Soyeon
Jeon So-yeon, known mononymously as Soyeon, is a South Korean rapper, singer-songwriter, and record producer, under Cube Entertainment. She first gained attention for competing in the television shows Produce 101 and Unpretty Rapstar before debuting as a solo artist on November 5, 2017. On May 2, 2018, she debuted as the leader and rapper of the girl group I-dle, now known as I-dle, for whom she has written and produced most title songs. She is also part of SM Station X girl group project Station Young and has portrayed League of Legends character Akali in the virtual musical groups K/DA and True Damage.
Soyeon was promoted to a full member of the Korea Music Copyright Association on January 31, 2024.
Early life
Jeon So-yeon was born on August 26, 1998, in Gaepo-dong, Gangnam District, Seoul. As a child, she had a diverse upbringing, attending a Buddhist kindergarten, before being homeschooled and later enrolling in Kuryong Elementary School. During her time there, she immersed herself in ballet, entering and winning numerous competitions. She quit to pursue a career in music after seeing Big Bang perform; Soyeon secretly attended and failed around 20 to 30 singing auditions. Soyeon later decided to pursue rapping, and received interested calls. With the interested parties' direction of music being different from hers, she let go of her dream of becoming a singer and picked up dancing again. It was then that she began performing as a street dancer. After seeing Cube Entertainment's 2014 audition poster, Soyeon decided to attend the Incheon auditions and became a trainee at the company. She continued her journey, managing both her training schedule and education, and in February, 2017, she graduated from Chung-Ang University.Career
2016–2017: ''Produce 101'', ''Unpretty Rapstar'' and solo debut
In January 2016, Soyeon appeared as a representative trainee for Cube Entertainment in the first season of the girl group survival show Produce 101. She remained a popular contestant throughout the show's run, peaking at 10th place on the fifth episode. However, she ranked at number 20 on the last episode and failed to become a member of the winning project girl group, I.O.I.In July 2016, Soyeon appeared as a contestant in the third season of the rap competition show Unpretty Rapstar. Soyeon finished the show as the second runner-up, and three of her tracks were included on the show's final compilation album.
On December 29, 2016, Soyeon signed an exclusive contract as an artist under Cube Entertainment. She officially debuted on November 5, 2017, with the digital singles "Jelly" and "Idle Song", which she wrote herself.
2018–2020: Debut with (G)I-dle, collaborations with ''League of Legends'' and solo activities
On January 11, 2018, it was announced that Soyeon would be re-debuting in Cube Entertainment's new girl group I-dle, as a rapper and its leader. She was credited in writing the lyrics, music and arrangement for both their debut song "Latata" and their next single "Hann ", both of which were well received and commercially successful. She also helped write five songs from I-dle's debut extended play I Am.On August 8, 2018, it was announced that Soyeon would participate in a girl group project called Station Young for SM Station's X 0 alongside Red Velvet's Seulgi, Kim Chung-ha, and GFriend's SinB. Station Young released their first song, "Wow Thing", on September 28, 2018.
After their debut, Soyeon and fellow I-dle member Miyeon were approached by Riot Games to collaborate with American artists Jaira Burns and Madison Beer as part of the virtual girl group K/DA for the multiplayer online battle arena video game League of Legends. K/DA officially debuted with the song "Pop/Stars" during the 2018 League of Legends World Championship on November 3. The official music video for "Pop/Stars" was released on the same day, reaching 30 million views on YouTube in five days, and 100 million in one month. The single release of the song reached number one on Billboard's World Digital Songs chart. The K/DA incarnation of the character Akali, whose vocals were performed by Soyeon, proved to be especially popular, becoming a frequent subject of fan art and cosplay.
In 2019, Soyeon composed labelmate CLC's "No", which was selected through a blind test and served as the lead single of the group's EP No. 1. In March 2019, Soyeon made a public apology for using a pirated version of the German music-producing software Kontakt. She wrote on her online fan community site, "I deeply regret that I used an illegal copy of the program; as far as I remember, I used it when I first learned songwriting. I had not even recognized that I did not delete the program. But since the day I began composing in earnest, I have only used authorized programs." The apology came days after a behind-the-scenes YouTube video of preparing the I Made EP, produced by the agency, showed icons of the software's illegal copy on her laptop screen. The agency later deleted the video and apologized.
Soyeon reprised her role as Akali in the League of Legends collaborative hip hop group True Damage. A collaboration with Becky G, Keke Palmer, Thutmose and Duckwrth titled "Giants" was released as a single alongside an animated music video on November 10, 2019. The song is a multilingual track performed predominantly in English, with verses in Spanish and Korean. On the same day, the group performed at the 2019 League of Legends World Championship finals in Paris, France. It was Soyeon's second year in a row to perform at the opening ceremony of the World Championship finals. "Giants" debuted at number fifteen and nineteen at Billboard
In 2020, Soyeon guested on Mnet's hip hop-inspired show Do You Know Hip Hop, collaborating with Double K and Nuck to perform a remix of "Lion". In April, I-dle released their third EP, I Trust. All of the songs on the album, including the lead single "Oh My God", was written and composed by Soyeon and longtime collaborator Yummy Tone. The lead single was released in both English and Korean. On July 22, Soyeon helped write and featured on DJ Hyo's "Dessert" with rapper Loopy, a jungle pop song with "bouncy" beat and moombahton rhythm, synthesizer-based hook, claps and whistles, and lyrics expressing desire for a sweet love rather than a difficult and complex one. In an interview with Melon, DJ Hyo revealed that she chose Soyeon as a collaborator because of her talents. In August, Soyeon composed I-dle's first summer song, "Dumdi Dumdi", alongside Pop Time, who had previously produced songs for rapper Zico and the boy band Block B.
On August 27, 2020, Soyeon reprised her role as League of Legends character Akali in "The Baddest" and "More", on K/DA's EP All Out. Soyeon was credited as the producer of Apink's Namjoo solo debut song "Bird", which was released on September 7. On December 16, it was confirmed that Soyeon, Pentagon's Hui, and AB6IX's Lee Dae-hwi would produce songs for the top seven competition on Mnet's audition show CAP-TEEN. Her song, "Eternal Sunshine", was performed by Lee Seo-bin. It was characterized as having "a groovy" guitar and bass rhythm with lyrics expressing the feelings of a first love. Lee received overall positive reviews and a total score of 354 from the judges for the performance.
2021–present: First solo EP ''Windy''
In January 2021, I-dle released their EP I Burn, including the lead single "Hwaa"; Soyeon wrote four of the six tracks. The same month, Soyeon appeared on , a KakaoTV original entertainment show revealing the everyday lifestyle of celebrities through their phones, which aired every Monday for three weeks from January 25. In the episodes, she revealed the production process of many of her songs, daily lives with I-dle members, 1,600 demo songs, and behind-the-scenes video from the preparation of I Burn to the day of its release. On May 21, 2021, it was reported that Soyeon would be releasing a solo album. On June 16, 2021, Cube Entertainment announced that her first EP, Windy, would be released on July 5, with "Beam Beam" serving as the lead single. Soyeon won her first music program trophy on SBS MTV's The Show on July 13.On August 23, 2023, Soyeon collaborated with LG Uplus and a music video was released titled "I'm Okay", which garnered more than 9 million views on YouTube in a week.
On November 9, 2023, it was confirmed that Soyeon would be part of a special collaboration single "Nobody" with Ive's Liz and Aespa's Winter, which was released on November 16.
On February 20, 2024, Soyeon, along with Yena, was featured in the music video of "Sugar Rush" by BIBI.
Soyeon then wrote and participated in composing the title track for QWER's second EP Algorithm's Blossom, titled "My Name is Malguem", released on September 23, 2024, which secured the first music show win for the band.
Artistry
Influences
Soyeon stated that her bandmates are her primary songwriting inspirations. She was heavily influenced by her rap teacher in high school, who Soyeon recalled "taught the basics like how to write good lyrics and how to melt in your sincerity." She also named CL, Britney Spears and Avril Lavigne as her role models with the latter two being the inspiration behind I Never Dies concept and fashion.Soyeon's songs are also inspired by cartoons, books and dramas. "Idle Song" was created because she was inspired by the SpongeBob SquarePants theme song. "Latata" was inspired by Song Joon-geun's catchphrase "arata rata rata" in KBS2's Gag Concert. "Hann " was inspired by Kim Sowol's poem "Azaleas". "Senorita" was inspired by Spanish song, "Despacito". "Uh-Oh" was inspired by the expression and the tone used by staff, where she'd shot a reality show, To Neverland in the U.S. "Lion" was inspired from live-action The Lion King during her group's debut in Japan.
For I Trust album concept, Soyeon revealed that she got inspired by watching an isekai anime, KonoSuba: God's Blessing on this Wonderful World! Legend of Crimson, and "Luv U" was created and choreographed from the scene heart-finger V by the animation Sugar Sugar Rune. "Dumdi Dumdi" was inspired by the 2016 Disney's Zootopia. The inspiration for "Hwaa" came to Soyeon when Shuhua once said 'winter girl' in a conversation. She took the idea and created the concept of a woman trapped in winter.
For I Never Die, Soyeon compared the album with the Marineford war in One Piece anime series – "the war is a very important event in One Piece. The story revolves around the members who have grown up two years after fighting a war that they thought was an insurmountable crisis and like the members are separated to grow up. Like the manga, I thought I Never Die is an album that depicts I-dle after the war. This album, which is represented by growth and shock, was perfected with passion and fierceness." "Tomboy" was inspired by the fictional character, Cruella de Vil.
Before the release of I Love, Soyeon appeared in episode 445 of I Live Alone where she was seen leading a meeting for the next album in which she said "I have a message I want to convey," that "It's better to be hated as I am than to be loved as I am not." She stated that she was inspired by late actress Marilyn Monroe for the next album concept. "I want to break the prejudice of 'sexy'. You can think of it as a metaphorical expression that 'even if I am loved by you again, I will be me'," she added.
Soyeon noted in the press release for the album I Feel, that she was inspired by the 2018 movie I Feel Pretty and the subject revolves around conveying a message about self-esteem and confidence.