Social software


Social software, also known as social apps or social platform includes communications and interactive tools that are often based on the Internet. Communication tools typically handle capturing, storing and presenting communication, usually written but increasingly including audio and video as well. Interactive tools handle mediated interactions between a pair or group of users. They focus on establishing and maintaining a connection among users, facilitating the mechanics of conversation and talk. Social software generally refers to software that makes collaborative behaviour, the organisation and moulding of communities, self-expression, social interaction and feedback possible for individuals. Another element of the existing definition of social software is that it allows for the structured mediation of opinion between people, in a centralized or self-regulating manner. The most improved area for social software is that Web 2.0 applications can all promote co-operation between people and the creation of online communities more than ever before. The opportunities offered by social software are instant connections and opportunities to learn. An additional defining feature of social software is that apart from interaction and collaboration, it aggregates the collective behaviour of its users, allowing not only crowds to learn from an individual but individuals to learn from the crowds as well. Hence, the interactions enabled by social software can be one-to-one, one-to-many, or many-to-many.

Types

Instant messaging

An instant messaging application or client allows one to communicate with another person over a network in real time, in relative privacy. One can add friends to a contact or buddy list by entering the person's email address or messenger ID. If the person is online, their name will typically be listed as available for chat. Clicking on their name will activate a chat window with space to write to the other person, as well as read their reply.

Text chat

and other online chat technologies allow users to join and communicate with many people at once, publicly. Users may join a pre-existing chat room or create a new one about any topic. Once inside, you may type messages that everyone else in the room can read, as well as respond to/from others. Often there is a steady stream of people entering and leaving. Whether you are in another person's chat room or one you've created yourself, you are generally free to invite others online to join you in that room.

Collaborative software

The goal of collaborative software, also known as groupware, such as Moodle, Landing pages, Enterprise Architecture, and SharePoint, is to allow subjects to share data – such as files, photos, text, etc. for the purpose of project work or schoolwork. The intent is to first form a group and then have them collaborate. Clay Shirky defines social software as "software that supports group interaction". Since groupware supports group interaction, it would consider it to be social software.

Internet forums

Originally modeled after the real-world paradigm of electronic bulletin boards of the world before internet was widely available, internet forums allow users to post a "topic" for others to review. Other users can view the topic and post their own comments in a linear fashion, one after the other. Most forums are public, allowing anybody to sign up at any time. A few are private, gated communities where new members must pay a small fee to join.
Forums can contain many different categories in a hierarchy, typically organized according to topics and subtopics. Other features include the ability to post images or files or to quote another user's post with special formatting in one's own post. Forums often grow in popularity until they can boast several thousand members posting replies to tens of thousands of topics continuously.
There are various standards and claimants for the market leaders of each software category. Various add-ons may be available, including translation and spelling correction software, depending on the expertise of the operators of the bulletin board. In some industry areas, the bulletin board has its own commercially successful achievements: free and paid hardcopy magazines as well as professional and amateur sites.
Current successful services have combined new tools with the older newsgroup and mailing list paradigm to produce hybrids. Also, as a service catches on, it tends to adopt characteristics and tools of other services that compete. Over time, for example, wiki user pages have become social portals for individual users and may be used in place of other portal applications.

Wikis

In the past, web pages were only created and edited by web designers that had the technological skills to do so. Currently there are many tools that can assist individuals with web content editing. Wikis allow novices to be on the same level as experienced web designers because wikis provide easy rules and guidelines. Wikis allow all individuals to work collaboratively on web content without having knowledge of any markup languages. A wiki is made up of many content pages that are created by its users. Wiki users are able to create, edit, and link related content pages together. The user community is based on the individuals that want to participate to improve the overall wiki. Participating users are in a democratic community where any user can edit any other user's work.

Blogs

Blogs, short for web logs, are like online journals for a particular person. The owner will post a message periodically, allowing others to comment. Topics often include the owner's daily life, views on politics, or about a particular subject important to them.
Blogs mean many things to different people, ranging from "online journal" to "easily updated personal website." While these definitions are technically correct, they fail to capture the power of blogs as social software. Beyond being a simple homepage or an online diary, some blogs allow comments on the entries, thereby creating a discussion forum. They also have blogrolls and indicate their social relationship to those other bloggers using the XFN social relationship standard. Pingback and trackback allow one blog to notify another blog, creating an inter-blog conversation. Blogs engage readers and can build a virtual community around a particular person or interest. Blogging has also become fashionable in business settings by companies who use enterprise social software.

Collaborative real-time editors

Simultaneous editing of a text or media file by different participants on a network was first demonstrated on research systems as early as the 1970s, but is now practical on a global network. Collaborative real-time editing is now utilized, for example, in film editing and in cloud-based office applications.

Prediction markets

Many prediction market tools have become available that make it easy to predict and bet on future events. This software allows a more formal version of social interaction, although it qualifies as a robust type of social software.

Social network services

Social network services allow people to come together online around shared interests, hobbies or causes. For example, some sites provide meeting organization facilities for people who practice the same sports. Other services enable business networking and social event meetup.
Some large wikis have effectively become social network services by encouraging user pages and portals.

Social network search engines

Social network search engines are a class of search engines that use social networks to organize, prioritize or filter search results. There are two subclasses of social network search engines: those that use explicit social networks and those that use implicit social networks.
  • Explicit social network search engines allow people to find each other according to explicitly stated social relationships. XHTML Friends Network allows people to share their relationships on their own sites, thus forming a decentralized/distributed online social network, in contrast to centralized social network services listed in the previous section.
  • Implicit social network search engines allow people to filter search results based upon classes of social networks they trust, such as a shared political viewpoint. This was called an epistemic filter in the 1993 "State of the Future Report" from the American Committee for the United Nations University which predicted that this would become the dominant means of search for most users.
Lacking trustworthy explicit information about such viewpoints, this type of social network search engine mines the web to infer the topology of online social networks. For example, the NewsTrove search engine infers social networks from content - sites, blogs, pods and feeds - by examining, among other things, subject matter, link relationships and grammatical features to infer social networks.

Deliberative social networks

Deliberative social networks are webs of discussion and debate for decision-making purposes. They are built for the purpose of establishing sustained relationships between individuals and their government. They rely upon informed opinion and advice that is given with a clear expectation of outcomes.

Commercial social networks

Commercial social networks are designed to support business transaction and to build a trust between an individual and a brand, which relies on opinion of product, ideas to make the product better, enabling customers to participate with the brands in promoting development, service delivery and a better customer experience.

Social guides

A social guide recommending places to visit or contains information about places in the real world, such as coffee shops, restaurants and wifi hotspots, etc.