State & Liberty Clothing
State and Liberty Clothing is an American clothing e-commerce company that specializes in athletic fit performance fabric menswear.
The company operates over 30 retail stores in the US and one in Canada.
The brand’s signature athletic-fit dress shirts are made from its Pro Performance Fabric, a 92% polyester and 8% Spandex blend that is lightweight, moisture-wicking, and very stretchy.
History
The company was founded in 2015 in Ann Arbor, Michigan, by University of Michigan friends Steven Fisher and Lee Moffie, the current joint CEOs of the company. Moffie and Fisher both graduated from the university, where they met through Order of Angell, a senior honor society at the university. The two decided to name the company after an intersection in Ann Arbor, in honor of the town.Prior to founding, Moffie played professional ice hockey for the Denver Cutthroats and the South Carolina Stingrays following his four-year varsity letter with the Michigan Wolverines Ice Hockey under Red Berenson. Fisher’s background lies in business data analytics and complex systems, leading a data analytics initiative for the Detroit Tigers and working on various other projects for startups and larger organizations as a consultant.
State & Liberty was founded to solve the fit problem that athletic men have with off-the-rack dress shirts in traditional pure cotton. Inspired by Lululemon and athleisure apparel trends using manmade fabrics, the duo prototyped hundreds of fabrics and dress shirt fits on professional hockey players to accommodate their ‘V-shaped’ body type. Eventually, they created Athletic Performance Fabric and made dress shirts that fit athletic men.
Products
State and Liberty started as a fully self-funded small business. The company's product line includes athletic-fitting, moisture-wicking, and wrinkle-free dress shirts. In October 2016, State & Liberty launched a partnership with the Professional Hockey Players' Association.In 2017, the company introduced multiple products, including a polo shirt, a long-sleeve polo shirt, and an overcoat. State and Liberty opened two pop-up locations in late 2017, one on Newbury Street in Boston, Massachusetts and one in Georgetown, Washington, D.C.