Sold Out on You


Sold Out on You is an upcoming South Korean romantic comedy workplace television series written by Jin Seung-hee, directed by Ahn Jong-yeon, and starring Ahn Hyo-seop and Chae Won-bin. The series depicts the story of two people who are sincere and passionate about their work but surprisingly neglectful of themselves, as their lives become intertwined 24 hours a day. It is scheduled to premiere on SBS TV in the second quarter of 2026 and will be available for streaming on Netflix.

Synopsis

Matthew Lee and Dam Ye-jin meet through a series of day-and-night encounters. As their paths continue to cross, they slowly begin to understand each other's struggles, from his hidden burdens to her battle with insomnia. Through their growing connection, they help one another face personal challenges, heal emotional wounds, and discover love amid the chaos of everyday life.

Cast and characters

Production

Development

The series is directed by Ahn Jong-yeon, who helmed Seoul Busters, with the script written by rookie writer Jin Seung-hee. Production is handled by, the company behind Nevertheless, Somebody, A Shop for Killers, and The Scandal of Chunhwa, along with Studio S and Slingshot Studios.

Casting

In March 2025, Ahn Hyo-seop and Chae Won-bin were cast as lead of the series. Two months later, Ahn and Chae were confirmed to star. Kim Bum along with Go Doo-shim, Park Ah-in, Shin Dong-mi, Jo Woo-ri, and Woo Hee-jin also joined the cast a day after the confirmation of the lead actors. In July 2025, Yoon Jae-chan has been cast.

Filming

In an interview with Ahn Hyo-seop, it was stated the filming already began in June 2025.

Release

Sold Out on You is scheduled to air on SBS TV in the second quarter of 2026 and will be available for streaming on Netflix.