Seinfeld
Seinfeld is an American television sitcom created by Larry David and Jerry Seinfeld that originally aired on NBC from July 5, 1989, to May 14, 1998, with a total of nine seasons consisting of 180 episodes. Its ensemble cast stars Seinfeld as a fictionalized version of himself and focuses on his personal life with three of his friends: best friend George Costanza, former girlfriend Elaine Benes, and eccentric neighbor from across the hall Cosmo Kramer.
Seinfeld is set mostly in and around the titular character's apartment in Manhattan's Upper West Side in New York City. It has been described as "a show about nothing", often focusing on the minutiae of daily life. Interspersed in all episodes of the first seven seasons are moments of stand-up comedy from the fictional Jerry Seinfeld, frequently related to the episode's events.
As a rising comedian in the late 1980s, Jerry Seinfeld was presented with an opportunity to create a show with NBC. He asked Larry David, a fellow comedian and friend, to help create a premise for a sitcom. The series was produced by West/Shapiro Productions and Castle Rock Entertainment and is distributed in syndication by Sony Pictures Television. It was largely written by David and Seinfeld along with scriptwriters. A favorite among critics, the series led the Nielsen ratings in Seasons 6 and 9 and finished among the top two every year from 1994 to 1998. Only two other shows—I Love Lucy and The Andy Griffith Show—finished their runs at the top of the ratings.
Seinfeld is universally regarded as one of the greatest and most influential American shows of all time. Its most renowned episodes include "The Chinese Restaurant", "The Soup Nazi", "The Parking Garage", "The Marine Biologist", "The Contest", and "The Strike", which introduced the December 23rd holiday of Festivus. E! named the series the "Number 1 reason the '90s ruled". Quotes from numerous episodes have become catchphrases in popular culture.
Production
Conception
Seinfeld began as a 23-minute pilot titled "The Seinfeld Chronicles". Created by Jerry Seinfeld and Larry David, developed by NBC executive Rick Ludwin, and produced by Castle Rock Entertainment, it was a mix of Seinfeld's stand-up comedy routines and idiosyncratic, conversational scenes focusing on mundane aspects of everyday life like laundry, the buttoning of the top button on one's shirt, and the effort by men to interpret the intent of women spending the night in Seinfeld's apartment.The pilot was filmed at Stage 8 of Desilu Cahuenga studios, the same studio where The Dick Van Dyke Show was filmed, and was recorded at Ren-Mar Studios in Hollywood. The pilot was first screened to a group of two dozen NBC executives in Burbank, California, in early 1989. This one, however, did not yield the explosion of laughter garnered by the pilots for the decade's previous NBC successes like The Cosby Show and The Golden Girls. Brandon Tartikoff was not convinced the show would work. A Jewish man from New York himself, Tartikoff characterized it as "Too New York, too Jewish". Test audiences were even harsher. NBC's practice at the time was to recruit 400 households by phone to ask them to evaluate pilots it aired on an unused channel on its cable system. An NBC research department memo summarized the pilot's performance among the respondents as "weak", which Warren Littlefield, then second-in-command in NBC's entertainment division, called "a dagger to the heart". Comments included, "You can't get too excited about two guys going to the laundromat", "Jerry's loser friend George isn't a forceful character", "Jerry needs a stronger supporting cast", and "Why are they interrupting the stand-up for these stupid stories?" Seinfeld and David did not see the memo for several years, but after they became aware of it, they hung it in a bathroom on the set. Seinfeld comments, "We thought, if someone goes in to use this bathroom, this is something they should see. It fits that moment."
Around the time the show's pilot was filmed, Castle Rock Entertainment had also produced another pilot for NBC that featured Ann Jillian in her almost-similarly eponymous TV series. When The Seinfeld Chronicles tested poorly with audiences, Castle Rock focused on Jillian's series, which tested better with audiences and received a full-season order. Ann Jillian lasted only a single season of 13 episodes and was off the air by the end of 1990.
First seasons
When NBC announced its 1989–90 schedule in May 1989, The Seinfeld Chronicles was not included, but the show's supporters did not give up. The pilot first aired on July 5, 1989, and finished second in its time slot against the CBS police drama Jake and the Fatman, receiving a Nielsen rating of 10.9/19. The ratings did not exhibit the regional skew Tartikoff predicted, much to the encouragement of the show's supporters. Ludwin canceled one of the Bob Hope specials budgeted for that season so the entertainment division had the money to order four more episodes of The Seinfeld Chronicles, which formed the rest of the show's first season —a move without which Chicago Tribune columnist Phil Rosenthal later said there "would be no Seinfeld". Although this was a very low order number for a new series—and the smallest sitcom order in TV history—Castle Rock failed to find any other buyers when it shopped the show to other networks, and accepted the order. Seinfeld did not return to the airwaves until May 30, 1990, and it was another three years before it became a Top 5-rated show. Preston Beckman, in charge of NBC's research department at the time, reminisced, "The show was different. Nobody had seen anything like it. It wasn't unusual for poor-testing shows to get on the air, but it was very rare that they became hits."When the program was first repeated on July 5, 1990, it received a rating of 13.9/26. These ratings were high enough to secure a second season. NBC research showed that the show was popular with young male adults, a demographic sought after by advertisers. This gave NBC an incentive to keep broadcasting the show. One DVD reviewer, Britt Gillette, wrote that "this initial episode exhibits the flashes of brilliance that made Seinfeld a cultural phenomenon."
Filming
The show was written by David and Seinfeld, along with writers who included Larry Charles, Peter Mehlman, Gregg Kavet, Carol Leifer, David Mandel, Jeff Schaffer, Steve Koren, Jennifer Crittenden, Tom Gammill, Max Pross, Dan O'Keefe, Charlie Rubin, Marjorie Gross, Alec Berg, Elaine Pope, and Spike Feresten.Other than the pilot, the series was filmed at CBS Studio Center in Studio City, Los Angeles. The first three seasons were filmed on Soundstage 19; it then moved to the larger Stage 9 for the remainder of its production. Despite numerous establishing shots taken in New York City, all scenes of the actors walking in New York were also filmed at CBS Studio Center, on their New York Street backlot. Street scenes and park scenes were filmed in the CBS Studio Centre's New York Street and Central Park backlots, respectively.
A source of problems for the cast was the small sets, especially that of Jerry's apartment; Alexander noted, "If you knew you were doing a series for nine years, you would never build that set." Adding to the problem was that the scripts contained only minimal physical direction, leaving the actors needing help to come up with actions to perform while speaking. Eventually, they got into a routine of directing each other on how to make their movements look natural. Alexander said this helped them build chemistry with each other.
Filming usually went long, as the cast and Larry David were perfectionists. If a joke did not elicit the desired reaction, they rewrote it and performed it again. In at least one case, "The Marine Biologist", this led to David writing an entirely new scene requiring Alexander to memorize a monologue in only a matter of minutes. Laugh tracks were used only for matching shots, not for artificially adding laughter.
Various locations used for establishing shots included Tom's Restaurant at 112th Street and Broadway, Midtown West's Roosevelt Hospital, Cornell Medical Centre at 525 East 68th Street, 22-39 37th Street, Queens, the Taconic State Parkway exit to the Hopewell Junction, Dutchess County, New York, and the Amagansett farmers market, Long Island. The exterior shot used for Jerry's New York apartment building was actually located at 757 S New Hampshire Avenue, Los Angeles. The real-life exterior of Pendant Publishing, Elaine's workplace, is located at 1325 Ave of the Americas, New York. The live stand-up comedy performed by Seinfeld at the beginning of most episodes was truly filmed at The Improv, a comedy club at 358 West 44th Street, Manhattan; though it closed in 1993, another comedy club operates at the site today. The Yankee Stadium exterior seen in the show has now been demolished. Most office building establishing shots are real businesses and locations. Various real street locations can be gleaned from the car windows during driving scenes. By the final season, each episode of the series cost $3 million to $3.5 million.
More than 120 episodes make reference to the Superman franchise. Teri Hatcher, who played Lois Lane on Lois & Clark: The New Adventures of Superman, plays Jerry's girlfriend Sidra. Paula Marshall, who played Christina Riley on the Superboy TV series, portrays the journalist Sharon, who Jerry says reminds him of Lois Lane. Sherman Howard, who played Lex Luthor on Superboy, portrays Roy. Superman logos and figurines frequently appear in Jerry's apartment. Seinfeld and Superman later appeared in an American Express commercial.