Shuvee Etrata
Shuvee Chrisna Villanueva Etrata is a Filipino model, actress, host, and content creator.
Early life and education
Shuvee Chrisna Villanueva Etrata was born on June 4, 2001 in Bantayan Island, Cebu but grew up in Polomolok, South Cotabato, her father's hometown. She was named after the initials of the University of Visayas, UV, as her parents had met at the school. She is the eldest of nine siblings and has been financially supporting her family with her earnings as a content creator.According to Etrata, others bullied her in her home province due to her morena complexion, although when she moved to Manila, she found that the entertainment industry considered her brown skin to be an asset.
Etrata studied physical therapy at the Cebu Doctors' University, commuting from Compostela to Cebu City for her classes, as her father did not permit her to stay in a boarding house. However, she decided to pursue showbiz instead because she saw it as an easier way to support her family, whereas becoming a physical therapist was a long process. Her conversation with her mother before joining Pinoy Big Brother: Celebrity Collab Edition went viral when a Facebook post translated the original Cebuano into Tagalog. Etrata had said, "Ma, PBB is my last big shot. If showbiz really isn't for me, I'll go back to Cebu and finish my studies."
Career
On June 29, 2019, Etrata was announced as one of the 14 candidates for the Mutya ng Pilipinas Cebu pageant, representing the municipality of Santa Fe. On July 11, she advanced to the Top 7 of the competition, but did not win any of the pageant's titles. She represented Bantayan at the Hiyas ng Pilipinas pageant in 2022.Etrata was featured in a SunStar Cebu article in January 2022, introduced as a model, endorser, and beauty queen.
In March 2023, Etrata was announced as a cast member of Hearts on Ice. It was her first time acting in a teleserye. She addressed comparisons to Maymay Entrata in an interview with the Philippine Entertainment Portal , published on March 24. She acknowledged that their surnames sounded similar and that they were both Bisaya, hence the comparisons. Etrata also explained her plans to compete in Miss Universe when she was older and felt more ready. PEP writer Jojo Gabinete pointed out that Etrata's height, brown skin, and "very Filipina" facial features made her a good fit for beauty pageants. In that month, she also starred alongside Barbie Forteza and David Licauco in "The Way You Look at Me", the music video for Ben&Ben's rendition of a Christian Bautista song of the same name. In August, she appeared as Natty in episodes of the drama anthology series Tadhana along with Ashley Ortega and Radson Flores.
Etrata portrayed Feline in "Captain Kitten", an episode of Daig Kayo ng Lola Ko that aired when the anthology series returned in October. On November 7, Etrata competed on an episode of the Philippine game show Family Feud. Her response to the question "What is the maximum capacity of a tricycle?" went viral on social media, after she answered "12." Many people online expressed their confusion over Etrata's answer, while others argued that it was not technically incorrect, as tricycles found in other provinces could accommodate significantly more passengers than the ones in Metro Manila.
In December 2024, Etrata hosted at the Cebu press conference of the film Green Bones. She admitted that she preferred hosting over acting, although she was making an effort to improve her acting through workshops. She added that she hoped to star in a romantic comedy in the future.
In 2025, she joined Pinoy Big Brother: Celebrity Collab Edition with the goal of being able to buy a house and lot for her family. She was evicted from the PBB house on June 14, alongside Klarisse De Guzman. Their duo was given the name of "ShuKla".
Etrata portrayed Veshdita in the fantasy drama series Encantadia Chronicles: Sang'gre.
On August 22, she starred in the music video for "Marupok" by Jenzen Guino. In the video, she and Anthony Constantino portray a couple who slowly fall in love after filming a commercial together.