin29 Paso doble"One Vision" — QueenSafe

;Judges' votes to save
  • Horwood: Lynda & Darren
  • Dixon: Lynda & Darren
  • Tonioli: Lynda & Darren
  • Goodman: ''Did not vote, but would have voted to save Lynda & Darren.''

Week 4

Musical guest: Dionne Bromfield — "Mama Said"
Couples performed either the foxtrot or the salsa, and are listed in the order they performed.
CoupleScoresDanceMusicResult
Zöe & James33 Foxtrot"This Will Be (An Everlasting Love)" — Natalie ColeSafe
Chris & Ola25 Salsa"Micaela" — King BongoSafe
Lynda & Darren24 Foxtrot"Calendar Girl" — Neil SedakaEliminated
Ali & Brian32 Salsa"Quimbara" — Celia CruzSafe
Jo & Brendan20 Foxtrot"Crazy" — Patsy ClineSafe
Natalie & Vincent29 Salsa"You'll Be Mine (Party Time)" — Gloria EstefanSafe
Joe & Kristina20 Foxtrot"Feeling Good" — Michael BubléSafe
Laila & Anton34 Foxtrot"Just in Time" — Frank SinatraSafe
Ricky W. & Natalie32 Salsa"Dancing Machine" — The Jackson FiveSafe
Craig & Flavia24 Foxtrot"Sometimes When We Touch" — Dan HillBottom two
Jade & Ian29 Salsa"La Isla Bonita" — Anna BookSafe
Ricky G. & Erin28 Foxtrot"All of Me" — Frank SinatraSafe
Phil & Katya24 Salsa"Long Train Runnin'" — Doobie BrothersSafe

;Judges' votes to save
  • Horwood: Lynda & Darren
  • Dixon: Lynda & Darren
  • Tonioli: Craig & Flavia
  • Goodman: Craig & Flavia ''''

Week 5

Musical guest: Spandau Ballet — "Gold"
Couples performed either the jive or the Viennese waltz, and are listed in the order they performed.
CoupleScoresDanceMusicResult
Ricky G. & Erin25 Jive"The Boy from New York City" — The Manhattan TransferSafe
Jade & Ian35 Viennese waltz"It's a Man's Man's Man's World" — James BrownSafe
Ali & Brian29 Jive"Tutti Frutti" — Little RichardSafe
Jo & Brendan23 Viennese waltz"Trouble" — Ray LaMontagneSafe
Zöe & James30 Jive"Tainted Love" — Gloria JonesBottom two
Ricky W. & Natalie36 Viennese waltz"How Can I Be Sure" — David CassidySafe
Craig & Flavia20 Jive"It Takes Two" — Marvin GayeSafe
Joe & Kristina21 Jive"Rock This Town" — Stray CatsEliminated
Natalie & Vincent27 Viennese waltz"At Last" — Etta JamesSafe
Laila & Anton22 Jive"Modern Love" — David BowieSafe
Phil & Katya27 Viennese waltz"Mad About the Boy" — Dinah WashingtonSafe
Chris & Ola22 Jive"Roll Over Beethoven" — Chuck BerrySafe

;Judges' votes to save
  • Horwood: Zöe & James
  • Dixon: Zöe & James
  • Tonioli: Zöe & James
  • Goodman: ''Did not vote, but would have voted to save Zöe & James''

Week 6

Musical guest: Harry Connick, Jr. — "The Way You Look Tonight"
Couples performed either the American Smooth or the samba, and are listed in the order they performed.
CoupleScoresDanceMusicResult
Jade & Ian32 Samba"Independent Women" — Destiny's ChildBottom two
Chris & Ola28 American Smooth"Jimmy Mack" — Martha Reeves and the VandellasSafe
Phil & Katya25 Samba"Daddy Cool" — Boney M.Safe
Zöe & James33 American Smooth"My Girl" — The TemptationsSafe
Craig & Flavia18 Samba"Give It Up" — KC & The Sunshine BandSafe
Ricky G. & Erin29 American Smooth"Chim Chim Cher-ee" — Cliff RichardSafe
Ricky W. & Natalie32 Samba"Good Lovin'" — The Young RascalsSafe
Natalie & Vincent29 American Smooth"Please Don't Talk About Me When I'm Gone" — Dean MartinSafe
Jo & Brendan14 Samba"Superstition" — Stevie WonderEliminated
Ali & Brian37 American Smooth"A Foggy Day in London Town" — Michael BubléSafe
Laila & Anton28 Samba"He's the Greatest Dancer" — Sister SledgeSafe

;Judges' votes to save
  • Horwood: Jade & Ian
  • Dixon: Jade & Ian
  • Tonioli: Jade & Ian
  • Goodman: ''Did not vote, but would have voted to save Jade & Ian''

Week 7

Musical guest: Bee Gees — "You Should Be Dancing"
Couples are listed in the order they performed.
CoupleScoresDanceMusicResult
Natalie & Vincent30 Jive"Good Golly Miss Molly" — Little RichardSafe
Ali & Brian33 Paso doble"El Gato Montes" — Ramon Cortez Pasodoble OrchestraBottom two
Craig & Flavia24 Waltz"Don't Let the Sun Go Down on Me" — Elton JohnSafe
Chris & Ola29 Cha-cha-cha"Shake Your Groove Thing" — Peaches & HerbSafe
Jade & Ian35 Foxtrot"A Recipe for Making Love" — Harry Connick, Jr.Safe
Zöe & James32 Samba"Boogie Nights" — HeatwaveEliminated
Ricky G. & Erin24 Rumba"Licence To Kill" — Gladys KnightSafe
Laila & Anton33 Viennese waltz"Once Around the Block" — Badly Drawn BoySafe
Phil & Katya30 Tango"Back to Black" — Amy WinehouseSafe
Ricky W. & Natalie39 Quickstep"Down With Love" — Holly Palmer & Michael BubléSafe

;Judges' votes to save
  • Horwood: Ali & Brian
  • Dixon: Zöe & James
  • Tonioli: Ali & Brian
  • Goodman: Ali & Brian

Week 8: Blackpool Week

Musical guest: Rod Stewart — "It's the Same Old Song"
This week's episode was staged in the Tower Ballroom at the Blackpool Tower in Blackpool, Lancashire. Couples are listed in the order they performed.
CoupleScoresDanceMusicResult
Ricky W. & Natalie35 Tango"You Really Got Me" — The KinksSafe
Natalie & Vincent31 Quickstep"Tu Vuò Fà L'Americano" — FiorelloSafe
Jade & Ian33 Jive"Flip, Flop, Fly" — The Blues BrothersSafe
Ali & Brian40 Viennese waltz"Do Right Woman, Do Right Man" — Etta JamesSafe
Ricky G. & Erin25 Salsa"Acuyuye" — D.L.GBottom two
Laila & Anton30 Paso doble"Layla" — Derek and the DominosSafe
Phil & Katya28 Rumba"Maybe I'm Amazed" — Paul McCartneySafe
Chris & Ola34 Foxtrot"I Could Have Danced All Night" — Frank SinatraSafe
Craig & Flavia17 Cha-cha-cha"Easy Lover" — Phil CollinsEliminated

;Judges' votes to save
  • Horwood: Ricky G. & Erin
  • Dixon: Ricky G. & Erin
  • Tonioli: Ricky G. & Erin
  • Goodman: ''Did not vote, but would have voted to save Ricky G. & Erin''

Week 9

Musical guest: Cast of Jersey Boys — "Beggin'"
Bruce Forsyth did not attend the live show due to influenza; Ronnie Corbett stepped in as guest host.
Laila Rouass only performed half of her rumba due to a backstage injury. The judges scored the dance only on what they saw. Jade Johnson also suffered a knee injury during dress rehearsal and was unable to perform on the live show. Under the rules of the show, she was granted a bye to the following week.
Couples are listed in the order they performed.
CoupleScoresDanceMusicResult
Phil & Katya31 American Smooth"Come Fly with Me" — Frank SinatraEliminated
Ricky W. & Natalie35 Jive"Rip It Up" — Little RichardSafe
Ricky G. & Erin29 Viennese waltz"Nights in White Satin" — The Moody BluesBottom two
Chris & Ola30 Paso doble"I Believe in a Thing Called Love" — The DarknessSafe
Laila & Anton22 Rumba"Rule the World" — Take ThatSafe
Natalie & Vincent34 Foxtrot"Magic Moments" — Perry ComoSafe
Ali & Brian35 Cha-cha-cha"I Gotta Feeling" — The Black Eyed PeasSafe

;Judges' votes to save
  • Horwood: Ricky G. & Erin
  • Dixon: Phil & Katya
  • Tonioli: Phil & Katya
  • Goodman: Ricky G. & Erin ''''

Week 10

Musical guest: Dame Shirley Bassey — "This Time"
Jade Johnson withdrew from the competition earlier in the week due to her prior injury.
Couples are listed in the order they performed.
CoupleScoresDanceMusicResult
Ali & Brian35 Foxtrot"Haven't Met You Yet" — Michael BubléSafe
Natalie & Vincent26 Samba"Holiday" — MadonnaSafe
Chris & Ola29 Viennese waltz"A New Day Has Come" — Celine DionSafe
Ricky W. & Natalie36 American Smooth"Over the Rainbow" — Eva CassidySafe
Laila & Anton29 Waltz"Fascination" — Nat King ColeBottom two
Ricky G. & Erin22 Tango"U Got the Look" — PrinceEliminated

;Judges' votes to save
  • Horwood: Laila & Anton
  • Dixon: Laila & Anton
  • Tonioli: Laila & Anton
  • Goodman: ''Did not vote, but would have voted to save Laila & Anton''

Week 11

Musical guests: James Morrison & Nelly Furtado — "Broken Strings"
Each couple performed either the Charleston or rock 'n' roll, and then all couples participated in a group Viennese waltz for individual points. Couples are listed in the order they performed.
;Judges' votes to save
  • Horwood: Ricky W. & Natalie
  • Dixon: Ricky W. & Natalie
  • Tonioli: Ricky W. & Natalie
  • Goodman: ''Did not vote, but would have voted to save Ricky W. & Natalie''

Week 12: Quarter-final

Individual judges' scores in the chart below are listed in this order from left to right: Craig Revel Horwood, Darcey Bussell, Len Goodman, Alesha Dixon, Bruno Tonioli.
Musical guest: Bette Midler — "The Rose"
Each couple performed two routines, and are listed in the order they performed.
CoupleScoresDanceMusicResult
Ali & Brian42 Tango"Born to Be Wild" — SteppenwolfSafe
Ali & Brian44 Samba"Change" — Daniel MerriweatherSafe
Laila & Anton33 American Smooth"My Kind of Girl" — Matt MonroEliminated
Laila & Anton26 Salsa"Cogele el Gusto" — Wayne GorbeaEliminated
Chris & Ola41 Waltz"At This Moment" — Billy Vera and the BeatersSafe
Chris & Ola39 Samba"Cuba" — Gibson BrothersSafe
Ricky W. & Natalie48 Foxtrot"Too Marvelous for Words" — Frank SinatraBottom two
Ricky W. & Natalie47 Cha-cha-cha"Sunshine of Your Love" — Spanky WilsonBottom two

;Judges' votes to save
  • Horwood: Ricky W. & Natalie
  • Bussell: Ricky W. & Natalie
  • Dixon: Ricky W. & Natalie
  • Tonioli: Did not vote, but would have voted to save Ricky W. & Natalie
  • Goodman: ''Did not vote, but would have voted to save Ricky W. & Natalie''

Week 13: Semi-final

Individual judges' scores in the chart below are listed in this order from left to right: Craig Revel Horwood, Darcey Bussell, Len Goodman, Alesha Dixon, Bruno Tonioli.
Musical guest: Lily Allen — "Not Fair"
Each couple performed two routines, one of which was the Argentine tango and the other of which was selected by the judges. Couples are listed in the order they performed.
CoupleScoresDanceMusicResult
Chris & Ola38 Rumba"Total Eclipse of the Heart" — Bonnie TylerSafe
Chris & Ola42 Argentine tango"Bust Your Windows" — Jazmine SullivanSafe
Ali & Brian42 Argentine tango"Pa Bailar" — Bajofondo Tango ClubEliminated
Ali & Brian50 American Smooth"Come Dance with Me" — Frank SinatraEliminated
Ricky W. & Natalie47 Waltz"Kissing You" — Des'reeSafe
Ricky W. & Natalie49 Argentine tango"Verano Porteno" — Astor PiazzollaSafe

Week 14: Final

Individual judges' scores in the charts below are listed in this order from left to right: Craig Revel Horwood, Darcey Bussell, Len Goodman, Alesha Dixon, Bruno Tonioli.
;Show 1
Musical guests: Alesha Dixon & Bruce Forsyth — "Something's Gotta Give"
Each couple performed one routine, and then both couples participated in a group Lindy Hop for individual points. Couples are listed in the order they performed.
CoupleScoresDanceMusic
Ricky W. & Natalie50 Quickstep"Down with Love" — Holly Palmer & Michael Bublé
Chris & Ola46 Foxtrot"I Could Have Danced All Night" — Frank Sinatra
Chris & Ola44 Group
Lindy Hop
"Sing, Sing, Sing" — Louis Prima
Ricky W. & Natalie43 Group
Lindy Hop
"Sing, Sing, Sing" — Louis Prima

;Show 2
Each couple performed two routines, one of which was their showdance routine and the other of which was either their highest-scoring ballroom dance or their highest-scoring Latin dance, whichever they had not performed the night before. Couples are listed in the order they performed.
CoupleScoresDanceMusicResult
Chris & Ola50 Charleston"Fat Sam's Grand Slam" — Bugsy MaloneWinners
Chris & Ola46 Showdance"Do You Love Me" — The ContoursWinners
Ricky W. & Natalie48 Cha-cha-cha"Sunshine of Your Love" — Spanky WilsonRunners-up
Ricky W. & Natalie49 Showdance"Last Dance" — Donna SummerRunners-up

Dance chart

The celebrities and professional partners danced one of these routines for each corresponding week:
  • Week 1: Cha-cha-cha or rumba tango or waltz; group merengue
  • Week 2: Cha-cha-cha or rumba tango or waltz; group merengue
  • Week 3: One unlearned dance
  • Week 4: One unlearned dance
  • Week 5: One unlearned dance
  • Week 6: One unlearned dance
  • Weeks 7–10: One unlearned dance
  • Week 11: Charleston or rock 'n' roll group Viennese waltz
  • Week 12 : Two unlearned dances
  • Week 13 : Argentine tango & judges' choice
  • Week 14 : Highest-scoring ballroom dance, highest-scoring Latin dance, group Lindy Hop & showdance

Reception

In September 2009 Strictly Come Dancing earned a place in the Guinness World Records as the "most successful reality television format", with licensing rights sold to broadcasters in 38 countries. Nonetheless, the sixth series' audiences had suffered as a result of direct clashes with ITV rival The X Factor. The BBC's decision in August 2009 to screen the seventh series on Saturday nights only was partly an attempt to reduce conflict with the rival talent show, as ITV had hinted that The X Factor's results show would be broadcast on Sunday evening. Sources at the BBC described the move as "better for the viewers... people at home lose out if things are competing against one another... We wanted to make Strictly Come Dancing an unmissable TV event".
However, the BBC still came under intense criticism when the extended Saturday show, initially running from 7–9pm, clashed almost entirely with The X Factor's main show. ITV sources accused the BBC of "effectively splitting the audience". Writing in The Guardian George Dixon, head of scheduling for BBC One, argued that "the ability of viewers to see programmes again, whether via personal video recorders like Sky+, online catch-up services including iPlayer or on channels such as E4 or ITV2, the notion of 'forcing' viewers to watch... outdated", adding that "There are around seven repeats of The X Factor on ITV1 and ITV2 each week".
The scheduling conflict ended with The X Factor securing a higher audience throughout the series. On 22 October 2009, the BBC rescheduled the Saturday show, now down to eight contestants, so that the overlap between the two programs was only 45 minutes. The BBC denied that the move was in direct response to the success of its ITV rival, saying instead that the move was to accommodate a new series with impressionist Jon Culshaw. Strictly Come Dancing's runtime, previously fixed at two hours, was also expected to decrease as contestants were progressively eliminated, leading to a further reduction in overlap.

Ratings

Weekly ratings for each show on BBC One. All ratings are provided by BARB.
EpisodeDateOfficial rating
Weekly rank
for BBC One
Weekly rank
for all UK TV
Week 18.9226
Week 1 results8.4359
Week 28.10612
Week 2 results8.6827
Week 39.0626
Week 48.82411
Week 58.44411
Week 68.88512
Week 79.1428
Week 89.4627
Week 910.1014
Week 109.59311
Week 119.7316
Week 129.4317
Week 138.9428
Week 13 results8.47412
Week 1410.5022
Week 14 results11.2911
Series average
20099.22